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Creative Clearance and The PBS Advantage All corporate sponsors (advertisers) on PBS have to go through a creative clearance process to ensure their creative meets FCC and PBS guidelines. Research shows that viewers prefer these spots. 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data-elementor-post-type="page"> <div class="elementor-element elementor-element-262d447d e-con-full e-flex e-con e-parent" data-id="262d447d" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-2ea03ba5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading" data-id="2ea03ba5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default"><span class="d-block text-teal">Creative<span class="mobile-line-break"></span> Clearance and<span class="mobile-line-break"></span></span> The PBS Advantage</h1> </div> </div> <div class="elementor-element elementor-element-6c00580 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="6c00580" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span data-sheets-formula-bar-text-style="font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;">All corporate sponsors (advertisers) on PBS </span><span data-sheets-formula-bar-text-style="font-size:13px;color:#ff0000;font-weight:normal;text-decoration:none;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">have to </span><span data-sheets-formula-bar-text-style="font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;">go through a creative clearance process to </span><span data-sheets-formula-bar-text-style="font-size:13px;color:#ff0000;font-weight:normal;text-decoration:none;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">ensure their creative</span><span data-sheets-formula-bar-text-style="font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;"> meet</span><span data-sheets-formula-bar-text-style="font-size:13px;color:#ff0000;font-weight:normal;text-decoration:none;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">s</span><span data-sheets-formula-bar-text-style="font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;"> FCC and PBS guidelines</span><span data-sheets-formula-bar-text-style="font-size:13px;color:#ff0000;font-weight:normal;text-decoration:none;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">. R</span><span data-sheets-formula-bar-text-style="font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;">esearch shows that viewers prefer these spots.</span></p> </div> </div> </div> <div class="elementor-element elementor-element-ee0217b e-flex e-con-boxed e-con e-parent" data-id="ee0217b" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-e69b7c6 e-con-full e-flex e-con e-child" data-id="e69b7c6" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-fa5331e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading" data-id="fa5331e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">PBS鈥檚 Brand Voice <span class='text-pbs-blue '>Appeals to Audiences</span></h2> </div> </div> <div class="elementor-element elementor-element-be92db4 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="be92db4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unlike commercial broadcast networks and platforms, all public media stations must present their sponsor spots in a value-neutral manner. In doing so, advertisers align with PBS’s brand voice while fully maintaining their brand identity and marketing goals. <strong>This has become The PBS Advantage. </strong></p> </div> </div> </div> <div class="elementor-element elementor-element-26edeec e-con-full e-flex e-con e-child" data-id="26edeec" data-element_type="container"> <div class="elementor-element elementor-element-2d6a176 elementor-widget elementor-widget-image" data-id="2d6a176" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1900" height="1267" src="https://sgptv.org/wp-content/uploads/2024/05/familyTV.jpg" class="attachment-full size-full wp-image-1638" alt="" srcset="https://sgptv.org/wp-content/uploads/2024/05/familyTV.jpg 1900w, https://sgptv.org/wp-content/uploads/2024/05/familyTV-300x200.jpg 300w, https://sgptv.org/wp-content/uploads/2024/05/familyTV-1024x683.jpg 1024w, https://sgptv.org/wp-content/uploads/2024/05/familyTV-768x512.jpg 768w, https://sgptv.org/wp-content/uploads/2024/05/familyTV-1536x1024.jpg 1536w" sizes="(max-width: 1900px) 100vw, 1900px" /> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-adb26e1 e-flex e-con-boxed e-con e-parent" data-id="adb26e1" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-af9ed88 e-con-full e-flex e-con e-child" data-id="af9ed88" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-5458caa elementor-widget elementor-widget-heading" data-id="5458caa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Viewers prefer the <br /> advertisements they see on PBS</h4> </div> </div> <div class="elementor-element elementor-element-87add47 e-con-full e-flex e-con e-child" data-id="87add47" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-6ab3cd2 elementor-widget elementor-widget-heading" data-id="6ab3cd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">72%</h2> </div> </div> <div class="elementor-element elementor-element-469413d elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="469413d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> of PBS viewers say PBS sponsor messages are different and better than ads on other networks </div> </div> </div> </div> <div class="elementor-element elementor-element-e2e969f e-con-full e-flex e-con e-child" data-id="e2e969f" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-fbe84d8 elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-button" data-id="fbe84d8" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2NDYiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Source</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e2d5caf elementor-widget elementor-widget-heading" data-id="e2d5caf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Viewers are more likely to <br /> engage with sponsor spots on PBS </h4> </div> </div> <div class="elementor-element elementor-element-72d3d6e e-con-full e-flex e-con e-child" data-id="72d3d6e" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-e126846 elementor-widget elementor-widget-heading" data-id="e126846" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">58%</h2> </div> </div> <div class="elementor-element elementor-element-8608f42 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="8608f42" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> of PBS viewers say they are more likely to pay attention to sponsor messages on PBS than advertisements on other programs, networks, or 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"></image></defs></svg> 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e-parent" data-id="7700ac3" data-element_type="container"> <div class="elementor-element elementor-element-3c294fb elementor-fixed back-to-top elementor-view-default elementor-widget elementor-widget-icon" data-id="3c294fb" data-element_type="widget" data-settings="{"_position":"fixed"}" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-arrow-circle-up"></i> </div> </div> </div> </div> </div> </div> <div data-elementor-type="popup" data-elementor-id="1646" class="elementor elementor-1646 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0,"sizes":[]},"a11y_navigation":"yes","timing":[]}" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-105b27d8 e-con-full e-flex e-con e-parent" data-id="105b27d8" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-1a41a19b e-con-full e-flex e-con e-child" data-id="1a41a19b" data-element_type="container"> <div class="elementor-element elementor-element-db8d965 elementor-widget elementor-widget-icon-box" data-id="db8d965" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Source </span> </h3> <p class="elementor-icon-box-description"> Kantar | SGPTV, US Video Audience Insights 2023 </p> </div> </div> </div> </div> </div> </div> </div> <div data-elementor-type="popup" data-elementor-id="1795" class="elementor elementor-1795 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0,"sizes":[]},"open_selector":"a[href=\"#show-src-popup\"]","a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-105b27d8 e-con-full show-src-popup e-flex e-con e-parent" data-id="105b27d8" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-1a41a19b e-con-full e-flex e-con e-child" data-id="1a41a19b" data-element_type="container"> <div class="elementor-element elementor-element-db8d965 show-src-popup-content elementor-widget elementor-widget-icon-box" data-id="db8d965" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-content"> <p class="elementor-icon-box-title"> <span > Sources </span> </p> <p class="elementor-icon-box-description"> Sorry. 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