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<!DOCTYPE html><html data-wf-domain="www.madebyemblem.com" data-wf-page="637bf3a8f1765cbd258ed461" data-wf-site="637bf3a7f1765c28378ed44e"><head><meta charset="utf-8"/><title>Work - Made by Emblem</title><meta content="We create strategies and design solutions from full brand identities, to magazines, to social media campaigns." name="description"/><meta content="Work - Made by Emblem" property="og:title"/><meta content="We create strategies and design solutions from full brand identities, to magazines, to social media campaigns." property="og:description"/><meta content="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/64c018985a62430213948ed2_MbE-Business-Card.jpg" property="og:image"/><meta content="Work - Made by Emblem" property="twitter:title"/><meta content="We create strategies and design solutions from full brand identities, to magazines, to social media campaigns." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/64c018985a62430213948ed2_MbE-Business-Card.jpg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/css/made-by-emblem.webflow.404d93f33.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63891e930560ce695375b96c_MBE_favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63891f0752c0b431d11f5fe6_MBE_webclip.jpg" rel="apple-touch-icon"/><link href="https://www.madebyemblem.com/work" rel="canonical"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-8968FLBTG9"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-8968FLBTG9');</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M2TW9KJX');</script> <style> .truncate { white-space: nowrap; text-overflow: ellipsis; } </style>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-8968FLBTG9"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-8968FLBTG9'); </script> </head><body style="opacity:0" class="body"><nav id="Nav" class="nav-wrapper"><div class="nav-inner"><a href="/" class="brand-link w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63862fa5fbcd8721a74d153f_Made%20by%20Emblem_horiz.svg" loading="lazy" width="168" alt="Made by Emblem" class="image-7"/></a><div id="w-node-_01bc5065-aaae-743e-db06-fb15433aab4a-433aab44" class="menu-wrapper"><a href="/work" aria-current="page" class="nav-link middle w--current">Work</a><a href="/articles" class="nav-link middle">Journal</a><a href="/about" class="nav-link middle">About</a><a href="/contact" class="nav-link middle">Contact</a><a href="/office-hours" class="nav-link-copy middle">Office Hours</a><a href="/photo-studio-rental" class="nav-link-copy middle">Photo Studio Rental</a><a href="/questionnaire" class="nav-link-copy-copy middle">Questionnaire</a></div><div data-animation="over-right" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" data-doc-height="1" role="banner" class="navbar w-nav"><div class="menu-button w-nav-button"><div class="icon w-icon-nav-menu"></div></div><div class="container-3 w-container"><nav role="navigation" class="nav-menu w-nav-menu"><a href="/work" aria-current="page" class="nav-link-7 w-nav-link w--current">Work</a><a href="/office-hours" class="nav-link-7-copy w-nav-link">Office Hours</a><a href="/articles" class="nav-link-9 w-nav-link">News</a><a href="/about" class="nav-link-8 w-nav-link">About</a><a href="/contact" class="nav-link-12 w-nav-link">Contact</a><a href="/template-info/careers" class="nav-link-12-copy w-nav-link">Careers</a><a href="/questionnaire" class="nav-link-12-copy-copy w-nav-link">Questionnaire</a></nav></div></div></div></nav><div class="section-4"><h1 class="heading-57">Work</h1><div class="collection-list-wrapper-8 w-dyn-list"><div role="list" class="collection-list-7 w-dyn-items"><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/college-promenade-bia" class="work-link">College Promenade BIA</a><p class="paragraph-20">Visual Identity</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" loading="lazy" alt="" class="image-11"/><p class="paragraph-23">College Promenade, despite boasting some of the finest shops and restaurants in the city, lacked presence as a Toronto neighbourhood. They asked us to provide a new identity and ideas on how to start growing and engaging customers, as a BIA.</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/national-magazine-awards" class="work-link">National Magazine Awards</a><p class="paragraph-20">Visual Identity</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-3200.jpg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010.jpg 4500w" class="image-11"/><p class="paragraph-23">The National Magazine Awards (coupled with the B2B and digital publishing offshoots) represents one of Canada's most prestigious awards in the fields of journalism, and editorial design. They needed an idea to through which to present their 47th annual awards in 2024.</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/toronto-pearson" class="work-link">Toronto Pearson Airport</a><p class="paragraph-20">Brand Identity</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-3200.jpg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg 3500w" class="image-11"/><p class="paragraph-23">Toronto Pearson Airport is Canada’s biggest and most heavily used airport accounting for 60% of the country’s international arrivals. A pillar of Pearson’s strategy coming out of the pandemic is employee acquisition and retention. “I AM TORONTO PEARSON” (IATP) is a brand developed by Pearson in 2016 to serve the community of over 50,000 employees and required a refresh to facilitate their new plans in growing and celebrating that community. </p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/mars-discovery-district" class="work-link">MaRS Discovery District</a><p class="paragraph-20">Publication Design</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats.jpg 2625w" class="image-11"/><p class="paragraph-23">MaRS is a Toronto-based hub for startups, research and innovation. Their mission is to drive positive global impact as the partner of choice for entrepreneurs and innovators. MaRS was interested in publishing a regular magazine to help communicate the benefits of their partnership, as well as innovations made possible through their involvement.</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/mastercard-foundation" class="work-link">Mastercard Foundation</a><p class="paragraph-20">Digital Content</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg 1920w" class="image-11"/><p class="paragraph-23">The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work. MCF needed help broadening their social strategy and content.</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/the-walrus" class="work-link">The Walrus</a><p class="paragraph-20">Editorial Design</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg 2750w" class="image-11"/><p class="paragraph-23">The Walrus is an award-winning independent magazine about Canada and its place in the world. We were engaged by The Walrus and their client sponsors to provide custom advertorial designs that work to communicate and support sponsor initiatives. Clients include: TD Canada Trust, Labatt, Pfizer, Government of Canada</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/the-beer-store" class="work-link">The Beer Store</a><p class="paragraph-20">Digital Content</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg 1350w" class="image-11"/><p class="paragraph-23">The Beer Store, Ontario's top destination for beer since 1927, was interested in adjusting its public perception. They were looking for support in creating new social media strategies tailored to updated customer profiles. Though The Beer Store carries several brands, they needed to keep the marketing brand agnostic.</p></div></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><a href="/project/university-health-network-publications" class="work-link">University Health Network Publications</a><p class="paragraph-20">Publication Design</p><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand.jpg 2750w" class="image-11"/><p class="paragraph-23">The University Health Network is a collection of hospitals, and institutes in Toronto, and an international source for discovery, education and patient care. UHN required the development of a magazine to use as a marketing and fundraising tool for several of its departments: Sprott Department of Surgery, Ajmera Transplant Centre, Peter Munk Cardiac Centre, and Krembil Research Institute. </p></div></div></div></div><div class="work-collection-dt w-dyn-list"><div role="list" class="collection-list-7 w-dyn-items"><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/college-promenade-bia" class="work-link">College Promenade BIA</a><p class="paragraph-20">Visual Identity</p></div><p class="paragraph-23">Discovering a Toronto neighbourhood just outside your window.</p></div><a href="/project/college-promenade-bia" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" loading="lazy" alt="College Promenade BIA" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/national-magazine-awards" class="work-link">National Magazine Awards</a><p class="paragraph-20">Visual Identity</p></div><p class="paragraph-23">Something special* to celebrate Canadian journalism and creativity.</p></div><a href="/project/national-magazine-awards" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6570b0da282ea9ecf1a7d4d5_NMA-v2.gif" loading="lazy" alt="National Magazine Awards" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/toronto-pearson" class="work-link">Toronto Pearson Airport</a><p class="paragraph-20">Brand Identity</p></div><p class="paragraph-23">A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes.</p></div><a href="/project/toronto-pearson" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg" loading="lazy" alt="Toronto Pearson Airport" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg 2500w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/mars-discovery-district" class="work-link">MaRS Discovery District</a><p class="paragraph-20">Publication Design</p></div><p class="paragraph-23">Innovating the Future, One Story at a Time</p></div><a href="/project/mars-discovery-district" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg" loading="lazy" alt="MaRS Discovery District" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg 1920w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/mastercard-foundation" class="work-link">Mastercard Foundation</a><p class="paragraph-20">Digital Content</p></div><p class="paragraph-23">Amplifying stories of resilience and growth from Indigenous and Sub-Saharan African youth.</p></div><a href="/project/mastercard-foundation" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg" loading="lazy" alt="Mastercard Foundation" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg 1920w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/the-walrus" class="work-link">The Walrus</a><p class="paragraph-20">Editorial Design</p></div><p class="paragraph-23">Editorial design for Canada’s award-winning publication, The Walrus.</p></div><a href="/project/the-walrus" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg" loading="lazy" alt="The Walrus" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg 2750w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/the-beer-store" class="work-link">The Beer Store</a><p class="paragraph-20">Digital Content</p></div><p class="paragraph-23">Polished and playful content to update The Beer Store’s digital presence for a new era.</p></div><a href="/project/the-beer-store" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg" loading="lazy" alt="The Beer Store" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg 1350w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/university-health-network-publications" class="work-link">University Health Network Publications</a><p class="paragraph-20">Publication Design</p></div><p class="paragraph-23">Illuminating UHN’s healthcare excellence.</p></div><a href="/project/university-health-network-publications" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers.jpg" loading="lazy" alt="University Health Network Publications" sizes="(max-width: 991px) 100vw, 59vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers.jpg 2216w" class="image-11"/></a></div></div></div><div class="work-collection-mobile w-dyn-list"><div role="list" class="collection-list-7 w-dyn-items"><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/college-promenade-bia" class="work-link">College Promenade BIA</a><p class="paragraph-20">Visual Identity</p></div><p class="paragraph-23">Discovering a Toronto neighbourhood just outside your window.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif")" href="/project/college-promenade-bia" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" loading="lazy" alt="College Promenade BIA" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/national-magazine-awards" class="work-link">National Magazine Awards</a><p class="paragraph-20">Visual Identity</p></div><p class="paragraph-23">Something special* to celebrate Canadian journalism and creativity.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6570b0da282ea9ecf1a7d4d5_NMA-v2.gif")" href="/project/national-magazine-awards" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6570b0da282ea9ecf1a7d4d5_NMA-v2.gif" loading="lazy" alt="National Magazine Awards" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/toronto-pearson" class="work-link">Toronto Pearson Airport</a><p class="paragraph-20">Brand Identity</p></div><p class="paragraph-23">A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg")" href="/project/toronto-pearson" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg" loading="lazy" alt="Toronto Pearson Airport" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg 2500w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/mars-discovery-district" class="work-link">MaRS Discovery District</a><p class="paragraph-20">Publication Design</p></div><p class="paragraph-23">Innovating the Future, One Story at a Time</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg")" href="/project/mars-discovery-district" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg" loading="lazy" alt="MaRS Discovery District" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg 1920w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/mastercard-foundation" class="work-link">Mastercard Foundation</a><p class="paragraph-20">Digital Content</p></div><p class="paragraph-23">Amplifying stories of resilience and growth from Indigenous and Sub-Saharan African youth.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg")" href="/project/mastercard-foundation" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg" loading="lazy" alt="Mastercard Foundation" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg 1920w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/the-walrus" class="work-link">The Walrus</a><p class="paragraph-20">Editorial Design</p></div><p class="paragraph-23">Editorial design for Canada’s award-winning publication, The Walrus.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg")" href="/project/the-walrus" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg" loading="lazy" alt="The Walrus" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg 2750w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/the-beer-store" class="work-link">The Beer Store</a><p class="paragraph-20">Digital Content</p></div><p class="paragraph-23">Polished and playful content to update The Beer Store’s digital presence for a new era.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg")" href="/project/the-beer-store" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg" loading="lazy" alt="The Beer Store" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg 1350w" class="image-11"/></a></div><div role="listitem" class="collection-item-7 w-dyn-item"><div class="div-block-38"><div class="div-block-82"><a href="/project/university-health-network-publications" class="work-link">University Health Network Publications</a><p class="paragraph-20">Publication Design</p></div><p class="paragraph-23">Illuminating UHN’s healthcare excellence.</p></div><a style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers.jpg")" href="/project/university-health-network-publications" class="link-block-3 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers.jpg" loading="lazy" alt="University Health Network Publications" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/656a2fe38fbc61b8b46dee65_covers.jpg 2216w" class="image-11"/></a></div></div></div><div class="collection-list-wrapper-8-copy-copy w-dyn-list"><div role="list" class="collection-list-7 w-dyn-items"><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/college-promenade-bia" class="work-link">College Promenade BIA</a><p class="paragraph-20">Visual Identity</p><a href="/project/college-promenade-bia" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" loading="lazy" alt="College Promenade BIA" class="image-11"/></a><p class="paragraph-23">College Promenade, despite boasting some of the finest shops and restaurants in the city, lacked presence as a Toronto neighbourhood. They asked us to provide a new identity and ideas on how to start growing and engaging customers, as a BIA.</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/national-magazine-awards" class="work-link">National Magazine Awards</a><p class="paragraph-20">Visual Identity</p><a href="/project/national-magazine-awards" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010.jpg" loading="lazy" alt="National Magazine Awards" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010-p-3200.jpg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6580777d60ab1f1880a62654_NMA%202024%2010.jpg 4500w" class="image-11"/></a><p class="paragraph-23">The National Magazine Awards (coupled with the B2B and digital publishing offshoots) represents one of Canada's most prestigious awards in the fields of journalism, and editorial design. They needed an idea to through which to present their 47th annual awards in 2024.</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/toronto-pearson" class="work-link">Toronto Pearson Airport</a><p class="paragraph-20">Brand Identity</p><a href="/project/toronto-pearson" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg" loading="lazy" alt="Toronto Pearson Airport" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website-p-3200.jpg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg 3500w" class="image-11"/></a><p class="paragraph-23">Toronto Pearson Airport is Canada’s biggest and most heavily used airport accounting for 60% of the country’s international arrivals. A pillar of Pearson’s strategy coming out of the pandemic is employee acquisition and retention. “I AM TORONTO PEARSON” (IATP) is a brand developed by Pearson in 2016 to serve the community of over 50,000 employees and required a refresh to facilitate their new plans in growing and celebrating that community. </p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/mars-discovery-district" class="work-link">MaRS Discovery District</a><p class="paragraph-20">Publication Design</p><a href="/project/mars-discovery-district" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats.jpg" loading="lazy" alt="MaRS Discovery District" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393841eccb5d93ff0391cac_white%20coats.jpg 2625w" class="image-11"/></a><p class="paragraph-23">MaRS is a Toronto-based hub for startups, research and innovation. Their mission is to drive positive global impact as the partner of choice for entrepreneurs and innovators. MaRS was interested in publishing a regular magazine to help communicate the benefits of their partnership, as well as innovations made possible through their involvement.</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/mastercard-foundation" class="work-link">Mastercard Foundation</a><p class="paragraph-20">Digital Content</p><a href="/project/mastercard-foundation" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg" loading="lazy" alt="Mastercard Foundation" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/639100df7666406d24e964ef_hero.jpg 1920w" class="image-11"/></a><p class="paragraph-23">The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work. MCF needed help broadening their social strategy and content.</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/the-walrus" class="work-link">The Walrus</a><p class="paragraph-20">Editorial Design</p><a href="/project/the-walrus" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg" loading="lazy" alt="The Walrus" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393bb65648099b7536871c2_Walrus0181.jpg 2750w" class="image-11"/></a><p class="paragraph-23">The Walrus is an award-winning independent magazine about Canada and its place in the world. We were engaged by The Walrus and their client sponsors to provide custom advertorial designs that work to communicate and support sponsor initiatives. Clients include: TD Canada Trust, Labatt, Pfizer, Government of Canada</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/the-beer-store" class="work-link">The Beer Store</a><p class="paragraph-20">Digital Content</p><a href="/project/the-beer-store" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg" loading="lazy" alt="The Beer Store" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6387979b2c0061def8053fff_TBS-BatchA-EvergreenBubble-F.jpg 1350w" class="image-11"/></a><p class="paragraph-23">The Beer Store, Ontario's top destination for beer since 1927, was interested in adjusting its public perception. They were looking for support in creating new social media strategies tailored to updated customer profiles. Though The Beer Store carries several brands, they needed to keep the marketing brand agnostic.</p></div><div role="listitem" class="collection-item-7 w-dyn-item"><a href="/project/university-health-network-publications" class="work-link">University Health Network Publications</a><p class="paragraph-20">Publication Design</p><a href="/project/university-health-network-publications" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand.jpg" loading="lazy" alt="University Health Network Publications" sizes="100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand-p-2600.jpg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6393a49730c78685a6626d2a_hero%20hand.jpg 2750w" class="image-11"/></a><p class="paragraph-23">The University Health Network is a collection of hospitals, and institutes in Toronto, and an international source for discovery, education and patient care. UHN required the development of a magazine to use as a marketing and fundraising tool for several of its departments: Sprott Department of Surgery, Ajmera Transplant Centre, Peter Munk Cardiac Centre, and Krembil Research Institute. </p></div></div></div></div><div class="footer-2024"><div class="container"><div class="_2024-footer-header"><h3 class="news-articles">From our Journal</h3></div><div data-w-id="ba62eebc-7520-fda5-7920-7577e39919dd" class="collection-list-wrapper-11 w-dyn-list"><div role="list" class="collection-list-3 w-dyn-items"><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/what-makes-a-great-boss" class="link-block w-inline-block"><img loading="lazy" alt="Let's talk about the ones who've lifted us up." src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5.jpeg" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-500.jpeg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-800.jpeg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-2000.jpeg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-2600.jpeg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-3200.jpeg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5.jpeg 3818w" class="image-34"/><div class="div-block-85"><h4 class="article-title">What makes a great boss?</h4><h4 class="article-subhead">Let's talk about the ones who've lifted us up.</h4></div></a></div><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/what-makes-a-great-magazine-cover" class="link-block w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01.png" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-500.png 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-800.png 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-1080.png 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-1600.png 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-2000.png 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01.png 2250w" class="image-34"/><div class="div-block-85"><h4 class="article-title">What makes a great magazine cover?</h4><h4 class="article-subhead w-dyn-bind-empty"></h4></div></a></div><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/how-to-actually-get-a-design-job" class="link-block w-inline-block"><img loading="lazy" alt="The secret formula to design job applications and portfolios" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000.jpeg" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000-p-500.jpeg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000-p-800.jpeg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000.jpeg 1080w" class="image-34"/><div class="div-block-85"><h4 class="article-title">How to "actually" get a design job</h4><h4 class="article-subhead">The secret formula to design job applications and portfolios</h4></div></a></div></div></div></div></div><div id="footer" class="footer"><div class="section-7"><h1 class="heading-30"><a href="/contact" class="link-6">Contact Us</a></h1><h1 class="heading-29">Let’s find a solution to your <span class="text-span-11">editorial, branding, design, strategy, marketing, advertising</span> project together.</h1></div><div class="container-2"><div class="div-block-37"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6387a4064b6bab648f327b9c_logo%20pieces-05.svg" loading="lazy" alt="" class="image-9"/></div><div class="footer-block"><div class="sit"><div class="footer-inner-2"><p class="paragraph-35">We get it— everyone has a newsletter. 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