Using Online Video Ads For Your Business – YouTube Advertising

<!DOCTYPE html> <html lang="en" class="lb-breakpoints"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.youtube.com/intl/en_us/ads/how-it-works/","20211201051636","https://web.archive.org/","web","/_static/", "1638335796"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript" src="/_static/js/jwplayer/jwplayer.js?v=hiYhl5rb" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/bundle-video.js?v=TFNEreMA" charset="utf-8"></script> <script type="text/javascript"> _wmVideos_.init({ prefix:"/web" }); </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20211201051636/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NBGKMS'); dataLayer.push({'siteVersion': 'new'}); </script> <meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="initial-scale=1, minimum-scale=1, width=device-width"> <meta http-equiv="x-dns-prefetch-control" content="on"> <title>Using Online Video Ads For Your Business – YouTube Advertising - YouTube Advertising</title> <meta name="description" content="Online video ads are a great way to introduce yourself to potential customers. Learn about how YouTube video advertising for your business works."> <link rel="canonical" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/intl/en_US/ads/how-it-works/"> <meta name="pinterest" content="nopin"/> <meta property="og:url" class="meta-url" content="https://web.archive.org/web/20211201051636/https://www.youtube.com/intl/en_US/ads/how-it-works/"> <meta property="og:type" content="website"> <meta property="og:image" content="https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <meta property="og:title" content="Using Online Video Ads For Your Business – YouTube Advertising - YouTube Advertising"> <meta property="og:site_name" content="YouTube Advertising"> <meta property="og:description" content="Online video ads are a great way to introduce yourself to potential customers. Learn about how YouTube video advertising for your business works."> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" class="meta-url" content="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/intl/en_US/ads/how-it-works/"> <meta name="twitter:title" content="Using Online Video Ads For Your Business – YouTube Advertising - YouTube Advertising"> <meta name="twitter:description" content="Online video ads are a great way to introduce yourself to potential customers. Learn about how YouTube video advertising for your business works."> <meta name="twitter:image" content="https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <link rel="shortcut icon" href="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/yts/img/favicon-vfl8qSV2F.ico" type="image/x-icon"> <link rel="icon" href="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/yts/img/favicon_32-vflOogEID.png" sizes="32x32"> <link rel="icon" href="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" sizes="48x48"> <link rel="icon" href="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/yts/img/favicon_96-vflW9Ec0w.png" sizes="96x96"> <link rel="icon" href="https://web.archive.org/web/20211201051636im_/https://www.youtube.com/yts/img/favicon_144-vfliLAfaB.png" sizes="144x144"> <link rel="stylesheet" href="//web.archive.org/web/20211201051636cs_/https://fonts.googleapis.com/css?family=Roboto:300,400,500,700&lang=en"> <link rel="stylesheet" href="https://web.archive.org/web/20211201051636cs_/https://fonts.googleapis.com/css?family=YouTube+Sans:300,400,500,600,700,900"> <link rel="stylesheet" href="/web/20211201051636cs_/https://www.youtube.com/ads/static/compiled/index.min.css?cache=3c410f0"> <link rel="preconnect" href="//web.archive.org/web/20211201051636/https://lh3.googleusercontent.com/"> </head> <body lb-auto-init="Globals"> <noscript><iframe src="https://web.archive.org/web/20211201051636if_/https://www.googletagmanager.com/ns.html?id=GTM-NBGKMS" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header class="lb-header" lb-auto-init="LBHeader" lb-header-options="{'descendingLogo': true, 'persistentCtas': ['primary', 'secondary']}"> <div class="lb-header__row"> <div class="lb-header__row-left lb-header-js-row-left"> <button class="lb-header__menu-button lb-header-js-menu-btn" aria-label="Open navigation"> <span class="lb-header__menu-button-box"> <span class="lb-header__menu-button-stroke"></span> </span> </button> <a class="lb-header__logo-wrapper lb-header-js-logo-wrapper" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/" aria-label="Home page link"> <img class="lb-header__logo lb-header-js-logo" src="https://web.archive.org/web/20211201051636im_/https://kstatic.googleusercontent.com/files/4cfb6414e3736251fcd2b49ab620f55f1d00c78aa2f80c6a733548b727145e53f28261c1dcfd79b79d5fb858cbc909bbc3c4dc33675e8f551497bea7cf248eda" alt="YouTube Ads" border="0"> </a> <a class="lb-button lb-header__jump-to" href="#content"> Jump to content </a> <div class="lb-header__nav-wrapper lb-header-js-nav-wrapper"> <nav class="lb-header__nav lb-header-js-nav"> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/"> Why YouTube </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> Start a channel </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Ad creation </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> Create a video ad </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/audience/"> Find your audience </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/budget/"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> Measure your results </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/news-and-inspiration/"> News and inspiration </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> Resources <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Creative resources </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Creative partners </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> Best practices </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> Success stories </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/faqs/"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20211201051636/https://www.youtube.com/intl/en_ustel:1-877-763-9810" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="ytads-js-contact-cta-label ytads-tfn-label" data-country-code="US"> 1-877-763-9810 </span> </a> <a class="ytads-js-start-now-cta lb-button lb-button lb-button--filled lb-header__cta" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--how-it-works"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-display-3 lb-font-weight-700"> How to advertise on YouTube </span> </h1> <h2> <span class="lb-font-headline-3 lb-font-weight-400"> Create a video ad, set up a campaign, and measure your results – we're here to support you at every step. </span> </h2> </div> </div> <div class="ytads-main__inner ytads-how-it-works"> <div class="ytads-how-it-works__inner ytads-how-it-works__inner--no-animation" lb-auto-init="HowItWorks" lb-options="{'animate': 'False'}"> <section class="ytads-how-it-works__article-collection ytads-js-article-collection"> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Start a channel </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-1"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Create a video ad </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-2"> LEARN ABOUT CREATING ADS</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-2"> LEARN ABOUT CREATING ADS</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-2"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Set up a campaign </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-3"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Measure your results </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-4"> LEARN ABOUT MEASUREMENT</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-4"> LEARN ABOUT MEASUREMENT</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-4"></div> </article> </section> <section class="ytads-how-it-works__article-collection-mb lb-margin-bottom-xxl ytads-js-mobile-article-collection"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1 </h2> </div> <h3 class="lb-font-headline-3">Start a channel</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article ytads-how-it-works__article--first-child" id="article-1"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Build a home for your business </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2 </h2> </div> <h3 class="lb-font-headline-3">Create a video ad</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-2"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Tell your story with video </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> LEARN ABOUT CREATING ADS</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3 </h2> </div> <h3 class="lb-font-headline-3">Set up a campaign</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-3"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Get your ad up and running </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--4" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-4" id="id-panel-header-4"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4 </h2> </div> <h3 class="lb-font-headline-3">Measure your results</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-4"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211201051636im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> See how your campaign is doing </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> LEARN ABOUT MEASUREMENT</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-quote ytads-how-it-works__final-scroll-out ytads-js-final-scroll-out"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{"center": true, "cyclical": true}"> <div class="glue-carousel"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> Your video ad is your elevator pitch. That’s what tells your story. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Joe Huff</p> <p>LSTN Sound Co.</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> YouTube enables us to test, learn, and deliver those nuanced and authentic messages that helped to improve brand perception by 10%. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Michael Lacorazza</p> <p>Wells Fargo</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> About 50% of our new customers find us through YouTube. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Njord Rota</p> <p>Majestic Heli Ski</p> </div> </div> </div></li> </ul> </div> <div class="glue-carousel__navigation ytads-carousel__pagination"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list role="tablist"> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="1"> 1 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="2"> 2 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="3"> 3 </button> </li> </ul> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" d="M63.9 79.2L103.2 55 63.9 30.8z"/></svg> </div> <h2 class="lb-margin-bottom-m"> <span class="lb-font-headline-1 lb-font-weight-700"> Get started with YouTube Ads </span> </h2> <a class="ytads-js-start-now-cta lb-button lb-button--filled" href="/web/20211201051636/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </section> </div> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z"/></g></svg> </button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }"> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201051636/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 0 0 0 13.847.796c-2.266 0-4.104 1.86-4.104 4.155 0 .326.037.643.107.947-3.41-.173-6.434-1.828-8.458-4.341a4.176 4.176 0 0 0-.555 2.089c0 1.441.724 2.713 1.825 3.458a4.048 4.048 0 0 1-1.858-.52v.053c0 2.013 1.414 3.693 3.29 4.074a4.063 4.063 0 0 1-1.852.071c.522 1.651 2.037 2.853 3.833 2.886A8.168 8.168 0 0 1 0 15.39a11.509 11.509 0 0 0 6.29 1.867c7.547 0 11.674-6.332 11.674-11.823 0-.18-.004-.36-.012-.538A8.399 8.399 0 0 0 20 2.746" fill-rule="evenodd"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201051636/https://www.instagram.com/youtube/" target="_blank" rel="noreferrer nofollow" aria-label="Instagram"> <svg viewbox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path d="M9 1.622c2.403 0 2.688.009 3.637.052.877.04 1.354.187 1.67.31.421.163.72.358 1.036.673.315.315.51.615.673 1.035.123.317.27.794.31 1.671.043.95.052 1.234.052 3.637s-.009 2.688-.052 3.637c-.04.877-.187 1.354-.31 1.671-.163.42-.358.72-.673 1.035-.315.315-.615.51-1.035.673-.317.123-.794.27-1.671.31-.95.043-1.234.052-3.637.052s-2.688-.009-3.637-.052c-.877-.04-1.354-.187-1.67-.31a2.788 2.788 0 0 1-1.036-.673 2.788 2.788 0 0 1-.673-1.035c-.123-.317-.27-.794-.31-1.671-.043-.95-.052-1.234-.052-3.637s.009-2.688.052-3.637c.04-.877.187-1.354.31-1.67.163-.421.358-.72.673-1.036.315-.315.615-.51 1.035-.673.317-.123.794-.27 1.671-.31.95-.043 1.234-.052 3.637-.052zM9 0C6.556 0 6.25.01 5.29.054 4.33.098 3.676.25 3.104.473A4.412 4.412 0 0 0 1.51 1.51c-.5.5-.809 1.002-1.039 1.594C.25 3.677.098 4.33.054 5.289.01 6.25 0 6.556 0 9s.01 2.75.054 3.71c.044.959.196 1.613.418 2.185.23.592.538 1.094 1.039 1.594.5.5 1.002.809 1.594 1.039.572.222 1.226.374 2.184.418C6.25 17.99 6.556 18 9 18s2.75-.01 3.71-.054c.959-.044 1.613-.196 2.185-.418a4.412 4.412 0 0 0 1.594-1.039c.5-.5.808-1.002 1.038-1.594.223-.572.375-1.226.419-2.184C17.99 11.75 18 11.444 18 9s-.01-2.75-.054-3.71c-.044-.959-.196-1.613-.419-2.185A4.412 4.412 0 0 0 16.49 1.51c-.5-.5-1.002-.808-1.594-1.038C14.323.25 13.67.098 12.711.054 11.75.01 11.444 0 9 0zm0 4.378a4.622 4.622 0 1 0 0 9.244 4.622 4.622 0 0 0 0-9.244zM9 12a3 3 0 1 1 0-6 3 3 0 0 1 0 6zm5.884-7.804a1.08 1.08 0 1 1-2.16 0 1.08 1.08 0 0 1 2.16 0z" fill-rule="nonzero"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211201051636/https://www.facebook.com/youtube/?ref=br_r" target="_blank" rel="noreferrer nofollow" aria-label="Facebook"> <svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M13.524 19.608v-7.59h2.547l.382-2.958h-2.93V7.17c0-.856.238-1.44 1.467-1.44h1.566V3.084c-.271-.036-1.2-.117-2.282-.117-2.259 0-3.805 1.379-3.805 3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill-rule="evenodd"/></svg> </a> </section> <section class="lb-footer__section lb-footer__standard"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--products" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Products </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our Commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://socialimpact.youtube.com/"> Social Impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://creatoracademy.youtube.com/page/home"> Creator Academy </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://vr.youtube.com/"> YouTube VR </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211201051636/https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </section> <section class="lb-footer__section lb-footer__minimal"> <div class="lb-footer__minimal-logo-links"> <div class="lb-footer__logo"> <a href="https://web.archive.org/web/20211201051636/https://www.youtube.com/" aria-label="YouTube"> <svg width="108" height="24" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><path id="a" d="M0 .268H34.46V24H0z"/></defs><g fill-rule="evenodd"><path d="M0 0h108v24H0z" fill="none"/><path d="M41.792 23.024v-6.552L38.024 2.864h3.288l1.32 6.168c.312 1.416.6 2.928.744 3.888h.096c.144-.96.456-2.496.744-3.864l1.368-6.192h3.288l-3.816 13.608v6.552h-3.264zm10.84.216c-3.504 0-4.584-1.944-4.584-6.528v-2.136C48.048 9.824 49.44 8 52.704 8s4.512 1.896 4.512 6.576v2.136c0 4.632-1.176 6.528-4.584 6.528zm0-2.256c.96 0 1.248-.96 1.248-3.072v-4.584c0-2.016-.288-3.048-1.248-3.048-.936 0-1.224 1.032-1.224 3.048v4.584c0 2.112.288 3.072 1.224 3.072zm12.04-12.696h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM77.12 2.864v2.664h-3.288V23h-3.24V5.528h-3.288V2.864h9.816zm5.008 5.424h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM93.784 8c2.328 0 3.12 1.656 3.12 6.504v2.328c0 4.392-1.032 6.384-3.264 6.384-1.224 0-2.328-.6-2.856-1.608h-.072L90.376 23H87.64V2.12h3.192v4.224c0 1.104.024 2.208-.072 3.528h.096C91.408 8.768 92.536 8 93.784 8zm-.216 8.64v-1.896c0-3.408-.288-4.392-1.272-4.392-.624 0-1.224.552-1.464 1.368v8.352c.288.528.792.768 1.32.768 1.056 0 1.416-1.008 1.416-4.2zm13.768.12h-5.544v.744c0 2.592.144 3.48 1.248 3.48 1.056 0 1.296-.816 1.32-2.496l2.856.168c.216 3.168-1.44 4.584-4.248 4.584-3.408 0-4.416-2.232-4.416-6.288v-2.568c0-4.272 1.128-6.36 4.512-6.36 3.408 0 4.272 1.776 4.272 6.216v2.52zm-4.344-6.504c-1.032 0-1.2.792-1.2 3.48v1.056h2.424v-1.056c0-2.712-.192-3.48-1.224-3.48z" fill-rule="nonzero"/><mask id="b" fill="#fff"><use xlink:href="/web/20211201051636im_/https://www.youtube.com/intl/en_us/ads/how-it-works/#a"/></mask><path d="M33.739 3.974c.72 2.644.72 8.16.72 8.16s0 5.516-.72 8.16a4.282 4.282 0 0 1-3.047 2.998C28.005 24 17.229 24 17.229 24s-10.775 0-13.462-.708A4.282 4.282 0 0 1 .72 20.294C0 17.65 0 12.134 0 12.134s0-5.516.72-8.16A4.281 4.281 0 0 1 3.767.977C6.454.268 17.229.268 17.229.268s10.776 0 13.463.709a4.281 4.281 0 0 1 3.047 2.997zM13.783 17.22l8.953-5.086-8.953-5.085v10.17z" mask="url(#b)"/></g></svg> </a> </div> <nav class="lb-footer__minimal-links"> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/about/policies/"> Policies & Safety </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/about/copyright/"> Copyright </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/about/brand-resources/"> Brand Guidelines </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201051636/https://www.google.com/policies/privacy/"> Privacy </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20211201051636/https://www.youtube.com/t/terms"> Terms </a> </nav> </div> <div class="lb-footer__minimal-help-langs"> <div class="lb-footer__help"> <a class="lb-font-footnote" href="https://web.archive.org/web/20211201051636/https://support.google.com/youtube/#topic=9257498"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm1 17h-2v-2h2v2zm2.07-7.75l-.9.92C13.45 12.9 13 13.5 13 15h-2v-.5c0-1.1.45-2.1 1.17-2.83l1.24-1.26c.37-.36.59-.86.59-1.41 0-1.1-.9-2-2-2s-2 .9-2 2H8c0-2.21 1.79-4 4-4s4 1.79 4 4c0 .88-.36 1.68-.93 2.25z"/></svg> Help </a> </div> <div class="lb-footer__langs"> <select class="lb-font-footnote lb-footer__language-select lb-js-footer-language-select" aria-label="Select language"> <option value="/intl/ALL_ae/ads/how-it-works/"> العربية (الإمارات العربية المتحدة) </option> <option value="/intl/ALL_au/ads/how-it-works/"> English (Australia) </option> <option value="/intl/ALL_br/ads/how-it-works/"> português (Brasil) </option> <option value="/intl/ALL_ca/ads/how-it-works/"> English (Canada) </option> <option value="/intl/ALL_cn/ads/how-it-works/"> 中文 (简体, 中国) </option> <option value="/intl/ALL_de/ads/how-it-works/"> Deutsch (Deutschland) </option> <option value="/intl/ALL_es/ads/how-it-works/"> español (España) </option> <option value="/intl/ALL_fr/ads/how-it-works/"> français (France) </option> <option value="/intl/ALL_hk/ads/how-it-works/"> 中文 (繁體字, 中國香港特別行政區) </option> <option value="/intl/ALL_id/ads/how-it-works/"> Bahasa Indonesia (Bahasa Indonesia) </option> <option value="/intl/ALL_il/ads/how-it-works/"> עברית (ישראל) </option> <option value="/intl/ALL_in/ads/how-it-works/"> English (India) </option> <option value="/intl/ALL_it/ads/how-it-works/"> italiano (Italia) </option> <option value="/intl/ALL_jp/ads/how-it-works/"> 日本語 (日本) </option> <option value="/intl/ALL_kr/ads/how-it-works/"> 한국어 (대한민국) </option> <option value="/intl/ALL_mx/ads/how-it-works/"> español (México) </option> <option value="/intl/ALL_pl/ads/how-it-works/"> polski (Polska) </option> <option value="/intl/ALL_ru/ads/how-it-works/"> русский (Россия) </option> <option value="/intl/ALL_sg/ads/how-it-works/"> English (Singapore) </option> <option value="/intl/ALL_th/ads/how-it-works/"> ไทย (ไทย) </option> <option value="/intl/ALL_tr/ads/how-it-works/"> Türkçe (Türkiye) </option> <option value="/intl/ALL_tw/ads/how-it-works/"> 中文 (繁體, 台灣) </option> <option value="/intl/ALL_ua/ads/how-it-works/"> українська (Україна) </option> <option value="/intl/ALL_uk/ads/how-it-works/"> English (United Kingdom) </option> <option value="/intl/ALL_vn/ads/how-it-works/"> Tiếng Việt (Việt Nam) </option> <option value="/intl/en_ae/ads/how-it-works/"> English (UAE) </option> <option value="/intl/en_cn/ads/how-it-works/"> English (China) </option> <option value="/intl/en_hk/ads/how-it-works/"> English (Hong Kong SAR China) </option> <option value="/intl/en_id/ads/how-it-works/"> English (Bahasa Indonesia) </option> <option value="/intl/en_il/ads/how-it-works/"> English (Israel) </option> <option value="/intl/en_us/ads/how-it-works/" selected> English (United States) </option> <option value="/intl/es_us/ads/how-it-works/"> español (Estados Unidos) </option> <option value="/intl/fr_ca/ads/how-it-works/"> français (Canada) </option> <option value="/intl/hi_in/ads/how-it-works/"> हिन्दी (भारत) </option> </select> </div> </div> </section> </div> </footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="https://web.archive.org/web/20211201051636/http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="https://web.archive.org/web/20211201051636js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js"></script> <script src="/web/20211201051636js_/https://www.youtube.com/ads/static/compiled/index.min.js?cache=2ee01bf"></script> </body> </html>

CINXE.COM

Using Online Video Ads For Your Business – YouTube Advertising - YouTube Advertising