YouTube Culture & Trends - Data and Cultural Analysis for You

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class="ytt-ads-leaderboard__header lb-margin-top-m"> <a class="back-button" href="http://web.archive.org/web/20230323010529/https://www.youtube.com/trends/">Back</a> <img class="header-logo" src="http://web.archive.org/web/20230323010529im_/https://kstatic.googleusercontent.com/files/7a3e2fd46bcc3ee46b25214c537a82fd25e742a4174f202d50fe2edf8d3061a235f048fb12120ce7e67aceb03953655c68045f2b1c68498fb7655aa1a202c6b8" alt="logo"> </div> <div class="column-flex lb-margin-top-xxl lb-margin-bottom-xxl"> <h1 class="ytt-ads-leaderboard__title lb-margin-bottom-s"> Ads Leaderboard </h1> <p class="lb-font-subhead-3 ytt-ads-leaderboard__description"> Explore this special edition of the YouTube ads leaderboard showcasing the top global ads of 2022 </p> </div> </div> <div class="ytt-ads-leaderboard__ads column-flex" lb-auto-init="AdsLeaderboardPage"> <div class="ytt-ads-leaderboard__container"> <div class="ytt-leaderboard__heading"> <h2 class="ytt-leaderboard__title lb-margin-left-xs">TOP VIEWED ADS</h2> </div> <div class="lb-carousel ytt-ads-leaderboard--mobile-view" lb-auto-init="LBCarousel" lb-options=" {'uid': 'leaderboard-carousel', 'centerEnds': true, 'cyclical': true }"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="d0UEAr8I9G8"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#1</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Amazon’s Big Game Commercial: Mind Reader </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/d0UEAr8I9G8/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="zJ7Q7bIVd_4"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#2</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> WE 2022 Ramadan Campaign </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/zJ7Q7bIVd_4/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="DDY6KjQCMoQ"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#3</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Welcome to CLAN CAPITAL! Clash of Clans New Update! </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/DDY6KjQCMoQ/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="jwmS1gc9S5A"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#4</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> The new MacBook Air | Supercharged by M2 | Apple </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/jwmS1gc9S5A/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="mPrN7yqr2DU"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#5</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Goal of the Century x BTS | Yet To Come (Hyundai Ver.) Official Music Video </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/mPrN7yqr2DU/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="NLxgGRElMbs"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#6</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Feel the Rhythm of Korea with BTS – BUSAN BLUES </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/NLxgGRElMbs/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="fFGS4zZWGoA"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#7</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Harry Potter 20th Anniversary: Return to Hogwarts | Official Trailer | HBO Max </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/fFGS4zZWGoA/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="IN5TD4VRcSM"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#8</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> All of Us Are Dead | Official Trailer | Netflix </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/IN5TD4VRcSM/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="IBJV7n_33uU"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#9</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Zé & Zê – Feita Pra Mim (Videoclipe Oficial) </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/IBJV7n_33uU/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--${index}"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="o0rl8j5631Q"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#10</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Sally's Seashells (Extended) | Big Game Commercial 2022 </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/o0rl8j5631Q/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> </div> </div> </div> <div class="ytt-ads-leaderboard--desktop-view"> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="d0UEAr8I9G8"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#1</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Amazon’s Big Game Commercial: Mind Reader </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/d0UEAr8I9G8/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="zJ7Q7bIVd_4"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#2</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> WE 2022 Ramadan Campaign </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/zJ7Q7bIVd_4/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="DDY6KjQCMoQ"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#3</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Welcome to CLAN CAPITAL! Clash of Clans New Update! </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/DDY6KjQCMoQ/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="jwmS1gc9S5A"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#4</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> The new MacBook Air | Supercharged by M2 | Apple </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/jwmS1gc9S5A/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="mPrN7yqr2DU"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#5</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Goal of the Century x BTS | Yet To Come (Hyundai Ver.) Official Music Video </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/mPrN7yqr2DU/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="NLxgGRElMbs"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#6</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Feel the Rhythm of Korea with BTS – BUSAN BLUES </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/NLxgGRElMbs/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="fFGS4zZWGoA"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#7</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Harry Potter 20th Anniversary: Return to Hogwarts | Official Trailer | HBO Max </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/fFGS4zZWGoA/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="IN5TD4VRcSM"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#8</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> All of Us Are Dead | Official Trailer | Netflix </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/IN5TD4VRcSM/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="IBJV7n_33uU"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#9</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Zé & Zê – Feita Pra Mim (Videoclipe Oficial) </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/IBJV7n_33uU/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> <div class="ytt-leaderboard__item" lb-auto-init="LBButton" lb-options="{ 'component': 'lb-modal', 'action': 'open', 'detail': {'uid': 'ads-modal'} }" video-id="o0rl8j5631Q"> <button class="ytt-leaderboard__media lb-margin-all-xs"> <span class="ytt-leaderboard__id">#10</span> <span class="ytt-leaderboard__description lb-font-footnote lb-font-color-white-1"> Sally's Seashells (Extended) | Big Game Commercial 2022 </span> <img src="http://web.archive.org/web/20230323010529im_/https://i3.ytimg.com/vi/o0rl8j5631Q/hqdefault.jpg" alt="Watch the video"> <svg version="1.1" viewbox="0 0 68 48"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"> </path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> </button> </div> </div> </div> <div class="lb-modal lb-modal--video ytt-ads-leaderboard__modal" role="presentation" lb-auto-init="LBModal" lb-options="{'uid': 'ads-modal'}" aria-hidden="true"> <div class="lb-js-modal-body lb-modal__body" role="dialog" aria-labelledby="ads-modal-title" aria-modal="true" aria-describedby="ads-modal-description"> <div class="lb-modal__main"> <button class="lb-js-close-button lb-modal__close-button" aria-label="Close"> <svg viewbox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <circle class="lb-modal__close-button-circle" stroke-width="2" cx="24" cy="24" r="23"> </circle> <polygon class="lb-modal__close-button-x" points="29 16.41 27.59 15 22 20.59 16.41 15 15 16.41 20.59 22 15 27.59 16.41 29 22 23.41 27.59 29 29 27.59 23.41 22"> </polygon> </g> </svg> </button> <div class="lb-player" lb-auto-init="LBPlayer" lb-options="{ 'initType':'manual' }"> </div> </div> </div> </div> <div class="ytt-ads-leaderboard__content lb-margin-top-l"> <div class="lb-margin-all-s"> <h3 class="ytt-ads-leaderboard__category">Insights</h3> <h3 class="ytt-ads-leaderboard__item lb-margin-bottom-m"> Being human is cool — so is a little bit of self awareness </h3> <div class="lb-font-body-1 lb-font-weight-regular lb-font-color-grey-5 lb-margin-bottom-m"> On YouTube, humor and relatable imperfection can show that a brand gets their audience, and that’s reflected in how products and services are advertised. YouTube talent has been tapped into this for some time, and increasingly, mainstream talent and brands are showing up in digital creative with less of a veneer and more authentic approachability. Amazon’s Mind Reader ad, featuring Scarlett Johansson and Colin Jost, showcases the greatness of mundane couplehood through self-aware humor, while the Harry Potter 20th Anniversary trailer is a celebration of talent coming back together to share in the joy of an emotional journey with an open and unstaged candidness. </div> <h3 class="ytt-ads-leaderboard__item lb-margin-bottom-m"> Shaking things up, with intention </h3> <div class="lb-font-body-1 lb-font-weight-regular lb-font-color-grey-5 lb-margin-bottom-m"> Creatively speaking, brands that are making an impact are being bold enough to break out of the norms within their vertical lanes. Pair this with evolving technology that is enabling more creative variety, better automation and optimization, and sets of ads that complement each other across our non-linear (funnel) reality. Telecom Egypt is a great example. They got bolder with their storytelling, and their deployment strategy. Combining long and short forms synced to enable them to share multiple great stories, but also following up with hyper functional Bumpers and display to get specific about the action they want a user to take. </div> <h3 class="ytt-ads-leaderboard__item lb-margin-bottom-m"> (Convergence of) Form & Function, and the Funnel </h3> <div class="lb-font-body-1 lb-font-weight-regular lb-font-color-grey-5 lb-margin-bottom-m"> We see with ads like Telecom Egypt and Apple’s new Macbook Air and iPhone 14 that wonderful storytelling drives interest and engagement—but this is smartly paired with practical and well illustrated product details and differentiators, combining trademarks of awareness branding with those of consideration and action. In a non-linear media world, optimization is about adding function to great storytelling to drive action, without killing the creative. Using storytelling is a trademark of awareness branding, but what we are seeing on global and regional levels with ads like Chevy Brazil, BMW US, Telecom Egypt, and Apple’s new Macbook Air and iPhone 14 is the cross section of immersive brand storytelling meeting the most epic longform product demos. Content that users don’t want to stop watching (even at 4 minutes long!) is layered with practical and well illustrated product details and differentiators. An updated strategy well suited for the non-linear media world where optimization is about adding function to great storytelling to drive action, without killing the creative. </div> <h3 class="ytt-ads-leaderboard__item lb-margin-bottom-m"> Breaking down barriers, and driving hopefulness through music </h3> <div class="lb-font-body-1 lb-font-weight-regular lb-font-color-grey-5 lb-margin-bottom-m"> As one user said of the Hyundai-BTS Goal of the Century collaboration, “Music is indeed the UNIVERSAL LANGUAGE! ” Use of music is not novel, neither is the idea of big brands partnering with music icons, but what seems to be a sticking point and will continue to surface is a focus on breaking down social barriers, unifying around ecological themes impacting the world and a sustainable united future. Whether connecting the literal Goal of the Century to the World Cup, BTS evoking excitement and nostalgia to promote travel, or Chevy’s partnership with Zé Felipe shining a light on agribusiness — well-orchestrated use of music can charge creativity emotionally and do something more. </div> </div> <div class="lb-margin-all-s"> <h3 class="ytt-ads-leaderboard__category">Source (Methodology)</h3> <div class="lb-font-body-1 lb-font-weight-regular lb-font-color-grey-5 lb-margin-bottom-m"> YouTube Ads Leaderboard are determined by an algorithm that factors in organic and paid views, watch time and audience retention. Placements are limited to one ad per brand to better reflect the broad range, quality and popularity of YouTube ads throughout the year. 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