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Corrina Cohen - The Festival of Martech Utrecht

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.elementor-motion-effects-layer{background-image:url("https://martechfestival.com/wp-content/uploads/2024/06/Corrina.jpeg");}@media(max-width:767px){.elementor-12249 .elementor-element.elementor-element-144beb4d:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-12249 .elementor-element.elementor-element-144beb4d > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://martechfestival.com/wp-content/uploads/2024/06/Corrina.jpeg");}}</style> <div data-elementor-type="single-post" data-elementor-id="12249" class="elementor elementor-12249 elementor-location-single post-13146 speaker type-speaker status-publish has-post-thumbnail hentry speaker-category-email speaker-category-marketing speaker-tag-224" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6e8c69b8 elementor-section-full_width 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data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7bcbd4b4 elementor-widget elementor-widget-spacer" data-id="7bcbd4b4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cdeca0e" data-id="3cdeca0e" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-17515c62 elementor-invisible elementor-widget elementor-widget-heading" data-id="17515c62" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Corrina Cohen</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-557ffb94 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="557ffb94" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-555a4a25" data-id="555a4a25" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-26693249 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="26693249" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Company: NBCUniversal </div> </div> <div class="elementor-element elementor-element-16053a45 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="16053a45" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Job Title: CRM and Marketing Automation Manager </div> </div> <div class="elementor-element elementor-element-e8c4c06 elementor-widget elementor-widget-spacer" data-id="e8c4c06" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-5e0c49fe elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer" data-id="5e0c49fe" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;slideInRight&quot;}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-f09c7dc e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="f09c7dc" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-9406625" href="https://www.nbcuniversal.com/" target="_blank"> <span class="elementor-screen-only">Link</span> <i class="fas fa-link"></i> </a> </span> </div> </div> </div> <div class="elementor-element elementor-element-4cd6737d elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="4cd6737d" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2545eccf elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-spacer" data-id="2545eccf" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-4e612185 elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-spacer" data-id="4e612185" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-25d2508b elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-spacer" data-id="25d2508b" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:900}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-35ccee3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="35ccee3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0035d" data-id="4b0035d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-976dbc3 elementor-widget elementor-widget-theme-post-content" data-id="976dbc3" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Corrina is the CRM and Marketing Automation Manager at NBCUniversal managing the marketing tech stack for major sporting events coverage on NBC. As manager of marketing automation, Corrina leads the team responsible for building and implementing marketing initiatives behind events such as the Summer/Winter Olympics, Super Bowl, Tour de France, etc.</p> <p>Prior to NBC Corrina worked for Caleres, Inc spending time in both the brand portfolio and FamousFootwear divisions. Under Corrina鈥檚 guidance, Ryka won the 2021 MediaPost EIS award for content marketing. Her time at Caleres brought innovations such geotargeting, dynamic messaging, and predictive content selection to their marketing programs for email, push, and SMS.</p> <p>Corrina began her career and passion for email working as a designer and deployment consultant for ExactTarget, now Salesforce Marketing Cloud. The highlight of her tenure was building and deploying emails for brands such as Nike, Expedia, Microsoft/Xbox Live, and Skymall. During Corrina鈥檚 time at ExactTarget she was asked to produce the only true email marketing music video in existence. #SubscribersRule</p> <p>After her time at ExactTarget Corrina ran her own consulting company for 10 years consulting across the country on best practices and managing the development of print campaigns, web campaigns, e-mail marketing campaigns, social media presence, and collateral design needs.</p> <p>She also holds multiple certifications related to marketing operations.<br>Specialties: Email Marketing, Web Design, Marketing Campaign Management, Salesforce Sales Cloud, Salesforce Marketing Cloud, ExactTarget, SQL, CRM, HTML, CSS, JavaScript, Adobe Creative Cloud, information management, business development</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7640a840 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default qodef-elementor-content-no" data-id="7640a840" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d2e6e6f" data-id="4d2e6e6f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-645fd4e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="645fd4e0" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-418a8ff3" data-id="418a8ff3" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <div class="elementor-element elementor-element-61b93eee elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="61b93eee" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-7cc0d268 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="7cc0d268" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div 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class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-5cea60e1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="5cea60e1" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-d0af9f7 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="d0af9f7" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-21f604ae elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="21f604ae" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-59eef901 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="59eef901" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-7652eb37 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="7652eb37" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-4111be79 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-spacer" data-id="4111be79" data-element_type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2c51ba37 elementor-widget__width-initial 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