Partner handbook - Red Hat brand standards

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class="rh-menu-main-nav-links" data-rh-menu-context="main-links">  <ul class="rh-navigation-link--component" data-rh-nav-type="secondary-navigation-bar" aria-label="template" aria-hidden ><li class="rh-navigation-link-container" aria-template="true"><a class="rh-navigation-link-item" href="" title=""></a></li></ul> </div> </nav> </div> </div> </section> </div> </div> <section class="dx-pt-10" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <h1><strong>Red Hat partner handbook</strong></h1><p>By working with partners, Red Hat becomes a catalyst for open innovation. We treat all partners as equals, and we aim to support our common goals while maintaining neutrality and transparency in our marketing.</p><p>Transparency in partner marketing means being clear about when a message is from Red Hat versus from a partner, as well as being clear about the relationship between Red Hat and the partner. It can be tempting to mix elements from both brands—like colors from both palettes, or a template from one brand with fonts from the other. Unfortunately, this results in muddled branding that’s less credible to customers, and can also require longer design and approval times on both sides of the partnership. Instead, always establish a lead brand for each marketing asset.</p><p>Use this handbook to determine which brand is in the lead and how to produce marketing materials accordingly.</p><p><rh-cta><a href="https://connect.redhat.com/" data-analytics-linktype="cta" data-analytics-text="Access Red Hat Partner Connect">Access Red Hat Partner Connect</a></rh-cta></p><p><rh-cta><a href="/en/about/brand/standards/red-hat-and-ibm-logos" data-analytics-linktype="cta" data-analytics-text="Red Hat and IBM">Red Hat and IBM</a></rh-cta></p> </div> </div> </div> </div> </div> </div> </section> <section> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-12 rhpb-region dx-flex" style="flex-direction:column">  <section class="dms-band"> <div class="container"> <div class="row"> <div class="col-md-12"> <ul class="nav nav-tabs flex-row"> <li class="nav-item"> <a class="nav-link active show px-0 py-1" href="/node/399551">Partner-led marketing</a> </li> <li class="nav-item"> <a class="nav-link px-0 py-1 ml-4" href="/node/741781">Red Hat-led marketing</a> </li> </ul> </div> </div> </div> </section> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="partner-led-marketing"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Partner-led marketing</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>When a partner is the lead brand, that means the co-branded materials should look and sound like they came from the partner. The partner’s fonts, templates, color palettes, and other brand guidelines should be followed, just like any other marketing material they create. If a logo lockup is used, Red Hat comes second.</p> <p>It should always be clear that partner-led materials are coming from the partner, not from Red Hat. Partners should not use marketing or branding that could confuse the customer or misrepresent their relationship to Red Hat. Depending on the asset or the partnership, it might make sense to create two versions of the asset: one led by the partner and one led by Red Hat.</p> <p>When the partner is the lead brand, they’re responsible for creating marketing materials and for getting the necessary approvals from the Red Hat partner team.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="using-co-brand-logos-in-marketing"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Using co-brand logos in marketing</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>When applying a co-brand logo to a partner-led marketing asset, the partner’s logo should be first and the lockup should follow the partner’s conventions, templates, or guidelines for creating co-brand logos. If the partner does not have guidelines for creating their own co-brand logos, they can use <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="778eed0f-e99d-4523-9d26-769787dcba89" href="/en/about/brand/standards/co-branding/partner-led" title="Partner-led co-branding - Red Hat brand standards">our template</a>.</p> <p><rh-cta><a data-analytics-linktype="cta" data-analytics-text="Creating partner-led co-brands" href="/en/about/brand/standards/co-branding/partner-led">Creating partner-led co-brands</a></rh-cta></p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-example_1.svg" alt="Partner-led co-brand social media post example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the partner’s logo first in the lockup when they’re the lead brand.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-example_2.svg" alt="Partner-led co-brand letterhead example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the Red Hat logo as provided, in full color, and with enough clear space.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-example_3.svg" alt="Partner-led branding with the Red Hat logo." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Follow the partner’s templates and brand guidelines.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-example_4.svg" alt="One color partner and Red Hat logo version mock-up on a mug." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>When the logo must be one-color (like on co-branded swag with limited ink colors) use solid black, red, or white.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-not_this-1.jpg" alt="Social media ad using a partner's branding with the Red Hat logo first in the co-brand." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use the Red Hat logo first in a co-brand on partner-led marketing materials.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-not_this-2.svg" alt="Social media ad where the co-brand logo doesn't have enough clear space." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not place other logos or graphics too close to the co-brand logo.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-co_brand-not_this-3.svg" alt="Social media ad where the Red Hat logo is used in grayscale." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use the Red Hat logo in grayscale.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="listing-red-hat-products-in-marketplaces"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Listing Red Hat products in marketplaces</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p dir="ltr">Some partners may offer Red Hat products through marketplaces like AWS or Azure. Typically, these listings include limited space for a logo or thumbnail. A co-brand will generally look too small or cramped in this context. Instead, make it clear to customers that they’re purchasing through a partner and not directly from Red Hat using the partner’s logo or icon.</p><p dir="ltr">The listing should use the full Red Hat product name and clearly show the partner as the source or provider.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="full left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand_standards-Red_Hat-Partner_handbook-Marketplaces-This-1.svg" alt="A screenshot of a marketplace shows a listing for "Red Hat Enterprise Linux 7 from Partner Co. Cloud." The listing is labeled as being provided by Partner Co." height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the full Red Hat product name and include the partner as the source or provider of the software.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="full left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand_standards-Red_Hat-Partner_handbook-Marketplaces-This-2.svg" alt="A screenshot of a marketplace shows a listing for "Red Hat AMQ 7 from Software Resell." The image for the listing is the Software Resell company logo. The listing is posted by Software Resell, LLC." height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>When the listing has a thumbnail image, use the partner’s logo or icon.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="full left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand_standards-Red_Hat-Partner_handbook-Marketplaces-Not_this-1.svg" alt="Image showing misuse: A screenshot of a marketplace shows a listing for Red Hat Device Edge, listed by Industry, Inc. The image for the listing is a co-brand logo lockup with the Industry Inc. and Red Hat logos." height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use a co-brand in the listing thumbnail.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="full left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand_standards-Red_Hat-Partner_handbook-Marketplaces-Not_this-2.svg" alt="Image showing misuse: A screenshot of a marketplace shows a listing for Red Hat OpenShift from Container Enterprises. The image for the listing is the Red Hat OpenShift technology icon." height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use a Red Hat logo or technology icon in the listing thumbnail.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="full left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand_standards-Red_Hat-Partner_handbook-Marketplaces-Not_this-3.svg" alt="Image showing misuse: A screenshot of a marketplace shows a listing for Red Hat Runtimes from tech.no. The tech.no logo appears as the image for the listing. The listing is attributed to Red Hat." height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not list Red Hat as the source or provider of software being sold by a partner.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="creating-visuals-for-marketing-with-red-hat"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Creating visuals for marketing with Red Hat</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>When a customer sees partner-led marketing material, it should be easy for them to tell that it’s coming from the partner, not Red Hat. That means it should look like the partner’s other ads or marketing materials, including the fonts, colors, imagery, and messaging.</p> <p>Red Hat should appear second in any co-brand logo lockup and can be referenced in the headline and copy.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-creating_visuals-example_1.svg" alt="Partner-led co-brand social media example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the partner’s fonts, colors, design language, and messaging.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-creating_visuals-example_2.svg" alt="Partner-led co-brand letterhead example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use a co-brand lockup with the partner’s logo first.</p> </div> </div> </div> </div> <div class="dx-col-12 rhpb-region dx-flex" style="flex-direction:column">  <div class="rh-spacer--component" data-rh-vheight="x-large" > </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-creating_visuals-not_this-1_0.svg" alt="Image showing misuse: Partner-led logo using Red Hat brand assets." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use Red Hat brand assets or try to mimic or reproduce the Red Hat brand.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-creating_visuals-not_this-2.svg" alt="Image showing misuse: Partner color palette combined with Red Hat color palette." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use Red Hat red (other than the logo) if it’s not part of the partner’s brand palette.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-creating_visuals-not_this-3.svg" alt="Image showing misuse: Partner-led brand and Red Hat brand assets combined." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not mix elements of the partner’s brand and the Red Hat brand.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-10" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="writing-for-marketing-with-red-hat"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Writing for marketing with Red Hat</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>There will be instances when the partnership with Red Hat needs to be communicated beyond logo placement. Any partner-led content that’s written about a partnership with Red Hat should follow these general guidelines:</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Reference the partnership with Red Hat based on who is the lead brand. If the marketing is partner-led, the content should be written in a way that indicates that the partner is leading the marketing effort in collaboration with Red Hat.</li> </ul> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li> <p>Recognize that there is a distinction between “products” and “solutions” when communicating to customers about a partnership. Red Hat products are just that—products. But combining a Red Hat product with a partner’s offering(s) creates a solution. When referring to what the partner is offering in addition to Red Hat’s product, please use the term “solution.”</p> </li> </ul> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Remember that there are community versions for some Red Hat products, so it’s important to use the full name of the product in the first instance. After the first instance, Red Hat® Ansible® Automation Platform can be shortened to Ansible Automation Platform. Learn more on our naming and trademarks page. <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="c24006bd-17ef-47b8-af1d-5bcb48815697" href="/en/about/brand/standards/naming-and-trademarks" title="Naming and trademarks - Red Hat brand standards">Learn more on our naming and trademarks page.</a></li> </ul> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Follow Red Hat <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="c3842365-631c-43a7-9047-18e3ae9c476c" href="/en/about/trademark-guidelines-and-policies" title="Trademark guidelines and policies">trademark guidelines</a>. The registered trademark symbol is only required on the first use of “Red Hat” as an adjective. The symbol is not necessary when using “Red Hat” to describe the company.</li> </ul> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Do not refer to IBM when talking about Red Hat partnerships. Red Hat is a subsidiary of IBM, but has distinct products and services.</li> </ul> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Do not abbreviate Red Hat product names for customer-facing materials. For example, please use Red Hat® Enterprise Linux®, never RHEL, and always use Red Hat® OpenShift® Service on AWS, never ROSA.</li> </ul> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>The following copy blocks have been created as modular tools for communicating about a Red Hat partnership. Use these examples as a guide when creating materials like website copy, press releases, social media promotions, sales enablement, thought leadership content, or slide decks. They can be used verbatim—with the partner’s information incorporated—but we encourage the use of these blocks as a foundation for using the partner’s tone, style, and language preferences.</p> </div> </div> </div> </div> </div> </div> </section> <section> <div class="dx-container dx-relative"> <div class="dx-row dx-items-start match-region-heights "> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>General partner communications:</p> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>  <div class="rh-card--layout card-flex--subpattern" data-at-card="flex" data-rh-background="gray" data-rh-justify="justify" data-rh-layout="stacked" data-rh-theme="light" data-rh-bg-align="cover" > <div class="rh-card-content" data-rh-layout="stacked">   <div class="rh-group--layout" data-at-card="flex" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>[Partner company’s name]</strong> has been a valued Red Hat partner for <strong>[number]</strong> years. Together, our <strong>[product/capability/service]</strong> along with Red Hat’s technology and expertise help our customers to innovate, differentiate, and deliver.</p> </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>For partners that sell Red Hat technologies:</p> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>  <div class="rh-card--layout card-flex--subpattern" data-at-card="flex" data-rh-background="gray" data-rh-justify="justify" data-rh-layout="stacked" data-rh-theme="light" data-rh-bg-align="cover" > <div class="rh-card-content" data-rh-layout="stacked">   <div class="rh-group--layout" data-at-card="flex" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>[Partner company’s name]</strong>, a <strong>[what the partner company does]</strong>, is a proud partner of Red Hat, the world’s leading provider of enterprise open source software solutions. For <strong>[number]</strong> years, we have empowered customers with Red Hat products and solutions by providing the right options, subscriptions, and expertise.</p> </div> </div> </div> </div> </div> </div> <div class="dx-col-12 rhpb-region dx-flex" style="flex-direction:column">  <div class="rh-spacer--component" data-rh-vheight="large" > </div> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row dx-items-start match-region-heights "> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>For partners that build hardware or software solutions certified by Red Hat:</p> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>  <div class="rh-card--layout card-flex--subpattern" data-at-card="flex" data-rh-background="gray" data-rh-justify="justify" data-rh-layout="stacked" data-rh-theme="light" data-rh-bg-align="cover" > <div class="rh-card-content" data-rh-layout="stacked">   <div class="rh-group--layout" data-at-card="flex" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>[Partner company’s name]</strong> builds <strong>[what the partner company builds]</strong> that operates on <strong>[Red Hat product]</strong>. As a Red Hat partner for <strong>[number]</strong> years, our products are certified on Red Hat platforms, which means, together, we provide consistent, interoperable, and supported solutions that our customers can deploy with confidence.</p> </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>For partners that provide services based on Red Hat technologies:</p> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>  <div class="rh-card--layout card-flex--subpattern" data-at-card="flex" data-rh-background="gray" data-rh-justify="justify" data-rh-layout="stacked" data-rh-theme="light" data-rh-bg-align="cover" > <div class="rh-card-content" data-rh-layout="stacked">   <div class="rh-group--layout" data-at-card="flex" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>[Partner company’s name]</strong>, a <strong>[what the partner company does]</strong>, is a proud partner of Red Hat, the world’s leading provider of enterprise open source software solutions. For <strong>[number]</strong> years, we have empowered customers with Red Hat products and solutions through professional, operational, and managed service offerings including tools, training, and technical resources.</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="referring-to-red-hat-products"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Referring to Red Hat products</h2> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>When talking about a partnership with Red Hat in general, always use our corporate name (Red Hat) and corporate logo, not the name or logo of one of our products. When addressing specific products, use the name of the Red Hat product. Always use the full name—for example, “Red Hat® Ansible® Automation Platform,” not just “Ansible” or an acronym. Use of <a href="/en/about/brand/standards/product-logos" data-entity-type="node" data-entity-uuid="d13e9028-1491-41bc-b7cb-8e81d7e605e7" data-entity-substitution="canonical" title="Product logos - Red Hat brand standards">product logos</a> or <a href="/en/about/brand/standards/icons/technology-icons" data-entity-type="node" data-entity-uuid="1f08fbdb-c7ae-4624-b656-c203d5eee517" data-entity-substitution="canonical" title="Technology icons - Red Hat brand standards">technology icons</a> is only permitted with prior approval from Red Hat.</p><p>Technical partners providing certified technologies may use either the Red Hat logo or product-specific certification buttons provided to them. Buttons are also available to show that a product or technology is available on Red Hat Marketplace.</p><p><rh-cta><a href="/en/about/brand/standards/technical-partner-buttons" data-entity-type="node" data-entity-uuid="602d7124-2f45-48e8-bf5f-02067e792670" data-entity-substitution="canonical" data-analytics-linktype="cta" data-analytics-text="Technical partner buttons" title="Technical partner buttons - Red Hat brand standards">Technical partner buttons</a></rh-cta></p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-example_1.svg" alt="Partner-led co-brand social media example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the Red Hat logo, even when the copy is referring to a specific Red Hat product.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-example_3.svg" alt="Partner-led co-brand using Red Hat technical partner buttons." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use our full product names.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-example_2.svg" alt="Partner-led co-brand website example." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="602d7124-2f45-48e8-bf5f-02067e792670" href="/en/about/brand/standards/technical-partner-buttons" title="Technical partner buttons - Red Hat brand standards">provided buttons</a> to show that the partner’s technology is certified for Red Hat products.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-example_4.svg" alt="Partner-led co-brand using Red Hat technical partner buttons." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Use the <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="602d7124-2f45-48e8-bf5f-02067e792670" href="/en/about/brand/standards/technical-partner-buttons" title="Technical partner buttons - Red Hat brand standards">provided buttons</a> to show that the partner’s technology is available on Red Hat Marketplace or listed on Red Hat Ecosystem Catalog.</p> </div> </div> </div> </div> <div class="dx-col-12 rhpb-region dx-flex" style="flex-direction:column">  <div class="rh-spacer--component" data-rh-vheight="x-large" > </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-1.jpg" alt="Social media ad with text that reads "Industry Inc. is a proud Red Hat OpenShift partner."" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not refer to partnerships with one specific product.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-2.svg" alt="Image showing misuse: Partner-led co-brand with abbreviated Red Hat product name." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not abbreviate our product names.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-3.svg" alt="Image showing misuse: Partner-led co-brand using Red Hat product branding." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use Red Hat product branding for partner-led materials.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-4_0.svg" alt="Social media ad that uses the Red Hat Enterprise Linux technology icon in place of a co-brand." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use a Red Hat product logo or technology icon without prior approval.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-5_1.svg" alt="Social media ad with a partner logo co-branded with the Red Hat OpenShift product logo." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not co-brand with a Red Hat product logo.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column">   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-handbooks-partners-partner_led-using_product_brands-not_this-6.jpg" alt="Social media ad that uses a technical partner button instead of a co-brand." loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26" width="108" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p>Do not use a technical partner button instead of a co-brand. Only partners offering certified technologies should use a technical partner button.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-bg-gray-10 dx-pt-8 dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row dx-bg-gray-5 dx-justify-around "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column">  <div class="rh-spacer--component" data-rh-vheight="2x-large" > </div>   <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center center-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Icon-Red_Hat-Question_mark-Red-RGB.svg" alt="Question mark icon" height="64" width="64" loading="lazy" > </div> </div> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="medium" > </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-band-header--hash-offset" data-rh-hash="true"id="questions"></div><div class="rh-band-header--component" data-rh-align=center ><h2 class="rh-band-header-subsection-headline" >Questions?</h2> </div>  <div class="rh-generic--component" data-rh-align="center" > <p>If you have questions about how to articulate your partnership with Red Hat, please contact <a href="partner-help@redhat.com">partner-help@redhat.com</a></p> </div> </div> </div>  <div class="rh-spacer--component" data-rh-vheight="2x-large" > </div> </div> </div> </div> </section> </div> </article> </div> <rh-footer data-analytics-region="page-footer"><a slot="logo" href="/en" data-analytics-category="Footer" data-analytics-text="Logo"><img src="https://static.redhat.com/libs/redhat/brand-assets/2/corp/logo--on-dark.svg" alt="Red Hat logo" loading="lazy" width="135" height="32"/></a><rh-footer-social-link 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