TY - JFULL AU - F. Apayd谋n PY - 2009/7/ TI - Performance Evaluation Standards and Innovation: An Empirical Investigation T2 - International Journal of Industrial and Manufacturing Engineering SP - 985 EP - 990 VL - 3 SN - 1307-6892 UR - https://publications.waset.org/pdf/4049 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 30, 2009 N2 - In this empirical research, how marketing managers evaluate their firms- performances and decide to make innovation is examined. They use some standards which are past performance of the firm, target performance of the firm, competitor performance, and average performance of the industry to compare and evaluate the firms- performances. It is hypothesized that marketing managers and owners of the firm compare the firms- current performance with these four standards at the same time to decide when to make innovation relating to any aspects of the firm, either management style or products. Relationship between the comparison of the firm-s performance with these standards and innovation are searched in the same regression model. The results of the regression analysis are discussed and some recommendations are made for future studies and applicants. ER -