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Why Unilever tripled sports marketing commitments in the USA | Unilever
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id="uco-header-menu-0-1-1" data-level="1" aria-label="Our strategy and Growth Action Plan (2 of 5)"><!--[-->Our strategy and Growth Action Plan <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">We are stepping up our execution to deliver improved performance.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #a7bad0;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/f103f35b3bce7f126b5b050feaba8b9f9f7c754c-990x557.jpg?rect=2,0,987,557&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/f103f35b3bce7f126b5b050feaba8b9f9f7c754c-990x557.jpg?rect=2,0,987,557&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/f103f35b3bce7f126b5b050feaba8b9f9f7c754c-990x557.jpg?rect=1,0,988,557&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/f103f35b3bce7f126b5b050feaba8b9f9f7c754c-990x557.jpg?w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/f103f35b3bce7f126b5b050feaba8b9f9f7c754c-990x557.jpg?rect=2,0,987,557&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/our-company/our-leadership/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-0-1-2" data-level="1" aria-label="Our leadership (3 of 5)"><!--[-->Our leadership <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Our international leadership team drives our company, guides our strategy and leads our people.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #b4c4bb;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/25b7db3ff285271b9d9845959a8639cbaadcc128-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/25b7db3ff285271b9d9845959a8639cbaadcc128-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/25b7db3ff285271b9d9845959a8639cbaadcc128-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/25b7db3ff285271b9d9845959a8639cbaadcc128-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/25b7db3ff285271b9d9845959a8639cbaadcc128-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/our-company/innovation-and-rd-at-unilever/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-0-1-3" data-level="1" aria-label="Innovation and R&D at Unilever (4 of 5)"><!--[-->Innovation and R&D at Unilever <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Innovation is at the heart of everything we do within R&D at Unilever.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #c6cfb4;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/c040c35c815d3c5b1082695dac2a9f1a36f27334-990x557.jpg?rect=2,0,987,557&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/c040c35c815d3c5b1082695dac2a9f1a36f27334-990x557.jpg?rect=2,0,987,557&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/c040c35c815d3c5b1082695dac2a9f1a36f27334-990x557.jpg?rect=1,0,988,557&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/c040c35c815d3c5b1082695dac2a9f1a36f27334-990x557.jpg?w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/c040c35c815d3c5b1082695dac2a9f1a36f27334-990x557.jpg?rect=2,0,987,557&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/our-company/our-history-and-archives/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-0-1-4" data-level="1" aria-label="History & Archives (5 of 5)"><!--[-->History & Archives <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Unilever has a unique heritage which still shapes the way we do business today.</p></div></li><!--]--><!--]--></ul><div class="uco-c-header__sub-menu-footer" data-testid="uco-c-header-sub-menu-footer"><a class="uol-c-button uol-c-button--variant-3a uol-c-button--sep-inherit uco-c-header__sub-menu-intro__link" href="/our-company/" data-testid="uco-c-header-sub-menu-intro-link"><span class="uol-c-button__label" data-testid="uol-c-button-label">View Our company <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 150" width="24" height="24" class="uol-c-button__arrow" data-testid="uol-c-button-icon-symbol"><polyline class="uol-c-button__arrow-head" points="75 111.8 139 75.12 75 38.2"></polyline><polyline class="uol-c-button__arrow-shaft" points="75 38.2 75 69.13 11 69.13 11 80.87 75 80.87 75 111.8"></polyline></svg></span></a></div></div></div></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="has-sub-menu is-current uco-c-header__menu-link" href="#uco-header-menu-1-1" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-1" data-level="0" aria-label="Latest news stories (2 of 7)"><!--[-->News <svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__menu-link-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><!--]--></a><div class="uco-c-header__sub-menu" data-level="1" tabindex="-1" data-testid="uco-c-header-sub-menu" inert id="uco-header-menu-1-1" use-menu-height="true"><div class="uco-c-header__sub-menu-inner" data-level="1"><a class="uol-c-button uol-c-button--variant-5a uco-c-skip uco-c-header__sub-menu-skip" href="#uco-header-menu-0-2" data-testid="uol-c-header-skip"><span class="uol-c-button__label" data-testid="uol-c-button-label">Skip to Brands <!----><!----></span><!----></a><a class="uco-c-header__sub-menu-back" href="#uco-header-menu-0-1" data-testid="uco-c-header-sub-menu-back"><!--[--><svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__sub-menu-back-icon"><!----><!----><use href="/core-assets/icons/functional/left-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg> Back<!--]--></a><h2 class="uco-c-header__sub-menu-title" data-testid="uco-c-header-sub-menu-title">Latest news stories</h2><ul class="uco-c-header__sub-menu-items" role="list"><!--[--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card is-current"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #dcc0de;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/325355e839a6bbc7da28b783815bf59fa22ceed6-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/325355e839a6bbc7da28b783815bf59fa22ceed6-1920x1080.png?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/325355e839a6bbc7da28b783815bf59fa22ceed6-1920x1080.png?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/325355e839a6bbc7da28b783815bf59fa22ceed6-1920x1080.png?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/325355e839a6bbc7da28b783815bf59fa22ceed6-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="is-current uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/news/news-search/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-1-1-0" data-level="1" aria-label="All news stories (1 of 3)"><!--[-->All news stories <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">View our latest news, search and browse by topic and date.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #97cacf;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/67f617f468d25c33bb4222a3515ac7f1959b60e6-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/67f617f468d25c33bb4222a3515ac7f1959b60e6-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/67f617f468d25c33bb4222a3515ac7f1959b60e6-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/67f617f468d25c33bb4222a3515ac7f1959b60e6-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/67f617f468d25c33bb4222a3515ac7f1959b60e6-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/news/press-and-media/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-1-1-1" data-level="1" aria-label="Press and media (2 of 3)"><!--[-->Press and media <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">See the very latest from our press desk, plus media assets and contact details.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #b96b88;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/489eedad8f0d9349c77f05c32fff3455bb20c076-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/489eedad8f0d9349c77f05c32fff3455bb20c076-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/489eedad8f0d9349c77f05c32fff3455bb20c076-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/489eedad8f0d9349c77f05c32fff3455bb20c076-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/489eedad8f0d9349c77f05c32fff3455bb20c076-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/news/sign-up-for-alerts/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-1-1-2" data-level="1" aria-label="Sign up for alerts from Unilever (3 of 3)"><!--[-->Sign up for alerts from Unilever <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Be the first to hear about our press releases, features and articles.</p></div></li><!--]--><!--]--></ul><div class="uco-c-header__sub-menu-footer" data-testid="uco-c-header-sub-menu-footer"><a class="uol-c-button uol-c-button--variant-3a uol-c-button--sep-inherit uco-c-header__sub-menu-intro__link" href="/news/" data-testid="uco-c-header-sub-menu-intro-link"><span class="uol-c-button__label" data-testid="uol-c-button-label">View Latest news stories <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 150" width="24" height="24" class="uol-c-button__arrow" data-testid="uol-c-button-icon-symbol"><polyline class="uol-c-button__arrow-head" points="75 111.8 139 75.12 75 38.2"></polyline><polyline class="uol-c-button__arrow-shaft" points="75 38.2 75 69.13 11 69.13 11 80.87 75 80.87 75 111.8"></polyline></svg></span></a></div></div></div></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="has-sub-menu uco-c-header__menu-link" href="#uco-header-menu-1-2" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-2" data-level="0" aria-label="Brands (3 of 7)"><!--[-->Brands <svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__menu-link-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><!--]--></a><div class="uco-c-header__sub-menu" data-level="1" tabindex="-1" data-testid="uco-c-header-sub-menu" inert id="uco-header-menu-1-2" use-menu-height="true"><div class="uco-c-header__sub-menu-inner" data-level="1"><a class="uol-c-button uol-c-button--variant-5a uco-c-skip uco-c-header__sub-menu-skip" href="#uco-header-menu-0-3" data-testid="uol-c-header-skip"><span class="uol-c-button__label" data-testid="uol-c-button-label">Skip to Sustainability <!----><!----></span><!----></a><a class="uco-c-header__sub-menu-back" href="#uco-header-menu-0-2" data-testid="uco-c-header-sub-menu-back"><!--[--><svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__sub-menu-back-icon"><!----><!----><use href="/core-assets/icons/functional/left-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg> Back<!--]--></a><h2 class="uco-c-header__sub-menu-title" data-testid="uco-c-header-sub-menu-title">Brands</h2><ul class="uco-c-header__sub-menu-items" role="list"><!--[--><!--[--><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-item-list"><h3 id="uco-header-menu-2-1-0-title" class="uco-c-header__sub-menu-list-title" data-testid="uco-c-header-sub-menu-list-title">Our Business Groups</h3><ul class="uco-c-header__sub-menu-list" role="list" aria-labelledby="uco-header-menu-2-1-0-title"><!--[--><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/brands/beauty-wellbeing/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-2-0-0" data-level="1" aria-label="Beauty & Wellbeing (1 of 5)"><!--[-->Beauty & Wellbeing <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/brands/personal-care/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-2-0-1" data-level="1" aria-label="Personal Care (2 of 5)"><!--[-->Personal Care <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/brands/home-care/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-2-0-2" data-level="1" aria-label="Home Care (3 of 5)"><!--[-->Home Care <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/brands/nutrition/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-2-0-3" data-level="1" aria-label="Nutrition (4 of 5)"><!--[-->Nutrition <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/brands/ice-cream/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-2-0-4" data-level="1" aria-label="Ice Cream (5 of 5)"><!--[-->Ice Cream <!----><!--]--></a></li><!--]--></ul></li><!----><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #dcbbd1;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/02c0ab25ea42c03c11f64624443a9e8bd35cdb07-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/02c0ab25ea42c03c11f64624443a9e8bd35cdb07-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/02c0ab25ea42c03c11f64624443a9e8bd35cdb07-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/02c0ab25ea42c03c11f64624443a9e8bd35cdb07-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/02c0ab25ea42c03c11f64624443a9e8bd35cdb07-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/brands/all-brands/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-2-1-1" data-level="1" aria-label="Our brands (2 of 3)"><!--[-->Our brands <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Led by our 30 Power Brands, our brands are meeting consumers’ daily needs, from household staples to premium indulgence.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #967402;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/d02fe089cd7581be6998ded90df01050582308c9-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/d02fe089cd7581be6998ded90df01050582308c9-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/d02fe089cd7581be6998ded90df01050582308c9-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/d02fe089cd7581be6998ded90df01050582308c9-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/d02fe089cd7581be6998ded90df01050582308c9-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/brands/whats-in-our-products/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-2-1-2" data-level="1" aria-label="What's in our products? (3 of 3)"><!--[-->What's in our products? <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Discover the ingredients in our home, beauty and personal care products.</p></div></li><!--]--><!--]--></ul><div class="uco-c-header__sub-menu-footer" data-testid="uco-c-header-sub-menu-footer"><a class="uol-c-button uol-c-button--variant-3a uol-c-button--sep-inherit uco-c-header__sub-menu-intro__link" href="/brands/" data-testid="uco-c-header-sub-menu-intro-link"><span class="uol-c-button__label" data-testid="uol-c-button-label">View Brands <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 150" width="24" height="24" class="uol-c-button__arrow" data-testid="uol-c-button-icon-symbol"><polyline class="uol-c-button__arrow-head" points="75 111.8 139 75.12 75 38.2"></polyline><polyline class="uol-c-button__arrow-shaft" points="75 38.2 75 69.13 11 69.13 11 80.87 75 80.87 75 111.8"></polyline></svg></span></a></div></div></div></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="has-sub-menu uco-c-header__menu-link" href="#uco-header-menu-1-3" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-3" data-level="0" aria-label="Sustainability (4 of 7)"><!--[-->Sustainability <svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__menu-link-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><!--]--></a><div class="uco-c-header__sub-menu" data-level="1" tabindex="-1" data-testid="uco-c-header-sub-menu" inert id="uco-header-menu-1-3" use-menu-height="true"><div class="uco-c-header__sub-menu-inner" data-level="1"><a class="uol-c-button uol-c-button--variant-5a uco-c-skip uco-c-header__sub-menu-skip" href="#uco-header-menu-0-4" data-testid="uol-c-header-skip"><span class="uol-c-button__label" data-testid="uol-c-button-label">Skip to Suppliers <!----><!----></span><!----></a><a class="uco-c-header__sub-menu-back" href="#uco-header-menu-0-3" data-testid="uco-c-header-sub-menu-back"><!--[--><svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__sub-menu-back-icon"><!----><!----><use href="/core-assets/icons/functional/left-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg> Back<!--]--></a><h2 class="uco-c-header__sub-menu-title" data-testid="uco-c-header-sub-menu-title">Sustainability</h2><ul class="uco-c-header__sub-menu-items" role="list"><!--[--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #cebfb0;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/6780199b4d089a6330cfda55a4f001b05a627cfa-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/6780199b4d089a6330cfda55a4f001b05a627cfa-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/6780199b4d089a6330cfda55a4f001b05a627cfa-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/6780199b4d089a6330cfda55a4f001b05a627cfa-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/6780199b4d089a6330cfda55a4f001b05a627cfa-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/sustainability/climate/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-3-1-0" data-level="1" aria-label="Climate (1 of 5)"><!--[-->Climate <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">The world must move further faster to avoid the worst effects of climate change.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #82aeb9;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/552e5be565de37e17599599ec561aedb88679ad3-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/552e5be565de37e17599599ec561aedb88679ad3-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/552e5be565de37e17599599ec561aedb88679ad3-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/552e5be565de37e17599599ec561aedb88679ad3-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/552e5be565de37e17599599ec561aedb88679ad3-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/sustainability/nature/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-3-1-1" data-level="1" aria-label="Nature (2 of 5)"><!--[-->Nature <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">We’re committed to contributing to the protection and regeneration of nature, within and beyond our value chain.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #a9c5bc;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/bc3a433a7844859d36a10ce78202449f4678a607-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/bc3a433a7844859d36a10ce78202449f4678a607-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/bc3a433a7844859d36a10ce78202449f4678a607-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/bc3a433a7844859d36a10ce78202449f4678a607-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/bc3a433a7844859d36a10ce78202449f4678a607-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/sustainability/plastics/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-3-1-2" data-level="1" aria-label="Plastics (3 of 5)"><!--[-->Plastics <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Given the size of the plastics challenge, we’re using our innovation capabilities to find new, scalable solutions.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #a8d4be;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/8f9342f8f718fd4d3249ff0ee68c217a072a9198-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/8f9342f8f718fd4d3249ff0ee68c217a072a9198-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/8f9342f8f718fd4d3249ff0ee68c217a072a9198-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/8f9342f8f718fd4d3249ff0ee68c217a072a9198-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/8f9342f8f718fd4d3249ff0ee68c217a072a9198-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/sustainability/livelihoods/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-3-1-3" data-level="1" aria-label="Livelihoods (4 of 5)"><!--[-->Livelihoods <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">We’re working to improve the livelihoods of people in our global value chain.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #aab1ce;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/06cbb4a4c6570d8b87b3aa31befb1522c595cae9-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/06cbb4a4c6570d8b87b3aa31befb1522c595cae9-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/06cbb4a4c6570d8b87b3aa31befb1522c595cae9-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/06cbb4a4c6570d8b87b3aa31befb1522c595cae9-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/06cbb4a4c6570d8b87b3aa31befb1522c595cae9-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/sustainability/responsible-business/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-3-1-4" data-level="1" aria-label="Responsible business (5 of 5)"><!--[-->Responsible business <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Our progress and reporting on issues such as human rights, equity, diversity and inclusion and safety.</p></div></li><!--]--><!--]--></ul><div class="uco-c-header__sub-menu-footer" data-testid="uco-c-header-sub-menu-footer"><a class="uol-c-button uol-c-button--variant-3a uol-c-button--sep-inherit uco-c-header__sub-menu-intro__link" href="/sustainability/" data-testid="uco-c-header-sub-menu-intro-link"><span class="uol-c-button__label" data-testid="uol-c-button-label">View Sustainability <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 150" width="24" height="24" class="uol-c-button__arrow" data-testid="uol-c-button-icon-symbol"><polyline class="uol-c-button__arrow-head" points="75 111.8 139 75.12 75 38.2"></polyline><polyline class="uol-c-button__arrow-shaft" points="75 38.2 75 69.13 11 69.13 11 80.87 75 80.87 75 111.8"></polyline></svg></span></a></div></div></div></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="has-sub-menu uco-c-header__menu-link" href="#uco-header-menu-1-4" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-4" data-level="0" aria-label="Suppliers (5 of 7)"><!--[-->Suppliers <svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__menu-link-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><!--]--></a><div class="uco-c-header__sub-menu" data-level="1" tabindex="-1" data-testid="uco-c-header-sub-menu" inert id="uco-header-menu-1-4" use-menu-height="true"><div class="uco-c-header__sub-menu-inner" data-level="1"><a class="uol-c-button uol-c-button--variant-5a uco-c-skip uco-c-header__sub-menu-skip" href="#uco-header-menu-0-5" data-testid="uol-c-header-skip"><span class="uol-c-button__label" data-testid="uol-c-button-label">Skip to Careers <!----><!----></span><!----></a><a class="uco-c-header__sub-menu-back" href="#uco-header-menu-0-4" data-testid="uco-c-header-sub-menu-back"><!--[--><svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__sub-menu-back-icon"><!----><!----><use href="/core-assets/icons/functional/left-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg> Back<!--]--></a><h2 class="uco-c-header__sub-menu-title" data-testid="uco-c-header-sub-menu-title">Suppliers</h2><ul class="uco-c-header__sub-menu-items" role="list"><!--[--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #d0aed8;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/cc11a95fd30baa4b48e59b1bce2ddb2142259155-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/cc11a95fd30baa4b48e59b1bce2ddb2142259155-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/cc11a95fd30baa4b48e59b1bce2ddb2142259155-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/cc11a95fd30baa4b48e59b1bce2ddb2142259155-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/cc11a95fd30baa4b48e59b1bce2ddb2142259155-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/suppliers/becoming-a-unilever-supplier/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-4-1-0" data-level="1" aria-label="Becoming a Unilever Supplier (1 of 5)"><!--[-->Becoming a Unilever Supplier <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">We want to work with partners who share our purpose and values. See what’s involved.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #8caccc;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/fefabe6bdbcd8905921892abcceb3c855650f739-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/fefabe6bdbcd8905921892abcceb3c855650f739-1920x1080.png?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/fefabe6bdbcd8905921892abcceb3c855650f739-1920x1080.png?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/fefabe6bdbcd8905921892abcceb3c855650f739-1920x1080.png?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/fefabe6bdbcd8905921892abcceb3c855650f739-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/suppliers/partner-to-win-programme/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-4-1-1" data-level="1" aria-label="Partner to Win (2 of 5)"><!--[-->Partner to Win <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Our Partner to Win programme is taking our partnerships to a whole new level.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #9eb6ab;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/05f1b19e197087358da51604cfcb5049b18b045f-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/05f1b19e197087358da51604cfcb5049b18b045f-1920x1080.png?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/05f1b19e197087358da51604cfcb5049b18b045f-1920x1080.png?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/05f1b19e197087358da51604cfcb5049b18b045f-1920x1080.png?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/05f1b19e197087358da51604cfcb5049b18b045f-1920x1080.png?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/suppliers/our-people-plans/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-4-1-2" data-level="1" aria-label="Our people plans (3 of 5)"><!--[-->Our people plans <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">Together with our partners, we’re helping to provide decent livelihoods and supporting inclusive economic growth.</p></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #7cb1a5;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/f4733b4eb7c6ed708448d1c49303012f90919850-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/f4733b4eb7c6ed708448d1c49303012f90919850-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/f4733b4eb7c6ed708448d1c49303012f90919850-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/f4733b4eb7c6ed708448d1c49303012f90919850-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/f4733b4eb7c6ed708448d1c49303012f90919850-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/suppliers/supplier-climate-programme/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-4-1-3" data-level="1" aria-label="Supplier Climate Programme (4 of 5)"><!--[-->Supplier Climate Programme <!----><!--]--></a></h3><p class="uco-c-header__sub-menu-card-body">We're collaborating with key suppliers to reduce emissions from raw materials, ingredients and packaging by 2030, which will help us progress towards our net zero ambition.</p></div></li><!--]--><!--[--><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-item-list"><!----><ul class="uco-c-header__sub-menu-list" role="list"><!--[--><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/suppliers/terms-and-conditions/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-4-4-0" data-level="1" aria-label="Terms and Conditions (1 of 3)"><!--[-->Terms and Conditions <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="/suppliers/how-to-invoice-us/" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-4-4-1" data-level="1" aria-label="How to invoice us (2 of 3)"><!--[-->How to invoice us <!----><!--]--></a></li><li class="uco-c-header__sub-menu-list-item" data-testid="uco-c-header-sub-menu-list-item"><a class="uco-c-header__sub-menu-list-link uco-c-header__sub-menu-link" href="https://www.unilever.com/sustainability/responsible-business/business-integrity/#deep-link-to-business-integrity-across-our-value-chain" data-testid="uco-c-header-sub-menu-list-link" id="uco-header-menu-4-4-2" data-level="1" aria-label="Report a concern (3 of 3)"><!--[-->Report a concern <!----><!--]--></a></li><!--]--></ul></li><!----><!--]--><!--]--></ul><div class="uco-c-header__sub-menu-footer" data-testid="uco-c-header-sub-menu-footer"><a class="uol-c-button uol-c-button--variant-3a uol-c-button--sep-inherit uco-c-header__sub-menu-intro__link" href="/suppliers/" data-testid="uco-c-header-sub-menu-intro-link"><span class="uol-c-button__label" data-testid="uol-c-button-label">View Suppliers <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 150" width="24" height="24" class="uol-c-button__arrow" data-testid="uol-c-button-icon-symbol"><polyline class="uol-c-button__arrow-head" points="75 111.8 139 75.12 75 38.2"></polyline><polyline class="uol-c-button__arrow-shaft" points="75 38.2 75 69.13 11 69.13 11 80.87 75 80.87 75 111.8"></polyline></svg></span></a></div></div></div></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="uco-c-header__menu-link" href="/careers/" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-5" data-level="0" aria-label="Careers (6 of 7)"><!--[-->Careers <!----><!--]--></a><!----></li><li class="uco-c-header__menu-item" data-level="0" data-testid="uco-c-header-menu-list-item"><a class="has-sub-menu uco-c-header__menu-link" href="#uco-header-menu-1-6" data-testid="uco-c-header-menu-link" id="uco-header-menu-0-6" data-level="0" aria-label="Investors (7 of 7)"><!--[-->Investors <svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__menu-link-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><!--]--></a><div class="uco-c-header__sub-menu" data-level="1" tabindex="-1" data-testid="uco-c-header-sub-menu" inert id="uco-header-menu-1-6" use-menu-height="true"><div class="uco-c-header__sub-menu-inner" data-level="1"><!----><a class="uco-c-header__sub-menu-back" href="#uco-header-menu-0-6" data-testid="uco-c-header-sub-menu-back"><!--[--><svg aria-hidden="true" focusable="false" width="14" height="14" data-testid="uol-c-svg-icon" class="uco-c-header__sub-menu-back-icon"><!----><!----><use href="/core-assets/icons/functional/left-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg> Back<!--]--></a><h2 class="uco-c-header__sub-menu-title" data-testid="uco-c-header-sub-menu-title">Investors</h2><ul class="uco-c-header__sub-menu-items" role="list"><!--[--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #d0b8a6;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/28dd1bef4997cd99c561a724c34b028700f5af7f-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/28dd1bef4997cd99c561a724c34b028700f5af7f-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/28dd1bef4997cd99c561a724c34b028700f5af7f-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/28dd1bef4997cd99c561a724c34b028700f5af7f-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/28dd1bef4997cd99c561a724c34b028700f5af7f-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/investors/results-presentations/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-6-1-0" data-level="1" aria-label="Results and presentations (1 of 5)"><!--[-->Results and presentations <!----><!--]--></a></h3><!----></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #98adcf;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/bb4f1a13d1212c31af97a33a0aa4eb4fed60ac46-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format 140w, /content-images/92ui5egz/production/bb4f1a13d1212c31af97a33a0aa4eb4fed60ac46-1920x1080.jpg?rect=3,0,1914,1080&w=280&h=158&fit=crop&auto=format 280w, /content-images/92ui5egz/production/bb4f1a13d1212c31af97a33a0aa4eb4fed60ac46-1920x1080.jpg?rect=2,0,1916,1080&w=330&h=186&fit=crop&auto=format 330w, /content-images/92ui5egz/production/bb4f1a13d1212c31af97a33a0aa4eb4fed60ac46-1920x1080.jpg?rect=0,1,1920,1079&w=660&h=371&fit=crop&auto=format 660w" sizes="(max-width: 64em) 30vw, 330px" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/bb4f1a13d1212c31af97a33a0aa4eb4fed60ac46-1920x1080.jpg?rect=3,0,1914,1080&w=140&h=79&fit=crop&auto=format" alt role="presentation" width="140" height="79" class="uol-c-picture__image" loading="lazy" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div><div class="uco-c-header__sub-menu-card-content"><h3 data-testid="uco-c-header-sub-menu-card-title" class="uco-c-header__sub-menu-card-title"><a class="uco-c-header__sub-menu-card-link uco-c-header__sub-menu-link" href="/investors/annual-report-and-accounts/" data-testid="uco-c-header-sub-menu-card-link" id="uco-header-menu-6-1-1" data-level="1" aria-label="Annual Report and Accounts 2023 (2 of 5)"><!--[-->Annual Report and Accounts 2023 <!----><!--]--></a></h3><!----></div></li><!--]--><!--[--><!----><li class="uco-c-header__sub-menu-item uco-c-header__sub-menu-card"><div class="uol-c-picture uco-c-header__sub-menu-card-media" data-testid="uol-c-picture"><picture style="--picture-bg-color: #c8ae96;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source 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itemprop="item"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[--><span itemprop="name">All news stories</span><!--]--><!----><!----></span><!----></span></a><meta itemprop="position" content="2"></li><!--]--><li class="uol-c-breadcrumb__item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" data-testid="uol-c-breadcrumb-current-page-item" data-position="3"><svg aria-hidden="true" focusable="false" width="12" height="12" data-testid="uol-c-svg-icon" class="uol-c-breadcrumb__item-icon"><!----><!----><use href="/core-assets/icons/functional/right-arrow.svg#icon" fill="currentColor" data-testid="uol-c-svg-icon-link"></use></svg><span class="uol-u-visually-hidden">Current page:</span><span itemprop="name">Why Unilever tripled its sports marketing commitments in the USA</span><meta itemprop="position" content="3"></li></ol></nav> <main class="uco-l-base__main" data-testid="uco-l-base-main"> <a id="main" href="#" tabindex="-1" aria-label="Main content area"></a> <div class="uco-l-news-article" data-testid="uco-l-news-article"> <div class="uol-c-editorial-banner uol-c-editorial-banner--with-media" data-testid="uol-c-editorial-banner"><div class="uol-c-editorial-banner__content"><h1 class="uol-c-editorial-banner__title" data-testid="uol-c-editorial-banner-title">Why Unilever tripled its sports marketing commitments in the USA</h1><div class="uol-c-editorial-banner__details"><!----><p class="uol-c-editorial-banner__date uol-u-footnote">Published: <time datetime="2024-11-13T00:00:00.000Z" class="uol-c-editorial-banner__date uol-u-font-weight-medium" data-testid="uol-c-editorial-banner-date">13 November 2024</time></p><p class="uol-c-editorial-banner__author uol-u-footnote">Authored by <span class="uol-c-editorial-banner__author-name uol-u-font-weight-medium" data-testid="uol-c-editorial-banner-author-name">Herrish Patel </span></p><!----></div><div class="uol-c-editorial-banner__intro uol-u-standfirst uol-u-measure uol-l-stack--compact" data-testid="uol-c-editorial-banner-intro"><!--[--><p>Herrish Patel, President of Unilever USA and CEO of Unilever Personal Care North America, shares how sports partnerships and marketing are helping grow brand equity by capturing consumers’ attention with engaging content on and off the pitch.</p> <!--]--></div><!----></div><div class="uol-c-editorial-banner__media" data-testid="uol-c-editorial-banner-media"><div class="uol-c-picture uol-c-picture--cover uol-c-editorial-banner__image" data-testid="uol-c-editorial-banner-image"><picture style="--picture-bg-color: #bfbfbe;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 88.9375em) 100vw, 50vw" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 88.9375em) 100vw, 50vw" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/2d2b4faf161f16d448054d354869785748bd85cc-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Tennis player Venus Williams at a Dove Keep her Confident launch event. Venus is sitting, holding a tennis racket and smiling at the camera." width="150" height="84" class="uol-c-picture__image" loading="eager" fetchpriority="high" decoding="auto" data-testid="uol-c-picture-image"></picture><!----></div></div></div> <div class="uol-c-body-block uol-c-body-block--clear uol-c-body-block--space-inline-default" data-testid="uol-c-body-block"><div class="uol-c-body-block__inner uol-l-stack--prose uol-l-contain--measure"><!--[--> <aside class="uco-c-highlights" data-v-6013a47c><ul class="uco-c-highlights__list" data-testid="uco-l-highlights" data-v-6013a47c><!--[--><li class="uco-c-highlights__item" data-v-6013a47c>Since 2020, Unilever USA has more than tripled its sports media marketing commitments and Unilever brands regularly show up on the world’s biggest sporting stages </li><li class="uco-c-highlights__item" data-v-6013a47c>39% of Gen Z sports fans are watching more women’s sports compared to a year ago </li><li class="uco-c-highlights__item" data-v-6013a47c>The USA is expected to see its highest year of streaming revenue in 2024, after sports rights spending grew by $3 billion+ between 2022 and 2023 </li><!--]--></ul></aside> <!--]--></div></div> <div class="uol-c-body-block uol-c-body-block--clear uol-c-body-block--space-inline-default uol-c-body-block--space-block-default" data-testid="uol-c-body-block"><div class="uol-c-body-block__inner uol-l-stack--prose uol-l-contain--measure"><!--[--> <div class="uol-c-body-block-item uol-c-body-block-item--pull" data-testid="uol-c-body-block-item"><!--[--> <article class="uol-c-card has-media" data-testid="uol-c-card"><h2 class="uol-c-card__lead-title" data-testid="uol-c-card-lead-title">Biography</h2><div class="uol-c-card__media" data-testid="uol-c-card-media"><!----><div class="uol-c-picture uol-c-card__image" data-testid="uol-c-card-image"><picture style="--picture-bg-color: #e2c8bd;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="100vw" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="100vw" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/616c56dcdfba279adccfb31eee9b8900db77610e-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="A photo of Herrish Patel, Unilever USA President and CEO of Unilever’s Personal Care business in North America. He is smiling at the camera." width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div></div><div class="uol-c-card__content" data-testid="uol-c-card-content"><div class="uol-c-card__background" aria-hidden="true"></div><header class="uol-c-card__header uol-u-measure" data-testid="uol-c-card-header"><h3 class="uol-c-card__title" data-testid="uol-c-card-title"><!--[--> Herrish Patel <!--]--></h3><!----></header><div class="uol-c-card__body uol-u-measure uol-l-stack--compact" data-testid="uol-c-card-body"><!--[--><p>President of Unilever USA and CEO of Unilever’s Personal Care business in North America.</p><p>Herrish has been with Unilever since 2001, with roles based in Australia, Eastern Europe and Asia. He moved to the USA in 2021 as Executive President of Unilever Nutrition North America, and started his current role in February 2024. </p><!--]--></div><!----></div></article> <!--]--></div><p>The advertising landscape shifts constantly, driven by innovation in technology, changing consumer behaviour and the speed with which trends form and move on.</p><p>Reaching consumers where they are is an increasingly key component of Unilever’s marketing strategy – and sport offers a unique opportunity to do just that, particularly here in the USA. That’s why we’ve tripled our sports media marketing commitments since 2020, becoming a sports marketing powerhouse.</p><p>Using engaging content and unmissable consumer experiences as key differentiators, we’re increasingly targeting sports to boost brand equity.</p><h2>Why sports marketing?</h2><p>Our brands reach people on and off the field, making sports a natural fit for our brand propositions, products and marketing strategies.</p><p>Whether it’s Dove keeping girls in sports by building their body confidence, Degree giving athletes the confidence to move more or Hellmann’s being a must-have for game-day spreads, our brands show up authentically in this exciting space.</p><p>It adds up to an unrivalled opportunity to make a meaningful connection with consumers. As they’re viewing in real time, audiences are naturally engaged when they’re watching sports. And research shows live sports viewership is also growing rapidly, with digital channels a significant part of this increase.</p><p>In 2024, the USA is expected to see its highest year of streaming revenue,<sup><a id="footnote-anchor-79aa8f6fc0e9" class="uol-c-link" href="#footnote-79aa8f6fc0e9" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->[a]<!--]--><!----><!----></span><!----></span></a></sup> after sports rights spending (where broadcasters pay for the right to show a game or sport) grew by over $3 billion between 2022 and 2023.<sup><a id="footnote-anchor-80b8ff8a64c5" class="uol-c-link" href="#footnote-80b8ff8a64c5" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->[b]<!--]--><!----><!----></span><!----></span></a></sup></p><h2>The rapid rise of women’s sports</h2><p>Women’s sports especially are seeing a boom, with record audience levels driven by younger generations. In fact, <a class="uol-c-link" href="https://downloads.ctfassets.net/0o6s67aqvwnu/633HT0Xz4k8FpXsvweIVM4/7f7d55a8aadb6ddef47f2820a31f7880/NRG_Future_of_Womens_Sports_Leveling_The_Playing_Field.pdf" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->NRG’s Levelling the Playing Field report (PDF 13.8 MB)<!--]--><!----><!----></span><!----></span></a> revealed 39% of Gen Z and 29% of Millennials have been watching more women’s sports over the last 12 months.</p><p>And according to <a class="uol-c-link" href="https://www.deloitte.com/uk/en/about/press-room/womens-elite-sports-to-generate-more-than-one-billion-in-revenue-in-2024.html" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->Deloitte<!--]--><!----><!----></span><!----></span></a>, women’s elite sports are projected to generate $1 billion in revenue in 2024 as recent peaks in viewership and engagement across sports channels indicate fans’ appetites for women’s sports are at an all-time high.</p><p>With viewing figures soaring, there’s everything to play for.</p><h2>Five ways we're growing brand superiority through sports marketing</h2><ol class="uol-c-listicle uol-u-measure uol-c-listicle--ordered uol-c-listicle--pull" data-testid="uol-c-listicle" role="list"><!--[--><li class="uol-c-listicle__item" data-testid="uol-c-listicle-item"><h2 class="uol-c-listicle__item__title" data-testid="uol-c-listicle-item-title">Dove serves up marketing through tennis activations </h2><div class="uol-c-listicle__body uol-l-stack--prose" data-testid="uol-c-listicle-item-body"><!--[--> <div class="uol-c-body-block-item" data-testid="uol-c-body-block-item"><!--[--> <div class="uol-c-picture" data-testid="uol-c-picture"><picture style="--picture-bg-color: #becad3;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/38b5e4accfcc642d5755086bed795cd78a6331c3-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Tennis player Emma Navarro competes wearing a white outfit with a Dove logo on her right shoulder" width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div> <!--]--></div> <p>During tennis tournaments in the USA, Dove joined forces with rising tennis star Emma Navarro, who became the first athlete to wear the Dove logo on her competition clothing as she reached the semi-finals of the competition.</p><p>Dove also served up geo-targeted brand advertising via rideshare app Lyft. With a 97% increase in rides across the New York area heading to the Arthur Ashe Stadium, Dove reached a highly engaged audience via a Lyft map takeover and branded Lyft cars.</p><p>The brand hosted an event in Manhattan’s Grand Central Station too, where consumers could participate in augmented reality tennis games and try Dove Advanced Care Deodorant.</p> <!--]--></div></li><li class="uol-c-listicle__item" data-testid="uol-c-listicle-item"><h2 class="uol-c-listicle__item__title" data-testid="uol-c-listicle-item-title">Hellmann’s football focus </h2><div class="uol-c-listicle__body uol-l-stack--prose" data-testid="uol-c-listicle-item-body"><!--[--> <div class="uol-c-body-block-item" data-testid="uol-c-body-block-item"><!--[--> <div class="uol-c-picture" data-testid="uol-c-picture"><picture style="--picture-bg-color: #abb9cc;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/3c10b97d636fc227173747b04515ef840e9feabb-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Manny Mayo, a football mascot designed to resemble a jar of Hellmann’s mayonnaise. He has yellow legs and blue shoes." width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div> <!--]--></div> <p>Hellmann’s campaigns have made Game Day synonymous with food, and this year the brand expanded its coverage of fall football beyond its now-famous Big Game advertising spots.</p><p>Alongside partnerships with several professional and college teams, the Hellmann’s Tailgate Truck is making stops at 20 games this season, promoting game day recipes.</p><p>The brand also introduced a fan-favourite mascot, Manny Mayo, with mascots being as integral to Game Day as delicious dishes.</p><p>Building on the brand’s partnership with Tennessee Titans quarterback and mayo fan Will Levis, Hellmann’s made headlines ahead of the fall football season with the launch of the world’s first mayonnaise-inspired fragrance, Will Levis No.8, which sold out in under a minute and generated over 10 billion impressions online.</p> <!--]--></div></li><li class="uol-c-listicle__item" data-testid="uol-c-listicle-item"><h2 class="uol-c-listicle__item__title" data-testid="uol-c-listicle-item-title">Getting more girls into football with FIFA </h2><div class="uol-c-listicle__body uol-l-stack--prose" data-testid="uol-c-listicle-item-body"><!--[--> <div class="uol-c-body-block-item" data-testid="uol-c-body-block-item"><!--[--> <div class="uol-c-picture" data-testid="uol-c-picture"><picture style="--picture-bg-color: #c8ab9a;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/f90c872deb3a44c26ab33ff3b56eb513f7c8f42a-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Footballer Christen Press smiling with a group of girls at a Rexona/Degree Change the Field event. " width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div> <!--]--></div> <p>In 2023, Unilever committed to a five-year sponsorship with FIFA, starting with the Women’s World Cup, followed by the Women’s under-20 World Cup which took place in Colombia this year. The partnership will also extend to the FIFA 2026 World Cup, and the Women’s 2027 competition.</p><p>During the FIFA Women’s World Cup, deodorant brand Degree (sold in other markets as Rexona and Sure) teamed up with US soccer player Christen Press for ‘Change the Field’, a programme setting out to create more inclusive soccer communities across the USA.</p><p>The programme included a suite of digital training modules called ‘Girls Can’, aimed at increasing the number of girls who play football. The modules also form part of <a class="uol-c-link" href="https://breakinglimits.degreedeodorant.com/en-US/" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->Degree’s global Breaking Limits programme<!--]--><!----><!----></span><!----></span></a> and equip soccer coaches with the skills to ensure equal opportunities. They are available in Brazil, UK, Argentina, Australia and Mexico – countries where women’s football has seen significant growth.</p> <!--]--></div></li><li class="uol-c-listicle__item" data-testid="uol-c-listicle-item"><h2 class="uol-c-listicle__item__title" data-testid="uol-c-listicle-item-title">Dove’s Body Confident Sport programme </h2><div class="uol-c-listicle__body uol-l-stack--prose" data-testid="uol-c-listicle-item-body"><!--[--> <div class="uol-c-body-block-item" data-testid="uol-c-body-block-item"><!--[--> <div class="uol-c-picture" data-testid="uol-c-picture"><picture style="--picture-bg-color: #adbf93;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/ddb75ae265616ca5e660099c365b71fd21431053-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Tennis star Venus Williams at the Dove Self-Esteem Project Body Confident Sport launch event. " width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div> <!--]--></div> <p>Research from the Dove Self-Esteem Project shows 45% of girls drop out of sports by the age of 14 due to low body confidence. Acting on this insight, the brand teamed up with Nike to co-create the Body Confident Sport programme.</p><p>Body Confident Sport, a first-of-its-kind campaign – backed by scientifically proven digital tools – launched in October 2023, and has had a steady stream of engagement to help keep girls playing the sports they love, including an ad at the Big Game and corresponding activations with tennis champion and entrepreneur Venus Williams and athlete and coach Kylie Kelce.</p> <!--]--></div></li><li class="uol-c-listicle__item" data-testid="uol-c-listicle-item"><h2 class="uol-c-listicle__item__title" data-testid="uol-c-listicle-item-title">Dove, Degree, Axe and NCAA March Madness </h2><div class="uol-c-listicle__body uol-l-stack--prose" data-testid="uol-c-listicle-item-body"><!--[--> <div class="uol-c-body-block-item" data-testid="uol-c-body-block-item"><!--[--> <div class="uol-c-picture" data-testid="uol-c-picture"><picture style="--picture-bg-color: #c6a192;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="(max-width: 37.9375em) 100vw, 75ch" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/26a94134efa5dee6fbd1970cff85b26492a87ffa-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="Basketball player Candace Parker at the Degree Bracket Gap Challenge launch event, holding an orange basketball. " width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div> <!--]--></div> <p>Dove, Axe and Degree are also sponsors of the National Collegiate Athletics Association (NCAA) basketball tournament, known as March Madness – and have been for the past 14 years.</p><p>Degree has sponsored the Women’s March Madness Halftime Report Desk show since 2022 and launched the Bracket Gap Challenge the same year to help raise awareness for the Women’s tournament and athletes.</p><p>This campaign featured two-time NCAA Champion Candace Parker, widely regarded as one of the greatest WNBA players of all time. The activation was part of Degree’s Breaking Limits programme, which supports those who face the biggest barriers to being active.</p> <!--]--></div></li><!--]--></ol> <!--]--></div></div> <div class="uol-c-body-block uol-c-body-block--clear uol-c-body-block--space-inline-default" data-testid="uol-c-body-block"><div class="uol-c-body-block__inner uol-l-stack--prose uol-l-contain--measure"><!--[--><div class="uol-c-footnote-list" data-testid="uol-c-footnote-list"><!--[--><div id="footnote-79aa8f6fc0e9" tabindex="-1" class="uol-c-footnote-list-item" data-testid="uol-c-footnote-list-item"><!----><a class="uol-c-link uol-c-footnote-list-item__link" href="#footnote-anchor-79aa8f6fc0e9" aria-label="Back to reference [a]" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->[a]<!--]--><!----><!----></span><!----></span></a><div class="uol-c-footnote-list-item__content"><!--[--><p><a class="uol-c-link" href="https://www.fortunebusinessinsights.com/video-streaming-market-103057" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->www.fortunebusinessinsights.com/video-streaming-market-103057<!--]--><!----><!----></span><!----></span></a></p><!--]--></div></div><div id="footnote-80b8ff8a64c5" tabindex="-1" class="uol-c-footnote-list-item" data-testid="uol-c-footnote-list-item"><!----><a class="uol-c-link uol-c-footnote-list-item__link" href="#footnote-anchor-80b8ff8a64c5" aria-label="Back to reference [b]" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->[b]<!--]--><!----><!----></span><!----></span></a><div class="uol-c-footnote-list-item__content"><!--[--><p><a class="uol-c-link" href="https://www.statista.com/topics/11768/sports-streaming-in-the-united-states/#topicOverview" data-testid="uol-c-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->www.statista.com/topics/11768/sports-streaming-in-the-united-states/#topicOverview<!--]--><!----><!----></span><!----></span></a></p><!--]--></div></div><!--]--></div> <hr> <aside class="uco-l-news-article__topics" data-testid="uco-l-news-article-topics"> <ul role="list" class="uol-c-bage-list" data-testid="uol-c-bage-list"><!--[--><li class="uol-c-bage-list__item" data-testid="uol-c-bage-list-item"><a class="uol-c-link uol-c-badge uol-c-bage-list__link" href="/news/news-search/?topics=Business%20operations_Operations" data-testid="uol-c-badge"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->Operations<!--]--><!----><!----></span><!----></span></a></li><!--]--></ul> </aside> <!--]--></div></div> <div style="" class="uol-c-section uol-c-section--variant-11b" data-testid="uol-c-section"><div class="uol-c-section__background" aria-hidden="true"></div><!----><div class="uol-c-section__inner xl:uol-l-contain--max uol-l-space-block--default md:uol-l-space-block--spacious uol-l-space-inline--default md:uol-l-space-inline--spacious" data-testid="uol-c-section-inner"><!----><div class="uol-c-section__main uol-l-stack--spacious" data-testid="uol-c-section-main"><!--[--> <div class="uol-c-collection uol-c-collection--variant-6b" data-testid="uol-c-collection"><div class="uol-c-collection__inner"><div class="uol-c-collection__intro" data-testid="uol-c-collection-intro"><div class="uol-c-collection__intro__inner uol-l-stack--compact"><div class="uol-c-collection__intro__header" data-testid="uol-l-stack-intro-header"><h2 class="uol-c-collection__title" data-testid="uol-c-collection-title">Related articles</h2><!----></div><!----></div></div><!--[--><div class="uol-c-collection-item" data-item-index="0" data-testid="uol-c-collection-item"><!--[--> <article class="uol-c-card is-clickable has-media" data-testid="uol-c-card" slotdefault="Football is the most popular sport in the world and UEFA EURO 2024™ is no exception. With billions of fans tuning in, it’s a golden opportunity to showcase our brands. We look at how Hellmann’s and Rexona are building brand power and consumer engagement during the tournament."><!----><div class="uol-c-card__media" data-testid="uol-c-card-media"><!----><div class="uol-c-picture uol-c-card__image" data-testid="uol-c-card-image"><picture style="--picture-bg-color: #c0a489;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="100vw" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="100vw" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/4223da8b7d95227b4b01cd536e9a2ad24d93dc3b-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="A graphic illustration of a UEFA stadium using geometric shapes in bright colours and patterns against a blue background." width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div></div><div class="uol-c-card__content" data-testid="uol-c-card-content"><div class="uol-c-card__background" aria-hidden="true"></div><header class="uol-c-card__header uol-u-measure" data-testid="uol-c-card-header"><h3 class="uol-c-card__title" data-testid="uol-c-card-title"><a class="uol-c-link uol-c-card__title-link" href="/news/news-search/2024/partnering-with-uefa-euro-2024-to-score-big-for-brands/" data-testid="uol-c-card-title-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->Partnering with UEFA EURO 2024™ to score big for brands<!--]--><!----><!----></span><!----></span></a></h3><p class="uol-c-card__eyebrow" data-testid="uol-c-card-eyebrow"><time datetime="2024-07-10T00:00:00.000Z">10 July 2024</time><!----></p></header><div class="uol-c-card__body uol-u-measure uol-l-stack--compact" data-testid="uol-c-card-body"><!--[--><p>Football is the most popular sport in the world and UEFA EURO 2024™ is no exception. With billions of fans tuning in, it’s a golden opportunity to showcase our brands. We look at how Hellmann’s and Rexona are building brand power and consumer engagement during the tournament.</p><!--]--></div><!----></div></article> <!--]--></div><div class="uol-c-collection-item" data-item-index="1" data-testid="uol-c-collection-item"><!--[--> <article class="uol-c-card is-clickable has-media" data-testid="uol-c-card" slotdefault="Football is the most watched sport in the world and women’s football is on a sharp trajectory. Unilever Personal Care Chief Marketing Officer Nuria Hernández-Crespo shares how we are building brand power, while creating lasting connections through our football sponsorships. "><!----><div class="uol-c-card__media" data-testid="uol-c-card-media"><!----><div class="uol-c-picture uol-c-card__image" data-testid="uol-c-card-image"><picture style="" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="100vw" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="100vw" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/b9c2ca4dcbb6941bd83a3bc5857f4a283ce6b810-1920x1080.png?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt="A blonde young woman playing football in a blue kit. Rexona's Breaking Limits Program in action at Chelsea." width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div></div><div class="uol-c-card__content" data-testid="uol-c-card-content"><div class="uol-c-card__background" aria-hidden="true"></div><header class="uol-c-card__header uol-u-measure" data-testid="uol-c-card-header"><h3 class="uol-c-card__title" data-testid="uol-c-card-title"><a class="uol-c-link uol-c-card__title-link" href="/news/news-search/2024/why-our-football-partnerships-are-a-win-for-unmissable-marketing/" data-testid="uol-c-card-title-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->Why our football partnerships are a win for unmissable marketing<!--]--><!----><!----></span><!----></span></a></h3><p class="uol-c-card__eyebrow" data-testid="uol-c-card-eyebrow"><time datetime="2024-05-31T00:00:00.000Z">31 May 2024</time><!----></p></header><div class="uol-c-card__body uol-u-measure uol-l-stack--compact" data-testid="uol-c-card-body"><!--[--><p>Football is the most watched sport in the world and women’s football is on a sharp trajectory. Unilever Personal Care Chief Marketing Officer Nuria Hernández-Crespo shares how we are building brand power, while creating lasting connections through our football sponsorships. </p><!--]--></div><!----></div></article> <!--]--></div><div class="uol-c-collection-item" data-item-index="2" data-testid="uol-c-collection-item"><!--[--> <article class="uol-c-card is-clickable has-media" data-testid="uol-c-card" slotdefault="The final whistle may have blown on FIFA Women’s World Cup 2023™, but our Personal Care brands’ sponsorship of FIFA is just getting started with more still to come. Discover four ways it’s proving to be a win–win for attracting women to the sport and engagement for our brands."><!----><div class="uol-c-card__media" data-testid="uol-c-card-media"><!----><div class="uol-c-picture uol-c-card__image" data-testid="uol-c-card-image"><picture style="--picture-bg-color: #c1907a;" class="uol-c-picture__picture" data-testid="uol-c-picture-picture"><!--[--><source srcset="/content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,1,1920,1079&w=900&h=506&fit=crop&auto=format 900w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?w=1200&h=675&fit=crop&auto=format 1200w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=1,0,1919,1080&w=1400&h=788&fit=crop&auto=format 1400w" media="(min-width: 38em)" sizes="100vw" data-testid="uol-c-picture-source"><source srcset="/content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format 150w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=2,0,1917,1080&w=300&h=169&fit=crop&auto=format 300w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=1,0,1919,1080&w=375&h=211&fit=crop&auto=format 375w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,1,1920,1079&w=450&h=253&fit=crop&auto=format 450w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=2,0,1917,1080&w=600&h=338&fit=crop&auto=format 600w, /content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=1,0,1919,1080&w=700&h=394&fit=crop&auto=format 700w" media="(max-width: 37.9375em)" sizes="100vw" data-testid="uol-c-picture-source"><!--]--><img src="/content-images/92ui5egz/production/adc9e5aabddd61a0bfe4105834ca429029fe0e2f-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format" alt=" Women football players showing their medals – Unilever’s partnership with FIFA aims to power brands and women’s football" width="150" height="84" class="uol-c-picture__image" loading="lazy" decoding="async" data-testid="uol-c-picture-image"></picture><!----></div></div><div class="uol-c-card__content" data-testid="uol-c-card-content"><div class="uol-c-card__background" aria-hidden="true"></div><header class="uol-c-card__header uol-u-measure" data-testid="uol-c-card-header"><h3 class="uol-c-card__title" data-testid="uol-c-card-title"><a class="uol-c-link uol-c-card__title-link" href="/news/news-search/2023/fifa-and-unilever-powering-brands-and-womens-football/" data-testid="uol-c-card-title-link"><span class="uol-c-link__inner"><!----><span class="uol-c-link__label" data-testid="uol-c-link-label"><!--[-->FIFA and Unilever: powering brands and women’s football<!--]--><!----><!----></span><!----></span></a></h3><p class="uol-c-card__eyebrow" data-testid="uol-c-card-eyebrow"><time datetime="2023-09-13T00:00:00.000Z">13 September 2023</time><!----></p></header><div class="uol-c-card__body uol-u-measure uol-l-stack--compact" data-testid="uol-c-card-body"><!--[--><p>The final whistle may have blown on FIFA Women’s World Cup 2023™, but our Personal Care brands’ sponsorship of FIFA is just getting started with more still to come. Discover four ways it’s proving to be a win–win for attracting women to the sport and engagement for our brands.</p><!--]--></div><!----></div></article> <!--]--></div><!--]--></div><!----></div> <!--]--></div><!----><!----></div><!----></div> </div> </main> <astro-island uid="Z1LApiV" prefix="v6" component-url="/assets/entry.Dd03WtQG.js" component-export="default" renderer-url="/assets/entry.B8QixRhg.js" props="{"targetId":[0,"top"],"label":[0,"Back to top"],"data-testid":[0,"uco-l-base-back-to-top"]}" ssr="" client="idle" opts="{"name":"UolBackToTop","value":true}" await-children=""><a class="uol-c-button is-icon-start uol-c-button--variant-4a uol-c-button--size-sm uol-c-button--sep-none uol-c-back-to-top" href="#top" data-testid="uco-l-base-back-to-top" data-v-b5018409><span class="uol-c-button__label" data-testid="uol-c-button-label">Back to top <!----><!----></span><span class="uol-c-button__icon" data-testid="uol-c-button-icon"><svg aria-hidden="true" focusable="false" width="16" 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