Gérald-Brice Viret : «Canal+ fête ses 40 ans et n’a jamais été aussi jeune !»

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La basilique Saint-Denys d'Argenteuil cible d’attaques répétées </h2> </div> </a> </article> <article class="reco-article-light" data-at-old="{"action":"clic_bloc_les_plus_lus","data":{"permalink":"#","currentUri":"https:\/\/www.lejdd.fr\/esi-front\/most-read","page_name":"article","position":3,"type":"event","label":"","title":""}}"> <a href="/politique/absolument-odieux-requisitoire-du-service-public-lynchage-mediatique-lemission-c-politique-sur-larrestation-de-boualem-sansal-souleve-une-vague-dindignation-152097" title="«Absolument odieux», «réquisitoire du service public», «lynchage médiatique»… L’émission C politique sur l’arrestation de Boualem Sansal soulève une vague d’indignation"> <div class="multiline-ellipsis"> <h2 class="reco-title-light"> «Absolument odieux», «réquisitoire du service public», «lynchage médiatique»… L’émission C politique sur l’arrestation de Boualem Sansal soulève une vague d’indignation </h2> </div> </a> </article> </div> </div> </section> <div class="lmn-topban first-ban"> <span>Publicité</span> <div id="jdd_atf_centre" class="lmn-container" ></div> </div> <main id="main-content" class="cover-ad"> <div id="watcher"></div> <article> <header class="grid"> <div class="header-content"> <div class="surtitle-wrapper"> <span class="banner-premium"> Abonné </span> <a href="/culture" title="Culture" class="surtitle">Culture</a> </div> <h1 class="main-title">Gérald-Brice Viret : «Canal+ fête ses 40 ans et n’a jamais été aussi jeune !»</h1> <p class="intro">ANNIVERSAIRE. Canal+ fête ses quatre décennies d’existence. À cette occasion, Gérald-Brice Viret, directeur général en charge des programmes et des antennes de la chaîne, revient pour le JDD sur l’histoire et les projets de celle-ci.</p> <div class="date-author"><span class="author no-link">Propos recueillis par </span><a class="author" href="https://www.twitter.com/@FlorianAnselme">Florian Anselme</a><span> <time datetime="2024-11-05T07:58:10+01:00">05/11/2024 à 07:58</time>, Mis à jour le <time datetime="2024-11-05T09:15:55+01:00">05/11/2024 à 09:15</time></span> </div> </div> </header> <div class="grid"> <section class="content-rte"> <figure class="top-img-container" role="figure" aria-label="Antoine de Caunes a animé une soirée spéciale pour le quarantième anniversaire de la chaîne Canal+, le 4 novembre."> <picture> <source media="(max-width: 375px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/375,250,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O, https://www.lejdd.fr/lmnr/f/webp/rcrop/562,375,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O 2x" > <source media="(max-width: 414px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/414,276,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O, https://www.lejdd.fr/lmnr/f/webp/rcrop/850,566,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O 2x" > <source media="(max-width: 768px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/712,475,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O, https://www.lejdd.fr/lmnr/f/webp/rcrop/1068,712,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O 2x" > <source media="(max-width: 1139px), (min-width: 1140px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/960,640,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O, https://www.lejdd.fr/lmnr/f/webp/rcrop/1440,960,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O 2x" > <img alt="Antoine de Caunes a animé une soirée spéciale pour le quarantième anniversaire de la chaîne Canal+, le 4 novembre." src="https://www.lejdd.fr/lmnr/rcrop/375,250,FFFFFF,forcey,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/05/07/40_ans_canal-c-vincent-capman-canal.jpg?VersionId=6XD2muLkwQNG53ZEBS1JgwAMkNPy5u5O" width="375" height="250" loading="lazy" > </picture> <figcaption class="image-info"> <div> <span class="legend">Antoine de Caunes a animé une soirée spéciale pour le quarantième anniversaire de la chaîne Canal+, le 4 novembre.</span> <span class="credit"> © Vincent Capman/Canam+ </span> </div> </figcaption> </figure> <ul class="block-share"> <li> <a 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Avec Antoine de Caunes en maître de cérémonie, l’émission est revenue sur les grands succès de la chaîne, avec bon nombre de personnalités qui y ont contribué, et beaucoup de (bonnes) surprises… Quatre décennies constellées d’innovations, d’anticipations et de créations, que nous détaille Gérald-Brice Viret, le directeur général en charge des programmes et des antennes de la chaîne.</p><div class="lmn-aside lmn-mob"> <span>Publicité</span> <div id="jdd_atf_droite_mobile" class="lmn-container"></div> </div><div class="lmn-inread lmn-desk"> <span>La suite après cette publicité</span> <div id="jdd_atf_inread" class="lmn-container"></div> </div> <div data-embed-button="node" data-entity-embed-display="view_mode:node.a_lire_aussi" data-entity-type="node" data-entity-uuid="9ddfc89c-dcb0-4d1a-9390-2f77e5cf6f2a" data-langcode="fr" data-entity-embed-display-settings="[]" class="embedded-entity"><div class="readtoo"> <span>À lire aussi</span> <a href="/culture/loups-garous-canal-reinvente-le-jeu-de-societe-en-une-serie-immersive-150485"><span property="schema:name" class="field field--name-title field--type-string field--label-hidden">«Loups Garous» : Canal+ réinvente le jeu de société en une série immersive</span> </a> </div> </div> <p><strong>Le JDD. Comment la chaîne Canal+ réussit-elle à se démarquer ?</strong></p><div class="premium"><p>Canal+ a toujours su surprendre et innover. Dès 1984, nous cassions les codes de la télévision traditionnelle. Il y a dix ans, nous les cassions à nouveau en investissant largement dans le virage numérique. Aujourd’hui, sous l’impulsion de notre président, Maxime Saada, la transformation profonde de notre offre en un modèle hybride et premium nous permet de compter plus de dix millions d’abonnés en France.</p><p><strong>Quand on pense Canal+, on pense aussitôt au septième art…</strong></p><p>Oui, car Canal+ est le plus gros contributeur financier au cinéma français. Nos équipes réalisent un travail d’orfèvre et font en sorte de repérer chaque succès dès leur scénario. À l’image d’Un p’tit truc en plus, d’Artus, qui signe cette année le plus gros succès en salles en France.</p><div class="lmn-inread lmn-desk"> <span>La suite après cette publicité</span> <div id="jdd_btf_inread" class="lmn-container"></div> </div><blockquote class="exergue"> <p>« La force de Canal+, c’est la lisibilité de son offre »</p> </blockquote><p><strong>Malgré l’omniprésence des plateformes, l’offre Canal+ séduit toujours autant. Une réussite liée au développement de myCANAL ?</strong></p><p>Incontestablement. La force de Canal+, c’est la lisibilité de son offre. Sur le linéaire, nos piliers [sport, cinéma, séries, NDLR] se répartissent sur dix chaînes bien distinctes. Sur notre plateforme, la navigation est encore plus simple. La plateforme Canal+, c’est 200 000 contenus disponibles à tout moment. Notre avantage stratégique : notre rôle d’agrégateur, qui nous permet de centraliser les contenus de nos concurrents partenaires comme Netflix, Apple TV+ et beaucoup d’autres sur une seule et même plateforme. Choisir Canal+, c’est gagner du temps.</p><p><strong>Peut-on dire que la chaîne cryptée a été un précurseur à l’arrivée des plateformes de streaming américaines en France ?</strong></p><p>Oui, car ce modèle, innovant et surprenant à l’époque, est désormais totalement ancré dans les usages. Pour les jeunes générations, il est tout à fait normal de payer pour du contenu de qualité. C’est pourquoi nous rencontrons un succès tout particulier auprès des moins de 26 ans avec notre offre baptisée « Rat+ ». Grâce à des contenus comme <em>La Flamme</em>, <em>Au micro</em>, <em>Loups-garous</em>, ou encore <a href="https://www.lejdd.fr/dossiers/formule-1" target="_blank">la Formule 1</a> et la Ligue des champions, Canal+ correspond à leurs attentes. À 40 ans, nous n’avons jamais été aussi jeunes !</p><div data-embed-button="node" data-entity-embed-display="view_mode:node.a_lire_aussi" data-entity-type="node" data-entity-uuid="3e2469b6-2481-4a60-81b1-8bebc66f260a" data-langcode="fr" data-entity-embed-display-settings="[]" class="embedded-entity"><div class="readtoo"> <span>À lire aussi</span> <a href="/sport/voir-sur-canal-une-saison-avec-warren-zaire-emery-la-nouvelle-pepite-du-psg-149007"><span property="schema:name" class="field field--name-title field--type-string field--label-hidden">À voir sur Canal+ : Une saison avec Warren Zaïre-Emery, la nouvelle pépite du PSG</span> </a> </div> </div><p><strong>Qu’est-ce qui explique l’attachement des Françaisà la chaîne ?</strong></p><p>Elle a toujours fait en sorte d’être le reflet de la société. Il est important pour nous de rester conversationnels, avec des séries comme <em>La Fièvre</em>, signée Éric Benzekri, ou des documentaires marquants comme <em>Vivante(s)</em>, sur les violences faites aux femmes. Canal+ reste un marqueur d’époque. <a href="https://www.lejdd.fr/sport/jo-paris-2024-leon-marchand-jai-fait-un-truc-de-dingue-148269" target="_blank">Léon Marchand</a>, par exemple, a décidé de s’entretenir avec Mouloud Achour, sur « Clique », pour sa première interview après sa pause post-<a href="https://www.lejdd.fr/dossiers/jo-2024" target="_blank">Jeux olympiques</a>.</p><p><strong>La vocation de Canal+ a toujours été d’être à la fois diffuseur et producteur de contenus…</strong></p><p>Soit nous produisons les meilleurs contenus, soit nous les agrégeons ! Il y a vingt ans, tandis que HBO produisait ses premières séries à succès, Canal+ avait déjà compris que l’avenir était là. La chaîne a donc fait de la création originale de fictions une priorité. Nous sommes ainsi passés de 29 créations originales entre 2005 et 2014 à 88 entre 2014 et 2024. Pour cela, nous pouvons nous appuyer sur la relation unique que nous entretenons avec les plus grands talents. Ils trouvent en Canal+ une liberté et un espace de création uniques en leur genre.</p><p>Citons des succès récents, comme <em>D’argent et de sang</em>, ou des marques historiques qui traversent les années comme <em>Le Bureau des légendes</em>, dont les droits ont été vendus dans plus de 100 pays ! Son adaptation américaine, <em>The Agency</em>, par George Clooney, est d’ailleurs très attendue à Hollywood.</p><blockquote class="exergue"> <p>« En France ou à l’international, nos contenus feront toujours la différence »</p> </blockquote><p><strong>Quels sont les grands défis qui vous attendent encore ?</strong></p><p>Nous avons la meilleure offre en France. Il s’agit pour nous de faire connaître cette offre et de consolider la relation que nous développons avec la nouvelle génération. C’est pourquoi nous travaillons d’ores et déjà sur <a href="https://www.lejdd.fr/culture/loups-garous-une-deuxieme-saison-du-jeu-evenement-de-canal-deja-dans-les-tuyaux-150661" target="_blank">une saison 2 de <em>Loups-Garous</em></a>, qui a particulièrement bien résonné auprès de ce public. Après la diffusion ce vendredi des derniers épisodes, nous comptabilisons déjà plus de 10 millions de visionnages sur ce programme. Il s’agit aussi de continuer d’opérer une différenciation avec les plateformes de streaming américaines.</p><div id="beopElem" class="BeOpWidget" data-name="below-article"></div><p>Chez Canal+, nous souhaitons privilégier une éditorialisation humaine, façonnée par nos nombreux experts, afin de continuer à faire découvrir à nos abonnés de nouvelles pépites. Enfin, il s’agira de poursuivre l’expansion à l’international de Canal+, présent aujourd’hui dans plus de 50 pays. Que ce soit en France ou à l’international, nos contenus feront toujours la différence.</p></div> </div> <div class="wrapper"> <div id="taboola"></div> </div> <div id="poool-widget"> </div> </section> <aside class="content-aside-desk"> <div class="lmn-aside lmn-desk"> <span>Publicité</span> <div id="jdd_atf_droite" class="lmn-container" ></div> </div> </aside> </div> </article> <section class="grid taboola-wrapper"> <section class="taboola"> <h2>Contenus sponsorisés</h2> <div id="taboola-below-main-column"></div> </section> </section> <section class="grid"> <div class="content"> <section class="recirculation" aria-labelledby="section-title-410546365"> <span id="section-title-410546365" class="section-title title-block">Sur le même sujet</span> <div class="small-grid"> <article class="reco-article " data-article-id="152130" > <figure class="reco-article__image"> <picture> <source media="(max-width: 375px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/343,228,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY, https://www.lejdd.fr/lmnr/f/webp/rcrop/446,297,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY 2x" > <source media="(max-width: 599px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/560,371,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY, https://www.lejdd.fr/lmnr/f/webp/rcrop/728,485,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY 2x" > <source media="(max-width: 1359px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/943,628,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY, https://www.lejdd.fr/lmnr/f/webp/rcrop/1414,942,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY 2x" > <source media="(min-width: 1360px)" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/707,467,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY, https://www.lejdd.fr/lmnr/f/webp/rcrop/919,613,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY 2x" > <img alt="Animale d’Emma Benestan, avec Oulaya Amamra et Damien Rebattel. 1h40." src="https://www.lejdd.fr/lmnr/rcrop/343,228,center-middle/img/var/jdd/public/styles/paysage/public/media/image/2024/11/26/10/animale-2.jpeg?VersionId=v2tn5lpvXy0NAO2n9PZTbkfQ5Bb7I.bY" width="343" height="228" loading="lazy" > </picture> </figure> <div class="taxo-flag"> <span class="banner-premium"> Abonné </span> <span class="reco-surtitle">Culture</span> </div> <a href="/culture/en-fanfare-animale-vaiana-2-les-tops-et-les-flops-cine-de-la-semaine-152130" title="En Fanfare, Animale, Vaiana 2… Les tops et les flops ciné de la semaine" class="taxo-title"> <h2 class="reco-title">En Fanfare, Animale, Vaiana 2… Les tops et les flops ciné de la semaine</h2> </a> <p class="intro">Chaque semaine, le service Culture du JDD vous propose sa sélection cinéma. 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Une affaire emblématique des fractures du #MeToo hexagonal.</p> </article> <article class="reco-article " data-article-id="151866" > <figure class="reco-article__image"> <picture> <source media="" type="image/webp" srcset="https://www.lejdd.fr/lmnr/f/webp/rcrop/72,72,center-middle/img/var/jdd/public/styles/square/public/media/image/2024/11/19/12/le-choix-4.jpeg?VersionId=8J_hf.zdwsWoNJVRjqE8oVBdtkByqYR3, https://www.lejdd.fr/lmnr/f/webp/rcrop/94,94,center-middle/img/var/jdd/public/styles/square/public/media/image/2024/11/19/12/le-choix-4.jpeg?VersionId=8J_hf.zdwsWoNJVRjqE8oVBdtkByqYR3 2x" > <img alt="Le Choix de Gilles Bourdos avec Vincent Lindon." src="https://www.lejdd.fr/lmnr/rcrop/72,72,center-middle/img/var/jdd/public/styles/square/public/media/image/2024/11/19/12/le-choix-4.jpeg?VersionId=8J_hf.zdwsWoNJVRjqE8oVBdtkByqYR3" width="72" height="72" loading="lazy" > </picture> </figure> <div class="taxo-flag"> <span class="banner-premium"> Abonné </span> <span class="reco-surtitle">Culture</span> </div> <a href="/culture/la-plus-precieuse-des-marchandises-le-choix-le-panache-les-tops-et-les-flops-cine-de-la-semaine-151866" title="La Plus Précieuse des marchandises, Le Choix, Le Panache... 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Gérald-Brice Viret : «Canal+ fête ses 40 ans et n’a jamais été aussi jeune !»