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text-dark">Otrzymuj informacje o wydarzeniach i nowościach targowych.</p> </div> </div> </div> </div> </div> <div class="col-12 col-md-9"> <article class="post-33 page type-page status-publish hentry" id="post-33"> <header class="entry-header"> </header> <div class="entry-content"> <p>Nigdy nie przychodzi taki czas, w którym firma może sobie pozwolić na brak reklamy, promocji, czyli na urlop od szeroko rozumianego marketingu. Nawet najbardziej ugruntowane marki o stabilnej pozycji na rynku nie przestają inwestować w zabieganie o lojalność klientów.<br> Atutem targów jest formuła face to face, pozwalająca na bezpośredni kontakt z obecnymi, jak i potencjalnymi klientami. O tym, że taka forma jest skuteczna świadczy chociażby to, że bardzo wiele firm, które raz świadomie wybrały prezentację na targach jako element budowania wizerunku i pozycji na rynku coraz częściej prezentuje tam swoje produkty po raz kolejny.<br> Udział w każdej imprezie targowej wiąże się z wieloma korzyściami. Oto niektóre z nich.</p> <p>Korzyści dla wystawców:</p> <ul> <li>zademonstrowanie obecności firmy na rynku (twierdzi tak 83% badanych),</li> <li>prezentacja nowych produktów (79%),</li> <li>podtrzymanie kontaktów z dotychczasowymi klientami (78%),</li> <li>pozyskanie nowych klientów (77,6%),</li> <li>wzrostu świadomości na temat produktu (58% firm),</li> <li>wymiany oraz zbierania informacji o rynku (50% firm),</li> <li>rozpoznania życzeń klientów (50% firm), wywierania wpływu na decyzje klientów (33% firm),</li> <li>zawierania umów sprzedaży (29% firm). (Źródło: Austellungs- und MesseAusschuss der Deutschen Wirtschaft – EMNID Institute Deutschland)</li> </ul> <p>Korzyści dla zwiedzających:</p> <ul> <li>kompletna, syntetyczna i neutralna informacja,</li> <li>doskonała porównywalność ofert,</li> <li>możliwość obiektywnej oceny,</li> <li>54% gości odwiedza targi, aby obejrzeć nowe produkty lub usługi,</li> <li>48% zwiedzających poszukuje informacji,</li> <li>40% pragnie być na bieżąco z nowymi technologiami,</li> <li>15% odwiedza targi, aby nawiązać kontakty biznesowe.(Źródło: Exhibition & Event Association of Austria)</li> </ul> <p>Interaktywność:</p> <ul> <li>targi stanowią okazję do dialogu i wymiany opinii,</li> <li>nowi klienci – na targach nawiązuje się pierwsze kontakty z potencjalnymi klientami,</li> <li>obecni klienci – targi umożliwiają odświeżenie kontaktów oraz prowadzenie dialogu z klientami podczas spotkań face-to-face (87% ankietowanych specjalistów od marketingu uważa, że komunikacja bezpośrednia, tzn. twarzą w twarz z klientami, partnerami handlowymi i przedstawicielami mediów, jest niezbędna jako element strategii marketingowej dla przedsiębiorstwa (Źródło: Association of Exhibition Organisers, Benchmark Research),</li> <li>dawni klienci – na targach odnawia się kontakty z byłymi klientami, mając okazję do przedstawienia nowej oferty.</li> </ul> </div> </article> </div> </main> </div> </div> <div class="wrapper" id="wrapper-footer"> <div class="container-fluid" id="semifooter"> <div class="row"> <div class="container py-5"> <div class="row"> <div class="col-md-6 text-center text-md-left"><img src="/wp-content/uploads/2022/06/TargiBielskie.png" id="footerlogo" alt=""> <p>Biuro Promocji i Wystaw "ASTRA"</p> <address>al. 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