CINXE.COM
Amazon Vine Program: Boost Your Product Reviews in 2024
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class="display-block font-size-16px font-weight-800">New and Professional Sellers</span> </div> <p class="line-height-1.25 font-size-14px font-weight-400 text-black-6 mb-4"> Start, manage, and grow your Amazon business with Jungle Scout. </p> </div> <div class="links"> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/solutions/start-selling-on-amazon/" target="_self"> First-time Seller </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/solutions/amazon-sellers/" target="_self"> Professional Seller </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/solutions/brand-owner/" target="_self"> Brand Owner </a> </div> </div> </div> <div id="large-enterprises" class="pl-8 pr-5 mb-4 pt-2"> <div> <div class="d-flex align-items-center mb-4"> <img src="https://www.junglescout.com/wp-content/uploads/2024/03/category-icon-large-enterprises.svg" alt="" width="20" height="20" class="mr-2" /> <span class="display-block font-size-16px font-weight-800">Enterprise Customers</span> </div> <p class="line-height-1.25 font-size-14px font-weight-400 text-black-6 mb-4"> Empower business decisions with market intelligence data for leading global brands. </p> </div> <div class="links"> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/enterprise/" target="_blank"> Large Brand </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/enterprise/" target="_blank"> Retailer </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex 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font-weight-boldest"> <span>Market Intelligence </span> <span class="material-icons position-relative">chevron_right</span> </a> <a href="#" data-target="mobile-parent-business-operations" class="mobile-parent-item d-flex align-items-center justify-content-between text-black line-height-1.25 py-4 px-4 position-relative w-100 mb-2 font-weight-boldest"> <span>Business Operations</span> <span class="material-icons position-relative">chevron_right</span> </a> </div> <div class="category-content pl-8 pr-4 pt-3 d-none"> <div data-id="category-competitor-insights" class="category-sub-groups d-none"> <div id="competitor-insights" class="mb-8"> <div> <p class="line-height-1.25 font-size-14px font-weight-400 text-black-6 mb-4"> Gain a competitive edge with data-driven market intelligence. </p> </div> <div class="links"> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" 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href="https://www.junglescout.com/features/product-tracker/" target="_self"> Product Tracker </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/solutions/ai-assist/" target="_self"> AI Assist </a> </div> </div> </div> </div> <div data-id="category-business-operations" class="category-sub-groups d-none"> <div id="business-operations" class="mb-8"> <div> <p class="line-height-1.25 font-size-14px font-weight-400 text-black-6 mb-4"> Boost efficiency and save time with tools to automate your business. </p> </div> <div class="links"> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/features/review-automation/" target="_self"> Review Automation </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 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line-height-1.25 link-black" href="https://www.junglescout.com/resources/reports/amazon-trends-patio-lawn-garden-brands/" target="_self"> Brand Performance Spotlight: Patio, Lawn & Garden </a> </div> </div> </div> <div id="learn" class="pl-8 pr-5 mb-4 pt-2"> <div> <div class="d-flex align-items-center mb-4"> <img src="https://www.junglescout.com/wp-content/uploads/2024/03/category-icon-learn.svg" alt="" width="20" height="20" class="mr-2" /> <span class="display-block font-size-16px font-weight-800">Learn</span> </div> </div> <div class="links"> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/resources/articles/" target="_self"> Blog </a> </div> <div class="d-flex mb-4"> <a class="font-weight-500 d-flex align-items-center font-size-16px line-height-1.25 link-black" href="https://www.junglescout.com/resources/reports/" target="_self"> Reports </a> </div> <div class="d-flex mb-4"> 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feature-review-automation product-jungle-scout"> <div id="article-hero" class="container mt-md-12 mt-8"> <div class="mb-0"> <a href="https://www.junglescout.com/resources/content-type/articles/"> <span class="d-inline-block mb-4 text-black border border-light-blue-grey p-1 rounded font-size-12px">Article</span> </a> <h1 class="mt-0 mb-4 font-weight-boldest"> Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It? </h1> <div class="byline d-flex align-items-center text-brown-grey"> <a href="https://www.junglescout.com/contributors/brian-connolly/" class="d-flex align-items-center text-brown-grey"> <div class="avatar rounded-circle bg-ice-blue overflow-hidden border border-white border-width-2px drop-shadow-10%" style="width: 34px; height: 34px;"> <img src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA2MDAgNjAwJz48L3N2Zz4=" data-src="https://www.junglescout.com/wp-content/uploads/2022/08/brian-connolly-new.png" width="600" height="600" alt="" /> </div> <p class="author ml-2 my-0 font-size-12px">Brian Connolly</p> </a> <p class="date ml-4 my-0 font-size-12px">October 9, 2023</p> </div> <div class="mt-6 mt-md-8"> <img src="https://www.junglescout.com/wp-content/uploads/2023/10/pexels-nappy-3360204-scaled.jpg" data-src="https://www.junglescout.com/wp-content/uploads/2023/10/pexels-nappy-3360204-scaled.jpg" data-srcset="https://www.junglescout.com/wp-content/uploads/2023/10/pexels-nappy-3360204-scaled.jpg 2140w" sizes="(min-width:992px) 2140w" width="2140" height="642" alt="Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?" class="h-100 w-100 object-fit-cover no-lazy" > </div> <div class="mt-6"><div class="social-icons my-0 d-flex align-items-center justify-content-start"> <span class="h6 font-weight-boldest d-inline-flex my-0 mr-6 ml-0">Share:</span> <span class="social-icon d-inline-flex"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.junglescout.com/resources/articles/amazon-vine-program/" class="mr-6 fab fa-linkedin-in font-size-18px text-black" target="_blank" data-toggle="tooltip" data-placement="top" title="Share to LinkedIn"></a> </span> <span class="social-icon d-inline-flex"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.junglescout.com/resources/articles/amazon-vine-program/" class="mr-6 fab fa-facebook font-size-18px text-black" target="_blank" data-toggle="tooltip" data-placement="top" title="Share to Facebook"></a> </span> <span class="social-icon d-inline-flex"> <a href="https://twitter.com/intent/tweet?text=Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?&url=https://www.junglescout.com/resources/articles/amazon-vine-program/" class="mr-6 fab fa-twitter font-size-18px text-black" target="_blank" data-toggle="tooltip" data-placement="top" title="Share to Twitter"></a> </span> <span class="social-icon d-inline-flex"> <span class="clipboard-copy-tooltip material-icons font-size-20px text-black cursor-pointer" data-permalink="https://www.junglescout.com/resources/articles/amazon-vine-program/" data-toggle="tooltip" data-placement="top" data-title="Copy to Clipboard"> content_copy </span> </span> </div> </div> </div> </div> <div id="article-body" class="container my-12"> <div class="row"> <div class="col-12 col-lg-8"> <div id="article-table-of-contents-desktop" class="mb-10" data-table-of-contents=""> <div class="article-table-of-contents-panel bg-white border border-light-sky-blue rounded-bottom px-4 pt-4 pb-2 overflow-auto"> <h6 class="text-brownish-grey-light mb-4 mt-0">Table of Contents</h6> <a href="#h-what-is-the-amazon-vine-program" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> What is the Amazon Vine Program? </p> </a> <a href="#h-how-amazon-vine-works" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How Amazon Vine works </p> </a> <a href="#h-how-sellers-can-enroll-in-the-amazon-vine-program-and-how-much-it-costs" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How sellers can enroll in the Amazon Vine program and how much it costs </p> </a> <a href="#h-is-it-worth-it-pros-and-cons-of-amazon-vine-for-sellers" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> Is it worth it? Pros and cons of Amazon Vine for sellers </p> </a> </div> </div> <div id="article-table-of-contents-mobile" class="container" data-table-of-contents=""> <div class="row"> <div class="col-12"> <div id="article-table-of-contents-bar" data-toggle="collapse" data-target="#article-table-of-contents-panel-mobile" aria-expanded="false" aria-role="button" aria-controls="table_of_contents-mobile-dropdown" class="d-flex align-items-center bg-ice-blue py-2 pl-4 pr-3 cursor-pointer"> <h6 class="text-brownish-grey my-0 ml-0">Content</h6> <i class="material-icons collapsed">expand_more</i> </div> <div id="article-table-of-contents-panel-mobile" class="article-table-of-contents-panel table_of_contents-dropdown bg-white border border-light-sky-blue rounded-bottom px-4 pt-4 pb-2 mb-8 overflow-auto collapse"> <h6 class="text-brownish-grey-light mb-4 mt-0">Table of Contents</h6> <a href="#h-what-is-the-amazon-vine-program" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> What is the Amazon Vine Program? </p> </a> <a href="#h-how-amazon-vine-works" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How Amazon Vine works </p> </a> <a href="#h-how-sellers-can-enroll-in-the-amazon-vine-program-and-how-much-it-costs" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How sellers can enroll in the Amazon Vine program and how much it costs </p> </a> <a href="#h-is-it-worth-it-pros-and-cons-of-amazon-vine-for-sellers" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> Is it worth it? Pros and cons of Amazon Vine for sellers </p> </a> </div> </div> </div> </div> <div id="article-content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>If you want your product to succeed on Amazon, you need to explore all possible ways to get product reviews. Customer feedback helps build trust and social proof that your product is worth purchasing, which is especially important early on in a listing’s lifetime. The Amazon Vine program is a great way to accomplish that.</p> <p>Before Amazon changed its <a href="https://sellercentral.amazon.com/gp/help/external/YRKB5RU3FS5TURN?language=en_US&ref=efph_YRKB5RU3FS5TURN_cont_521" target="_blank" rel="noreferrer noopener">review policy</a> in 2016, sellers could give away their products for free or at a steep discount in exchange for a product review. That’s no longer allowed, and as a result, it’s become increasingly difficult to score early reviews on Amazon. </p> <p>Fortunately, <a href="https://www.junglescout.com/blog/how-to-get-reviews-on-amazon/" target="_blank" rel="noreferrer noopener">other strategies for generating product reviews</a> have emerged over the years, including the <a href="https://www.amazon.com/gp/vine/help" target="_blank" rel="noreferrer noopener">Amazon Vine program</a>. </p> <p>Let’s explore what the Amazon Vine program is, its pros and cons, how to enroll, what it costs to enroll, and whether the Amazon seller community believes it’s worth joining.</p> <h2 class="wolf-block wp-block-heading toc-show" id="h-what-is-the-amazon-vine-program">What is the Amazon Vine Program?</h2> <p>The Vine is a product review program created by Amazon to provide customers with honest and unbiased reviews. Amazon Vine invites its top reviewers to receive a product for free in exchange for a review. This incentive program benefits both the reviewer and the seller. </p> <p>Now, Amazon doesn’t let just any customer into the Amazon Vine program; the “Vine Voices,” or registered Vine reviewers, are restricted to Amazon’s most trusted reviewers. </p> <div class="su-note" style="border-color:#d0d0d0;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;"><div class="su-note-inner su-u-clearfix su-u-trim" style="background-color:#eaeaea;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;"> <p><i><span style="font-weight: 400;">“Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.”</span></i></p> </div></div> <h2 class="wolf-block wp-block-heading toc-show" id="h-how-amazon-vine-works">How Amazon Vine works</h2> <p>Once you’re enrolled in the program, one of the Vine Voices can request to review your product. You’ll provide the product for free in exchange for their review. </p> <p>Amazon Vine reviews are usually <em>very</em> thorough and more often than not include images of the product.</p> <p>Of course, this does not guarantee that you’ll receive only positive feedback. Vine Voices won’t hold back their criticism if they find something wrong with your product. </p> <p>Positive Vine review:</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_d3d2011c5305f730f382f8b57ca44365"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjM2IDg0OCIvPg=="1236848data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2020/10/Positive-vine-review.png" alt="" width="1236" height="848"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2020/10/Positive-vine-review.png" alt="" width="1236" height="848"></noscript> </figure> <p>Not-so-good Vine review:</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_94b87e687c8de26c689e9951e5ab24d6"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNDA4IDg1NiIvPg=="1408856data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2020/10/Negative-Vine-review.png" alt="" width="1408" height="856"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2020/10/Negative-Vine-review.png" alt="" width="1408" height="856"></noscript> </figure> <h2 class="wolf-block wp-block-heading toc-show" id="h-how-sellers-can-enroll-in-the-amazon-vine-program-and-how-much-it-costs">How sellers can enroll in the Amazon Vine program and how much it costs</h2> <p>Enrolling your products in the Amazon Vine program is a simple, straightforward process. Let’s go over what is required to enroll in the program and how to do it.</p> <h3 class="wolf-block wp-block-heading" id="h-vine-program-requirements"><strong>Vine Program Requirements:</strong></h3> <ul> <li>You must be a <a href="https://www.junglescout.com/blog/amazon-brand-registry/" target="_blank" rel="noreferrer noopener">brand registered seller</a></li> <li>You must give away each product for free</li> <li>You must have fewer than 30 reviews on your listing</li> <li>Your product must be an FBA offer in ‘New’ condition</li> <li>Your product must not be an “adult” product</li> <li>Your product must already have launched at the time of enrollment</li> <li>You must have available inventory for your product</li> <li>Your listing must have an image and a description</li> </ul> <h3 class="wolf-block wp-block-heading" id="h-what-does-it-cost-to-enroll-in-amazon-vine"><strong>What does it cost to enroll in Amazon Vine?</strong></h3> <p>As of October 19, 2023, Amazon changed the Vine enrollment fee rates. </p> <p>Amazon charges a one-time enrollment fee per parent ASIN depending on the number of units enrolled, and you will be charged seven days after the first review is published. </p> <figure class="wp-block-table"><table><tbody><tr><td><strong>Units Enrolled</strong></td><td><strong>Vine Enrollment Fee</strong></td></tr><tr><td>1-2</td><td>$0</td></tr><tr><td>3-10</td><td>$75</td></tr><tr><td>11-30</td><td>$200</td></tr></tbody></table></figure> <p>This new fee structure works well for products that may have a handful of reviews and don’t need more than 10. For example, if you have 20 reviews, you’ll only pay for 10 reviews ($75) since the maximum number of reviews you can have to enroll with Vine is 30. </p> <h3 class="wolf-block wp-block-heading" id="enroll"><strong>How to enroll in Vine</strong></h3> <p>If your brand and product meet the above requirements, you can follow these steps to enroll in Amazon Vine.</p> <p>1. In Seller Central, go to the Advertising tab > Vine.</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_455957f2ce5949b64e25de83d0f791da"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1NjMgMzE4Ii8+"563318data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.43.52-PM.png" alt="" width="563" height="318"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.43.52-PM.png" alt="" width="563" height="318"></noscript> </figure> <p>2. If you are brand registered, you will see a ‘Start enrolling products into Vine Today!’ button on this screen.</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_fca1257ca8d65521dad86e84fc84daa3"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyODU2IDExMjYiLz4="28561126data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.44.48-PM.png" alt="" width="2856" height="1126"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.44.48-PM.png" alt="" width="2856" height="1126"></noscript> </figure> <p>3. On the next screen, you will be able to enter your ASIN and then click Begin Enrollment.</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_1f3d84e63ed8eb52f348c6f365c08858"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyOTk0IDMwNiIvPg=="2994306data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.45.40-PM.png" alt="" width="2994" height="306"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2023/08/Screen-Shot-2023-08-16-at-3.45.40-PM.png" alt="" width="2994" height="306"></noscript> </figure> <p>It’s as simple as that! </p> <h3 class="wolf-block wp-block-heading" id="after"><strong>What happens after you enroll in the Amazon Vine program?</strong></h3> <p>Once enrolled, eligible Vine Voices will receive a link to your product detail page where they will be able to purchase and test. Currently, you are allowed to enroll 200 ASINs at a time.</p> <p>Amazon decides what products to offer each reviewer based on their previous purchases/reviews. For example, if a Vine Voice mostly purchases and/or reviews electronics, Amazon is more likely to offer them products in that category. </p> <p>For the first 28 days of enrollment, Amazon will only show your product to a targeted group of Vine Voices who typically purchase in your category. If there is still remaining inventory after 28 days, Amazon will offer it to all Vine Voice reviewers. </p> <h3 class="wolf-block wp-block-heading" id="many"><strong>How many ASINs can I enroll in the program?</strong></h3> <p>You are allowed to have up to 200 ASINs enrolled in the program at one time. </p> <h3 class="wolf-block wp-block-heading" id="reviewers"><strong>Do Amazon Vine reviewers have to leave a product review?</strong></h3> <p>No. An important thing to keep in mind: the Vine Voices who receive your products have no obligation to actually leave a review and are not expected to write only positive reviews.</p> <p>Once a Vine Voice receives your product, it can take 4-8 weeks to receive a review; they need time to use the product before evaluating it. </p> <h3 class="wolf-block wp-block-heading" id="how-many"><strong>How many reviews can I receive with Amazon Vine?</strong></h3> <p>The maximum number of reviews your product can receive from Vine Voices is 30. If your product already has 5 reviews, you can only receive up to 25 reviews more through the Amazon Vine program. Once your listing reaches 30 reviews, they will be automatically unenrolled from the program.</p> <h3 class="wolf-block wp-block-heading" id="positive"><strong>Will Amazon Vine reviewers provide me with positive reviews?</strong></h3> <p>Vine Voices are chosen based on the thoroughness of their reviews and for their honesty. Enrolling your products in Amazon Vine <em>does not</em> guarantee that you will receive positive reviews. Amazon Vine Voices will provide you with unbiased and honest opinions of your product.</p> <div class="su-note" style="border-color:#d0d0d0;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;"><div class="su-note-inner su-u-clearfix su-u-trim" style="background-color:#eaeaea;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;"> <p><b>TIP</b><span style="font-weight: 400;">: Make sure that your listing information is 100% correct and </span><span style="font-weight: 400;">accurate</span><span style="font-weight: 400;">. If a Vine Voice reviewer spots any inaccuracies or false claims within your listing compared to the product they </span><span style="font-weight: 400;">receive</span><span style="font-weight: 400;">, they </span><span style="font-weight: 400;">will</span><span style="font-weight: 400;"> highlight the inconsistencies in their review. </span></p> </div></div> <h3 class="wolf-block wp-block-heading" id="remove"><strong>Can I remove an Amazon Vine review?</strong></h3> <p>No, you cannot remove an Amazon Vine review unless it violates Amazon’s terms of service. If you do not like the review or it is a negative review, you cannot remove it.</p> <h2 class="wolf-block wp-block-heading toc-show" id="h-is-it-worth-it-pros-and-cons-of-amazon-vine-for-sellers">Is it worth it? Pros and cons of Amazon Vine for sellers</h2> <p>Compared to other review strategies on Amazon, the Vine program has its advantages. But like any other tactic, there are some downsides, too. Let’s go over the benefits and drawbacks of the Amazon Vine program to help you decide if it’s worth enrolling. </p> <h3 class="wolf-block wp-block-heading" id="h-pros"><strong>Pros: </strong></h3> <ul> <li><strong>Greater review potential. </strong>Amazon Vine allows sellers to receive up to 30 reviews. There is still no guarantee that you will actually receive the full 30, as some Vine Voices may choose not to leave a review.</li> <li><strong>Thorough, higher-quality reviews. </strong>Vine Voices are chosen by Amazon because of their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. This means that the reviews they leave will be well-thought-out and detail-oriented compared to the average customer review. Expect to see a pros and cons list along with customer images/videos. </li> <li><strong>More practical feedback. </strong>Since Vine Voices aim to break down every aspect of the product, potential customers get a fuller picture of how it might work for them. Instead of vague, one-word reviews, Vine Voice reviewers leave actionable feedback that’s relevant to a customer’s purchasing decision.</li> <li><strong>Drives traffic and conversions. </strong>Customer reviews are among the strongest factors that influence sales and conversions on your listing. Having high-quality Vine Voice reviews on your product will help increase conversion rates and ultimately provide momentum to boost your overall <a href="https://www.junglescout.com/blog/amazon-best-sellers-rank/" target="_blank" rel="noreferrer noopener">best seller ranking</a>. </li> </ul> <h3 class="wolf-block wp-block-heading" id="h-cons"><strong>Cons: </strong></h3> <ul> <li><strong>Reviews are not guaranteed, positive or otherwise. </strong>While any reviews the Vine Voices do leave will be full of important details, Amazon does not guarantee that they’ll leave positive reviews or any reviews at all. Sellers will have no control over what the reviewer says and won’t be able to contact them. </li> <li><strong>Only available to brand registered sellers. </strong>This limits the number of sellers who can actually participate in the program. If your competition is not yet brand registered, taking advantage of Vine reviews can give you a leg up. </li> <li><strong>Costs $200 to enroll. </strong>Vine will cost you a $75-$200 enrollment fee for each parent ASIN you enroll. You need to determine if the enrollment fee will be worth it to you.</li> </ul> <p>All things considered, Vine reviews offer compelling benefits. Think about it: would you rather your listing feature a review that looks like this…</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_2ade837214a37ff5fef5dd8d6222dbc1"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1ODUgMzM1Ii8+"585335data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2020/10/vague-review.png" alt="" width="585" height="335"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2020/10/vague-review.png" alt="" width="585" height="335"></noscript> </figure> <p>…or <em>this</em>?</p> <figure class="wolf-block content-035-block image-block mx-auto" id="block_d3d2011c5305f730f382f8b57ca44365"> <img loading="lazy" decoding="async" class="lazy lazy-hidden " src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjM2IDg0OCIvPg=="1236848data-lazy-type="image" data-src="https://www.junglescout.com/wp-content/uploads/2020/10/Positive-vine-review.png" alt="" width="1236" height="848"><noscript><img loading="lazy" decoding="async" class="" src="https://www.junglescout.com/wp-content/uploads/2020/10/Positive-vine-review.png" alt="" width="1236" height="848"></noscript> </figure> <p>They’re both 5-star reviews, one is much more likely to help potential customers make a decision. If you’re a brand registered seller, it’s worth trying it out. </p> <p>Like any other selling or review strategy for Amazon sellers, the only way to know if it’ll work for your business is to test it out. What doesn’t work well for someone else, might work great for you. </p> <h2 class="wolf-block wp-block-heading" id="h-how-else-can-you-get-reviews-on-amazon">How else can you get reviews on Amazon?</h2> <p>Getting new reviews is a struggle many sellers face. While Amazon Vine can help you get the initial reviews you need, there are <a href="https://www.junglescout.com/blog/how-to-get-reviews-on-amazon/" target="_blank" rel="noreferrer noopener">still other tactics</a> you can test.</p> <p>One of the best ways to boost reviews is by utilizing Jungle Scout <a href="https://www.junglescout.com/features/review-automation/">Review Automation</a> tool. It will send your customers an Amazon ToS-approved product review request email for each eligible order. All you have to do is turn the feature on in Jungle Scout, and review requests will be sent out automatically.</p> <p>What other methods have you discovered for getting positive reviews on Amazon? Let us know in the comments below!</p> <div class="wolf-block cta-013-block y-padding-2" id="block_97a780ffe5e7cd824a6670997f473a6b"> <div class="container"> <div class="row"> <div class="col-12"> <div class="cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black"> <h6 class="h6 mt-0 mb-2">Get more reviews on Amazon.</h6> <div><p class="mb-2">Leverage Jungle Scout to automate review requests and get more product reviews.</p> </div> <div class="mb-2"> <a title="Get started" href="https://www.junglescout.com/pricing/" target="_blank" class="js-btn js-btn-orange">Get started</a> </div> </div> </div> </div> </div> </div> </body></html> </div> <div id="article-contributors" class="mt-12 pt-12 border-t"> <div class="row mb-md-12"> <div class="col-12 col-lg-8"> <div class="resource_center-contributor mb-12 mb-lg-0"> <div class="d-flex mb-4"> <div class="mr-8"> <a href="https://www.junglescout.com/contributors/brian-connolly/"> <img class="contributor-image rounded-circle border border-white border-width-2px drop-shadow-10%" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA2MDAgNjAwJz48L3N2Zz4=" data-src="https://www.junglescout.com/wp-content/uploads/2022/08/brian-connolly-new.png" width="600" height="600" alt="" /> </a> </div> <div class="d-flex flex-column justify-content-center"> <h3 class="js-h5 mt-0 mb-2 mx-0"> <a class="text-black" href="https://www.junglescout.com/contributors/brian-connolly/"> Brian Connolly </a> </h3> <p class="mb-0"> <a class="text-black" href="https://www.junglescout.com/contributors/brian-connolly/"> Ecommerce Expert & Writer at Jungle Scout </a> </p> </div> </div> <div class="mb-8"> <p class="mb-4"> <p class="mb-4"><span style="font-weight: 400">Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. 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