CINXE.COM

Executive Summary

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>Executive Summary</title> <link rel="shortcut icon" href="https://info.businessinsider.com/hubfs/bi%20logo.jpg"> <meta name="description" content=""> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content=""> <meta property="og:title" content="Executive Summary"> <meta name="twitter:description" content=""> <meta name="twitter:title" content="Executive Summary"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="//7052064.fs1.hubspotusercontent-na1.net/hub/7052064/hub_generated/template_assets/1732054421774/hubspot/basic_v2_theme/assets/css/main.min.css"> <style> html { font-size: 22px; } body { color: #666666; font-family: Lato; } h1, h2, h3, h4, h5, h6 { color: #666666; } a { font-family: Merriweather; color: #494a52; font-style: normal; font-weight: normal; text-decoration: underline; } a:active { color: #494a52; } a:visited { color: #494a52; } a:hover { color: #494a52; } /* One Line Inputs */ input[type=text], input[type=password], input[type=datetime], input[type=datetime-local], input[type=date], input[type=month], input[type=time], input[type=week], input[type=number], input[type=email], input[type=url], input[type=search], input[type=tel], input[type=color], input[type=file], textarea, select { color: #666666; font-family: Lato; font-size: 22px; } .hs-button, a.hs-button, input[type=submit], input[type=button] { background-color: #494a52; color: #fff; border-radius: 6px; font-family: Lato; } .basic__event_registration h1, .basic__event_registration h2, .basic__event_registration h3, .basic__event_registration h4, .basic__event_registration h5, .basic__event_registration h6, .basic__email_list_subscription h1, .basic__email_list_subscription h2, .basic__email_list_subscription h3, .basic__email_list_subscription h4, .basic__email_list_subscription h5, .basic__email_list_subscription h6, .basic__feature_page h1, .basic__feature_page h2, .basic__feature_page h3, .basic__feature_page h4, .basic__feature_page h5, .basic__feature_page h6, .basic__ebook_offer h1, .basic__ebook_offer h2, .basic__ebook_offer h3, .basic__ebook_offer h4, .basic__ebook_offer h5, .basic__ebook_offer h6 { color: #494a52; font-family: Merriweather; }</style> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/-1/hub_generated/module_assets/-9362205/1732054499974/module_-9362205_Follow_Me_-_LP.min.css"> <style> @font-face { font-family: "Lato"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Lato/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Lato/regular.woff") format("woff"); } @font-face { font-family: "Merriweather"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Merriweather/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Merriweather/regular.woff") format("woff"); } </style> <!-- Editor Styles --> <style id="hs_editor_style" type="text/css"> .dnd_area--body-row-0-max-width-section-centering > .row-fluid { max-width: 800px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area--body-module-2-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .dnd_area--body-module-2-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .dnd_area--body-module-3-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .dnd_area--body-module-3-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .dnd_area--body-column-1-row-1-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area--body-column-1-row-2-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area--body-module-3-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd_area--body-module-3-vertical-alignment > div { flex-shrink: 0 !important; } .dnd_area--body-module-4-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd_area--body-module-4-vertical-alignment > div { flex-shrink: 0 !important; } .dnd-area__footer-column-1-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd-area__footer-module-2-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd-area__footer-module-2-vertical-alignment > div { flex-shrink: 0 !important; } } /* HubSpot Styles (default) */ .dnd_area--body-column-1-row-0-padding { padding-top: 40px !important; } .dnd_area--body-column-1-row-2-margin { margin-top: 50px !important; margin-bottom: 30px !important; } .dnd_area--body-module-4-hidden { display: flex !important; } .dnd-area__footer-row-0-padding { padding-top: 40px !important; padding-bottom: 40px !important; padding-left: 20px !important; padding-right: 20px !important; } .dnd-area__footer-row-0-background-layers { background-image: linear-gradient(rgba(248, 250, 252, 1), rgba(248, 250, 252, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } /* HubSpot Styles (mobile) */ @media (max-width: 767px) { .dnd_area--body-column-1-padding { padding-right: 0px !important; } .dnd_area--body-module-4-padding > #hs_cos_wrapper_dnd_area--body-module-4 { padding-top: 0px !important; padding-right: 0px !important; } } </style> <!-- Added by GoogleAnalytics integration --> <script> var _hsp = window._hsp = window._hsp || []; _hsp.push(['addPrivacyConsentListener', function(consent) { if (consent.allowed || (consent.categories && consent.categories.analytics)) { (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create','UA-2241657-48','auto'); ga('send','pageview'); }}]); </script> <!-- /Added by GoogleAnalytics integration --> <link rel="canonical" href="https://info.businessinsider.com/en/executive-summary"> <meta property="og:image" content="https://info.businessinsider.com/hubfs/Insider_Inc_light_background_color_cropped.png"> <meta property="og:image:width" content="566"> <meta property="og:image:height" content="99"> <meta name="twitter:image" content="https://info.businessinsider.com/hubfs/Insider_Inc_light_background_color_cropped.png"> <meta property="og:url" content="https://info.businessinsider.com/en/executive-summary"> <meta name="twitter:card" content="summary"> <meta http-equiv="content-language" content="en"> <meta name="generator" content="HubSpot"></head> <body> <div class="body-wrapper"> <div class="dnd-content-area basic__event_registration"> <div class="body-container-wrapper"> <div class="body-container"> <div class="container-fluid body-section basic__event-registration--body"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section dnd_area--body-row-0-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column dnd_area--body-column-1-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd_area--body-column-1-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area--body-module-2-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area--body-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area--body-module-2_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="//info.businessinsider.com/?hsLang=en" id="hs-link-dnd_area--body-module-2_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=200&amp;height=35&amp;name=Insider_Inc_light_background_color_cropped.png" class="hs-image-widget " height="35" style="height: auto;width:200px;border-width:0px;border:0px;" width="200" alt="Insider_Inc_light_background_color_cropped" title="Insider_Inc_light_background_color_cropped" srcset="https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=100&amp;height=18&amp;name=Insider_Inc_light_background_color_cropped.png 100w, https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=200&amp;height=35&amp;name=Insider_Inc_light_background_color_cropped.png 200w, https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=300&amp;height=53&amp;name=Insider_Inc_light_background_color_cropped.png 300w, https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=400&amp;height=70&amp;name=Insider_Inc_light_background_color_cropped.png 400w, https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=500&amp;height=88&amp;name=Insider_Inc_light_background_color_cropped.png 500w, https://info.businessinsider.com/hs-fs/hubfs/Insider_Inc_light_background_color_cropped.png?width=600&amp;height=105&amp;name=Insider_Inc_light_background_color_cropped.png 600w" sizes="(max-width: 200px) 100vw, 200px"></a></span> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd_area--body-column-1-row-1-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area--body-module-3-flexbox-positioning dnd_area--body-module-3-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area--body-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area--body-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1>Executive Summary</h1> <p>Sign up for the <strong>Executive Summary</strong>, a biweekly newsletter from Insider Inc. that brings the latest marketing news, trends, and company updates straight to your inbox! Also, be among the first to know about exclusive events and upcoming opportunities.</p> <p>&nbsp;</p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd_area--body-column-1-row-2-vertical-alignment dnd_area--body-column-1-row-2-margin dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area--body-module-4-padding dnd_area--body-module-4-vertical-alignment dnd_area--body-module-4-hidden dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area--body-module-4" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area--body-module-4_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"> <div id="hs_form_target_dnd_area--body-module-4"></div> </span> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div> </div> <div class="container-fluid footer-section"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-area__footer-row-0-background-layers dnd-area__footer-row-0-background-color dnd-section dnd-area__footer-row-0-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-area__footer-column-1-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-area__footer-module-2-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd-area__footer-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="social-links social-links--center social-links--black"> <a href="https://www.linkedin.com/company/insider-inc" class="social-links__icon social-links__icon--linkedin" style="padding-left: 1px; padding-right: 1px;" target="_blank" rel="nofollow noopener"> <span class="social-links__icon-wrapper social-links__icon-wrapper--circle social-links__icon-wrapper--black" style="color: ; height: 40px; width: 40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="linkedin-in1_layer"><path d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z" /></g></svg> </span> </a> <a href="https://twitter.com/insiderinc" class="social-links__icon social-links__icon--twitter" style="padding-left: 1px; padding-right: 1px;" target="_blank" rel="noopener"> <span class="social-links__icon-wrapper social-links__icon-wrapper--circle social-links__icon-wrapper--black" style="color: ; height: 40px; width: 40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="twitter2_layer"><path d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z" /></g></svg> </span> </a> <a href="mailto:hello@insider-inc.com" class="social-links__icon social-links__icon--mail" style="padding-left: 1px; padding-right: 1px;"> <span class="social-links__icon-wrapper social-links__icon-wrapper--circle social-links__icon-wrapper--black" style="color: ; height: 40px; width: 40px;"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="envelope3_layer"><path d="M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z" /></g></svg> </span> </a> </div></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div> </div> </div> </div> </div> </div> <script src="/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <!-- HubSpot performance collection script --> <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <!--[if lte IE 8]> <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '8384536', formId: '7e13e308-c13c-4e0e-b3d3-b2837433aab8', formInstanceId: '9252', pageId: '38519200759', region: 'na1', pageName: "Executive Summary", inlineMessage: "<p>You have been signed up for the Execitive Summary.&nbsp;<\/p>\n<p>Thank you!&nbsp;<\/p>", rawInlineMessage: "<p>You have been signed up for the Execitive Summary.&nbsp;<\/p>\n<p>Thank you!&nbsp;<\/p>", hsFormKey: "1a497c2fe4ee111d3ad5c33b59182dea", css: '', target: '#hs_form_target_dnd_area--body-module-4', contentType: "landing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; options.getExtraMetaDataBeforeSubmit = function() { var metadata = {}; if (hbspt.targetedContentMetadata) { var count = hbspt.targetedContentMetadata.length; var targetedContentData = []; for (var i = 0; i < count; i++) { var tc = hbspt.targetedContentMetadata[i]; if ( tc.length !== 3) { continue; } targetedContentData.push({ definitionId: tc[0], criterionId: tc[1], smartTypeId: tc[2] }); } metadata["targetedContentMetadata"] = JSON.stringify(targetedContentData); } return metadata; }; hbspt.forms.create(options); </script> <!-- Start of HubSpot Analytics Code --> <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "landing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/info.businessinsider.com\/en\/executive-summary"]); _hsq.push(["setPageId", "38519200759"]); _hsq.push(["setContentMetadata", { "contentPageId": 38519200759, "legacyPageId": "38519200759", "contentFolderId": null, "contentGroupId": null, "abTestId": null, "languageVariantId": 38519200759, "languageCode": "en", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/8384536.js"></script> <!-- End of HubSpot Analytics Code --> <script type="text/javascript"> var hsVars = { render_id: "2f33b48d-3a60-4b68-9108-4a8438bf3822", ticks: 1732123909755, page_id: 38519200759, content_group_id: 0, portal_id: 8384536, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en", analytics_page_type: "landing-page", scp_content_type: "", analytics_page_id: "38519200759", category_id: 1, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script> </body></html>

Pages: 1 2 3 4 5 6 7 8 9 10