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</ul> </li> </ul> </li> <li title="Exhibit" class="menu__item"> <span class="menu__item__link menuitem menuitem--id-9640">Exhibit</span> <button class="menu__item__toggle" style="display: none;"><i class="fal fa-chevron-down"></i></button> <ul class="menu--sub-menu menu--sub-menu--level-1"> <li title="Become an Exhibitor" class="menu__item"> <a href="exhibit-gulfood" target="_self" class="menu__item__link menuitem menuitem--id-9671">Become an Exhibitor</a> </li> <li title="Book your stand" class="menu__item"> <a href="gulfood-exhibitor-enquiry-2025" target="_self" class="menu__item__link menuitem menuitem--id-9642">Book your stand</a> </li> <li title="Show Sectors" class="menu__item"> <a href="show-sectors" target="_self" class="menu__item__link menuitem menuitem--id-9643">Show Sectors</a> <button class="menu__item__toggle" style="display: none;"><i class="fal fa-chevron-down"></i></button> <ul class="menu--sub-menu menu--sub-menu--level-2"> <li title="Beverages" class="menu__item"> <a href="beverages" target="_self" class="menu__item__link menuitem menuitem--id-9688">Beverages</a> </li> <li title="Meat and Poultry" class="menu__item"> <a href="meat-poultry" target="_self" class="menu__item__link menuitem menuitem--id-9689">Meat and Poultry</a> </li> <li title="Pulses and Grains" class="menu__item"> <a href="pulses-grains-cereals" target="_self" class="menu__item__link menuitem menuitem--id-9690">Pulses and Grains</a> </li> <li title="Fats and Oils" class="menu__item"> <a href="fats-oils" target="_self" class="menu__item__link menuitem menuitem--id-9691">Fats and Oils</a> </li> <li title="World Food" class="menu__item"> <a href="world-food" target="_self" class="menu__item__link menuitem menuitem--id-9692">World Food</a> </li> <li title="Dairy" class="menu__item"> <a href="dairy" target="_self" class="menu__item__link menuitem menuitem--id-9693">Dairy</a> </li> </ul> </li> <li title="Sponsorship Opportunities" class="menu__item"> <a href="sponsorship-enquiry-form" target="_self" class="menu__item__link menuitem menuitem--id-9673">Sponsorship Opportunities</a> </li> </ul> </li> <li title="Gulfood Digest" class="menu__item"> <span class="menu__item__link menuitem menuitem--id-9674">Gulfood Digest</span> <button class="menu__item__toggle" style="display: none;"><i class="fal fa-chevron-down"></i></button> <ul class="menu--sub-menu menu--sub-menu--level-1"> <li title="Let's Chew Podcast" class="menu__item"> <a href="lets-chew-podcast" target="_self" class="menu__item__link menuitem menuitem--id-9682">Let's Chew Podcast</a> </li> <li title="Gulfood Original Editorials" class="menu__item"> <a href="gulfood-digest" target="_self" class="menu__item__link menuitem menuitem--id-9675">Gulfood Original Editorials</a> </li> </ul> </li> <li title="Media Centre" class="menu__item"> <a href="media-registration" target="_self" class="menu__item__link menuitem menuitem--id-9685">Media Centre</a> </li> <li title="social icons list at the bottom of the navigation" class="menu__item social__links"> <span class="menu__item__link menuitem menuitem--id-9644">social icons list at the bottom of the navigation</span> <button class="menu__item__toggle" style="display: none;"><i class="fal fa-chevron-down"></i></button> <ul class="menu--sub-menu menu--sub-menu--level-1"> <li title="facebook" class="menu__item"> <a href="https://www.facebook.com/Gulfood" target="_blank" class="menu__item__link menuitem menuitem--id-9645">facebook</a> </li> <li title="instagram" class="menu__item"> <a href="https://www.instagram.com/Gulfood" target="_blank" class="menu__item__link menuitem menuitem--id-9646">instagram</a> </li> <li title="x" class="menu__item"> <a href="https://x.com/gulfood" target="_blank" class="menu__item__link menuitem menuitem--id-9647">x</a> </li> <li title="linkedin" class="menu__item"> <a href="https://www.linkedin.com/company/gulfood" target="_blank" class="menu__item__link menuitem menuitem--id-9648">linkedin</a> </li> <li title="youtube" class="menu__item"> <a href="https://www.youtube.com/@gulfood6596" target="_blank" class="menu__item__link menuitem menuitem--id-9649">youtube</a> </li> </ul> </li> </ul> </nav> </div> </header> <div class="hero has-video"> <div class="hero__video u-dark-overlay"> <div class="panel panel--background-media panel--id-552117 has-mask" style="mask-image: url(' https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/graphics/30-mask.svg"> <div class="w-video w-video--id-uid_EECE8 "> <video class="w-video__media" playsinline="" autoplay="" muted="" loop="" poster=""> <source src="https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/30OVERLAY.mp4" type="video/mp4"></source> Your browser does not support the video tag. </video> </div> </div> </div> <div class="hero__text"> <div class="panel panel--hero-text panel--id-552119"> <div class="panel__body u-text-color-white"> <span class="ck-spaced">CELEBRATING</span><br /> <span class="ck-75">30 EDITIONS OF SHAPING THE</span><br /> <span class="ck-96"><strong>GLOBAL FOODSCAPE</strong></span> </div> </div> </div> </div> <div class="content"> <main class="content__main"> <div class="content__main__body"> <div class="section section--2-column section--default section-- section--id-1 section-margin--no-margin section-padding--top "> <div class="section__body section__body--space-double section__article--width-default section__body__article--count-2 section__wrapper--width-default"> <div class="section__body__article article--1"> <a class="anchor" name="BE PART OF THE NEXT FRONTIER IN FOOD"></a> <article class="article article--default u-background-none"> <div class="article__header-body "> <div class="article__header"> <h3 class="article__header__title u-text-color-white u-text-size-xxx-large"> BE PART OF THE<br /> <strong>NEXT FRONTIER</strong> IN FOOD </h3> </div> <div class="article__body u-text-color-white" style="max-width: 100%;"> <p>For over three decades, Gulfood has been the driving force at the heart of global food commerce—igniting innovation, sparking cross-cultural collaboration, and redefining the future of food. As the world experiences a sweeping transformation in food systems—powered by groundbreaking technologies, sustainability breakthroughs, and visionary ideas—Gulfood 2025 will be the epicentre of this revolution. This is where the next era of food begins, and you’re invited to be at the forefront of these seismic shifts.</p> <p class="ck-text u-text-color-white"><span class="ck-30"><a class="ck-button u-text-size-x-large u-background-color-r-gradient" href="https://visit.gulfood.com/Visitor/Registration/Demographics" target="_blank" title="https://visit.gulfood.com/Visitor/Registration/Demographics">REGISTER NOW</a></span></p> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> <div class="section__body__article article--2"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-black" style="max-width: 100%;"> <div class="w-video w-video--id-uid_A51DA "> <video class="w-video__media" playsinline="" autoplay="" muted="" loop="" poster=""> <source src="https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Compressed.mp4" type="video/mp4"></source> Your browser does not support the video tag. </video> </div> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> </div> </div> <div class="section section--1-column section--default section-- section--id-3 section-margin--no-margin section-padding--auto "> <div class="section__body section__body--space-double section__body__article--count-1 section__wrapper--width-default"> <div class="section__body__article article--1"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-black" style="max-width: 100%;"> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75">THE </span></span></p> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75"><strong>WORLD'S LARGEST ARENA</strong> </span></span></p> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75">OF FOOD INNOVATION </span></span></p> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75">& BRAND POWER</span></span></p> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> </div> </div> <div class="section section--1-column section--default section-- section--id-4 section-margin--no-margin section-padding--no-padding "> <div class="section__image__background u-background-size-cover u-background-size-default" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/stats-background.png');"> </div> <div class="section__body section__body--space-double section__body__article--count-1 section__wrapper--width-large"> <div 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class="w-stat__container"> <div class="w-stat__value" id="counter-id-uid_264BD3"> 1M+ </div> <div class="w-stat__body u-text-size-x-large"> Products to Source </div> </div> </div> <div class="w-stat w-stat--id-uid_264BD" style="transition-delay:0.4"> <div class="w-stat__container"> <div class="w-stat__value" id="counter-id-uid_264BD4"> 150+ </div> <div class="w-stat__body u-text-size-x-large"> Hours of Learning </div> </div> </div> <div class="w-stat w-stat--id-uid_264BD" style="transition-delay:0.5"> <div class="w-stat__container"> <div class="w-stat__value" id="counter-id-uid_264BD5"> 24 </div> <div class="w-stat__body u-text-size-x-large"> Halls of New Discoveries </div> </div> </div> </div> <script> $('.w-stat__value').each(function(){ var counter = $(this); var counterText = counter.text(); var countTo = parseFloat(counterText.replace(',', '.').replace('k', '').replace('+', '')); var options = { duration: 5, enableScrollSpy: true, // if it should only run the first time it's 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class="w-icatcher-carousel__list__item__image" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-11T105634.216.png'); background-size: contain;"> <img src="https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-11T105634.216.png" alt="" /> </div> <div class="w-icatcher-carousel__list__item__body"> </div> </div> </div> </div> <div class="w-icatcher-carousel__navigation"></div> <div class="w-icatcher-carousel__pager"></div> </div> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> </div> </div> <div class="section section--4-column section--default section-- section--id-8 section-margin--no-margin section-padding--auto "> <div class="section__image__background u-background-size-cover u-background-size-fixed" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-08T092300.910.png');"> </div> <div class="section__header section__wrapper--width-default"> <h2 class="section__header__title u-text-size-75 u-text-color-white u-strong-default"> THE EPICENTRE OF<br /> GAME-CHANGING DIALOGUES<br /> IN <strong>GLOBAL FOOD<br /> COMMERCE</strong><br /> </h2> </div> <div class="section__body section__body--space-double section__body__article--count-4 section__wrapper--width-default"> <div class="section__body__article article--1"> <a class="anchor" name="FOOD SECURITY & RESILIENCE "></a> <article class="article article--flip u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title"> FOOD<br /> SECURITY & RESILIENCE </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-07T120142.300.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-x-large"> FOOD<br /> SECURITY & RESILIENCE </h3> </div> <div class="article__header-body"> <div class="article__body"> Discover how global governments and policymakers are fortifying food systems to withstand climate change and geopolitical challenges. </div> </div> </div> </div> </article> </div> <div class="section__body__article article--2"> <a class="anchor" name="SUSTAINABLE SOURCING "></a> <article class="article article--flip u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title"> SUSTAINABLE SOURCING </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/flip2.jpg)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-x-large"> SUSTAINABLE SOURCING </h3> </div> <div class="article__header-body"> <div class="article__body"> Engage with trailblazing companies committed to environmentally friendly practices, ethical supply chains, and reducing carbon footprints. </div> </div> </div> </div> </article> </div> <div class="section__body__article article--3"> <a class="anchor" name="DIGITALISATION & TRACEABILITY"></a> <article class="article article--flip u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title"> DIGITALISATION<br /> & TRACEABILITY </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-12T115659.073.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-x-large"> DIGITALISATION<br /> & TRACEABILITY </h3> </div> <div class="article__header-body"> <div class="article__body"> Uncover how leading companies are harnessing big data, blockchain, and AI to enhance transparency in food sourcing, ensuring safety and sustainability. </div> </div> </div> </div> </article> </div> <div class="section__body__article article--4"> <a class="anchor" name="CIRCULAR ECONOMY PRACTICES"></a> <article class="article article--flip u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title"> CIRCULAR ECONOMY PRACTICES </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-14T123939.734.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-x-large"> CIRCULAR ECONOMY PRACTICES </h3> </div> <div class="article__header-body"> <div class="article__body"> Explore innovative technologies that minimise waste, promote resource reuse, and combat food loss throughout the supply chain. </div> </div> </div> </div> </article> </div> </div> </div> <div class="section section--1-column section--default section-- section--id-9 section-margin--no-margin section-padding--top "> <div class="section__image__background u-background-size-cover u-background-size-default" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/blue-corner-bg.png');"> </div> <div class="section__body section__body--space-double section__body__article--count-1 section__wrapper--width-default"> <div class="section__body__article article--1"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-black" style="max-width: 100%;"> <p style="text-align: right;"><span class="ck-75">THE ROAD TO 30:</span></p> <p style="text-align: right;"><span class="ck-75">GULFOOD’S <span class="ck-text-r-gradient"><strong>MILESTONE</strong></span></span></p> <p style="text-align: right;"><span class="ck-75"><span class="ck-text-r-gradient"><strong>MOMENTS</strong></span> SINCE 1987</span></p> <p> <div class="w-timeline"> <div class="w-timeline-container w-timeline-container__content swiper"> <div class="swiper-wrapper"> <!-- Slides --> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood debuts with 65 exhibitors from 13 countries and attracted 1,600 specialist trade visitors </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/1987.png)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood goes international featuring companies from Kenya, Malaysia, New Zealand, Singapore, Taiwan, Poland, Denmark, Hong Kong, Iran, Malaysia, Yemen and Germany </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/1991_DSC7060.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> The first conference is held with a two-day programme covering food hygiene, safety and legislation </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/1993_DSC_3968.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Now formally branded as the one-word Gulfood, it launches the first official logo, is extended to four days and is moved to February. The exhibition also extended to three halls to cover a net floor space of 18,000m2 </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/1994_DSC_4532.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> 20% increase in exhibitors (over 500) and 9,000+ trade visitors </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/1999_DSC_4228.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Attendance reaches five figures for the first time with over 12,000 trade visitors from 71 countries </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2003_DSC_3998.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood’s 10th anniversary and the last biennial edition of the show. It hosts 34 national pavilions — a 30% year-on-year growth and a record 20,000 trade visitors </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2005_DSC7210.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> The debut of the Dubai International Food Safety Conference with Dubai Municipality </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2006_DSC_9013.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Exhibitor numbers surpass 2,600, the show occupies 50,000 square metres and attracts 37,618 trade visitors from 140 countries </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2007_DSC_4456.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> The 13th edition of Gulfood sells out and the first waiting list of potential exhibitors is created </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2008-DSC_9083.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Finance Minister and Chairman of DWTC, opens the show and announces a new extension of DWTC that will provide one million sqft in total space </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2009_Sheikh-Hamdan.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood Awards are launched </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2010_DSC5465.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Economic Impact Report shows Gulfood generated an estimated $150.8M in total value-added impact to the Dubai economy </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2025/DSC_4000.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> 68,681 trade visitors flock to the show and the post-show report reveals 31% of exhibitors made more than 10% of their annual revenue across the show’s four days </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2012_ShadowPP-DWTC-GF-0584.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President, Prime Minister and Ruler of Dubai, issued a directive to expand the event to five days from 2014 onwards </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2013_ShadowPP-DWTC-GF-1260.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> A 23,000m2 exhibition space is introduced, a temporary structure — the largest-of-its-type regionally </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2015_DSC6797.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> The event attracts 5,000 exhibitors and generates $15 billion in business, reinforcing its role as a key driver of the global F&B economy </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2016_ShadowPP-DWTC-GF-1491.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Introduction of eight dedicated market sectors, enhancing visitor experience and enabling targeted networking opportunities </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2017_ShadowPP-DWTC-GF-6944.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood sharpens its focus on key regions like the Middle East, Africa, and India, drawing 100,000+ visitors and facilitating major trade deals </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2018_DSC_4642.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Introduction of the Gulfood Innovation Awards and 'Tastes of the World' culinary showcase, highlighting cutting-edge trends and global cuisines </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2019_ShadowPP-DWTC-GF-7211.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> In response to the COVID-19 pandemic, Gulfood adopts a hybrid format, maintaining its role as a vital platform for global F&B players </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2020_DSC7210.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> With stringent safety measures in place, Gulfood hosts over 70,000 visitors, showcasing the industry’s resilience and adaptability </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2021_SHADOW-7487.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Launch of Gulfood Green, reflecting the growing importance of sustainability in the F&B industry and driving green initiatives </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2ART4789.jpg)"> </div> </div> </div> <div class="w-timeline-item swiper-slide"> <div class="w-timeline-item__wrapper"> <div class="w-timeline-item__description"> Gulfood achieves record-breaking attendance of 125,000+ visitors from 200+ countries, integrating advanced technology like virtual reality for an enhanced event experience </div> <div class="w-timeline-item__image u-border-radius u-background-size-cover" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/2023_Shadow-01171.jpg)"> </div> </div> </div> </div> </div> <div class="w-timeline-swiper-arrows"> <div class="w-timeline-swiper-arrow w-timeline-swiper-prev ck-circle-navigation ck-circle-navigation--red"> <i class="fa-sharp fa-solid fa-play"></i> </div> <div class="w-timeline-swiper-arrow w-timeline-swiper-next ck-circle-navigation ck-circle-navigation--red"> <i class="fa-sharp fa-solid fa-play"></i> </div> </div> <div class="w-timeline-container w-timeline-container__title"> <div class="swiper-wrapper"> <!-- Slides --> <div class="w-timeline-item swiper-slide"> <span class="w-timeline-item__title ck-30"> 1987 </span> </div> <div class="w-timeline-item swiper-slide"> <span class="w-timeline-item__title ck-30"> 1991 </span> </div> <div class="w-timeline-item swiper-slide"> 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class="section section--1-column section--default section-- section--id-10 section-margin--no-margin section-padding--auto "> <div class="section__body section__body--space-double section__body__article--count-1 section__wrapper--width-default"> <div class="section__body__article article--1"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-black" style="max-width: 100%;"> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75">THE </span></span></p> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75"><strong>PULSE OF GULFOOD 2025:</strong></span></span></p> <p style="text-align: center;"><span class="ck-text-r-gradient"><span class="ck-75">DIVE INTO OUR SHOW SECTORS</span></span></p> <p style="text-align: center;"> <div class="js-library-list-outer" searchgroup="065CFC50-sectors"> <script type="text/javascript">$script('/__includes/js/librarysearch.js');</script> <div class="js-librarylistwrapper" data-totalcount="7" data-librarytitle="Sectors"> <div class="m-libraries-products-round-cards js-m-libraries-list-carousel"> <ul class="m-libraries-products-list__items js-library-list swiper-wrapper" searchgroup="065CFC50-sectors" searchrefresh=".m-libraries-products-list__count"> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-555918 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/Gulfood-2025-patterns1-flip.jpg/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/power-brands"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">POWER BRANDS</span> <title class="m-libraries-products-list__items__item__header__title__text"> POWER BRANDS </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554657 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/shutterstock_1567238512.jpg/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/pulses-grains-cereals"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">PULSES & GRAINS</span> <title class="m-libraries-products-list__items__item__header__title__text"> PULSES & GRAINS </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554656 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/shutterstock_2242671689.jpg/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/meat-poultry"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">MEAT & POULTRY</span> <title class="m-libraries-products-list__items__item__header__title__text"> MEAT & POULTRY </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554654 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/shutterstock_1620442042.jpg/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/beverages"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">BEVERAGES</span> <title class="m-libraries-products-list__items__item__header__title__text"> BEVERAGES </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554655 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/OIL.png/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/fats-oils"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">FATS & OILS</span> <title class="m-libraries-products-list__items__item__header__title__text"> FATS & OILS </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554653 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/shutterstock_2304359249.jpg/fit-in/500x500/filters:no_upscale()');"> <a class="m-libraries-products-list__items__item__image__link" href="https://www.gulfood.com/world-food"> </a> </div> <div class="m-libraries-products-list__items__item__header"> <h5 class="m-libraries-products-list__items__item__header__title"> <span class="m-libraries-products-list__items__item__header__title__link">WORLD FOOD</span> <title class="m-libraries-products-list__items__item__header__title__text"> WORLD FOOD </title> </h5> </div> </div> </li> <li class="m-libraries-products-list__items__item m-libraries-products-list__items__item--id-554421 js-library-item swiper-slide"> <div class="m-libraries-products-list__items__item__wrapper"> <div class="m-libraries-products-list__items__item__image m-libraries-products-list__items__item__image--cover" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/libraries/sectors/sector_dairy.png/fit-in/500x500/filters:no_upscale()');"> <a 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</article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> </div> </div> <div class="section section--1-column section--default section-- section--id-11 section-margin--no-margin section-padding--top "> <div class="section__image__background u-background-size-cover u-background-size-fixed" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/parallaxbg.png');"> </div> <div class="section__body section__body--space-double section__body__article--count-1 section__wrapper--width-default"> <div class="section__body__article article--1"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-white" style="max-width: 100%;"> <p><span class="ck-75">2025 UNVEILED:<br /> THE <strong>MUST-SEE HIGHLIGHTS</strong><br /> AT GULFOOD’S 30TH EDITION</span></p> <p> </p> <p><span class="ck-45">Get ready for five days of<br /> transformative moments that<br /> will redefine your business!</span></p> <p> </p> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> </div> </div> <div class="section section--2-column section--default section-- section--id-12 section-margin--no-margin section-padding--auto "> <div class="section__image__background u-background-size-cover u-background-size-fixed" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/parallaxbg.png');"> </div> <div class="section__body section__body--space-double section__article--width-30-70 section__body__article--count-2 section__wrapper--width-default"> <div class="section__body__article article--1"> <a class="anchor" name="GLOBAL FOOD SUMMIT"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> <p>GLOBAL FOOD SUMMIT</p> </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Advocacy-2.jpg)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> <p>GLOBAL FOOD SUMMIT</p> </h3> </div> <div class="article__header-body"> <div class="article__body"> <article> <p>Enter the landmark global summit where the world's foremost leaders in the F&B sector unite. CEOs, influential policymakers, and visionary thinkers engage in high-stakes discussions designed to drive economic empowerment and foster innovation. This is the nexus where transformative strategies and audacious initiatives converge to build the future of the global food trade in the region.</p> </article> </div> </div> </div> </div> </article> </div> <div class="section__body__article article--2"> <a class="anchor" name="GLOBAL FOOD ALCHEMISTS UNITE"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> <p>GLOBAL FOOD</p> <p>ALCHEMISTS UNITE</p> </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/Untitled-design-2024-11-11T171311.025.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> <p>GLOBAL FOOD</p> <p>ALCHEMISTS UNITE</p> </h3> </div> <div class="article__header-body"> <div class="article__body"> What will the future of food look like in the coming decade? Discover the biggest line-up of visionary innovators, food scientists, and culinary pioneers who will illuminate the trajectory of the F&B industry. Gain invaluable insights into the next decade of food as these alchemists seamlessly blend science, creativity, and sustainability to unlock extraordinary possibilities. </div> </div> </div> </div> </article> </div> </div> </div> <div class="section section--2-column section--default section-- section--id-13 section-margin--no-margin section-padding--no-padding "> <div class="section__image__background u-background-size-cover u-background-size-fixed" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/parallaxbg.png');"> </div> <div class="section__body section__body--space-double section__article--width-70-30 section__body__article--count-2 section__wrapper--width-default"> <div class="section__body__article article--1"> <a class="anchor" name="THEMATIC TOURS"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> THEMATIC TOURS </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/TOURSZ.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> THEMATIC TOURS </h3> </div> <div class="article__header-body"> <div class="article__body"> <p>The Gulfood Thematic Tours offer an immersive experience that highlights global food trends, innovations, and flavours showcased on the show floor. Visitors will have the chance to explore the latest F&B trends first-hand, with expert guidance and insights at every stop.</p> <p>Each tour focuses on key food categories, providing hands-on experiences and valuable insights. Perfect for F&B professionals, buyers, chefs, and food enthusiasts, these guided tours offer a deep dive into the future of global food.</p> </div> </div> </div> </div> </article> </div> <div class="section__body__article article--2"> <a class="anchor" name="NETWORKING AT THE CORE"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> NETWORKING AT THE CORE </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/OS100860.jpg)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> NETWORKING AT THE CORE </h3> </div> <div class="article__header-body"> <div class="article__body"> <p>Forge connections that count. Engage with clients, discover new prospects, and connect with businesses from an unprecedented number of countries, bringing trending products and fresh perspectives—from sustainable sourcing to revolutionary growth strategies.</p> </div> </div> </div> </div> </article> </div> </div> </div> <div class="section section--2-column section--default section-- section--id-14 section-margin--no-margin section-padding--no-padding "> <div class="section__image__background u-background-size-cover u-background-size-fixed" style="background-image: url('https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/parallaxbg.png');"> </div> <div class="section__body section__body--space-double section__article--width-30-70 section__body__article--count-2 section__wrapper--width-default"> <div class="section__body__article article--1"> <a class="anchor" name="HONOURING INNOVATION"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> <p>HONOURING INNOVATION</p> </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/TET_7133.jpg)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> <p>HONOURING INNOVATION</p> </h3> </div> <div class="article__header-body"> <div class="article__body"> <p>Join us as we honour the trailblazers who have shaped the global food industry. We pay tribute to the leaders and partners who have made a lasting impact on Gulfood’s journey over the past 30 years.</p> </div> </div> </div> </div> </article> </div> <div class="section__body__article article--2"> <a class="anchor" name="30 FUTURE PLATES"></a> <article class="article article--card u-text-color-white"> <div class="article--inner"> <div class="article__side article__side--front"> <div class="article__header"> <h3 class="article__header__title u-text-size-ultra-large"> 30 FUTURE<br /> PLATES </h3> </div> <div class="article__image" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/image-24-.png)"> </div> </div> <div class="article__side article__side--back"> <div class="article__header"> <h3 class="article__header__title u-text-size-xx-large"> 30 FUTURE<br /> PLATES </h3> </div> <div class="article__header-body"> <div class="article__body"> <p>Have you ever wondered what dining will look like in 2030? Experience the extraordinary as visionary chefs craft imaginative dishes that fuse cutting-edge techniques, sustainable ingredients, and global influences. Each plate represents not merely a meal, but a stimulating window into the future of gastronomy. Prepare yourself for an exceptional gastronomic journey, unlike any other edition.</p> </div> </div> </div> </div> </article> </div> </div> </div> <div class="section section--2-column section--default section-- section--id-18 section-margin--no-margin section-padding--top "> <div class="section__body section__body--space-double section__article--width-default section__body__article--count-2 section__wrapper--width-default"> <div class="section__body__article article--1"> <article class="article article--default article--background-image"> <div class="article__image__background u-background-size-contain u-background-position-center" style="background-image: url(https://cdn.asp.events/CLIENT_Dubai_Wo_4B15F265_5056_B739_54F3125D47F0BC95/sites/gulfood-2025/media/24halls.svg);"> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); </script> </div> <div class="section__body__article article--2"> <article class="article article--default "> <div class="article__header-body "> <div class="article__body u-text-color-black" style="max-width: 100%;"> <span class="ck-45">OF INFINITE<br /> CONNECTIONS<br /> AND GLOBAL <br /> SOURCING<br /> OPPORTUNITIES</span> </div> </div> </article> <script> $script('https://themes.asp.events/_base/1-2-0/includes/javascripts/src/modules/pages/anchor.js'); 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Whether you've dined at Tresind Studio, Nobu, Ossiano, or Hakkasan, chances are you've tasted Mary Anne's flowers. She is now the region’s leading name in edible flowers and heads Mary Anne’s Fresh Produce, growing sustainable edible flowers, microgreens, and herbs in the UAE desert. 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