Why Investing in Premium Content Is Worth It

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</div> </div> </header> <div id="uf-item-container" class="container uf-item-container uf-article-container"> <div class="uf-item-content uf-article-content"> <div class="uf-article-page-header has-margin-bottom-20"> <nav aria-label="breadcrumb" class="uf-breadcrumbs-container is-flex is-align-center has-template" > <ol class="uf-breadcrumbs"> <li class="uf-breadcrumb-home"> <a href="https://www.dowjones.com/professional/resources" data-internal="home">Home</a> <i aria-hidden="true" class="uf-breadcrumb-icon fas fa-chevron-right"></i> </li> <li class="uf-breadcrumb-stream"> <a href="https://www.dowjones.com/professional/resources/content" data-internal="custom">Publishing & Licensed Content</a> <i aria-hidden="true" class="uf-breadcrumb-icon fas fa-chevron-right"></i> </li> <li class="uf-breadcrumb-curent-page">Advantage in Partnership: Investing in Premium Content</li> </ol> </nav> </div> <main id="main-content" class="uf-main-content"> <article id="uf-article" class="uf-article "> <header class="uf-article-header"> <h2 class="title customH2"> Advantage in Partnership: Investing in Premium Content </h2> <div class="uf-meta-data"> <span class="uf-datetime" title="Published Date"> <i aria-hidden="true" class="fas fa-clock"></i> <span class="sr-only">Published Date</span> <time datetime="2021-02-03T17:33:00"> February 3, 2021 </time> </span> <address class="uf-author" title="Author"> <i aria-hidden="true" class="fas fa-user"></i> <span class="sr-only">Author</span> <a href="https://www.dowjones.com/professional/resources/authors/joanna-appleton" data-internal="authors">Joanna Appleton</a> </address> <div itemprop="author" itemscope itemtype="http://schema.org/Person"> <div itemprop="name" content="Joanna Appleton"></div> <div itemprop="url" content="https://www.dowjones.com/professional/resources/authors/joanna-appleton"></div> </div> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="name" content="News & Insights Resources"></div> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <div itemprop="url" content="https://content.cdntwrk.com/files/aHViPTExOTQxNyZjbWQ9ZmF2aWNvbiZ2ZXJzaW9uPTE3MzIwNTI0NTgmZXh0PXBuZyZzaXplPTE2JnNpZz04OTAzYTU1MGE5OTM4N2VlODljNWZlODQwNDExYTQ2NA%253D%253D/favicon.png"></div> </div> </div> </div> </header> <section id="uf-item-entry-content" class="cke-editor-content uf-item-entry-content"> <div id="uf-item-blog-content" class="uf-item-blog-content"> <?xml encoding="UTF-8"><p><img alt="" src="https://images.dowjones.com/wp-content/uploads/sites/193/2021/02/03222154/partners_advantage_blog_assets_1440x420.png"></p><p><span style="font-weight:300">As I reflect on 2020 and focus on the exciting opportunities 2021 hopefully will bring, I want to take a moment to highlight some of the important reasons why businesses turn to Dow Jones to help them create innovative products and services that enable them to build competitive advantages and unlock new revenue streams.</span></p><p><span style="color:#66f2d6"><strong><span style="font-weight:300">More than ever, organizations need trusted, quality data to ensure their solutions offer valuable information, credible analysis and unique insights. The news and data they ingest and where it is sourced is crucial to their success. </span></strong></span></p><p><span style="font-weight:300">Dow Jones’ renowned reputation and global news and data offerings play a key role in this process. Our partners can integrate our content into their platforms and products to help their end users uncover market opportunities and make more informed business decisions. Trustworthy and copyright-compliant news from Dow Jones publications—such as “The Wall Street Journal,” “Barron’s,” Dow Jones Newswires and “Marketwatch”—as well as rigorously sourced and licensed third-party content ensure that companies are powering their AI products with the most impactful and dependable information.</span></p><p><span style="font-weight:300">In 2020, Dow Jones broke nearly 700 exclusive stories, including 2020’s largest M&A between S&P and IHS. We also provided comprehensive coverage of critical events, such as the COVID-19 pandemic and the U.S. presidential election, which had notable impacts on global markets. Read our </span><a href="https://www.dowjones.com/professional/resources/market-moving-news"><span style="font-weight:300">market-moving news blog series</span></a><span style="font-weight:300"> to see a few of the stories that Dow Jones reported moments before major market shifts. </span></p><p><span style="font-weight:300">Businesses are responsible for the news and data they use in their services and users are increasingly calling for transparency. Thus, they need to guarantee the content they choose to integrate is fully licensed, both for their applications and the end users they serve. </span></p><p><span style="font-weight:300">When companies repurpose content into new formats or products, it is imperative that they comply with copyright laws and other legal regulations. Our partners can invest confidently, as our propriety news and the third-party content we deliver is fully licensed and continually reviewed by our global content licensing team. </span></p><p><span style="color:#66f2d6"><strong><span style="font-weight:300">Our partners seek news and data that is carefully tagged with relevant metadata and simple to integrate in order to save development time and reduce costs.</span></strong></span></p><p><span style="font-weight:300">All Dow Jones partners enjoy access to our suite of customizable feeds and APIs and the exclusive resources within our all-inclusive Developer Platform. Available in multiple delivery formats, we have more than 30 years of premium, licensed content in 28 languages. Rich metadata allows users to quickly identify significant news with over 70 million tagged entities, all of which can be incorporated into sophisticated AI and ML applications. Dow Jones customer solution engineers also can provide expert support for every kind of advanced analytics and/or integration projects.</span></p><p><span style="font-weight:300">We know our partners want to feel supported by us to help them grow.</span></p><p><span style="font-weight:300">Our dedicated partnership team cultivates and maintains rewarding relationships with organizations in every industry-leading market data providers, trade surveillance software vendors and news sentiment firms, among many others. Our ongoing mission is to help our partners create exciting and innovative offerings to service diverse professional communities and reach new heights.</span></p> </div> </section> <footer id="uf-author-profile" class="uf-author-profile" data-uf-author="4019500"> <h3 class="uf-author-name">About the Author</h3> <div class="uf-author-about"> <p class="uf-author-bio"> Joanna Appleton is the Head of Content Strategy for Dow Jones Newswires. </p> </div> <div class="uf-author-links"> <a class="uf-author-link uf-author-linkedin" href="https://www.linkedin.com/in/joanna-appleton-59834a4/" target="_blank" rel="noopener" data-internal="false" > Follow on Linkedin </a> <a class="uf-author-link uf-author-content" href="https://www.dowjones.com/professional/resources/authors/joanna-appleton" data-internal="authors"> More Content by Joanna Appleton </a> </div> </footer> </article> </main> <aside id="uf-item-aside" class="uf-item-aside"> <div id="uf-item-aside-content" class="uf-item-aside-content 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factivaTopics, }, djNewswires: { topics: djNewswiresTopics, }, esg: { products: products, }, marketMovingNews: { products: products, }, publishingLicensedContent: { products: products, }, research: { products: products, }, sales: { products: products, }, strategicComms: { products: products, }, trading: { products: products, }, wealthManagement: { products: products, }, // No filters on streams below this point; only sorting mainPage: { topics: noTopics, }, advQualAnalytics: { topics: noTopics, }, alternativeData: { topics: noTopics, }, assetManagement: { topics: noTopics, }, dataTechPartners: { topics: noTopics, }, developers: { topics: noTopics, }, investorExperience: { topics: noTopics, }, newsSentimentSignals: { topics: noTopics, } }; // Build our final configuration object var filterConfig = { filterPlacement: filterPlacement, filterStructure: filterStructure, }; // Include our config in obData (created in another codeblock) to be consumed by our code window.obData.filterConfig = filterConfig; </script><script nonce="VMXqJr7LIGfpD_hBlzs5Imom"> // Define the URL of the author page banner should need to be swapped out var authorBannerUrl = 'https://content.cdntwrk.com/files/aHViPTExOTQxNyZjbWQ9c3RyZWFtLXRlbXBsYXRlLWltYWdlcyZzdHJlYW1faWQ9NzQ0MTkwOSZ0ZW1wbGF0ZV9pZD0yJnByb3BlcnR5X25hbWU9YmFubmVyX2ltYWdlJm1vZGlmaWVkPTIwMjAtMTItMjFUMTA6Mzg6NDctMDUwMCZzaWc9YTBjZjkzNTVlYmUwZTM0M2M3NWNlNWIyMWRhODRlZjA%253D'; // Attach the author banner URL to the global obData object to reference within the codebase window.obData.authorBannerUrl = authorBannerUrl; // Define our author biographical information; this will override anything set in the author UI in Uberflip var authorMetadata = { '4017709': { name: 'Alex Tame', title: 'Global Director, Partners and Content Integration at Dow Jones', bio: '', socialMedia: { calendlyUrl: '', twitterUrl: '', linkedInUrl: 'https://www.linkedin.com/in/atame/', websiteUrl: '', }, }, '4001822': { name: 'Anna Polak', title: 'Product Strategist, Dow 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