Behavioural Science in Practice

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target="_self">See our events</a> </aside> </section> <script> $(document).ready(function () { $(document).on('click', '#upcoming-btn', function (event) { event.preventDefault(); $('html, body').animate({ scrollTop: $($.attr(this, 'href')).offset().top - 150 }, 500); }); }); </script>  <nav class="section-menu has--side-text"> <div class="inner"> <div class="container "> <div class="top"> <span class="label">Overview</span> </div> <ul class="left"> <li> <a href="/courses/executive-education/face-to-face/behavioural-science-in-practice" title="" target="_self"> <span>Overview</span> </a> </li> <li> <a href="/courses/executive-education/face-to-face/behavioural-science-in-practice/course-content/" title="" target="_self"> <span>Course content</span> </a> </li> <li> <a href="/courses/executive-education/face-to-face/behavioural-science-in-practice/requirements/" title="" target="_self"> <span>Entry requirements</span> </a> </li> <li> <a 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titlesToHide.forEach(function(title) { var BCItem = menuItem.textContent.toLowerCase(); if (BCItem.includes(title.toLowerCase())) { // Hide the menu item by setting its display property to 'none' menuItem.style.display = 'none'; } }); }); </script>   <section class="programme-body programme--exec "> <div class="container"> <div class="inner"> <main class="content"> <section class="textarea top-minus-margin"> <div class="container"> <div class="mura-region mura-region-loose"> <div class="mura-region-local"><h2>Understand the science behind human decision making to solve challenges within your organisation</h2> <p>Organisations from across public and private sectors are now using behavioural science to help encourage their citizens, customers, and employees to change their behaviour. By helping organisations to understand human decision making, behavioural science has been used to help people to start saving for their pensions, to increase charitable donations, and to improve employee engagement.</p> <p>Behavioural Science in Practice is an immersive course run by Warwick Business School and <a href="https://cogco.co/">CogCo</a>, a global company specialising in the practical application of behavioural science. Over the three-days of face-to-face learning at The Shard, you will be introduced to the latest thinking in behavioural science, including tools and frameworks which can be immediately implemented in your organisation.</p> <p>The course has been successfully delivered to cohorts over a number of years, delivering impact and new thinking to over 150 participants, who have attended from a range of role specialisms and business sectors.</p> <p> </p></div> </div> </div> </section>  <section class="programme-table-steps hide-desktop"> <style> .prog-details-disclaimer { line-height: 1.4em; margin-top: 10px; } </style> <ul class="list"> <li class="row"> <span class="label">Start Date</span> <span class="value">23 April 2025</span> </li> <li class="row" > <span class="label">Duration</span> <span class="value">3 days</span> </li> <li class="row"> <span class="label">Location</span> <span class="value">London - The Shard</span> </li> <li class="row"> <span class="label">Format</span> <span class="value">Part-time</span> </li> <li class="row"> <span class="label">Fees </span> <span class="value">拢4,200 *</span> </li> </ul>  <div class="buttons">  <div class="buttons" style="padding-bottom: 10px"> <a href="/courses/executive-education/enquire-now/" title="Enquire now" target="_self"><span>Enquire now</span></a> </div> <a href="/about/downloads/download-our-executive-education-brochure/" title="" target="_self"><span>Download brochure</span></a>    <a href="https://outlook.office365.com/owa/calendar/ExecutiveEducationatWBS@livewarwickac.onmicrosoft.com/bookings/ " title="Book a 1-2-1 Chat" target="_self"><span>Book a 1-2-1 Chat</span></a>  <a class="primary" href="https://apply.wbs.ac.uk/execed" title="" target="_self"><span>Apply</span></a> </div> <div class="prog-details-disclaimer"> <p>* See <a href="./fees/" style="text-decoration: underline;">fees and funding</a> for fees breakdown.</p> </div> <div class="modal text-modal" id="contact-modal" style="display: none;">  <header class="modal-head"> <div class="title">Contact Us</div> </header>  <main class="modal-content" data-selectable="false"> <div class="textarea"> <p>If you would like to find out more about our Behavioural Science in Practice course, please contact us or <a href="https://outlook.office365.com/owa/calendar/ExecutiveEducationatWBS@livewarwickac.onmicrosoft.com/bookings/">book a 1-2-1 chat</a> with our Executive Education team:</p> <p>+44 (0)24 7652 4395</p> <p><a href="mailto:execed@wbs.ac.uk">execed@wbs.ac.uk</a></p> <p> </p> </div> </main> </div>  <div class="modal text-modal" id="chat-modal" style="display: none;">  <header class="modal-head"> <div class="title">Book a 1-2-1 chat</div> </header>  <main class="modal-content" data-selectable="false"> <div class="textarea"> </div> </main> </div> </section>  <div class="mura-region"><div class="mura-region-local"><div class="mura-object" data-object="faculty-staff-promo" data-objectid="B089FCAB-4B70-40A8-A443CB8AE7F2786E" data-instanceid="14DE059A-FC93-0EBE-037F2C954DBBF507" style="" data-promo_image="/sites/wbs2020/assets/Image/Exec%20Ed/Staff%20profiles/Nick%20Chater.png" data-objecticonclass="mi-th" data-promo_url="" data-objectname="" data-async="false" data-render="server" data-promo_title="Professor Nick Chater" data-inited="YES" data-contentcssstyles="{}" data-metacssstyles="{}" data-myhtml="<p>&ldquo;Behavioural Science is the scientific approach to individual behaviour applied to understand social and economic phenomena. Its methods are, to some extent, experimental, drawing significantly on psychology, economics and neuroscience. Our aim is to understand the mechanisms inside individual people and how those mechanisms apply out in aggregate behaviour &ndash; so how they affect social behaviour, how they affect markets and the economy at large.&rdquo;</p>
" data-promo_jobtitle="Course Director" data-cssstyles="{}"><div id="" class="mura-object-content" style=""><section class="team-index " style="margin-top: 30px"> <div class="featured"> <aside class="photo"> <figure class="image"> <div class="src" role="img" aria-label="Professor Nick Chater photo" style="background-image: url('/sites/wbs2020/assets/Image/Exec%20Ed/Staff%20profiles/Nick%20Chater.png')"> </div> </figure> </aside> <aside class="mobile-meta"> <div class="meta"> <span class="name">Professor Nick Chater</span> <span class="job">Course Director</span> </div> </aside> <div class="content"> <div class="bio"> <p>“Behavioural Science is the scientific approach to individual behaviour applied to understand social and economic phenomena. Its methods are, to some extent, experimental, drawing significantly on psychology, economics and neuroscience. Our aim is to understand the mechanisms inside individual people and how those mechanisms apply out in aggregate behaviour – so how they affect social behaviour, how they affect markets and the economy at large.”</p> </div> <div class="meta"> <span class="name">Professor Nick Chater</span> <span class="job">Course Director</span> </div> </div> </div> </section></div></div></div></div> <i class="separator margin-bottom-23"></i> <section class="textarea "> <h2 style="color:black;">What will I learn on this course? </h2> <ul> <li style="margin-bottom: 11px;"><span style="tab-stops:list 36.0pt">Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology</span></li> <li style="margin-bottom:11px"><span style="tab-stops:list 36.0pt">Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors</span></li> <li style="margin-bottom:11px"><span style="tab-stops:list 36.0pt">Learn how behavioural science has been applied in practice by public and private sector organisations</span></li> <li style="margin-bottom:11px"><span style="tab-stops:list 36.0pt">Build the skills to design a behavioural science intervention that can tackle a live problem, with reference to your own sector </span></li> <li style="margin-bottom:11px"><span style="tab-stops:list 36.0pt">Improve your solutions based on feedback and guidance from world-leading experts, producing a revised and improved intervention</span></li> <li>Learn about the latest developments in the field, including how the latest developments in AI can be used to tackle behavioural challenges.</li> </ul> <h2 style="color:black;">Why should I do this course?  </h2> <ul></ul> </section>  <section class="tile-ctas in-view"> <div class="grid"> <article class="tile"> <header class="toggle">Learn from Behavioural Science experts</header> <main class="inner"> <figure class="image"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/8B1EB4C5-C153-8E9D-E23F5C0F18E28B7B_letterbox-promo.png?v=1.2');"> </div> </figure> <div class="text"> <span class="title">Learn from Behavioural Science experts</span> <div class="description"> <p>During the course, you will gain the latest insights on experimental psychology, judgement and decision making, and behavioural science, from some of the best researchers and practitioners in the field.</p> </div> </div> </main> </article> <article class="tile"> <header class="toggle">Transfer learning back to your workplace</header> <main class="inner"> <figure class="image"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/8B20884F-CACE-FD23-B75CE9E5F32A04C8_letterbox-promo.png?v=1.2');"> </div> </figure> <div class="text"> <span class="title">Transfer learning back to your workplace</span> <div class="description"> <p>You will learn about the key principles in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so what you learn is directly transferable back into your workplace.</p> </div> </div> </main> </article> <article class="tile"> <header class="toggle">Face-to-face learning at WBS</header> <main class="inner"> <figure class="image"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/8B2226C0-D2FA-53C3-ED91137254A0B048_letterbox-promo.jpg?v=1.2');"> </div> </figure> <div class="text"> <span class="title">Face-to-face learning at WBS</span> <div class="description"> <p>The course is taught face-to-face over three immersive days at The Shard, London. This will include guest speakers, who will share their experience of using behavioural science in their organisation.</p> </div> </div> </main> </article> </div> </section>  <section class="thumb-testimonial-index margin-bottom-12 in-view"> <div class="container"> <header class="in-programme"> <span class="title">Student experiences</span> <aside class="view-all"> <a href="/life-at-wbs/student-experiences/?experience=Testimonials&level=Executive+Education" title="" target="_self">View all</a> </aside> </header> <div class="list"> <article class="testimonial"> <figure class="image">  <a class="src" role="img" aria-label="Susan Went" style="background-image: url('/sites/wbs2020/cache/file/65476910-F665-2144-951F133691C11A51_letterbox-promo.png?v=1.2');" href="/student-testimonials/executive-education/susan-went" title="Susan Went" target="_self" ></a> </figure> <div class="caption"> <div class="quote"> <a href="/student-testimonials/executive-education/susan-went" >It was definitely useful to bounce ideas around in discussion, in breakout groups and in practical sessions. The course brought together an eclectic group of people, who had a wealth of experience in different settings, fields and countries. It was a privilege to learn and share with them.聽聽"</a> </div> <div class="person"> <div class="text"> <span class="title">Susan Went</span> <span class="sub"> Behavioural Science in Practice </span> </div> </div> </div> </article> <article class="testimonial"> <figure class="image">  <a class="src" role="img" aria-label="Image of Christian" style="background-image: url('/sites/wbs2020/cache/file/8C0309A3-D3D4-8B48-F0B32E7C07CCF8D8_letterbox-promo.jpg?v=1.2');" href="/student-testimonials/executive-education/christian-hunt" title="Christian Hunt" target="_self" ></a> </figure> <div class="caption"> <div class="quote"> <a href="/student-testimonials/executive-education/christian-hunt" >It is no exaggeration to say that the Behavioural Science in Practice programme has fundamentally changed my life."</a> </div> <div class="person"> <div class="text"> <span class="title">Christian Hunt</span> <span class="sub"> Course participant,</br> Behavioural Science in Practice </span> </div> </div> </div> </article> <article class="testimonial"> <figure class="image">  <a class="src" role="img" aria-label="Jamie Bowen" style="background-image: url('/sites/wbs2020/cache/file/83618D54-A331-42E1-7E4BCFAA4246C3E1_letterbox-promo.png?v=1.2');" href="/student-testimonials/executive-education/jamie-bowen" title="Jamie Bowen" target="_self" ></a> </figure> <div class="caption"> <div class="quote"> <a href="/student-testimonials/executive-education/jamie-bowen" >"The course is an excellent opportunity to learn about the current thinking in behavioural science from leading experts and thinkers. It'll enable you to gain practical experience of using the tools and techniques, which you can then quickly transfer back to your own organisation."</a> </div> <div class="person"> <div class="text"> <span class="title">Jamie Bowen</span> <span class="sub"> Course participant,</br> Behavioural Science in Practice </span> </div> </div> </div> </article> </div> </div> </section> </main> <aside class="sidebar">  <div class="sidebar-block"> <section class="programme-table-steps hide-mobile" > <style> .prog-details-disclaimer { line-height: 1.4em; margin-top: 10px; } </style> <ul class="list"> <li class="row"> <span class="label">Start Date</span> <span class="value">23 April 2025</span> </li> <li class="row" > <span class="label">Duration</span> <span class="value">3 days</span> </li> <li class="row"> <span class="label">Location</span> <span class="value">London - The Shard</span> </li> <li class="row"> <span class="label">Format</span> <span class="value">Part-time</span> </li> <li class="row"> <span class="label">Fees </span> <span class="value">拢4,200 *</span> </li> </ul>  <div class="buttons">  <div class="buttons" style="padding-bottom: 10px"> <a href="/courses/executive-education/enquire-now/" title="Enquire now" target="_self"><span>Enquire now</span></a> </div> <a href="/about/downloads/download-our-executive-education-brochure/" title="" target="_self"><span>Download brochure</span></a>    <a href="https://outlook.office365.com/owa/calendar/ExecutiveEducationatWBS@livewarwickac.onmicrosoft.com/bookings/ " title="Book a 1-2-1 Chat" target="_self"><span>Book a 1-2-1 Chat</span></a>  <a class="primary" href="https://apply.wbs.ac.uk/execed" title="" target="_self"><span>Apply</span></a> </div> <div class="prog-details-disclaimer"> <p>* See <a href="./fees/" style="text-decoration: underline;">fees and funding</a> for fees breakdown.</p> </div> <div class="modal text-modal" id="contact-modal" style="display: none;">  <header class="modal-head"> <div class="title">Contact Us</div> </header>  <main class="modal-content" data-selectable="false"> <div class="textarea"> <p>If you would like to find out more about our Behavioural Science in Practice course, please contact us or <a href="https://outlook.office365.com/owa/calendar/ExecutiveEducationatWBS@livewarwickac.onmicrosoft.com/bookings/">book a 1-2-1 chat</a> with our Executive Education team:</p> <p>+44 (0)24 7652 4395</p> <p><a href="mailto:execed@wbs.ac.uk">execed@wbs.ac.uk</a></p> <p> </p> </div> </main> </div>  <div class="modal text-modal" id="chat-modal" style="display: none;">  <header class="modal-head"> <div class="title">Book a 1-2-1 chat</div> </header>  <main class="modal-content" data-selectable="false"> <div class="textarea"> </div> </main> </div> </section> </div> <div class="mura-region"><div class="mura-region-local"></div></div> <script type="text/javascript" src="/sites/wbs2020/includes/themes/wbs2020/js/libraries/vue@2.6.14/vue.min.js"></script> <script 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