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LinkedIn Matched Audiences | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa420552&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa420552" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> LinkedIn Matched Audiences </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(420552,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:</p><ul><li>Upload a list of companies or contacts </li><li>Retarget member accounts that: <ul><li>Visited a page on your website </li><li>Engaged with your single image ad </li><li>Engaged with your document ad </li><li>Viewed your video ad </li><li>Opened or submitted your Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul></li><li>Integrate contacts from a third-party system</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a427551" target="_blank">retargeting with Matched Audiences</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can also create a predictive audience to help expand your campaign’s reach by creating an audience of people with similar characteristics to your existing data source who are more likely to convert. </p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Matched Audiences will only match members who have opted in from the EU, EEA, or Switzerland and, globally, members who have not opted out. This can result in lower audience counts.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421822" target="_blank">Upload lists for company and contact targeting for LinkedIn Ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420433" target="_blank">Get started with LinkedIn website retargeting</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424306" target="_self">Connect a marketing partner with Campaign Manager for Matched Audiences</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks for creating audiences</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a713230" target="_blank">Create a single image audience with Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427086" target="_blank">Create a video audience with Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422179" target="_blank">Create a Lead Gen Form audience with Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5991871" target="_self">Create a conversation ad audience with Matched Audiences</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424101" target="_blank">Create a Company Page audience</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421211" target="_blank">Create an event audience</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1634068" target="_blank">Create LinkedIn predictive audiences for ad targeting</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">Set up a Conversions API integration in Campaign Manager</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li><a rel="" href="/help/lms/answer/a427551" target="_self">Retargeting with Matched Audiences</a></li><li><a rel="" href="/help/lms/answer/a415858" target="_self">Create a Matched Audience from your Audiences page in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420751/" target="_self">Set up campaign targeting for Classic campaign</a><a rel="" href="https://www.linkedin.com/help/lms/answer/a420751/" target="_self">s</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">LinkedIn Conversions API</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1631056" target="_blank">LinkedIn predictive audiences</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-vof8d" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Upload company and contact targeting lists for LinkedIn Ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-vof8d" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Before you upload a list to Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Company and contact list requirements:</p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423102" target="_self">Company list requirements</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1489764" target="_self">Contact list requirements</a></li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421822?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Upload company and contact targeting lists for LinkedIn Ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-2rppz" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create a Matched Audience from your Audiences page in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-2rppz" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Matched Audiences allow you to create custom audiences that can be used in campaign targeting. You can create and save an audience from your Audiences page in Campaign Manager. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create and save new Matched Audiences from your Audiences page: </p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. </p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a415858?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a Matched Audience from your Audiences page in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-66nb7" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Get started with LinkedIn website retargeting </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-66nb7" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to members on LinkedIn for further engagement. You can also use website retargeting with LinkedIn demographic segments for more refined targeting.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ways to build your website retargeting audience</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a website retargeting audience, you can create an audience based on:</p> <ul> <li>Actions taken on your website, known as Website Actions - Using the Insight Tag, all your website’s button clicks, page visits, and form submissions are automatically collected and available to use as a base for your retargeting audience. Keep in mind, we are gradually making this feature available, and it may not be available for your ad campaign at this time.</li> <li>Manually adding URLs - You can choose to build your website audience from visitors that visit a page on your site that starts with, equals, or contains the URL.</li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420433?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Get started with LinkedIn website retargeting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-z4jbr" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn lookalike audiences have been discontinued </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-z4jbr" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>On February 29, 2024, LinkedIn’s lookalike audiences were discontinued. This means that: </p><ul><li>New lookalike audiences can’t be created and existing lookalike audiences can’t be edited. </li><li>Existing lookalike audience data will no longer refresh and a lookalike audience will become a static lookalike audience. </li><li>Active campaigns using lookalike audiences will continue to deliver using the static audience.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423698?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn lookalike audiences have been discontinued”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-2c2nk" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-2c2nk" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139075" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139075" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139075"> Matched Audiences </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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