Best practice competitive strategy leadership award

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flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" 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pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data 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class="form-confirmation form-confirmation--report d-none justify-content-center flex-column text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4"> <h2>Thanks!</h2> </header> </div> </div> </div> </div> </div> </div> </section> <section class="section-single-post section-single-post--no-margins pt-20 pt-md-50 pb-60"> <div class="container"> <div class="row"> <div class="section-single-post__content col-md-6 has-normal-font-size"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“AppsFlyer develops and implements its privacy-focused strategies with its clients in mind, securing its position as a trusted partner and market leader.”</p><cite><em>Frost & Sullivan</em></cite></blockquote> <p>Business consulting firm Frost & Sullivan has recognized AppsFlyer with the Best Practices Competitive Strategy Leadership award in the media measurement industry. </p> <p>Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category before determining the final Award recipient. Frost & Sullivan determined that AppsFlyer excels in many of the criterias, and believes the company is well-positioned to drive the media management space. </p> <h2 class="wp-block-heading" id="h-what-s-inside">What’s inside</h2> <ul><li>AppsFlyer’s best-in-class strategies that drive competitive differentiation</li><li>Deep dive into AppsFlyer Privacy Cloud and its privacy-preserving technology stack</li><li>Spotlight on AppsFlyer’s customer-centric practices </li></ul> </div> </div> </div> </section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts section-bg--blue-light-2"> <div class="container"> <header class="pb-50 pl-0 col-md-12 justify-content-center text-center"> <h2 class="px-0 col-12 m-auto "> More from AppsFlyer </h2> </header> <div class="row align-items-start pt-3"> <article id="item-255971" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 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