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Q4 is typically a boom period for the publishing industry as a whole including bloggers and creators." /> <title>Tips to Optimize Your Content for a Lucrative Q4 Traffic and Earning Spike – Blogging Tips & Events for Content Creators Everywhere | Blogher</title> <script type="text/javascript"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} window.pmc_google_consent_mode = { init: function(opts = {}) { /** @type string[] */ const consentGroups = window.pmc_onetrust_helpers?.getActiveConsentGroups?.() || []; /** * C0001 = Strictly Necessary Cookies (Security, Auth, Basic Functionality) * C0002 = Performance Cookies (Analytics) * C0003 = Functional Cookies (Personalization) * C0004 = Targeting Cookies (Advertising) */ const configuration = { 'ad_storage': consentGroups.includes('C0004') ? 'granted' : 'denied', 'analytics_storage': consentGroups.includes('C0002') ? 'granted' : 'denied', 'functionality_storage': consentGroups.includes('C0003') ? 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lrv-u-align-items-center a-children-icon lrv-u-text-align-center" > <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/" > Home</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/c/digital-marketing/" > Digital Marketing</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/c/digital-marketing/content-strategy/" > Content Strategy</a> </li> </ul> </nav> </div> <h1 class="article-title // lrv-u-font-family-primary lrv-u-font-size-36@desktop lrv-u-font-size-28@tablet lrv-u-font-size-24 lrv-u-text-align-center lrv-u-color-brand-accent lrv-u-padding-tb-050 lrv-u-padding-tb-075@desktop u-font-weight-medium u-line-height-1@tablet">Tips to Optimize Your Content for a Lucrative Q4 Traffic and Earning Spike</h1> </header> <div class="a-article-grid__author "> <div class="author // lrv-u-font-size-12"> <div class="lrv-u-align-items-center lrv-u-flex lrv-u-font-family-primary "> <div class="lrv-u-width-100p lrv-u-justify-content-space-between u-flex@tablet"> <div class="lrv-u-flex lrv-u-align-items-center lrv-a-glue-parent "> <button class="a-show-on-hover-parent lrv-a-unstyle-button lrv-u-display-contents lrv-u-flex lrv-u-align-items-center"> <p class="lrv-u-margin-tb-00 lrv-u-text-transform-uppercase lrv-u-font-weight-bold"> By <a class="c-link " href="https://www.blogher.com/author/jijiugboma/" > Jiji Ugboma</a> </p> <div class="a-show-on-hover a-hidden@desktop-max lrv-a-glue lrv-a-glue--l-0 a-glue--t-100p"> <section class="author-details // lrv-u-padding-a-1 u-width-380 lrv-u-background-color-white u-box-shadow-light"> <h3 id="" class="c-title lrv-u-font-size-28 lrv-u-font-family-primary"> <a href="https://www.blogher.com/author/jijiugboma/" class="c-title__link " > Jiji Ugboma </a> </h3> <nav class="o-nav " data-dropdown="" > <h4 id="" class="o-nav__title lrv-u-padding-t-050 lrv-u-padding-b-025 lrv-u-font-family-primary lrv-u-font-size-20">More Stories by Jiji</h4> <ul class="o-nav__list lrv-u-color-brand-primary lrv-u-padding-l-1 u-list-style-type-square lrv-u-font-family-basic lrv-u-font-size-16" > <li class="o-nav__list-item lrv-u-padding-b-1"> <a class="c-link lrv-u-color-black" href="https://www.blogher.com/community/nancy-reyes-on-why-we-lose-too-many-women-on-the-way-to-the-top-and-how-to-change-that-61154/" > Nancy Reyes on Why We Lose Too Many Women on The Way to the Top and How to Change That</a> </li> <li class="o-nav__list-item lrv-u-padding-b-1"> <a class="c-link lrv-u-color-black" href="https://www.blogher.com/money/entrepreneur-ariana-rodriguez-is-creating-a-business-culture-where-everyone-feels-included-heres-how-62464/" > Entrepreneur Ariana Rodriguez Is Creating a Business Culture Where Everyone Feels Included</a> </li> <li class="o-nav__list-item lrv-u-padding-b-1"> <a class="c-link lrv-u-color-black" href="https://www.blogher.com/community/rakia-reynolds-on-the-power-of-smaller-stories-with-higher-impact-61318/" > Rakia Reynolds on the Power of Smaller Stories with Higher Impact</a> </li> </ul> </nav> <div class="lrv-u-flex lrv-u-margin-r-1"> <a class="c-link lrv-a-unstyle-link lrv-u-margin-l-auto lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-font-size-14 lrv-u-color-brand-primary lrv-u-font-family-basic" href="https://www.blogher.com/author/jijiugboma/" > View All</a> </div> </section> </div> </button> </div> <div class="u-margin-l-1@tablet"> <time class="c-timestamp lrv-u-color-black" datetime="2019-09-03" > October 19, 2022 </time> </div> </div> </div> </div> </div> <div class="featured-image"> <figure class="o-figure lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://www.blogher.com/wp-content/uploads/2022/10/Creative-Corner-Article-Graphic-3.png?w=681&h=383&crop=1" alt="Tips to Optimize Your Content for a Lucrative Q4 Traffic and Earning Spike" srcset="https://www.blogher.com/wp-content/uploads/2022/10/Creative-Corner-Article-Graphic-3.png?w=681&h=383&crop=1&resize=125%2C70 125w, https://www.blogher.com/wp-content/uploads/2022/10/Creative-Corner-Article-Graphic-3.png?w=681&h=383&crop=1&resize=681%2C383 681w, https://www.blogher.com/wp-content/uploads/2022/10/Creative-Corner-Article-Graphic-3.png?w=681&h=383&crop=1&resize=450%2C253 450w, https://www.blogher.com/wp-content/uploads/2022/10/Creative-Corner-Article-Graphic-3.png?w=681&h=383&crop=1&resize=250%2C140 250w" sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width="" decoding="async"> </div> <figcaption class="c-figcaption lrv-u-font-size-10 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-050"> </figcaption> </figure> </div> <div class="a-content a-content--left-space lrv-a-floated-parent lrv-u-font-family-body lrv-u-line-height-copy lrv-u-font-size-16 lrv-u-padding-b-2 lrv-u-border-b-1 lrv-u-border-color-brand-primary"> <p style="text-align: left;"><span style="font-weight: 400;">Q4 is short for ‘fourth quarter’ and is used to refer to the last 3 months of the year </span><span style="font-weight: 400;">— October, November, and December. Q4 is typically a boom period for the publishing industry as a whole including bloggers and creators. This is because Q4 typically sees increased user traffic paired with an increase in advertising spending from advertisers. Q4 is also host to some of the major holidays such as Halloween, Thanksgiving, and Christmas – which present huge opportunities for content. The Q4 boom peaks between Thanksgiving and Christmas holidays. The end of Q3 (September) can usually be also high. Food publishers historically see a huge spike in Q4 however, all niches benefit from Q4. It is an industry-wide peak. </span></p> <h2 style="text-align: left;"></h2> <h2 style="text-align: left;"><strong>Why is Q4 Lucrative for publishers?</strong></h2> <h3 style="text-align: left;"><strong>Increased Online Traffic</strong></h3> <p style="text-align: left;"><span style="font-weight: 400;">There is typically an uptrend in traffic in Q4 for several reasons. More people start to spend more time online as they start browning for holiday shopping. According to the </span><a href="https://www.pmg.com/blog/pmg-intelligence-report-holiday-kickoff" target="_blank" rel="noopener nofollow" ><span style="font-weight: 400">PMG 2022 Holiday Report</span></a><span style="font-weight: 400;">, last year (2021), consumers already started shopping for gifts in October. People spend more time online not just for shopping but for great content too. E.g People who want Holiday prep tips like Thanksgiving and Christman, Halloween costume ideas, Halloween party ideas, etc. </span><span style="font-weight: 400;">Q4 is also a great time for Ecomm as conversion rates peak in Q4. Q4 is a good time to focus on producing more eCommerce content with affiliate links. Or if you don’t already have one, start an e-commerce strategy for your blog or website. </span><span style="font-weight: 400;">The global pandemic also amplified Q4 trends as the PMG report also showed that people now start their holiday shopping sooner than before.</span></p> <h3 style="text-align: left;"><strong>Increased Advertising</strong></h3> <p style="text-align: left;"><span style="font-weight: 400;">In Q4, Companies typically have a bigger marketing budget to boost holiday sales. In addition to that these companies and brands typically have leftover budget that needs to be spent before the end of the year. This leads to a higher ad spend from advertisers as these brands aim to capture the Q4 consumer behavior uptrend and increased user activity. Increased demand leads to competition and so you see advertisers paying more for impressions as demand increases. Higher demand = Higher CPMs = more fill rate which equates to higher RPMs = increased revenue for you.</span></p> <h2 style="text-align: left;"><strong>How to Optimize your Content for Q4</strong></h2> <p style="text-align: left;"><span style="font-weight: 400;">Make the most of the Q4 peak period by tweaking your content strategy. Your Q4 content strategy should be a combination of producing new content and updating old articles and content on your site.</span></p> <p style="text-align: left;"><b>Create a Content Calendar</b></p> <p style="text-align: left;"><span style="font-weight: 400;">The first thing you should do is prepare your content calendar. Having a content calendar helps you plan the topics and formats of the content you plan to post on your site, and ensures that your overall publishing strategy is properly implemented while also giving you a chance to make a detailed content plan. Even something as simple as outlining your proposed content ideas in a spreadsheet will help you be more organized. Read our detailed guide on </span><a href="https://www.blogher.com/digital-marketing/how-to-create-a-content-calendar-for-your-blog-29058/" target="_blank" rel="noopener" ><span style="font-weight: 400">how to create and implement a content calendar.</span></a></p> <p style="text-align: left;"><b>Increase Publishing Frequency</b></p> <p style="text-align: left;"><span style="font-weight: 400;">In Q4 it pays to increase your publishing frequency. We usually recommend publishing up to three or four times a week to see a significant increase in traffic. </span></p> <p style="text-align: left;"><b>Let Trends Inform your Strategy</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Food content is one of the best performers for Q4 so f you write about food, ramp up your number of food posts. Write content around key Q4 holidays, significant dates, events, and trends. Read on to see tips on how to spot and track trends for content ideas.</span></p> <p style="text-align: left;"><b>Get Ideas from Top Performing Content </b></p> <p style="text-align: left;"><span style="font-weight: 400;">Another strategy to use when ideating new content is to create new supporting content around your top-performing topics/content already on your site. </span></p> <p style="text-align: left;"><span style="font-weight: 400;">Check your GA and SHE Media dashboard to see your top-performing content and create similar content to what is performing well. Interlink this new and the old content to help your site visitors find new related content.</span></p> <p style="text-align: left;"><b>Add more Content Formats</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Produce Content with varied content formats — add more images, galleries, videos, social embeds, etc. </span></p> <p style="text-align: left;"><b>Write Compelling Headlines</b></p> <p style="text-align: left;"><span style="font-weight: 400;">And always remember to use compelling and enticing headlines and CTAs. Write down a few headline ideas and choose the most compelling. Make sure to include keywords in your headlines. </span></p> <p style="text-align: left;"><b>Distribute Your Content</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Recirculate and Share Old and new content. Boost your top-performing content. Reshare to social, newsletters, add to landing pages, etc. Use Traffic Sources such as newsletters and social sharing, especially Pinterest. Create pinnable graphics and pin and share them with proper CTAs and hashtags. Look into PubExchange and Pushly. </span></p> <p style="text-align: left;"><b>Update and refresh old content from the last Q4</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Look back at your traffic from last year’s Q4 content and note the top performers- refresh those with new examples, shoppable links, photos, etc. As you update old articles also clean up your site by performing a site-wide audit to make sure there are no broken links, stale information, etc. As you update old articles do not update or change any links. Watch our <a href="https://video.blogher.com/watch/NzuhUo7oMAFEVzE29dDuTr" target="_blank" rel="noopener" >editorial workshop on how to update old articles and blog posts for more tips.</a></span></p> <h2 style="text-align: left;"><strong>Understanding and Tracking Trends in </strong><strong>Q4 </strong><strong>(And year-round)</strong></h2> <div class="post-content-image // "> <figure class="o-figure alignnone wp-image-39004 lrv-u-max-width-100p" style="width:1212px"> <div class="c-lazy-image "> <div class="lrv-a-crop-16x9" style="padding-bottom:calc((688/1212)*100%);"> <img decoding="async" class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://www.blogher.com/wp-content/themes/vip/pmc-blogher-2020/assets/public/lazyload-fallback.gif" data-lazy-src="https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png" alt="Lazy loaded image" data-lazy-srcset="https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png 1583w, https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png?resize=300,170 300w, https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png?resize=125,70 125w, https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png?resize=681,383 681w, https://www.blogher.com/wp-content/uploads/2022/10/Screen-Shot-2022-10-13-at-6.24.42-PM.png?resize=450,253 450w" data-lazy-sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="688" width="1212" decoding=""> </div> </div> <figcaption class="c-figcaption lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025"> <span class="lrv-u-font-size-14@desktop"><em>Image Source: Pinterest</em></span> </figcaption> </figure> </div> <p style="text-align: left;"><span style="font-weight: 400;">You can find out the best trends for your niche by perusing industry trend reports. These reports are great doe content idea generation and </span></p> <p style="text-align: left;"><span style="font-weight: 400;">preliminary research for content strategy. See some key trend reports below</span></p> <ul style="text-align: left;"> <li style="font-weight: 400;" aria-level="1"><a href="https://trends.pinterest.com/?fbclid=IwAR3dA14ucMLTWpOAZ84_S_ZIJyvny6gTHP9IrPTRaKwLzF2jNY2Igo0GgQs" rel="nofollow" target="_blank" ><span style="font-weight: 400">Pinterest Trend Tracker</span></a><span style="font-weight: 400;"> and </span><a href="https://business.pinterest.com/pinterest-predicts/" rel="nofollow" target="_blank" ><span style="font-weight: 400">Pinterest Trend Reports</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.facebook.com/business/news/insights/culture-rising-2022-trends-report" rel="nofollow" target="_blank" ><span style="font-weight: 400">Facebook IQ Trend Report</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.pmg.com/blog/pmg-intelligence-report-holiday-kickoff" rel="nofollow" target="_blank" ><span style="font-weight: 400">PMG Intelligence Q4 and Holiday Report</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.hubspot.com/marketing-statistics" rel="nofollow" target="_blank" ><span style="font-weight: 400">Hubspot Trend Reports</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">GWI – Global Web Index</span> <ul> <li style="font-weight: 400;" aria-level="2"><a href="https://www.gwi.com/reports/trends-2021" rel="nofollow" target="_blank" ><span style="font-weight: 400">Marketing Trends</span></a></li> <li style="font-weight: 400;" aria-level="2"><a href="https://www.gwi.com/reports/social" rel="nofollow" target="_blank" ><span style="font-weight: 400">Social Media Trends</span></a></li> </ul> </li> </ul> <h2></h2> <h2 style="text-align: left;"><strong>Top Q4 2022 Trends</strong></h2> <p style="text-align: left;"><b>Food</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Plant-based alternatives</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Amplified food-themed experiences</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Freshness, authenticity, and “shop local”</span></p> <p style="text-align: left;"><b>Fashion</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Dopamine Dressing</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Maxi Skirts</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Preloved Clothing</span></p> <p style="text-align: left;"><b>Lifestyle</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Climate Conscious</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Mental Health/Self-Love/Wellness</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Creative Freedom</span></p> <p style="text-align: left;"><b>Entertainment/Media</b></p> <p style="text-align: left;"><span style="font-weight: 400;">Streaming Video-on-demand</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Metaverse/NFTs</span></p> <p style="text-align: left;"><span style="font-weight: 400;">Immersive Tech</span></p> <p style="text-align: left;"><b>Main Q4 Events</b></p> <ul style="text-align: left;"> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Veteran’s Day</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Halloween</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Thanksgiving</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Friendsgiving</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Black Friday</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyber Monday</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Giving Tuesday</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hanukkah</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Christmas</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boxing Day</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Kwanzaa</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">New Year’s</span></li> </ul> <div class="copy-thumbnail-wrapper" style="text-align: left;"><img decoding="async" class="thumbnail-image" src="https://cdn.vidyard.com/thumbnails/31285914/3QI9lGvFvU0hOq_BstJRsQ_play_button_small.png" alt="Preparing for Q4: How to Use Organic SEO to Grow Traffic and Increase Earnings" /></div> <div class="copy-text-container" style="text-align: left;"><a tabindex="-1" href="http://share.blogher.com/watch/Pm3bhirnNfrg5GsczkKM6q?" target="_blank" rel="noopener noreferrer" >Preparing for Q4: How to Use Organic SEO to Grow Traffic and Increase Earnings</a></div> <div></div> <div><i>The </i><a href="https://www.shemedia.com/partner-network/" target="_blank" rel="noopener nofollow" ><i>SHE Media Collective</i></a> <i>helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. </i><a href="https://apply.shemedia.com/?utm_source:lv" target="_blank" rel="noopener nofollow" ><i>Apply now</i></a><i> to join our mission-driven platform.</i></div> </div> <div class="u-padding-lr-250@desktop-xl lrv-u-margin-t-1@desktop"> <section class="related-article // lrv-u-margin-tb-2 "> <div class="lrv-a-wrapper"> <h2 class="c-heading larva lrv-u-font-family-primary lrv-u-font-size-28 lrv-u-font-size-30@desktop-xl lrv-u-margin-b-150"> More From BlogHer </h2> <div class="related-article-items // lrv-a-grid lrv-a-cols3@tablet"> <article class="story lrv-u-padding-tb-1 lrv-u-text-align-center // "> <div class="story-wrapper"> <div 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