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</ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/upcoming-events"> <span>Upcoming Events</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/why-attend"> <span>Why Attend</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/for-eu"> <span>For EU</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center"> <span>Overview</span> </a> </li> <li role="none" 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href="https://events.zoom.us/ev/AsAVq8KGV7nzcJMX6LG_z3FLrh4pVLn2Ofa5aj6M8gqWU_7WdRsQ~AhDa49JvO4uN7GBPMsbDffQd-kVqIV5PfwnV8PUiJp9Pk30s4S_oxau_IqZE5B7M7ImmvdM6eittqIZZkHRQ_Hjp-Q" data-link="primary" data-icon-before="arrow-head"> Register Now <span class="show-for-sr"> IDC EMEA FutureScape: Cloud</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC EMEA FutureScape Predictions</h3> <p> Here is a summary of the predictions as well as some supporting content. Download now and set up well for 2025 and beyond.</p> <a href="https://www.idc.com/eu/promo/futurescape-ebook-2025" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> IDC EMEA FutureScape Predictions</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Rise of the 3D CISO: How Technology Providers Can Engage With a New Breed of Security Leaders</h3> <p>The modern CISO now must navigate an increasing complex landscape. The shift towards digital and the increasing connectivity of tools and systems across a business presents an ongoing challenge to the modern CISO.</p> <a href="https://www.idc.com/eu?modal=rise-of-3d-ciso" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> Rise of the 3D CISO: How Technology Providers Can Engage With a New Breed of Security Leaders</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Go-to-Market Planning Guide</h3> <p>This comprehensive planning guide goes through the 4Ps framework and looks in-depth at the key questions to ask, and information needed, when putting together your strategy. </p> <a href="https://www.idc.com/eu/emerging-vendor/assets?modal=go-to-market-planning-guide" data-link="primary" data-icon-before="arrow-head"> Learn More <span class="show-for-sr"> Go-to-Market Planning Guide</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Communicating with Impact: A Messaging Workbook for Tech Marketers</h3> <p>At every touchpoint your messaging needs to be relevant and appeal to the customers’ needs. You need a messaging framework that allows you the flexibility to adapt to different content needs while delivering a consistent message. </p> <a href="https://www.idc.com/eu?modal=communicating-with-impact" data-link="primary" data-icon-before="arrow-head"> Learn More <span class="show-for-sr"> Communicating with Impact: A Messaging Workbook for Tech Marketers</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Go-to-Market Strategies: How to Plan Your Way to Great Lead Generation </h3> <p>Plan your go-to-market strategies to help you achieve your business goals over the next 12 months and beyond. Your go-to-market strategy is one of the most important components to achieving your goals. </p> <a href="https://www.idc.com/eu?modal=go-to-market-strategies-2025" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> Go-to-Market Strategies: How to Plan Your Way to Great Lead Generation </span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Sustainability in EMEA: Mastering the Headwinds towards Sustainable Business</h3> <p>This eBook provides insights into the latest trends in the ESG/sustainability space in EMEA, and what they imply for the technology industry and technology users.</p> <a href="https://www.idc.com/eu/promo/research-sustainability-ebook-2025" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> Sustainability in EMEA: Mastering the Headwinds towards Sustainable Business</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>EMEA Leaders in the Age of AI Everywhere</h3> <p>This ebook focuses on the hurdles leaders face in implementing their AI initiatives and provides guidance on how to move beyond the GenAI Scramble to scaling AI adoption at an organization level</p> <a href="https://cdn.idc.com/downloads/IDC-CIO-eBook-EMEA-Leaders-in-the-Age-of-AI-Everywhere.pdf?_gl=1*an812k*_ga*MzM1MzIwMjg1LjE2NjczODI3MjM.*_ga_541ENG1F9X*MTczNzYyOTY0MS40NjIuMS4xNzM3NjI5OTQzLjQ0LjAuMA.." data-link="primary" data-icon-before="arrow-head"> Learn More <span class="show-for-sr"> EMEA Leaders in the Age of AI Everywhere</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>MWC2025: Telco Transformation and Monetization in EMEA</h3> <p>In this webinar, the analysts will share actionable advice in terms of internal transformation (including infrastructure and operational dimensions) as well as monetization change (new areas, new business models etc.)</p> <a href="https://events.zoom.us/ev/AiiicwnqBPxr11gSl5KwneM5TdnldbufzRrNdiUlzkel71ybMBrc~AifUSwdA_9mcbWw_L6USd0_CyVPgBZgQ7lMQUA6KH9UKwI-QwH3nYUGzLHaYmpAL4l5ng_QtCGRYjJjTvU1HWeDnXQ" data-link="primary" data-icon-before="arrow-head"> Register Now <span class="show-for-sr"> MWC2025: Telco Transformation and Monetization in EMEA</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Software Market Segmentation Unlocking Industry Growth</h3> <p>Discover how industry segmentation is shaping the future of software and cloud services. This infographic highlights key spending trends across sectors, helping vendors align their strategies with the most lucrative market opportunities</p> <a href="https://cdn.idc.com/cms/ccFile/48261a460f7e09382846" data-link="primary" data-icon-before="arrow-head"> Download Infographic <span class="show-for-sr"> Software Market Segmentation Unlocking Industry Growth</span> </a> </div> </li> </ul> </div> <div data-content-listing-spinner class="cell flex-container align-center text-center" style="display: none;"> <p>Loading...</p> </div> <div data-content-listing-notice class="cell flex-container align-center text-center" style="display: none;"></div> <div data-content-listing-load-more class="cell"> <div class="cell-text align-middle"> <button data-link="primary" data-icon-after="arrow-head-down"> Load More </button> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/eu"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC UK<br>85 Uxbridge Road,<br>5th floor Ealing Cross,<br>London W5 5TH</p> <a data-link="secondary-inverted" href="tel:+44 20 8987 7100">+44 20 8987 7100</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/eu/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/eu/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/eu/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/eu/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/eu/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/eu/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/eu/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/eu/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/eu/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/eu/resource-center/press-releases">Press Releases</a> </li> <li> <a data-link="secondary-inverted" href="/eu/resource-center">Resources Center</a> </li> <li> <a data-link="secondary-inverted" href="https://blog-idceurope.com/">Blog</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc-emea">IDC Europe on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://x.com/IDC_EMEA">IDC Europe on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. 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