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resume for your business, and should contain all your essential information.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Corporate Communications</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/public-relations/">Public Relations</a></span> > <span class="breadcrumb_last" aria-current="page">Press Kits</span></span></div> </div>  <article id="post-140" class="post-140 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">Regardless of the size or type of business you’re in, a press kit is an essential marketing item that can be used for quick reference and easy sharing.</h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>Though they are typically used by large, high-profile businesses, even a small start-up company can benefit from a tailored press kit. This type of marketing material is especially important for companies seeking investor attention or retention.</strong></h4> <h4 class="wp-block-heading">What Is a Press Kit?</h4> <p>A press kit can be thought of as a resume for your business, and should contain all your essential information, such as:</p> <ul><li>How long you’ve been in business</li><li>Mission statement</li><li>Biographies of management</li><li>Information on products & services</li><li>Audio & video files</li><li>Photos</li><li>Awards</li><li>Recent news stories</li></ul> <p>Many job seekers hire a professional to help them create a powerful resume, and businesses are no different. Hiring a professional team to assemble your press kit ensures that you have internal input to an outside view of your corporation. The kit should grab readers’ attention and highlight your business’ best qualities – from the inside looking out, you may overlook the smaller points of interest in your brand. An outside firm will catch these details and put them in the spotlight. </p> <p>An effective press kit creates enough interest to prompt further inquiry but not so little information that the reader turns away with disinterest. Though the content should be thorough, be respectful of your intended audience’s time and avoid non-essential “fluff.” Your kit should be based on a proactive approach that addresses foreseeable questions from potential clients, the media, investors and others readers. </p> <p>Begin with a Letter of Introduction (a pitch letter) and remember the importance of an exceptional first impression. Share anything special about your company and talk about why the reader should be interested in your business. Be sure to let readers know that you are available for follow-up interviews and questions. </p> <p>Many companies understand the importance of a press kit and adopt an aggressive strategy to have one while others wait until there is a tangible need for one. Since it can take weeks to put one together, it is a wise business strategy to always have an up-to-date press kit on hand. </p> <p>If your company doesn’t have a professionally created press kit or needs help improving the one you have, IBN (InvestorBrandNetwork) can quickly learn about your company and its specific goals to effectively capture and relay the necessary information to your target base. With many years of experience, you can count on receiving a top-quality press kit that gets noticed by investors, media and clients. </p> </div></div></div> </div></div> </div> </article>  <div class="pad-4 bgslate5"> <div class="container-1400"> <h5 class="ccheading">IBN Corporate Communications Solutions</h5> <div class="ccmenu"> <div class="mega-level-2--left"> <ul id="menu-curtain-communications" class="menu"><li id="menu-item-2278" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-2278"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Solution Overview</a></li> <li id="menu-item-15769" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15769"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/investor-intelligence-artificial-intelligence/">Artificial Intelligence (AI)</a></li> <li id="menu-item-599" class="menu-item menu-item-type-post_type 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href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">United States</a></li> <li id="menu-item-636" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Canada</a></li> <li id="menu-item-637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-637"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">North America</a></li> <li id="menu-item-638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-638"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Global</a></li> </ul> <h6>Add-on Solutions</h6> <ul id="menu-curtain-networkwire-addon" class="menu"><li id="menu-item-1317" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1317"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/audiopressrelease-apr/">AudioPressRelease (APR)</a></li> <li id="menu-item-1318" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1318"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li id="menu-item-1327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1327"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cannabis-focused-distribution/">Cannabis-focused Distribution</a></li> <li id="menu-item-13232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13232"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cryptocurrency-focused-distribution/">Cryptocurrency-focused Distribution</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>5,000+ key syndication outlets across the country. </strong>IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li id="menu-item-658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li id="menu-item-660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li id="menu-item-661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-662" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li id="menu-item-663" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.</p> <p><a href="/solutions/ibn-podcast-solutions/" class="btn">More About IBN Podcast Solutions</a></p> </div> </div> </div> </div>  <div class="search-panel"> <div class="search-close"></div> <form action="/" id="form" method="get"> <div><input type="text" id="s" name="s" placeholder="Hello, what can we help you find today?" required /></div> <div><input type="submit" id="Search" alt="Search" value="Search" /></div> </form> </div>  <script id="tawk-script" type="text/javascript"> var Tawk_API = Tawk_API || {}; var Tawk_LoadStart=new Date(); (function(){ var s1 = document.createElement( 'script' ),s0=document.getElementsByTagName( 'script' )[0]; s1.async = true; s1.src = 'https://embed.tawk.to/6310b06854f06e12d8922d61/1gbsj268n'; s1.charset = 'UTF-8'; s1.setAttribute( 'crossorigin','*' ); s0.parentNode.insertBefore( s1, s0 ); })(); </script>  <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.investorbrandnetwork.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/frontend.js" id="investor-brand-network-frontend-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/navigation.js" id="investor-brand-network-navigation-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/jquery.fancybox.min.js" id="investor-brand-network-fancybox-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/skip-link-focus-fix.js" id="investor-brand-network-skip-link-focus-fix-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q" id="google-recaptcha-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js" id="wp-polyfill-inert-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js" id="regenerator-runtime-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill.min.js" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js" id="wpcf7-recaptcha-js"></script> </body> </html>