ITW 2024: Top Takeaways from Telco Leaders

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class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/intellias" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Intellias </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFaR3MBnUPyRg/company-logo_100_100/company-logo_100_100/0/1730454319440/intellias_logo?e=2147483647&v=beta&t=6FmexLjUDhy3jN8X5RjMHvbvAOCPoBJqVfjL9YPNvBQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Intellias"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Intellias </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published May 21, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fitw-2024-top-takeaways-from-telco-leaders-intellias-63tze%3Ftrk%3Dpublic_post&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>This year’s </span><span class>  <a href="https://uk.linkedin.com/company/itw-telecoms?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>International Telecoms Week - ITW | a techoraco brand </a>  </span><span class> set the stage for an unparalleled convergence of global telecommunications leaders. With over 7,000 decision-makers from 121 countries in attendance, the event was a hotbed of innovation and strategic dialogue. </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Among the notable participants was the Intellias team, including </span><span class> <a href="https://www.linkedin.com/in/dennis-fliller-6314848a?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Dennis Fliller </a>  </span><span class>, VP of Telecom & Media; </span><span class> <a href="https://www.linkedin.com/in/konstantin-besfamylnyi?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Konstantin Besfamylnyi </a>  </span><span class>, Telecom & Media Practice Leader; </span><span class>  Michael Sicard </span><span class>, Business Development Manager; and </span><span class> <a href="https://www.linkedin.com/in/mirnaeusebio?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Mirna Eusebio Lithgow </a>  </span><span class>, Advisory Board Member. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Their involvement underscored a shared commitment to steering the industry towards new technological horizons.</span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHMcBwhzb476Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1716304860728?e=2147483647&v=beta&t=USgf7TPpw7jBmaHouOtfVxeCL7uOBaWhiWgB8ff6QmE"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>Intellias team: Michael Sicard, Dennis Fliller, Mirna Eusebio Lithgow, Konstantin Besfamylnyi</span> </figcaption> </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Key Technological Trends Highlighted at ITW 2024</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>The promise of AI </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>AI took center stage in a dedicated session that highlighted its burgeoning value, particularly within the context of wholesale, traffic exchange, and roaming. Key discussions centered around:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Wholesale optimization:</span><span class> AI algorithms are being used to enhance wholesale network performance, predict outages, and automate maintenance, thereby improving reliability and customer satisfaction in the context of traffic exchange and roaming.</span></li> <li><span class="font-[700]">Customer experience:</span><span class> AI-driven analytics enable telecom companies to offer personalized services and proactive customer support to operators and enterprises. This significantly enhances user engagement and streamlines the wholesale buying and selling process. </span><span class>  <a href="https://www.linkedin.com/company/connectbase-us?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Connectbase </a>  </span><span class> was highlighted for its role in simplifying network transactions. Additionally, </span><span class> <a href="https://www.linkedin.com/in/marc-price-007?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Marc Price </a>  </span><span class> of </span><span class>  <a href="https://www.linkedin.com/company/matrixx-software-inc-?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>MATRIXX Software </a>  </span><span class> </span><span class><a href="https://www.youtube.com/watch?v=QWt-dPWa8r4&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>emphasized </a></span><span class> the importance of customer experience in the wholesale sector, highlighting the necessity for tailored solutions for operators and enterprises. </span></li> <li><span class="font-[700]">Operational efficiency:</span><span class> Through process automation, AI is helping telecom operators reduce operational costs and increase efficiency. This allows for more scalable and sustainable operations, crucial for maintaining competitiveness in the wholesale market. </span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>A2P messaging’s rise </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A2P messaging is experiencing significant growth and transformation, becoming a focal point of industry discussions. Experts and OTT service providers highlighted several key trends:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Market expansion</span><span class>: The A2P messaging market is rapidly growing, driven by business use cases such as </span><span class="italic">authentication</span><span class>, </span><span class="italic">notifications</span><span class>, and </span><span class="italic">marketing campaigns</span><span class>. </span></li> <li><span class="font-[700]">Rich communication services:</span><span class> RCS offers enhanced messaging with features like </span><span class="italic">high-resolution images</span><span class>, </span><span class="italic">videos</span><span class>, and </span><span class="italic">action buttons</span><span class>, providing an interactive experience like apps. </span></li> <li><span class="font-[700]">AI and chatbots</span><span class>: AI-powered chatbots are being integrated to </span><span class="italic">handle customer queries</span><span class>, </span><span class="italic">provide support</span><span class>, and </span><span class="italic">personalize interactions based on customer data</span><span class>, improving engagement and response rates. </span></li> <li><span class="font-[700]">Omnichannel communication</span><span class>: Unified platforms now integrate </span><span class="italic">SMS, RCS, email</span><span class>, and </span><span class="italic">social media messaging</span><span class>, allowing businesses to reach customers on their preferred channels. </span></li> <li><span class="font-[700]">Security and compliance</span><span class>: Enhanced security protocols, including two-factor authentication, are being implemented to ensure secure communications. </span></li> <li><span class="font-[700]">Transactional messaging</span><span class>: A2P is increasingly used for real-time notifications and updates in banking, finance, and other sectors.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Strategic partnerships</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Major announcements included new partnerships with </span><span class>  <a href="https://www.linkedin.com/company/equinix?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Equinix </a>  </span><span class> and </span><span class>  <a href="https://il.linkedin.com/company/cato-networks?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Cato Networks </a>  </span><span class> to enhance global digital connectivity. These collaborations are expected to drive innovation and improve service delivery, solidifying strategic alliances as a cornerstone for growth in the telecom sector.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Web3 technologies and telecom settlements</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>  <a href="https://ae.linkedin.com/company/zeebuofficial?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Zeebu </a>  </span><span class>, as a distinguished gold sponsor, presented its pioneering </span><span class="font-[700]">Web3-based platform</span><span class>, poised to revolutionize telecom settlements. This cutting-edge platform harnesses the power of blockchain technology to offer real-time transaction processing and fortified security, setting a new standard for efficiency and transparency in global telecom payments. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Zeebu's active participation underscores the imperative for telecom industry leaders to embrace innovative financial technologies, signaling a transformative shift in the sector's approach to settlements. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Diversity and inclusion</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The Global Leaders’ Forum (</span><span class>  <a href="https://uk.linkedin.com/company/itwgloballeadersforum?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>GLF - a techoraco brand </a>  </span><span class>) report called for a broader approach to diversity and inclusion within the telecom industry. While gender diversity has seen progress, there is a need to address non-gender diversity attributes to drive true inclusivity and innovation. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Carrier automation and future networks </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A panel on carrier automation explored how automation technologies are transforming telecom operations.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>Automation is enhancing operational efficiency and adapting to the demands of next-generation network technologies.</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Wrapping up </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>ITW 2024 underscored dynamic changes on the horizon, from AI advancements and Web3 integration to quantum security and market expansion. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Staying attuned to these trends will enable telecom companies to navigate the evolving landscape, leverage new technologies, and seize opportunities to enhance global connectivity and digital services. </span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " 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focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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