McKinney & Little Caesars Wins 2022 Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign Internet Advertising Award for #UnlockPretzelCrust

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>McKinney & Little Caesars Wins 2022 Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign Internet Advertising Award for #UnlockPretzelCrust</title> <meta name="description" content="McKinney & Little Caesars has won the Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign for #UnlockPretzelCrust in the 2022 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, McKinney & Little Caesars, #UnlockPretzelCrust, McKinney, web marketing association, Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign, Food Industry awards, Industry recognition, Best Food Industry awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('LCPretzelCrustTitle.jpg?6178')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"><h1 class="winner"><strong>MCKINNEY & LITTLE CAESARS</strong></h1><br /> <a href="http://awardshowsubmissions.com/little_caesars/unlock-pretzel-crust/"><h1 class="winner">#UNLOCKPRETZELCRUST</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=18258" data-title="McKinney & Little Caesars Wins 2022 Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign Internet Advertising Award for #UnlockPretzelCrust"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; 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And ever since it left our menu, fanatics have gone to great lengths to bring it back. Some went as far as freezing pizzas to enjoy months later. Others started Facebook groups and online petitions. One fan even picketed outside the company headquarters (yes, really).<br> <br>So, when announcing its return, we decided to use these pretzel-crazed maniacs to our advantage, turning them into 100% unpaid social media influencers who would talk about our product for us 24/7.<br> <br>We began by hiding secret codes across both the digital and real worlds — codes that would inevitably #UnlockPretzelCrust and awesome pretzel-themed prizes. Over the course of three weeks, we hid codes in crop circles. At hockey games. In our commercials. We hid codes in our code. In our posts. Heck, we even hid them in the middle of nowhere. <br> <br>Once fans knew these codes could be anywhere, suddenly they were talking about them everywhere — on their feeds and even deep within the threads on Reddit. And once we saw that, we decided to go where few brands dare to go, and hid them there, too, inside a billion-pixel Pretzel Crust photo hunt.<br> <br>So, did it work? Well, let’s just say that after 72 million social impressions and a 700% increase in conversation, Little Caesars pizza sales soared. And it was all thanks to a group of “influencers” as unique as our pizza itself.</p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>MCKINNEY</b></p> <p><strong>Website:</strong> <a href="https://mckinney.com/">https://mckinney.com/</a></p> <p><strong>Location:</strong> United States</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright ©2024 Web Marketing<br> Association, Inc. 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McKinney & Little Caesars Wins 2022 Best Food Industry Social Media Campaign, Best Of Show Social Media Campaign Internet Advertising Award for #UnlockPretzelCrust