Tone of Voice in Copywriting & Your Brand (w/ Examples) - Copywriting Course Blog

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data-role="activityItem" data-timestamp="1732302964" data-indexclass="IPSorums\Topic\Post" data-indexid="61614"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/13248-fradel-barber/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Fradel Barber's profile"> <img src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%23c462be%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EF%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='Fradel Barber' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17019-email-for-list-opt-in/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a 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data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/51-emails/">Emails</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/email%20list/" class='ipsTag' title="Find other content tagged with 'email list'" rel="tag" data-tag-label="email list"><span>email list</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1175346579'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1175346579_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/email%20list/" class='ipsTag' title="Find other content tagged with 'email list'" rel="tag" data-tag-label="email list"><span>email list</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/cold%20email/" class='ipsTag' title="Find other content tagged with 'cold email'" rel="tag" data-tag-label="cold email"><span>cold email</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732302480" data-indexclass="IPSorums\Topic\Post" data-indexid="61613"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61613" data-linktype="link" data-searchable> Nikolas Ingerle's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61613" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:08:00Z' title='11/22/2024 02:08 PM' data-short='1 hr'>1 hour ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61613" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13411-nikolas-ingerle/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13411-nikolas-ingerle/?do=hovercard' title="Go to Nikolas Ingerle's profile" class="ipsType_break">Nikolas Ingerle</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732302404" data-indexclass="IPSorums\Topic\Post" data-indexid="61612"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" data-linktype="link" data-searchable> Rural Consultant Email Series - Email 4 Second Solution</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:06:44Z' title='11/22/2024 02:06 PM' data-short='1 hr'>1 hour ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1686762507'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1686762507_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300994" data-indexclass="IPSorums\Topic\Post" data-indexid="61610"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" data-linktype="link" data-searchable> Welcome Email for Newsletter sign up</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:43:14Z' title='11/22/2024 01:43 PM' data-short='2 hr'>2 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_841027086'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_841027086_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300564" data-indexclass="IPSorums\Topic\Post" data-indexid="61609"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" data-linktype="link" data-searchable> How to grow our email list with a lead magnet? (Co-Parenting Checklist)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:36:04Z' title='11/22/2024 01:36 PM' data-short='2 hr'>2 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/20-rob-roseman/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/20-rob-roseman/?do=hovercard' title="Go to Rob Roseman's profile" class="ipsType_break">Rob Roseman</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732269581" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9952"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title 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Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732253627" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9950"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest' loading="lazy"> </span> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T05:33:47Z' title='11/22/2024 12:33 AM' data-short='15 hr'>15 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 12 </a> </li> </ul> <p 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class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a 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</div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732244520" data-indexclass="IPS\blog\Entry" data-indexid="414"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Blog Entry"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" data-linktype="link" data-searchable> The SWIPES Email (Friday November 22nd, 2024)</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a 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data-indexclass="IPS\wins\Win" data-indexid="4380"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4380" data-linktype="link" data-searchable> I've appreciated reading 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Already, you feel like a friend. Rebecca </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4380" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:45:52Z' title='11/21/2024 05:45 PM' data-short='22 hr'>22 hours ago</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732228629" data-indexclass="IPS\calendar\Event" data-indexid="401"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Event"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover 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href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" data-linktype="link" data-searchable> **No Office Hours - Thanksgiving Holiday</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:37:09Z' title='11/21/2024 05:37 PM' data-short='22 hr'>22 hours ago</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' 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class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T20:02:51Z' title='11/21/2024 03:02 PM' data-short='1 dy'>Yesterday at 03:02 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 31 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a 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data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732205561" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9850"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T16:12:41Z' title='11/21/2024 11:12 AM' data-short='1 dy'>Yesterday at 11:12 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732203854" data-indexclass="IPSorums\Topic\Post" data-indexid="61594"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=findComment&comment=61594" data-linktype="link" data-searchable> How's the copy for this section on my blog driving readers towards a landing page</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=findComment&comment=61594" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T15:44:14Z' title='11/21/2024 10:44 AM' data-short='1 dy'>Yesterday at 10:44 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=findComment&comment=61594" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 10 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12801-joe-bayfield/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12801-joe-bayfield/?do=hovercard' title="Go to Joe Bayfield's profile" class="ipsType_break">Joe Bayfield</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732174048" data-indexclass="IPS\wins\Win" data-indexid="4379"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4379" data-linktype="link" data-searchable> I've had around 8 leads this month and booked 4 paying clients already with the new questionnaire. Thanks for all the help! JB </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4379" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:27:28Z' title='11/21/2024 02:27 AM' data-short='1 dy'>Yesterday at 02:27 AM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732173998" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29515"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=findComment&comment=29515" data-linktype="link" data-searchable> Real Life SEO Reviews</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=findComment&comment=29515" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:26:38Z' title='11/21/2024 02:26 AM' data-short='1 dy'>Yesterday at 02:26 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=findComment&comment=29515" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/seo-course/">Search Engine Optimization</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732173826" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9813"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=findComment&comment=9813" data-linktype="link" data-searchable> The S.W.I.P.E.S. Email (Friday November 15th, 2024)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=findComment&comment=9813" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:23:46Z' title='11/21/2024 02:23 AM' data-short='1 dy'>Yesterday at 02:23 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=findComment&comment=9813" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 73 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class='ipsStreamItem_time' data-timeType='last_week'>Last week</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732143048" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29513"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" data-linktype="link" data-searchable> Finding Your Idea + Starting Small</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-20T22:50:48Z' title='11/20/2024 05:50 PM' data-short='1 dy'>Wednesday at 05:50 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 81 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732131610' data-role='activityItem' data-statusid="3053"> <a id='status-3053'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div> <h2 class='ipsType_reset ipsStreamItem_title ipsStreamItem_titleSmall ipsType_break'> <ul class='ipsList_inline ipsList_noSpacing'> <li> <strong> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> </strong> </li> <li>  <i class='fa fa-angle-right'></i>  </li> <li> <strong> <a href='https://copywritingcourse.com/profile/13412-zed-shah/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13412-zed-shah/?do=hovercard' title="Go to Zed Shah's profile" class="ipsType_break">Zed Shah</a> </strong> </li> </ul> </h2> <ul class='ipsList_inline ipsStreamItem_stats ipsType_light'> <li> <a href='https://copywritingcourse.com/profile/13412-zed-shah/?status=3053&type=status' class='ipsType_blendLinks'><i class='fa fa-clock-o'></i> <time datetime='2024-11-20T19:40:10Z' title='11/20/2024 02:40 PM' data-short='2 dy'>Wednesday at 02:40 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset"> Neville posted a new status update on Zed Shah's profile </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732130235" data-indexclass="IPSorums\Topic\Post" data-indexid="61581"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a 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Because all you have to do is SHOW YOUR PRODUCT WORKING!!! </p> <p> <a href="http://membermouse.com/" rel="external nofollow">Member Mouse</a> does a fantastic job on their landing page just SHOWING with video the product works: </p> <p> <img alt="member-mouse-1.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12699" data-ratio="64.95" data-unique="ugb3mgqd3" style="height: auto;" width="833" data-src="//media.invisioncic.com/v328378/monthly_2022_11/member-mouse-1.jpg.d8aad743a0d4a66d5b92892596be9ffd.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Why bother with tons of text when you can just SHOW something in a quick screen-capture video? </p> <p> Another thing they do well is list a bunch of features: </p> <p> <img alt="member-mouse-2.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12700" data-ratio="83.23" data-unique="64y4iym32" style="height: auto;" width="650" data-src="//media.invisioncic.com/v328378/monthly_2022_11/member-mouse-2.jpg.a1dc6d9ba824ef35da9e8fdf365174b7.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Most of the people coming to Member Mouse ALREADY KNOW they are shopping for a membership website plugin…..so they don’t need to extensively explain each feature. </p> <p> And they actually have videos in the support section showing the features in action, so there’s not much need to use tons of text here. </p> <p> As you’ll notice, they had to have very little “Tone” because people aren’t coming to this site for the “TONE”…..they’re coming for a working piece of SOFTWARE. </p> <p> <strong>Just show the damn thing in action!</strong> </p> <p> Also what works well……GIF’s. </p> <p> Here’s an example from Gif Cam that shows how easy it is to add text on their software: </p> <p> <img alt="member-mouse-gif.gif" class="ipsImage ipsImage_thumbnailed" data-fileid="12701" data-ratio="71.79" data-unique="jy6vlghoa" style="height: auto;" width="560" data-src="//media.invisioncic.com/v328378/monthly_2022_11/member-mouse-gif.gif.f3ee882d8832b773240f6ae5864a10a3.gif" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Why bother WRITING about how great it is….when you can just SHOW it? </p> <div> <div class="lang-yellow-box"> <p> <span style="font-size:36px;"><strong>The “SaaS Company” Tone of Voice:</strong></span> </p> <ul> <li> Calm and cool. </li> <li> List lots of benefits. </li> <li> Show the product in action.<br> </li> </ul> </div> <p> </p> </div> <p> </p> <p> <img alt="super-vulnerable-voice.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12702" data-ratio="14.82" data-unique="te0v2yig1" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/super-vulnerable-voice.png.0a1a7a11b253f377fd63ba00061abe02.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <u><strong>The “Super Vulnerable” Tone</strong></u> is best deployed for a story that actually feels difficult or “vulnerable” to share. </p> <p> For example, in this Prey Project copy from AppSumo I wrote years ago….. </p> <p> <img alt="prey-copy.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12703" data-ratio="97.33" data-unique="rcfc82bzz" style="height: auto;" width="600" data-src="//media.invisioncic.com/v328378/monthly_2022_11/prey-copy.jpg.00204db741e6a0a2a71c7e45a53c536b.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> It was the first time we’d used “vulnerable” copy on AppSumo and it worked spectacularly. </p> <p> I had actually been robbed a few months before…..and the feeling was extremely violating. I would literally fantasize about what I would do to the bastards that robbed me if I found them. </p> <p> …..now that’s kind of messed up thinking right? </p> <p> <strong>Well I knew I couldn’t be the only one that felt like this. </strong> And to my surprise, I got a bomb-explosion of emails in my inbox that day about that email. Even from people who are already great copywriters:<br> <img alt="copy-reply.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12704" data-ratio="25.45" data-unique="1qh2u06kc" style="height: auto;" width="605" data-src="//media.invisioncic.com/v328378/monthly_2022_11/copy-reply.jpg.ccab994fa503f6e60bf9c28b3f07d384.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Like I said in the beginning of this article, you can use all these different styles at different times. </p> <p> For that particular deal, telling a hard-hitting-emotional story was the best way I could get people to use Prey. </p> <div> <div class="lang-yellow-box"> <p> <span style="font-size:36px;"><strong>The “Super Vulnerable” Tone of Voice:</strong></span> </p> <ul> <li> Emotional and heartfelt. </li> <li> The reader should feel your pain. </li> <li> It should be slightly uncomfortable to publish. </li> </ul> </div> <p> </p> <p> </p> <p> <img alt="just-steal-it.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12705" data-ratio="15.88" data-unique="5mnj3efvy" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/just-steal-it.png.640e821df9a19cb9410b171be7bdf5ea.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Want to find out the kinds of tone your industry likes?? JUST STEAL IT!!! </p> <p> <strong>It’s super easy to figure out what kind of tone gets the broadest range of people:</strong> </p> <ol> <li> Just go to Amazon.com/books and enter your industry or keyword. </li> <li> Sort by “Most Relevant”. </li> <li> Either buy the top 10 books and read them. Or read the free previews. Or read the top comments on the books. </li> </ol> <p> <strong>You’ll very quickly get a sense of how people are writing in this industry!</strong> </p> <p> Now…..this “Steal It” method is dangerous, because generally people who just try to copy everyone else without any uniqueness tend to fade into the background. However, it can give you some seriously-amazing insight into the broad mindset of your audience. </p> <p> Here’s some examples: </p> <p> <strong>Let’s say you wanna figure out what your Tone of Voice should be for a <u>dog training</u> website.</strong> </p> <p> Well, just follow 3 steps above…. </p> <p> Here’s the results for the <strong>Top 10 “Dog Training” books on Amazon:</strong> </p> <p> <img alt="dog-training-amazon.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12707" data-ratio="92.20" data-unique="ksrvc8lqi" style="width: 500px; height: auto;" width="700" data-src="//media.invisioncic.com/v328378/monthly_2022_11/dog-training-amazon.jpg.66fb156b5d0326cb530a535d801eefc2.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Notice just from their covers and titles everything is <strong>“Happy”</strong> and <strong>“Natural”</strong> and <strong>“Friendly”</strong> and <strong>“Best Friendy.”</strong> </p> <p> So naturally we can see people like this “Friendly and Happy” tone of voice. </p> <p> So if I came in with a crazy book title and tone…..while it could POSSIBLY draw a lot of attention, it doesn’t seem like the type of book that most people are actually <strong>paying money for.</strong> </p> <p> So I wouldn’t hit the dog training market with a CRAZY AND WILD title like this:<br> </p> <p> <img alt="dog-training-book.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12706" data-ratio="144.17" data-unique="m5whqhf10" style="height: auto;" width="326" data-src="//media.invisioncic.com/v328378/monthly_2022_11/dog-training-book.png.52fc0ca49d6fc67a8cb338f9480d8514.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> That title isn’t very consistent with what the paying public is buying.<br> <br> <strong>Now let’s do another “Steal It” experiment….this time on: <u>Stock Analysis</u></strong> </p> <p> What should the tone be if we want to write about Stock Analysis? </p> <p> Well here’s the top 10 books on Amazon:<br> <img alt="stock-books-amazon.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12708" data-ratio="94.20" data-unique="00r91o2mr" style="width: 500px; height: auto;" width="700" data-src="//media.invisioncic.com/v328378/monthly_2022_11/stock-books-amazon.jpg.a988c9a40e75beb5ad7333029c67f779.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Notice the covers and titles are pretty serious. </p> <p> There’s a lot of language like <strong>“security analysis”</strong> and <strong>“guide to financial markets”</strong> and <strong>“technical analysis”</strong> talk. You don’t see a bunch of wacky or super-casual style copy in these best sellers eh? </p> <p> So if we wanted to write a Stock Analysis site, it seems the best respected books are more serious. This means I WOULD NOT write super goofy and wacky like this: </p> <p> <img alt="stock-market-books.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12709" data-ratio="132.77" data-unique="w4vhrpd9u" style="height: auto;" width="354" data-src="//media.invisioncic.com/v328378/monthly_2022_11/stock-market-books.png.a85dcd911326196c8fdca531dc127fff.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> As hilarious as this might be (and who knows, it might even work!)……we can ascertain from looking at all the top sellers that the tone of voice for this Stock Analysis niche is going to be more “<strong>professional.</strong>” </p> <p> This is likely a function of: </p> <ul> <li> The people in the industry are relatively <strong>professional.</strong> </li> <li> The people who write these kind of books are quite<strong> professional.</strong> </li> <li> The people buying these books want to learn from a<strong> “professional” source.</strong> </li> </ul> <p> So if I were to write “Stock Analysis” articles, I would adopt the tone of the most popular material. That doesn’t mean I’d strip out all personality, it just means I probably would want to avoid looking crazy and goofy.<br> </p> <p> </p> <p> </p> <p> <img alt="b2b-tone.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12710" data-ratio="13.18" data-unique="ik5jhrqnr" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/b2b-tone.png.bab20759d9a02a81fa65002584197700.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <strong>The B2B Copywriting Tone of Voice</strong> is the most confusing for people. Most people in the B2B (<strong>B</strong>usiness <strong>To B</strong>usiness) sales industry think they have to be SUPER FORMAL which in their mind means “boring”….but it’s not totally true. </p> <ul> <li> You don’t have to act formal, you jut have to be “Professional-Yet-Human-Sounding.” </li> <li> Just write like you talk in the office or in a sales meeting. </li> <li> Don’t sound like a robot because you think it’s “more professional.” This hurts the chances of your email being read. </li> <li> Do NOT “just pitch them.” You need to offer some value to the other person. </li> </ul> <p> When I tell people these rules for B2B emails, they always end up saying this:<br> <img alt="forma-writing.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12712" data-ratio="77.23" data-unique="r0vm3kcn4" style="height: auto;" width="650" data-src="//media.invisioncic.com/v328378/monthly_2022_11/forma-writing.png.5c7084685d7b937c76d7355b32f11dac.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <strong>No. They. Do Not. </strong> </p> <p> No one wants to read boring-ass emails!! Especially when they get 100+ of them everyday! </p> <p> They want emails that either: </p> <ul> <li> Show them something awesome. </li> <li> –or– </li> <li> Show them something that can make their lives better/easier. </li> </ul> <p> Let’s look at an example. Checkout these B2B email <a href="http://kopywritingkourse.com/b2b-email-marketing-tips-from-yelp/" rel="external nofollow">copywriting templates from Yelp</a>: </p> <p> Here’s a sample of a “Boring Formal B2B” email they would send to businesses: </p> <p> <span style="font-size:36px;"><strong>Yelp Template B2B Email Results (Boring Formal Sounding):</strong></span><br> <img alt="yep-template.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12713" data-ratio="72.46" data-unique="0qxqb3gew" style="height: auto;" width="552" data-src="//media.invisioncic.com/v328378/monthly_2022_11/yep-template.png.a7fd86dfa19f120626391312c79bc30c.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p style="text-align: center;"> <strong><span style="font-size:24px;"><u>Here are the results from this “Boring Formal” email:</u><br> 50 Sent<br> 33 Opened<br> 1 Response<br> <span style="color:#c0392b;">3.33% response rate <span class="ipsEmoji">😞</span></span></span></strong> </p> <p> <br> This email is too boring and formal, and business owners get requests like this emails by the hundreds. </p> <p> The important thing is to either be REALLY HELPFUL, or STAND OUT to get people’s attention. Even a little personality can go an extremely long way. </p> <p> <span style="font-size:36px;"><strong>Yelp “Personality Injected” B2B Email Results (Professional Yet Human Sounding):</strong></span><br> <img alt="yelp-email-1.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12714" data-ratio="40.92" data-unique="2r2smcfur" style="height: auto;" width="887" data-src="//media.invisioncic.com/v328378/monthly_2022_11/yelp-email-1.png.3dd707b33994440655ad594c3b86178b.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Notice how this email is still professional, yet speaks like a HUMAN, not a boring robot. It also offers the person some real VALUE. Not just a sales pitch. </p> <p style="text-align: center;"> <span style="font-size:24px;"><strong><u>Here are the result of this “Professional-Yet-Human-Sounding” email:</u><br> 50 Sent<br> 35 Opened<br> 4 Responses back<br> <span style="color:#27ae60;">11.43 % response rate <span class="ipsEmoji">🙂</span></span></strong></span> </p> <p> So……what do you think now? </p> <p> Imagine sending 1,000 emails over the course of a month. At the response rates above, you would get: </p> <ul> <li> Boring Formal Email: <span style="color:#c0392b;"><strong>33 responses. </strong></span> </li> <li> Professional-Yet-Human-Sounding Email: <span style="color:#27ae60;"><strong>114 responses!</strong></span> </li> </ul> <p> <strong>For the same amount of work Alicia is now getting more than 3x the responses by using a “Professional-Yet-Human-Sounding” tone of voice. </strong> </p> <p> Maybe try to inject just a little value and a little personality into your B2B emails. It can make a huge improvement. </p> <div> <div class="lang-yellow-box"> <p> <span style="font-size:36px;"><strong>The “B2B Company” Tone of Voice:</strong></span> </p> <ul> <li> Informative and helpful. </li> <li> Write words like you talk. </li> <li> Try not to sound so formal that you turn into a Boring Robot. </li> </ul> <p> <img alt="robot.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12715" data-ratio="94.79" data-unique="35hdnjwxd" style="height: auto;" width="422" data-src="//media.invisioncic.com/v328378/monthly_2022_11/robot.png.f8acddc7d7798ea0c62896067a7e9e21.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> </div> <p> </p> </div> <p> </p> <p> <br> <img alt="the-fat-sumo-voice.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12716" data-ratio="16.59" data-unique="p3dgum3xo" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/the-fat-sumo-voice.png.8db22fc9c071d2161f85759d7c516a38.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <strong>The Fatass Sumo Tone </strong>is a tone of voice I developed when we were in the big growth phase of AppSumo and I was writing all the copy. Here he is: </p> <p> <img alt="appsumo-logo.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12717" data-ratio="56.29" data-unique="a4fl6qjza" style="height: auto;" width="620" data-src="//media.invisioncic.com/v328378/monthly_2022_11/appsumo-logo.jpg.e5444288008e21625d3e6b7debfa565c.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Since there was already this great Sumo logo, I decided to give him a personality. And since he is fictitious, I felt like I could get away with waaaayyyy more that I usually could. </p> <p> <strong>So the Fatass Sumo character is like this:</strong> </p> <ul> <li> He’s brash. </li> <li> He’s super fat (512 lbs ….because “512” is the Austin area code) </li> <li> He’s kinda sexist sometimes. </li> <li> He’s kinda racist sometimes. </li> <li> He eats a lot. </li> <li> He “kidnaps” people to convince them to give a better deal to the “Sumo-lings”. </li> <li> Here’s some (super old) examples of “The Fatass Sumo Tone”: <a href="https://copywritingcourse.com/uploads/pages_media/1075455516_Curated-and-matched-fonts-for-life-from-Kernest(1).png?_cb=1693925643" rel="">Kernest</a>, <a href="https://copywritingcourse.com/uploads/pages_media/Learn-Chief-Sumo-s-Proven-Automated-Hiring-Formula.png?_cb=1693925833" rel="">Hiring</a>, <a href="http://www.appsumo.com/sumo-business-blueprint-special/" rel="external nofollow">Sumo Business Blueprint</a>, <a href="http://www.appsumo.com/sumo-business-blueprint-live-op/" rel="external nofollow">Blueprint 2</a> </li> </ul> <p> This made for some HILARIOUS pieces of copy that would get away with crazy amounts of Asian jokes, fat jokes, “you throw like a woman” jokes. </p> <p> I could also make totally outrageous selling points that other wise wouldn’t fly like: </p> <p style="text-align: center;"> <em><strong>“I currently have Drew Houston of Dropbox tied up in the trunk of my car…..and won’t let him out till he gives the Sumo-lings 85% off a year subscription to DropBox.”</strong></em> </p> <p style="text-align: center;"> <em><strong>“This Fatass Sumo needs to get my daily 40 burritos for lunch, so I need money fast. That’s why I’m willing to let this deal go for only $29/piece.”</strong></em> </p> <p> Were these kind lines stupid? Probably. </p> <p> But did a certain percentage of people pay attention and buy? YES! </p> <div> <div class="lang-yellow-box"> <p> <span style="font-size:36px;"><strong>The “Fatass Sumo” Tone of Voice:</strong></span> </p> <ul> <li> Adopt the persona of the character. </li> <li> You get extra leeway to be “crazier” with this tone. </li> <li> First keep the emails informational, then you can insert some humor.<br> </li> </ul> </div> <p> </p> <p> </p> </div> <p> <img alt="write-like-you-act.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12718" data-ratio="14.71" data-unique="ncvrfux9h" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/write-like-you-act.png.663eedd4cb86d048f24242f956a888d1.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Are you super funny? Then write funny! Other funny people will like it! </p> <p> Are you boring as hell?? Then write boring! Other boring people will like it! </p> <p> <strong>Hi. I’m Neville. I’m sort of cheesy. I’m kinda informal. And that’s totally ok. </strong> </p> <ul> <li> Look at my drawings on my <a href="https://copywritingcourse.com/what-is-copywriting/" rel="">What Is Copywriting page</a>, they’re cheesy. </li> <li> Look at my style of writing throughout this blog, or <a href="https://www.youtube.com/user/kopywriting" rel="external nofollow">my videos</a>, or my <a href="http://nevblog.com/" rel="external nofollow">personal blog</a>. </li> <li> Scroll to the bottom of this blog post, even my “All Rights Reserved” is kinda cheesy. </li> </ul> <p> I’m cheesy and so that’s how I should try to write my personal content. </p> <p> It’s the unique thing my writing brings to this industry. </p> <p style="text-align: center;"> <span style="font-size:36px;"><strong>The biggest mistake in copywriting is trying to write for the middle of the road.</strong></span> </p> <p> Think about how these people got famous: </p> <ul> <li> Howard Stern. </li> <li> Rush Limbaugh. </li> <li> Kanye West. </li> <li> Donald Trump. </li> <li> Marilyn Manson. </li> <li> Dr. Dre. </li> <li> Paris Hilton. </li> </ul> <p> They are all polarizing. Kind of like Kim Kardashian: </p> <p> <img alt="kim-kardashian.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12719" data-ratio="130.75" data-unique="412yqvnt3" style="height: auto;" width="400" data-src="//media.invisioncic.com/v328378/monthly_2022_11/kim-kardashian.png.31919eb6a634ec1f5ac71764a764683e.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> There will be a certain group of people <strong>who hate her.</strong> </p> <p> There will be a certain group of people <strong>who love her.</strong> </p> <p> People like this make you agree, or vehemently disagree. The thing about them is: </p> <p> <strong>They keep the crowd awake.</strong> </p> <p> So don’t try to be so middle-of-the-road just because one weirdo says he doesn’t like your writing style. </p> <div> <div class="lang-yellow-box"> <p> <strong><span style="font-size:36px;">The “Write Like You Act” Tone of Voice:</span></strong> </p> <ul> <li> Writing like YOU is the easiest person to write as. </li> <li> Sometime’s you’re sad. So write in a sad tone. </li> <li> Sometime’s you’re happy. So write in a happy tone. </li> <li> Sometime’s you’re angry about a subject. So write in an angry tone. </li> <li> Being YOU is easy.<br> </li> </ul> </div> <p> </p> <p> </p> </div> <p> </p> <p> <img alt="perfered-tone.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12720" data-ratio="29.41" data-unique="saoq7z69d" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/perfered-tone.png.cd465a7cdcb8899bf11dd6f2bdf44096.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> You see, I think I’m hilarious. I know it’s not true as I’d like it to be…..but it’s what I go for. In the end, writing like MYSELF is the easiest thing in the world to do. </p> <p> But since I can remember, I’ve enjoyed reading stuff that’s informative yet has a “unique flair” to it. Gary Halbert or Felix Dennis are both examples who have hilariously funny copy, yet backed with super-informative material. </p> <p> It’s almost like this combination of “informative and funny” is the best of both worlds: </p> <ul> <li> <strong>Laughter</strong> </li> <li> <strong>&</strong> </li> <li> <strong>Learning</strong> </li> </ul> <p> So this is the type of copy I prefer to write. Other people who like Informative-Yet-Kinda-Funny articles will like me. People who are staunchy and not funny…..won’t. </p> <p style="text-align: center;"> <br> <span style="font-size:36px;"><strong>“Ok Neville, I have a super boring life AND boring writing….am I doomed to failure??”</strong></span> </p> <p> You’re at a disadvantage for sure. If you’re not very interesting or have new ideas, it’s hard to get a large audience to follow you. </p> <p> <strong>BUT…..you can (possibly) make up for it in other ways like this:</strong> </p> <p> <strong>Having really insider information:</strong> </p> <ul> <li> No one thinks Ben Bernanke is a wild-n-crazy guy…..but when he sets the interest rates that govern all the worlds banks……that makes him REALLY interesting and important to listen to. </li> </ul> <p> <strong>Being damn good with math and numbers and analyzing the results:</strong> </p> <ul> <li> I follow this guy <a href="https://twitter.com/maxcroser" rel="external nofollow">Max Roser on Twitter</a>. It’s not because he’s “such a hoot” to follow……but he creates graphs from data he scrapes, and the results are SUPER interesting, often times I’ve never seen that information presented anywhere but his graphs. </li> </ul> <p> <strong>Doing unbelievable work: </strong> </p> <ul> <li> You may be dry writer on your graphics design website, but if you’re work is just STUNNING then people will pay attention to that. </li> </ul> <p> <strong>Don’t shy away from your boringness:</strong> </p> <ul> <li> If you have a boring tone…..then other boring people may enjoy your boring tone! It’s best to write like yourself, and not try to be someone else. It nearly always comes through as phony. </li> </ul> <p> </p> <p> </p> <p> <img alt="caveman-test.png" class="ipsImage ipsImage_thumbnailed" data-fileid="12721" data-ratio="25.29" data-unique="lqagq4t6a" style="height: auto;" width="850" data-src="//media.invisioncic.com/v328378/monthly_2022_11/caveman-test.png.f1ae2ce991403cc4b11d3744fea1c1b7.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> My favorite test when reading copy is <a href="https://www.youtube.com/watch?v=UEnR4dP4hoM" rel="external nofollow">“The Caveman Test.”</a> </p> <p> It’s basically where you <strong>use a Caveman voice to determine if something sucks or not.</strong> </p> <p> You act and talk like a dumb caveman, and instantly things become clearer. Like with this boring copy on the left, and the caveman’s instant reaction: </p> <p> <img alt="caveman-voice.jpg" class="ipsImage ipsImage_thumbnailed" data-fileid="12722" data-ratio="54.40" data-unique="timtr42os" style="height: auto;" width="750" data-src="//media.invisioncic.com/v328378/monthly_2022_11/caveman-voice.jpg.e947cc785b1febe1514f92b871082f74.jpg" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> If The Caveman reads a sentence and don’t INSTANTLY know what it means……You have failed. </p> <p> This is a deviously simple-yet-effective way to tell if your copy is boring people, or keeping them glued to the page. </p> <div> <div class="lang-yellow-box"> <p> <span style="font-size:36px;"><strong>The Caveman Test:</strong></span> </p> <ul> <li> Pretend you’re a dumb and short-attention-span caveman. </li> <li> Start reading the copy and if it loses your attention, the copy sucks. </li> <li> Re-write or totally remove sentences/paragraphs that lose your attention. </li> </ul> </div> <p> </p> <p> <u><span style="font-size:36px;"><strong>Some quick tips to find your own Copywriting Tone of Voice:</strong></span></u> </p> <ul> <li> Stay caffeinated. That always puts your brain in a playful mood. </li> <li> Make sure you’re not tired or grumpy when writing (unless that’s the tone you’re going for). </li> <li> Have a SINGLE purpose of the copy. (example: Get them to click the buy button). </li> <li> Use some of the “angles” from the <a href="http://kopywritingkourse.com/problem-solving-checklist/" rel="external nofollow">Problem Solving Checklist</a> to re-look at your copy. </li> <li> <a href="http://kopywritingkourse.com/newsletter" rel="external nofollow">Signup to my newsletter</a> to get more tips directly to your inbox. </li> </ul> <p> Hope your learned something about the Tone of Voice to use in your copywriting today. </p> <p> </p> <p> Please share with friends if you enjoyed. 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class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Grand Master (14/14)"> </div> </li> <li data-role="group"><span style='color:#65794d'>Moderator</span></li> <li data-role="group-icon"><img src="//media.invisioncic.com/v328378/monthly_2021_08/copywriting-course-logo-K-Small-200.png.180f250aa2fc26cef7e76e79c32b7dea.png" alt="" class="cAuthorGroupIcon"></li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 8k </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://susanacrofton.com/' class='userLink ipsType_large ipsType_light globe' target='_blank'><i class='fa fa-globe'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone 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ipsBadge_large ipsBadge_highlightedGroup">Moderator</strong></li> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_3787_menu" class="ipsComment_ellipsis" id="elControls_3787" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-3787_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_3787_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2022-11-11T03:58:08Z' title='11/11/2022 03:58 AM' data-short='2 yr'>November 11, 2022</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> I love this piece, <a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" data-mentionid="1" href="https://copywritingcourse.com/profile/1-neville/" rel="">@Neville</a> </p> <p> Great examples. </p> <p> </p> </div> </div> </div> </div> </article> <a id="findComment-6900"></a> <a id="comment-6900"></a> <a id="findComment-6900"></a> <a id="comment-6900"></a> <article id="elComment_6900" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/11008-filip-stanojevic/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Filip Stanojevic </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-6900" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-08-30T13:20:52Z' title='08/30/2023 01:20 PM' data-short='1 yr'>August 30, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Filip Stanojevic</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </div> </li> <li data-role="group">Member - Office Hours</li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 227 </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://twitter.com/filipscopy' class='userLink ipsType_large ipsType_light twitter' target='_blank'><i class='fa fa-twitter'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.facebook.com/firke.sa.3e/' class='userLink ipsType_large ipsType_light facebook' target='_blank'><i class='fa fa-facebook'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.instagram.com/firkeee/' class='userLink ipsType_large ipsType_light instagram' target='_blank'><i class='fa fa-instagram'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.linkedin.com/in/email-marketer/' class='userLink ipsType_large ipsType_light linkedin' target='_blank'><i class='fa fa-linkedin'></i></a> </li> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-6900_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="6900" data-quotedata="{"userid":11008,"username":"Filip Stanojevic","timestamp":1693401652,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":6900}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_6900_menu" class="ipsComment_ellipsis" id="elControls_6900" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-6900_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_6900_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-08-30T13:20:52Z' title='08/30/2023 01:20 PM' data-short='1 yr'>August 30, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> The most important links don't work, like these: </p> <div> <div class="lang-yellow-box"> <ul style="background-color:#ffffff;color:#353c41;font-size:18px;"> <li> Here’s some (super old) examples of “The Fatass Sumo Tone”: <a href="http://www.appsumo.com/kernest-konstellations-font-subscription/" rel="external nofollow" style="background-color:transparent;">Kernest</a>,<span> </span><a href="http://www.appsumo.com/appsumo-hiring-secrets/" rel="external nofollow" style="background-color:transparent;">Hiring</a>, <a href="http://www.appsumo.com/sumo-business-blueprint-special/" rel="external nofollow" style="background-color:transparent;">Sumo Business Blueprint</a>, <a href="http://www.appsumo.com/sumo-business-blueprint-live-op/" rel="external nofollow" style="background-color:transparent;">Blueprint 2</a> </li> </ul> </div> <p> I managed to find some of your AppSumo emails and write them down word-for-word for reference/inspiration/learning purposes (Kernest, Prey, Python course, STEM welcome email, HouseOfRave first copywriten email). This took me hours upon hours because sometimes I even transcribed your youtube videos with Noah where you read some of those emails......but couldn't find probably hundreds of other emails ANYWHERE. </p> </div> <p> Is there an archive or something of your old AppSumo emails? I'm guessing someone has to have them because they were sent to hundreds of thousands of people. </p> <p> <span><span><a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" data-mentionid="1" href="https://copywritingcourse.com/profile/1-neville/" rel="">@Neville</a> <a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" data-mentionid="10801" href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="">@Susana Crofton</a> <span><a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" data-mentionid="258" href="https://copywritingcourse.com/profile/258-johnny/" rel="">@Johnny</a> <span><a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/11157-michael-muttiah/?do=hovercard" data-mentionid="11157" href="https://copywritingcourse.com/profile/11157-michael-muttiah/" rel="">@Michael Muttiah</a> <span><a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/9845-dan-copywriting-course/?do=hovercard" data-mentionid="9845" href="https://copywritingcourse.com/profile/9845-dan-copywriting-course/" rel="">@Dan - Copywriting Course</a> <span><a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/2-admin-lesley/?do=hovercard" data-mentionid="2" href="https://copywritingcourse.com/profile/2-admin-lesley/" rel="">@Admin Lesley</a></span></span></span></span></span></span> </p> </div> </div> </div> </div> </article> <a id="findComment-6901"></a> <a id="comment-6901"></a> <a id="findComment-6901"></a> <a id="comment-6901"></a> <article id="elComment_6901" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/11008-filip-stanojevic/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Filip Stanojevic </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-6901" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-08-30T13:29:43Z' title='08/30/2023 01:29 PM' data-short='1 yr'>August 30, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Filip Stanojevic</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </div> </li> <li data-role="group">Member - Office Hours</li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 227 </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://twitter.com/filipscopy' class='userLink ipsType_large ipsType_light twitter' target='_blank'><i class='fa fa-twitter'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.facebook.com/firke.sa.3e/' class='userLink ipsType_large ipsType_light facebook' target='_blank'><i class='fa fa-facebook'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.instagram.com/firkeee/' class='userLink ipsType_large ipsType_light instagram' target='_blank'><i class='fa fa-instagram'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.linkedin.com/in/email-marketer/' class='userLink ipsType_large ipsType_light linkedin' target='_blank'><i class='fa fa-linkedin'></i></a> </li> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-6901_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="6901" data-quotedata="{"userid":11008,"username":"Filip Stanojevic","timestamp":1693402183,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":6901}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_6901_menu" class="ipsComment_ellipsis" id="elControls_6901" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-6901_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_6901_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-08-30T13:29:43Z' title='08/30/2023 01:29 PM' data-short='1 yr'>August 30, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> btw I managed to find this with at least 2 sequences I could learn from: <a href="https://copywritingcourse.com/part-five/" rel="">https://copywritingcourse.com/part-five/</a> </p> <p> But I can't open any of those links (except the first PDF) because my computer says they're all trojans. Why? </p> </div> </div> </div> </div> </article> <a id="findComment-6905"></a> <a id="comment-6905"></a> <a id="findComment-6905"></a> <a id="comment-6905"></a> <article data-membergroup="4" id="elComment_6905" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone ipsComment_highlighted "> <div class="ipsResponsive_showPhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> <li><strong class="ipsBadge ipsBadge_large ipsBadge_highlightedGroup">Administrator</strong></li> </ul> </div> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </span> <span class="cAuthorPane_badge cAuthorPane_badge--moderator" data-ipstooltip title="Neville is a moderator"></span> <a href="https://copywritingcourse.com/profile/1-neville/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/14_GrandMaster.svg' loading="lazy" alt="Grand Master" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Grand Master (14/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> <span style='color:#ff0000'>Neville</span> </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-6905" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-08-30T22:04:55Z' title='08/30/2023 10:04 PM' data-short='1 yr'>August 30, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Neville</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </span> <span class="cAuthorPane_badge cAuthorPane_badge--moderator" data-ipstooltip title="Neville is a moderator"></span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/14_GrandMaster.svg' loading="lazy" alt="Grand Master" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Grand Master (14/14)"> </div> </li> <li data-role="group"><span style='color:#ff0000'>Administrator</span></li> <li data-role="group-icon"><img src="//media.invisioncic.com/v328378/monthly_2021_08/copywriting-course-logo-K-Small-200.png.daec9a11898eb0ba945f4198225aa6d0.png" alt="" class="cAuthorGroupIcon"></li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 12.5k </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://copywritingcourse.com/blog' class='userLink ipsType_large ipsType_light globe' target='_blank'><i class='fa fa-globe'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.youtube.com/c/kopywriting/videos' class='userLink ipsType_large ipsType_light youtube' target='_blank'><i class='fa fa-youtube'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://twitter.com/nevmed' class='userLink ipsType_large ipsType_light twitter' target='_blank'><i class='fa fa-twitter'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.facebook.com/kopywritingkourse/' class='userLink ipsType_large ipsType_light facebook' target='_blank'><i class='fa fa-facebook'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.instagram.com/neville_medhora' class='userLink ipsType_large ipsType_light instagram' target='_blank'><i class='fa fa-instagram'></i></a> </li> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.linkedin.com/in/neville-medhora-654749/' class='userLink ipsType_large ipsType_light linkedin' target='_blank'><i class='fa fa-linkedin'></i></a> </li> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-6905_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="6905" data-quotedata="{"userid":1,"username":"Neville","timestamp":1693433095,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":6905}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> <li><strong class="ipsBadge ipsBadge_large ipsComment_authorBadge">Author</strong></li> <li><strong class="ipsBadge ipsBadge_large ipsBadge_highlightedGroup">Administrator</strong></li> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_6905_menu" class="ipsComment_ellipsis" id="elControls_6905" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-6905_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_6905_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-08-30T22:04:55Z' title='08/30/2023 10:04 PM' data-short='1 yr'>August 30, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> <a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/11008-filip-stanojevic/?do=hovercard" data-mentionid="11008" href="https://copywritingcourse.com/profile/11008-filip-stanojevic/" rel="">@Filip Stanojevic</a> some of those are old links.....looks like some of them aren't in those AWS buckets anymore. Good catch, and sorry about that. </p> </div> <div class="ipsItemControls"> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ' data-role='reactionBlurb'> </div> </div> </div> <ul class="ipsComment_controls ipsClearfix ipsItemControls_left" data-role="commentControls"> <li> </li> <li class="ipsHide" data-role="commentLoading"> <span class="ipsLoading ipsLoading_tiny ipsLoading_noAnim"></span> </li> </ul> </div> </div> </div> </div> </article> <a id="findComment-6909"></a> <a id="comment-6909"></a> <a id="findComment-6909"></a> <a id="comment-6909"></a> <article id="elComment_6909" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/11008-filip-stanojevic/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Filip Stanojevic </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-6909" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-08-31T06:50:46Z' title='08/31/2023 06:50 AM' data-short='1 yr'>August 31, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Filip Stanojevic</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2020_11/1d.thumb.jpg.228a144a880b2d4c7485326ca4910275.jpg' alt='Filip Stanojevic' loading="lazy"> </span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/8_Regular.svg' loading="lazy" alt="Community Regular" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Community Regular (8/14)"> </div> </li> <li data-role="group">Member - 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I'm just trying to find your old AppSumo emails because they're the most fun to learn from. Is there any way to find them?</span></span> </p> </div> </div> </div> </div> </article> <a id="findComment-7873"></a> <a id="comment-7873"></a> <a id="findComment-7873"></a> <a id="comment-7873"></a> <article id="elComment_7873" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2023_11/IMG-9102.thumb.jpg.5ee1763418827425ca83a009100330f1.jpg' alt='Hinal Shah' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/12630-hinal-shah/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/7_Collaborator.svg' loading="lazy" alt="Collaborator" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Collaborator (7/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Hinal Shah </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-7873" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-11-29T17:38:39Z' title='11/29/2023 05:38 PM' data-short='Nov 29'>November 29, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Hinal Shah</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2023_11/IMG-9102.thumb.jpg.5ee1763418827425ca83a009100330f1.jpg' alt='Hinal Shah' loading="lazy"> </span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/7_Collaborator.svg' loading="lazy" alt="Collaborator" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Collaborator (7/14)"> </div> </li> <li data-role="group">Member - Office Hours</li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 134 </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.linkedin.com/in/hinal-shah-12044520/' class='userLink ipsType_large ipsType_light linkedin' target='_blank'><i class='fa fa-linkedin'></i></a> </li> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-7873_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="7873" data-quotedata="{"userid":12630,"username":"Hinal Shah","timestamp":1701279519,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":7873}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_7873_menu" class="ipsComment_ellipsis" id="elControls_7873" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-7873_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_7873_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-11-29T17:38:39Z' title='11/29/2023 05:38 PM' data-short='Nov 29'>November 29, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> The examples are so relatable! I don't think AI can beat the tone of voice in copywriting...can it? </p> </div> <div class="ipsItemControls"> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ' data-role='reactionBlurb'> </div> </div> </div> <ul class="ipsComment_controls ipsClearfix ipsItemControls_left" data-role="commentControls"> <li> </li> <li class="ipsHide" data-role="commentLoading"> <span class="ipsLoading ipsLoading_tiny ipsLoading_noAnim"></span> </li> </ul> </div> </div> </div> </div> </article> <a id="findComment-7874"></a> <a id="comment-7874"></a> <a id="findComment-7874"></a> <a id="comment-7874"></a> <article id="elComment_7874" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%23c49762%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EK%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='Ken Robertson' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/12583-ken-robertson/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/2_Rookie.svg' loading="lazy" alt="Rookie" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Rookie (2/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Ken Robertson </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/#findComment-7874" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-11-29T18:24:50Z' title='11/29/2023 06:24 PM' data-short='Nov 29'>November 29, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Ken Robertson</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img 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</aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-7874_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="7874" data-quotedata="{"userid":12583,"username":"Ken Robertson","timestamp":1701282290,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":7874}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_7874_menu" class="ipsComment_ellipsis" id="elControls_7874" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-7874_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_7874_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-11-29T18:24:50Z' title='11/29/2023 06:24 PM' data-short='Nov 29'>November 29, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> <a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/12630-hinal-shah/?do=hovercard" data-mentionid="12630" href="https://copywritingcourse.com/profile/12630-hinal-shah/" rel="">@Hinal Shah</a> - I can't speak for others' experience, but I've been playing with AI (ChatGPT, Bard, Jasper) for over a year. And none of them do tone of voice / brand voice very well, even after extensive "training". <br /> <br /> All of them can get a smidge of tone and personality after training...maybe a 10% – 20% improvement. They're great for brain storming, experiments or "draft zero" versions. Sometimes they'll generate a phrase or sentence that I wouldn't have thought of, and it'll help me refine the voice. </p> <p> But on their own, they don't generate strong, consistent voice. </p> </div> <div class="ipsItemControls"> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ' data-role='reactionBlurb'> </div> </div> </div> <ul class="ipsComment_controls ipsClearfix ipsItemControls_left" data-role="commentControls"> <li> </li> <li class="ipsHide" data-role="commentLoading"> <span class="ipsLoading ipsLoading_tiny ipsLoading_noAnim"></span> </li> </ul> </div> </div> </div> </div> </article> <input type="hidden" name="csrfKey" value="2e2bfcfb2409f1ef7d480f68964a805a" /> </form> </div> <div class='ipsAreaBackground ipsPad ipsClear ipsSpacer_top' data-role='replyArea'> <div> <input type="hidden" name="csrfKey" value="2e2bfcfb2409f1ef7d480f68964a805a"> <div class='ipsType_center ipsPad cGuestTeaser'> <h2 class='ipsType_pageTitle'>Create an account or sign in to comment</h2> <p class='ipsType_light ipsType_normal ipsType_reset ipsSpacer_top ipsSpacer_half'>You need to be a member in order to leave a comment</p> <div class='ipsBox ipsPad ipsSpacer_top'> <div class='ipsGrid ipsGrid_collapsePhone'> <div class='ipsGrid_span6 cGuestTeaser_left'> <h2 class='ipsType_sectionHead'>Create an account</h2> <p class='ipsType_normal ipsType_reset ipsType_light ipsSpacer_bottom'>Sign up for a new account in our community. 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"interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "http://schema.org/ViewAction", "userInteractionCount": 58289 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/FollowAction", "userInteractionCount": 0 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/CommentAction", "userInteractionCount": 5224 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/WriteAction", "userInteractionCount": 244 } ], "blogPost": { "@context": "http://schema.org", "@type": "BlogPosting", "url": "https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/", "mainEntityOfPage": "https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting/", "name": "Tone of Voice in Copywriting \u0026 Your Brand (w/ Examples)", "headline": "Tone of Voice in Copywriting \u0026 Your Brand (w/ Examples)", "articleBody": "In copywriting it\u2019s super helpful to first find the tone of your voice.\n \n\n\n\tWhy?\n \n\n\n\t\n\t\tIf you do it right, people will WANT to read your stuff.\n\t \n\t\n\t\tEveryone who interacts with your writing will react to it\u2019s style. (or worse\u2026NOT react).\n\t \n\t\n\t\tYou have to write like this all day, so it\u2019s best to at least enjoy doing it!\n\t \n\n\n\n\tThe good part is, you don\u2019t have to stick with one tone of voice forever.\n \n\n\n\tThere are MANY different tone\u2019s of voice you can use in your writing.\n \n\n\n\tI don\u2019t care if you run a small blog\u2026.. \n\tI don\u2019t care if you own a dental practice\u2026.. \n\tI don\u2019t care if you are a Fortune 500 Company salesperson\u2026..\n \n\n\n\t\u00a0\n \n\n\n\tThe tone you use in your writing is interchangeable for different situations. \u00a0\n \n\n\n\tTake my hand ::eww don\u2019t really touch my hand:: and let\u2019s look at some tone of voice examples together:\n \n\n\n\t\n \n\n\n\tOmg\u2026..if you\u2019re a SaaS company (Software As A Service), you often have the easiest job of all. Because all you have to do is SHOW YOUR PRODUCT WORKING!!!\n \n\n\n\tMember Mouse does a fantastic job on their landing page just SHOWING with video the product works:\n \n\n\n\t\n \n\n\n\tWhy bother with tons of text when you can just SHOW something in a quick screen-capture video?\n \n\n\n\tAnother thing they do well is list a bunch of features:\n \n\n\n\t\n \n\n\n\tMost of the people coming to Member Mouse ALREADY KNOW they are shopping for a membership website plugin\u2026..so they don\u2019t need to extensively explain each feature.\n \n\n\n\tAnd they actually have videos in the support section showing the features in action, so there\u2019s not much need to use tons of text here.\n \n\n\n\tAs you\u2019ll notice, they had to have very little \u201cTone\u201d because people aren\u2019t coming to this site for the \u201cTONE\u201d\u2026..they\u2019re coming for a working piece of SOFTWARE.\n \n\n\n\tJust show the damn thing in action!\n \n\n\n\tAlso what works well\u2026\u2026GIF\u2019s.\n \n\n\n\tHere\u2019s an example from Gif Cam that shows how easy it is to add text on their software:\n \n\n\n\t\n \n\n\n\tWhy bother WRITING about how great it is\u2026.when you can just SHOW it?\n \n\n\n\t\n\t\t\n\t\t\tThe \u201cSaaS Company\u201d Tone of Voice:\n\t\t \n\n\t\t\n\t\t\t\n\t\t\t\tCalm and cool.\n\t\t\t \n\t\t\t\n\t\t\t\tList lots of \u00a0benefits.\n\t\t\t \n\t\t\t\n\t\t\t\tShow the product in action. \n\t\t\t\t\u00a0\n\t\t\t \n\t\t\n\t\n\n\t\n\t\t\u00a0\n\t \n\n\n\n\t\u00a0\n \n\n\n\t\n \n\n\n\tThe \u201cSuper Vulnerable\u201d Tone is best deployed for a story that actually feels difficult or \u201cvulnerable\u201d to share.\n \n\n\n\tFor example, in this Prey Project copy from AppSumo I wrote years ago\u2026..\n \n\n\n\t\n \n\n\n\tIt was the first time we\u2019d used \u201cvulnerable\u201d copy on AppSumo and it worked spectacularly.\n \n\n\n\tI had actually been robbed a few months before\u2026..and the feeling was extremely violating. \u00a0I would literally fantasize about what I would do to the bastards that robbed me if I found them.\n \n\n\n\t\u2026..now that\u2019s kind of messed up thinking right?\n \n\n\n\tWell I knew I couldn\u2019t be the only one that felt like this. \u00a0And to my surprise, I got a bomb-explosion of emails in my inbox that day about that email. \u00a0Even from people who are already great copywriters: \n\t\n \n\n\n\tLike I said in the beginning of this article, you can use all these different styles at different times.\n \n\n\n\tFor that particular deal, telling a hard-hitting-emotional story was the best way I could get people to use Prey.\n \n\n\n\t\n\t\t\n\t\t\tThe \u201cSuper Vulnerable\u201d Tone of Voice:\n\t\t \n\n\t\t\n\t\t\t\n\t\t\t\tEmotional and heartfelt.\n\t\t\t \n\t\t\t\n\t\t\t\tThe reader should feel your pain.\n\t\t\t \n\t\t\t\n\t\t\t\tIt should be slightly uncomfortable to publish.\n\t\t\t \n\t\t\n\t\n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tWant to find out the kinds of tone your industry likes?? \u00a0JUST STEAL IT!!!\n\t \n\n\t\n\t\tIt\u2019s super easy to figure out what kind of tone gets the broadest range of people:\n\t \n\n\t\n\t\t\n\t\t\tJust go to Amazon.com/books and enter your industry or keyword.\n\t\t \n\t\t\n\t\t\tSort by \u201cMost Relevant\u201d.\n\t\t \n\t\t\n\t\t\tEither buy the top 10 books and read them. \u00a0Or read the free previews. \u00a0Or read the top comments on the books.\n\t\t \n\t\n\n\t\n\t\tYou\u2019ll very quickly get a sense of how people are writing in this industry!\n\t \n\n\t\n\t\tNow\u2026..this \u201cSteal It\u201d method is dangerous, because generally people who just try to copy everyone else without any uniqueness tend to fade into the background. \u00a0However, it can give you some seriously-amazing insight into the broad mindset of your audience.\n\t \n\n\t\n\t\tHere\u2019s some examples:\n\t \n\n\t\n\t\tLet\u2019s say you wanna figure out what your Tone of Voice should be for a dog training website.\n\t \n\n\t\n\t\tWell, just follow 3 steps above\u2026.\n\t \n\n\t\n\t\tHere\u2019s the results for the Top 10 \u201cDog Training\u201d books on Amazon:\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tNotice just from their covers and titles everything is \u201cHappy\u201d and \u201cNatural\u201d and \u201cFriendly\u201d and \u201cBest Friendy.\u201d\n\t \n\n\t\n\t\tSo naturally we can see people like this \u201cFriendly and Happy\u201d tone of voice.\n\t \n\n\t\n\t\tSo if I came in with a crazy book title and tone\u2026..while it could POSSIBLY draw a lot of attention, it doesn\u2019t seem like the type of book that most people are actually paying money for.\n\t \n\n\t\n\t\tSo I wouldn\u2019t hit the dog training market with a CRAZY AND WILD title like this: \n\t\t\u00a0\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tThat title isn\u2019t very consistent with what the paying public is buying. \n\t\t\u00a0 \n\t\tNow let\u2019s do another \u201cSteal It\u201d experiment\u2026.this time on: \u00a0Stock Analysis\n\t \n\n\t\n\t\tWhat should the tone be if we want to write about Stock Analysis?\n\t \n\n\t\n\t\t\u00a0Well here\u2019s the top 10 books on Amazon: \n\t\t\n\t \n\n\t\n\t\tNotice the covers and titles are pretty serious.\n\t \n\n\t\n\t\tThere\u2019s a lot of language like \u201csecurity analysis\u201d and \u201cguide to financial markets\u201d and \u201ctechnical analysis\u201d talk. \u00a0You don\u2019t see a bunch of wacky or super-casual style copy in these best sellers eh?\n\t \n\n\t\n\t\tSo if we wanted to write a Stock Analysis site, it seems the best respected books are more serious. \u00a0This means I WOULD NOT write super goofy and wacky like this:\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tAs hilarious as this might be (and who knows, it might even work!)\u2026\u2026we can ascertain from looking at all the top sellers that the tone of voice for this Stock Analysis niche is going to be more \u201cprofessional.\u201d\n\t \n\n\t\n\t\tThis is likely a function of:\n\t \n\n\t\n\t\t\n\t\t\tThe people in the industry are relatively professional.\n\t\t \n\t\t\n\t\t\tThe people who write these kind of books are quite professional.\n\t\t \n\t\t\n\t\t\tThe people buying these books want to learn from a \u201cprofessional\u201d source.\n\t\t \n\t\n\n\t\n\t\tSo if I were to write \u201cStock Analysis\u201d articles, I would adopt the tone of the most popular material. \u00a0That doesn\u2019t mean I\u2019d strip out all personality, it just means I probably would want to avoid looking crazy and goofy. \n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tThe B2B Copywriting Tone of Voice is the most confusing for people. \u00a0Most people in the B2B (Business To Business) sales industry think they have to be SUPER FORMAL which in their mind means \u201cboring\u201d\u2026.but it\u2019s not totally true.\n\t \n\n\t\n\t\t\n\t\t\tYou don\u2019t have to act formal, you jut have to be \u201cProfessional-Yet-Human-Sounding.\u201d\n\t\t \n\t\t\n\t\t\tJust write like you talk in the office or in a sales meeting.\n\t\t \n\t\t\n\t\t\tDon\u2019t sound like a robot because you think it\u2019s \u201cmore professional.\u201d \u00a0This hurts the chances of your email being read.\n\t\t \n\t\t\n\t\t\tDo NOT \u201cjust pitch them.\u201d \u00a0You need to offer some value to the other person.\n\t\t \n\t\n\n\t\n\t\tWhen I tell people these rules for B2B emails, they always end up saying this: \n\t\t\n\t \n\n\t\n\t\tNo. \u00a0They. \u00a0Do Not. \u00a0\n\t \n\n\t\n\t\tNo one wants to read boring-ass emails!! \u00a0Especially when they get 100+ of them everyday!\n\t \n\n\t\n\t\tThey want emails that either:\n\t \n\n\t\n\t\t\n\t\t\tShow them something awesome.\n\t\t \n\t\t\n\t\t\t\u2013or\u2013\n\t\t \n\t\t\n\t\t\tShow them something that can make their lives better/easier.\n\t\t \n\t\n\n\t\n\t\tLet\u2019s look at an example. \u00a0Checkout these B2B email copywriting templates from Yelp:\n\t \n\n\t\n\t\tHere\u2019s a sample of a \u201cBoring Formal B2B\u201d email they would send to businesses:\n\t \n\n\t\n\t\tYelp Template B2B Email Results (Boring Formal Sounding): \n\t\t\n\t \n\n\t\n\t\tHere are the results from this \u201cBoring Formal\u201d email: \n\t\t50 Sent \n\t\t33 Opened \n\t\t1 Response \n\t\t3.33% response rate \ud83d\ude1e\n\t \n\n\t\n\t\t \n\t\tThis email is too boring and formal, and business owners get requests like this emails by the hundreds.\n\t \n\n\t\n\t\tThe important thing is to either be REALLY HELPFUL, or STAND OUT to get people\u2019s attention. \u00a0Even a little personality can go an extremely long way.\n\t \n\n\t\n\t\tYelp \u201cPersonality Injected\u201d B2B Email Results (Professional Yet Human Sounding): \n\t\t\n\t \n\n\t\n\t\tNotice how this email is still professional, yet speaks like a HUMAN, not a boring robot. \u00a0It also offers the person some real VALUE. \u00a0Not just a sales pitch.\n\t \n\n\t\n\t\tHere are the result of this \u201cProfessional-Yet-Human-Sounding\u201d email: \n\t\t50 Sent \n\t\t35 Opened \n\t\t4 Responses back \n\t\t11.43 % response rate \ud83d\ude42\n\t \n\n\t\n\t\tSo\u2026\u2026what do you think now?\n\t \n\n\t\n\t\tImagine sending 1,000 emails over the course of a month. \u00a0At the response rates above, you would get:\n\t \n\n\t\n\t\t\n\t\t\tBoring Formal Email: 33 responses. \u00a0\n\t\t \n\t\t\n\t\t\tProfessional-Yet-Human-Sounding Email: 114 responses!\n\t\t \n\t\n\n\t\n\t\tFor the same amount of work Alicia is now getting more than 3x the responses by using a \u201cProfessional-Yet-Human-Sounding\u201d tone of voice. \u00a0\n\t \n\n\t\n\t\tMaybe try to inject just a little value and a little personality into your B2B emails.\u00a0 It can make a huge improvement.\n\t \n\n\t\n\t\t\n\t\t\t\n\t\t\t\tThe \u201cB2B Company\u201d Tone of Voice:\n\t\t\t \n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tInformative and helpful.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tWrite words like you talk.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tTry not to sound so formal that you turn into a Boring Robot.\n\t\t\t\t \n\t\t\t\n\n\t\t\t\n\t\t\t\t\n\t\t\t \n\t\t\n\n\t\t\n\t\t\t\u00a0\n\t\t \n\t\n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t \n\t\t\n\t \n\n\t\n\t\tThe Fatass Sumo Tone is a tone of voice I developed when we were in the big growth phase of AppSumo and I was writing all the copy. \u00a0Here he is:\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tSince there was already this great Sumo logo, I decided to give him a personality. \u00a0And since he is fictitious, I felt like I could get away with waaaayyyy more that I usually could.\n\t \n\n\t\n\t\tSo the Fatass Sumo character is like this:\n\t \n\n\t\n\t\t\n\t\t\tHe\u2019s brash.\n\t\t \n\t\t\n\t\t\tHe\u2019s super fat (512 lbs \u2026.because \u201c512\u201d is the Austin area code)\n\t\t \n\t\t\n\t\t\tHe\u2019s kinda sexist sometimes.\n\t\t \n\t\t\n\t\t\tHe\u2019s kinda racist sometimes.\n\t\t \n\t\t\n\t\t\tHe eats a lot.\n\t\t \n\t\t\n\t\t\tHe \u201ckidnaps\u201d people to convince them to give a better deal to the \u201cSumo-lings\u201d.\n\t\t \n\t\t\n\t\t\tHere\u2019s some (super old) examples of \u201cThe Fatass Sumo Tone\u201d: \u00a0Kernest, Hiring, \u00a0Sumo Business Blueprint, \u00a0Blueprint 2\n\t\t \n\t\n\n\t\n\t\tThis made for some HILARIOUS pieces of copy that would get away with crazy amounts of Asian jokes, fat jokes, \u201cyou throw like a woman\u201d jokes.\n\t \n\n\t\n\t\tI could also make totally outrageous selling points that other wise wouldn\u2019t fly like:\n\t \n\n\t\n\t\t\u201cI currently have Drew Houston of Dropbox tied up in the trunk of my car\u2026..and won\u2019t let him out till he gives the Sumo-lings 85% off a year subscription to DropBox.\u201d\n\t \n\n\t\n\t\t\u201cThis Fatass Sumo needs to get my daily 40 burritos for lunch, so I need money fast. \u00a0That\u2019s why I\u2019m willing to let this deal go for only $29/piece.\u201d\n\t \n\n\t\n\t\tWere these kind lines stupid? \u00a0Probably.\n\t \n\n\t\n\t\tBut did a certain percentage of people pay attention and buy? YES!\n\t \n\n\t\n\t\t\n\t\t\t\n\t\t\t\tThe \u201cFatass Sumo\u201d Tone of Voice:\n\t\t\t \n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tAdopt the persona of the character.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tYou get extra leeway to be \u201ccrazier\u201d with this tone.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tFirst keep the emails informational, then you can insert some humor. \n\t\t\t\t\t\u00a0\n\t\t\t\t \n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\u00a0\n\t\t \n\n\t\t\n\t\t\t\u00a0\n\t\t \n\t\n\n\t\n\t\t\n\t \n\n\t\n\t\tAre you super funny? \u00a0 Then write funny! \u00a0Other funny people will like it!\n\t \n\n\t\n\t\tAre you boring as hell?? \u00a0Then write boring! \u00a0Other boring people will like it!\n\t \n\n\t\n\t\tHi. \u00a0I\u2019m Neville. \u00a0I\u2019m sort of cheesy. \u00a0I\u2019m kinda informal. \u00a0And that\u2019s totally ok. \u00a0\n\t \n\n\t\n\t\t\n\t\t\tLook at my drawings on my What Is Copywriting page, they\u2019re cheesy.\n\t\t \n\t\t\n\t\t\tLook at my style of writing throughout this blog, or my videos, or my personal blog.\n\t\t \n\t\t\n\t\t\tScroll to the bottom of this blog post, even my \u201cAll Rights Reserved\u201d is kinda cheesy.\n\t\t \n\t\n\n\t\n\t\tI\u2019m cheesy and so that\u2019s how I should try to write my personal content. \u00a0\n\t \n\n\t\n\t\tIt\u2019s the unique thing my writing brings to this industry.\n\t \n\n\t\n\t\tThe biggest mistake in copywriting is trying to write for the middle of the road.\n\t \n\n\t\n\t\tThink about how these people got famous:\n\t \n\n\t\n\t\t\n\t\t\tHoward Stern.\n\t\t \n\t\t\n\t\t\tRush Limbaugh.\n\t\t \n\t\t\n\t\t\tKanye West.\n\t\t \n\t\t\n\t\t\tDonald Trump.\n\t\t \n\t\t\n\t\t\tMarilyn Manson.\n\t\t \n\t\t\n\t\t\tDr. Dre.\n\t\t \n\t\t\n\t\t\tParis Hilton.\n\t\t \n\t\n\n\t\n\t\tThey are all polarizing. Kind of like Kim Kardashian:\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tThere will be a certain group of people who hate her.\n\t \n\n\t\n\t\tThere will be a certain group of people who love her.\n\t \n\n\t\n\t\tPeople like this make you agree, or vehemently disagree. \u00a0The thing about them is:\n\t \n\n\t\n\t\tThey keep the crowd awake.\n\t \n\n\t\n\t\tSo don\u2019t try to be so middle-of-the-road just because one weirdo says he doesn\u2019t like your writing style.\n\t \n\n\t\n\t\t\n\t\t\t\n\t\t\t\tThe \u201cWrite Like You Act\u201d Tone of Voice:\n\t\t\t \n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tWriting like YOU is the easiest person to write as.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tSometime\u2019s you\u2019re sad. \u00a0So write in a sad tone.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tSometime\u2019s you\u2019re happy. \u00a0So write in a happy tone.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tSometime\u2019s you\u2019re angry about a subject. \u00a0So write in an angry tone.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tBeing YOU is easy. \n\t\t\t\t\t\u00a0\n\t\t\t\t \n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\u00a0\n\t\t \n\n\t\t\n\t\t\t\u00a0\n\t\t \n\t\n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tYou see, I think I\u2019m hilarious. \u00a0I know it\u2019s not true as I\u2019d like it to be\u2026..but it\u2019s what I go for. \u00a0In the end, writing like MYSELF is the easiest thing in the world to do.\n\t \n\n\t\n\t\tBut since I can remember, I\u2019ve enjoyed reading stuff that\u2019s informative yet has a \u201cunique flair\u201d to it. \u00a0Gary Halbert or Felix Dennis are both examples who have hilariously funny copy, yet backed with super-informative material.\n\t \n\n\t\n\t\tIt\u2019s almost like this combination of \u201cinformative and funny\u201d is the best of both worlds:\n\t \n\n\t\n\t\t\n\t\t\tLaughter\n\t\t \n\t\t\n\t\t\t\u0026amp;\n\t\t \n\t\t\n\t\t\tLearning\n\t\t \n\t\n\n\t\n\t\tSo this is the type of copy I prefer to write. \u00a0Other people who like Informative-Yet-Kinda-Funny articles will like me. People who are staunchy and not funny\u2026..won\u2019t.\n\t \n\n\t\n\t\t\u00a0 \n\t\t\u201cOk Neville, I have a super boring life AND boring writing\u2026.am I doomed to failure??\u201d\n\t \n\n\t\n\t\tYou\u2019re at a disadvantage for sure. \u00a0If you\u2019re not very interesting or have new ideas, it\u2019s hard to get a large audience to follow you.\n\t \n\n\t\n\t\tBUT\u2026..you can (possibly) make up for it in other ways like this:\n\t \n\n\t\n\t\tHaving really insider information:\n\t \n\n\t\n\t\t\n\t\t\tNo one thinks Ben Bernanke is a wild-n-crazy guy\u2026..but when he sets the interest rates that govern all the worlds banks\u2026\u2026that makes him REALLY interesting and important to listen to.\n\t\t \n\t\n\n\t\n\t\tBeing damn good with math and numbers and analyzing the results:\n\t \n\n\t\n\t\t\n\t\t\tI follow this guy Max Roser on Twitter. \u00a0It\u2019s not because he\u2019s \u201csuch a hoot\u201d to follow\u2026\u2026but he creates graphs from data he scrapes, and the results are SUPER interesting, often times I\u2019ve never seen that information presented anywhere but his graphs.\n\t\t \n\t\n\n\t\n\t\tDoing unbelievable work: \u00a0\n\t \n\n\t\n\t\t\n\t\t\tYou may be dry writer on your graphics design website, but if you\u2019re work is just STUNNING then people will pay attention to that.\n\t\t \n\t\n\n\t\n\t\tDon\u2019t shy away from your boringness:\n\t \n\n\t\n\t\t\n\t\t\tIf you have a boring tone\u2026..then other boring people may enjoy your boring tone! \u00a0It\u2019s best to write like yourself, and not try to be someone else. \u00a0It nearly always comes through as phony.\n\t\t \n\t\n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tMy favorite test when reading copy is \u201cThe Caveman Test.\u201d\n\t \n\n\t\n\t\tIt\u2019s basically where you use a Caveman voice to determine if something sucks or not.\n\t \n\n\t\n\t\tYou act and talk like a dumb caveman, and instantly things become clearer. \u00a0Like with this boring copy on the left, and the caveman\u2019s instant reaction:\n\t \n\n\t\n\t\t\n\t \n\n\t\n\t\tIf The Caveman reads a sentence and don\u2019t INSTANTLY know what it means\u2026\u2026You have failed.\n\t \n\n\t\n\t\tThis is a deviously simple-yet-effective way to tell if your copy is boring people, or keeping them glued to the page.\n\t \n\n\t\n\t\t\n\t\t\t\n\t\t\t\tThe Caveman Test:\n\t\t\t \n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tPretend you\u2019re a dumb and short-attention-span caveman.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tStart reading the copy and if it loses your attention, the copy sucks.\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\tRe-write or totally remove sentences/paragraphs that lose your attention.\n\t\t\t\t \n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\u00a0\n\t\t \n\n\t\t\n\t\t\tSome quick tips to find your own Copywriting Tone of Voice:\n\t\t \n\n\t\t\n\t\t\t\n\t\t\t\tStay caffeinated. \u00a0That always puts your brain in a playful mood.\n\t\t\t \n\t\t\t\n\t\t\t\tMake sure you\u2019re not tired or grumpy when writing (unless that\u2019s the tone you\u2019re going for).\n\t\t\t \n\t\t\t\n\t\t\t\tHave a SINGLE purpose of the copy. \u00a0(example: Get them to click the buy button).\n\t\t\t \n\t\t\t\n\t\t\t\tUse some of the \u201cangles\u201d from the Problem Solving Checklist to re-look at your copy.\n\t\t\t \n\t\t\t\n\t\t\t\tSignup to my newsletter to get more tips directly to your inbox.\n\t\t\t \n\t\t\n\n\t\t\n\t\t\tHope your learned something about the Tone of Voice to use in your copywriting today.\n\t\t \n\n\t\t\n\t\t\t\u00a0\n\t\t \n\n\t\t\n\t\t\tPlease share with friends if you enjoyed. Thank you! \n\t\t\t\u00a0\n\t\t \n\t\n\n\t\n\t\t\u00a0\n\t \n\n", "commentCount": 7, "dateCreated": "2022-05-01T17:40:00+0000", "datePublished": "2022-11-07T18:40:28+0000", "author": { "@type": "Person", "name": "Neville", "url": "https://copywritingcourse.com/profile/1-neville/", "image": "//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png" }, "publisher": { "@id": "https://copywritingcourse.com/#organization", "member": { "@type": "Person", "name": "Neville", "url": "https://copywritingcourse.com/profile/1-neville/", "image": "//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png" } }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "http://schema.org/ViewAction", "userInteractionCount": 8375 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/FollowAction", "userInteractionCount": 0 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/CommentAction", "userInteractionCount": 7 } ], "dateModified": "2023-09-05T15:05:01+0000" } } </script> <script type='application/ld+json'> { "@context": "http://www.schema.org", "publisher": "https://copywritingcourse.com/#organization", "@type": "WebSite", "@id": "https://copywritingcourse.com/#website", "mainEntityOfPage": "https://copywritingcourse.com/", "name": "Copywriting Course Members Area", "url": "https://copywritingcourse.com/", "potentialAction": { "type": "SearchAction", "query-input": "required name=query", "target": "https://copywritingcourse.com/search/?q={query}" }, "inLanguage": [ { "@type": "Language", "name": "English (USA)", "alternateName": "en-US" } ] } </script> <script type='application/ld+json'> { "@context": "http://www.schema.org", "@type": "Organization", "@id": "https://copywritingcourse.com/#organization", "mainEntityOfPage": "https://copywritingcourse.com/", "name": "Copywriting Course Members Area", "url": "https://copywritingcourse.com/", "logo": { "@type": "ImageObject", "@id": "https://copywritingcourse.com/#logo", "url": "//media.invisioncic.com/v328378/monthly_2023_10/0_kopywritingkourse-logo-big-white.png.bdf63e2121953c873df68f24ac5c0f0b.png.c889d611ec936e51108c2c10b4c8b1df.png" } } </script> <script type='application/ld+json'> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "name": "Blogs", "@id": "https://copywritingcourse.com/blog/" } }, { "@type": "ListItem", "position": 2, "item": { "name": "General", "@id": "https://copywritingcourse.com/blogs/category/1-general/" } }, { "@type": "ListItem", "position": 3, "item": { "name": "Copywriting Course Blog", "@id": "https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/" } }, { "@type": "ListItem", "position": 4, "item": { "name": "Tone of Voice in Copywriting \u0026 Your Brand (w/ Examples)" } } ] } </script> <script type='application/ld+json'> { "@context": "http://schema.org", "@type": "ContactPage", "url": "https://copywritingcourse.com/contact/" } </script> <script type='text/javascript'> (() => { let gqlKeys = []; for (let [k, v] of Object.entries(gqlKeys)) { ips.setGraphQlData(k, v); } })(); </script>   <script type='text/javascript'> ips.setSetting( 'popup_1', { 'width': 500, 'height': 600, 'wait': 10000, 'notshowafterclose': 1, 'showtime': 0, 'showpagecount': '', 'pageview': 1, 'position': ['auto','auto'], 'modalcolor': '#000000', 'opacity': 0.7, 'speed': 250, 'transitionOpen': 'fadeIn', 'transitionClose': 'fadeIn', 'autoclose': 0, 'closebutton': 1, 'scrollBar': false, 'modalClose': false, 'redirect': '', 'url': "https://copywritingcourse.com/blogs/229-tone-of-voice-in-copywriting", 'content': "<div class="newsletter-container"> <h2>Sign up for the Copywriting Course Newsletter</h2> <img src="https://copywritingcourse.com/uploads/pages_media/1_newsletter-static-email.png?_cb=1677711266" alt="" class="aligncenter size-full wp-image-10663" /> <p>- Get notified of new posts -<br>- Get weekly S.W.I.P.E.S. 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Tone of Voice in Copywriting & Your Brand (w/ Examples) - Copywriting Course Blog - Copywriting Course Members Area