CINXE.COM

<!Doctype html> <html lang='en'> <head> <title>Advanced Live Commerce Features : Taobao Live</title> <link rel='canonical' href='https://www.trendhunter.com/trends/taobao-live' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Advanced Live Commerce Features Taobao Live'/> <meta name='description' content='Taobao Live - Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to “supercharge” its ecosystem by u...'/> <meta name='keywords' content='Taobao Live, taobao-live'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp'/> <meta property='og:title' content='Advanced Live Commerce Features' /> <meta property='og:description' content='Taobao Live - Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to “supercharge” its ecosystem by u...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/taobao-live'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/taobao-live'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17322.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to "supercharge" its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs). Two standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations. In addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy’s AI algorithms, which will enable real-time feedback to anchors during broadcasts.","datePublished":"2021-09-10T21:35:02Z","headline":"Advanced Live Commerce Features","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2021-09-10T21:35:02Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/taobao-live"},"author":{"@type":"Person","name":"Niko Pajkovic","url":"https:\/\/www.trendhunter.com\/NikoPajkovic"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/460\/taobao-live.jpeg?auto=webp","width":800,"height":533}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); margin:5px;left:5px;} .tha__loginDialogMessage{font-size:19px;text-align:center; font-weight:bold; margin-bottom:20px;} .tha__loginDialogButtons{text-align:center;} .tha__loginDialogButton{display:inline-block;width:auto;} .tha__loginDialogButton:first-child{margin-right:5px;} .tha__loginDialogButton:last-child{margin-left:5px;} .tha--toplist .tha__loginDialog{position:relative; bottom:0%; transform:none; width:100%; margin:0px; margin-bottom:var(--aspace); border:1px solid black;left:0px;background:white;} .tha--ideablurred .tha__articleInner{display:flex; flex-flow:column;} .tha--ideablurred .tha__gallery {order:0;} /*reverted*/ .tha--ideablurred .gal__mainImage{max-height:40vh; } .th--hasdisplay .tha--trends .tha__title2{text-align:left;} .th--hasdisplay .tha--trends .tha__references{text-align:left;} .tha--news .tha__scoreCont{display:none; } @media(max-width:767px){ .tha__loginDialog{width:calc(100% - 20px);} } </style> </head> <body class='th th--hasdisplay' data-url='/trends/taobao-live' data-id='460248'> <header class='th__header thh thh--hasCatMenu thh--needsCatPages th__header--hasdisplay'>  <div class='thh__inner'> <div class='th__container thh__container'> <div class='thh__logoCont thh__logoCont--trendhunter'> <i class='material-icons thh__menuBtn'>menu</i> <a href='https://www.trendhunter.com' ><img alt='Trend Hunter Logo' border=0 width=160 height=40 class='thh__logo' src='https://cdn.trendhunterstatic.com/logos/createthefuture.png'/></a> <i class='material-icons thh__searchTopIcon'>search</i> </div> <div class="thh__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvdGFvYmFvLWxpdmUiLCJhZCI6ImNsZWFudGhlc2t5LWI3LTcifQ%3D%3D"><img class="cts__banner" data-bn="cleanthesky-b7-7" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b7-7.png?auto=webp" width=728 height=90 /></a> </div> <div class='thh__navs'> <form class='thh__searchFormMobile' action='https://www.trendhunter.com/results'> <input type='text' class='thh__textInput' name='search' placeholder='Explore a topic'/> </form> <nav class='thh__nav'> <a data-page='content' title='Ideas' href='https://www.trendhunter.com' class='thh__link'>Ideas</a> <a data-page='insights' title='Insights' href='https://www.trendhunter.com/pro' class='thh__link'>Insights</a> <a data-page='innovation' title='Innovation' href='https://www.innovationstrategy.com' class='thh__link'>Innovation</a> <a data-page='advisory' title='Services' href='https://www.trendhunter.com/trendreports' class='thh__link'>Services</a> <a data-page='ai' title='AI' href='https://www.trendhunter.ai' class='thh__link'>AI</a> <a data-page='gpt' title='GPT' href='https://www.trendhunter.ai/gpt' class='thh__link'>GPT</a> <a data-page='tools' title='Dashboard' href='https://www.trendhunter.com/dashboard' class='thh__link'>Dashboard</a> <a data-page='newbook' title='Books' href='https://www.trendhunter.com/best-innovation-books' class='thh__link'>Books</a> <a data-page='keynotes' title='Keynotes' href='https://www.jeremygutsche.com' class='thh__link'>Keynotes</a> <a data-page='masterclasses' title='training' href='https://www.futuristu.com' class='thh__link'>Training</a> <a data-page='events' title='Events' href='https://www.futurefestival.com' class='thh__link'>Events</a> <a data-page='categories' title='Categories' href='https://www.futurefestival.com' class='thh__link thh__link--mobileonly'>Categories</a> </nav> <div class='thh__nav2'> <a data-page='about' title='About    ' href='https://www.trendhunter.com/about-trend-hunter' class='thh__link thh__link--about'>About    </a> <a data-page='profile' title= 'Log in' href='https://www.trendhunter.com/login' class='thh__link thh__link--login'>Log in</a> <i class='material-icons thh__searchIcon thh__icon' data-page='search'>search</i> <i class='material-icons thh__emailIcon thh__icon' data-page='email'>share</i> </div> </div> </div> <div class='thh__pages'> <div data-page='content' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com'>Ideas</a> <div class='thh__itemDesc'>Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='insights' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/pro'>Consumer Insights</a> <div class='thh__itemDesc'>Uncover major shifts and emerging opportunities with our exclusive PRO research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='advisory' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/plans'>Plans</a> <div class='thh__itemDesc'>Get started today with a free consultation, our self-serve tools, or a dedicated program.</div> </div> </div> </div> <div data-page='innovation' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com'>Articles & Magazine</a> <div class='thh__itemDesc'>Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com/awards'>Innovation Awards</a> <div class='thh__itemDesc'>Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.innovationassessment.com'>Innovation Assessment</a> <div class='thh__itemDesc'>Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com'>FuturistU</a> <div class='thh__itemDesc'>Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='masterclasses' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/custom-innovation-masterclass'>Custom Masterclasses</a> <div class='thh__itemDesc'>Join the world's leading brands who leverage our custom programs to accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.futuristu.com/future-festival-masterclass'>FuturistU 5-Day Program </a> <div class='thh__itemDesc'>Become a Futurist with our immersive 5-Day program at Future Festival World Summit.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/elearning'>Online eLearning</a> <div class='thh__itemDesc'>Learn the fundamentals of futurism and trends with 100+ online courses about innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a tip.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/about-trend-hunter'>About Us</a> <div class='thh__itemDesc'>Learn more about Trend Hunter and how we accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/social'>Follow-Us</a> <div class='thh__itemDesc'>Join our 3,500,000 social media followers, on the cutting edge.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/faq'>FAQ</a> <div class='thh__itemDesc'>Get answers to common questions about Trend Hunter.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/community'>Community</a> <div class='thh__itemDesc'>Stay on the cutting-edge with the help of the Trend Hunter community.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/team'>Team</a> <div class='thh__itemDesc'>Meet the team trusted by hundreds of leading businesses worldwide.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/jobs'>Jobs</a> <div class='thh__itemDesc'>Find opportunities to accelerate your career with the #1 Trend Firm.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/news'>News</a> <div class='thh__itemDesc'>Catch up on noteworthy Trend Hunter news and media mentions.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/join'>Join</a> <div class='thh__itemDesc'>Build a portfolio and put your trend-spotting abilities to the test.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/advertise'>Advertising</a> <div class='thh__itemDesc'>Supercharge your marketing by partnering with Trend Hunter.</div> </div> </div> </div> <div data-page='profile' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/portfolio'>Portfolio</a> <div class='thh__itemDesc'>Visit your public portfolio and browse your past articles.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/submit'>Add a Trend</a> <div class='thh__itemDesc'>Write up an article and showcase your trend-spotting skills.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/mytrends'>My Trends</a> <div class='thh__itemDesc'>Edit your articles and see how they stack up on the leaderboards.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/settings'>Settings</a> <div class='thh__itemDesc'>Edit your profile, connect your social media accounts, and more.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl thh__itemLbl--login' href='https://www.trendhunter.com/redirectlogin'>Login</a> <div class='thh__itemDesc'>Add a trend, customize your dashboard, or track topics.</div> </div> </div> </div> <div data-page='events' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com'>Future Festival<br/> Innovation Events</a> <div class='thh__itemDesc'>Join the world's top innovators at our in person events.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/innovation-webinars'>Free Webinars</a> <div class='thh__itemDesc'>Learn to innovate through chaos, navigate the new normal and maintain work culture from home.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='categories' class='thh__page'> <div class='th__container'> <div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/'>All</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/ai'>AI</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/tech'>Tech</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/lifestyle'>Life</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/popculture'>Culture</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/artdesign'>Design</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/marketing'>Ads</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/business'>Business</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/eco'>Eco</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/socialgood'>Good</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/luxury'>Luxury</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/fashion'>Fashion</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/unique'>Bizarre</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/keynotetrends'>Keynotes</a> </div> </div> </div> <div data-page='search' class='thh__page'> <div class='th__container'> <div class='thh__searchMsg'>Search our database of 478,197 cutting edge ideas.</div> <form class='thh__searchForm' action='https://www.trendhunter.com/results'> <input type='text' name='search' class='thh__textInput' placeholder='Explore a topic'/> <button type='submit' class='th__btn th__btn--wonb'>SEARCH</button> </form> <div class='thh__searchTags'></div> </div> </div> <div data-page='email' class='thh__page thh__page--newsletter'> <div class='th__container'> <div class='thh__newsletterMsg'>Join 107,665 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.<br/>You'll get special access to premium content and trend research that cannot be found anywhere else.</div> <a class='thh__newsletterLink' href='https://www.trendhunter.com/newsletter'>View last week's newsletter</a> <form class='thh__newsletterSignup' action='https://www.trendhunter.com/newsletter' target='_blank' method='post'> <input style='display:none;' type='text' name='email' class='thh__textInput' placeholder='Your Email'/> <button type='submit' class='th__btn th__btn--wonb'>SUBSCRIBE NOW</button> </form> <div class='thh__socialMessage'>Follow Trend Hunter</div> <div class='thh__social'> <a class='thh__socialItem thh__socialItem--facebook' target='_blank' href='https://www.facebook.com/trendhunter' rel='me noopener noreferrer' ></a> <a class='thh__socialItem thh__socialItem--twitter' target='_blank' href='https://www.twitter.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--youtube' target='_blank' href='https://www.youtube.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--linkedin' target='_blank' href='https://www.linkedin.com/company/trend-hunter/' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--instagram' target='_blank' rel='me noopener noreferrer' href='https://instagram.com/trend_hunter'></a> <a class='thh__socialItem thh__socialItem--pinterest' target='_blank' rel='me noopener noreferrer' href='https://pinterest.com/trendhunter/'></a> <a class='thh__socialItem thh__socialItem--tiktok' target='_blank' rel='me noopener noreferrer' href='https://www.tiktok.com/@trend_hunter'></a> </div> </div> </div> </div> <div class='thh__catNav'> <div class='th__container thh__catNavInner'> <a title='All' data-cat='all' class=' thh__catLink' href='https://www.trendhunter.com/'>All</a><a title='AI' data-cat='ai' class=' thh__catLink' href='https://www.trendhunter.com/ai'>AI</a><a title='Tech' data-cat='tech' class=' thh__catLink' href='https://www.trendhunter.com/tech'>Tech</a><a title='Life' data-cat='lifestyle' class=' thh__catLink' href='https://www.trendhunter.com/lifestyle'>Life</a><a title='Culture' data-cat='popculture' class=' thh__catLink' href='https://www.trendhunter.com/popculture'>Culture</a><a title='Design' data-cat='artdesign' class=' thh__catLink' href='https://www.trendhunter.com/artdesign'>Design</a><a title='Ads' data-cat='marketing' class=' thh__catLink' href='https://www.trendhunter.com/marketing'>Ads</a><a title='Business' data-cat='business' class=' thh__catLink' href='https://www.trendhunter.com/business'>Business</a><a title='Eco' data-cat='eco' class=' thh__catLink' href='https://www.trendhunter.com/eco'>Eco</a><a title='Good' data-cat='socialgood' class=' thh__catLink' href='https://www.trendhunter.com/socialgood'>Good</a><a title='Luxury' data-cat='luxury' class=' thh__catLink' href='https://www.trendhunter.com/luxury'>Luxury</a><a title='Fashion' data-cat='fashion' class=' thh__catLink' href='https://www.trendhunter.com/fashion'>Fashion</a><a title='Bizarre' data-cat='unique' class=' thh__catLink' href='https://www.trendhunter.com/unique'>Bizarre</a><a title='Keynotes' data-cat='keynotetrends' class=' thh__catLink' href='https://www.keynotespeak.com'>Keynotes</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tha__outer'> <div class='th__article th__container tha tha--idea tha--trends ' data-eid='460248' data-cid='21' data-relorder='[460248,462175,478974,520629,531620,460254,430109,504917,455708,470201]' > <div class='tha__inner'> <div class='tha__top'> <h1 class='tha__title1'>Advanced Live Commerce Features</h1> <div class='tha__tg' > <div class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='462175' href="/trends/newegg"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Electronics-Focused Live Commerce Apps' src='https://cdn.trendhunterstatic.com/phpthumbnails/462/462175/462175_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Electronics-Focused Live Commerce Apps</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='478974' href="/trends/brandcast"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Livestream Shopping' src='https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Livestream Shopping</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='520629' href="/trends/alibaba-2"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Customer Communication Tools' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520629/520629_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Customer Communication Tools</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='531620' href="/trends/cliphero"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='AI Shoppable Video Generators' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531620/531620_1_230c.jpeg' /> </div><div class='tha__tgTitle'>AI Shoppable Video Generators</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Advanced Live Commerce Features' class='gal__mainImage' data-btn='gallerynext' width=1024 height=683 data-src='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/460/taobao-live.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='460248' data-pn='2'> <img src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_2_80.jpeg' loading='lazy' alt='Advanced Live Commerce Features Image 2' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='460248' data-pn='3'> <img src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460248/460248_3_80.jpeg' loading='lazy' alt='Advanced Live Commerce Features Image 3' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='462175' data-pn='1'> <img loading='lazy' alt='Electronics-Focused Live Commerce Apps Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/462/462175/462175_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='478974' data-pn='1'> <img loading='lazy' alt='Livestream Shopping Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='520629' data-pn='1'> <img loading='lazy' alt='Customer Communication Tools Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520629/520629_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='531620' data-pn='1'> <img loading='lazy' alt='AI Shoppable Video Generators Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531620/531620_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='460254' data-pn='1'> <img loading='lazy' alt='Farmer-Run Live Commerce Events Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460254/460254_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>16</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvdGFvYmFvLWxpdmUiLCJhZCI6ImNsZWFudGhlc2t5LWIzLTMifQ%3D%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/NikoPajkovic'>Niko Pajkovic</a> — September 10, 2021 — <a class='tha__bcLink tha__bcLink--category' href='/business'>Business</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://taobaolive.taobao.com/' class='tha__referenceLink' rel='nofollow noreferrer'>taobaolive.taobao</a> & <a target='_blank' href='https://www.businesswire.com/news/home/20210428005413/en/Taobao-Live-Enriches-its-Ecosystem-to-Fuel-Further-Success-for-Partners' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&title=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to "supercharge" its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs). <br /> <br /> Two standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations. <br /> <br /> In addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy’s AI algorithms, which will enable real-time feedback to anchors during broadcasts.<br /> <br /> Image Credit: Taobao Live</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Upgraded CRM Tool for Livestream Commerce - </b>The upgraded CRM tool will revolutionize the way sellers and KOLs manage live streams, products, sales, and fan engagement via store-level private domains, presenting disruptive innovation opportunities for the e-commerce industry.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Centralized Portal for Innovative Collaborations - </b>The new open and centralized portal will bring products, merchants, and live streamers together, allowing for innovative collaborations and presenting disruptive innovation opportunities in the e-commerce industry.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Intelligent Live Streaming Camera with Real-time Feedback - </b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will provide real-time feedback to anchors during broadcasts, presenting disruptive innovation opportunities in the entertainment and broadcasting industries.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Commerce - </b>Taobao Live's plan to upgrade and introduce new tools and technologies will revolutionize the way brands, merchants, and KOLs engage with their customers via livestream commerce, presenting disruptive innovation opportunities in the e-commerce industry.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - </b>The intelligent livestreaming camera powered by DAMO Academy's AI algorithms will provide anchors with real-time feedback during broadcasts, presenting disruptive innovation opportunities in the entertainment industry.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Broadcasting - </b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will revolutionize the way broadcasters engage with their audiences, presenting disruptive innovation opportunities in the broadcasting industry.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.1</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'></div></div></div></div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span></div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'></span><span class='demo__ageBox demo__child'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'></span></div></div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '></div></div></div></div></div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460248'>VIEW MORE STATS <i class='material-icons'>expand_more</i></button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT</button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY</button></a></div><div class='tha__advancedStats tas'></div> </div> </div> <div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:31%;'></div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:69%;'></div></div> </article> <aside class='tha__asideCont'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class="sbb2 sbb2--display"> <div class="sbb2__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvdGFvYmFvLWxpdmUiLCJhZCI6ImNsZWFudGhlc2t5LWIzNi0yIn0%3D"><img class="cts__banner" data-bn="cleanthesky-b36-2" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b36-2.png?auto=webp" width=300 height=600 /></a> </div> </div> </aside> </div> <div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='460254' data-pc='4' href='/trends/kuaishou' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Farmer-Run Live Commerce Events' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460254/460254_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Farmer-Run Live Commerce Events</div> <div class='thar__title2'>Kuaishou Becomes Go-To Livestream Platform for Chinese Farmers</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:41%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:59%'></div> </div> </a><a data-is='230c' data-id='430109' data-pc='1' href='/trends/livescale' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Live Streamed Shopping' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/430/430109/430109_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Live Streamed Shopping</div> <div class='thar__title2'>Livescale is an eCommerce Platform That Displays Live Streaming Videos</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:51%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:49%'></div> </div> </a><a data-is='230c' data-id='504917' data-pc='1' href='/trends/video-commerce' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='AI-Powered Video Chats' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/504/504917/504917_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>AI-Powered Video Chats</div> <div class='thar__title2'>Fireworks Enhances Shoppable Live Video Commerce with Generative AI</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:61%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:39%'></div> </div> </a><a data-is='230c' data-id='455708' data-pc='2' href='/trends/streamslive' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Livestream Shopping Solutions' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/455/455708/455708_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Livestream Shopping Solutions</div> <div class='thar__title2'>Streams.Live Updates the Traditional Teleshopping Channel Experience</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:37%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:63%'></div> </div> </a><a data-is='230c' data-id='470201' data-pc='1' href='/trends/marks-spencer1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Curated Live Shopping Services' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/470/470201/470201_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Curated Live Shopping Services</div> <div class='thar__title2'>Marks & Spencer Announces Plans to Launch a Live E-Commerce Service</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:52%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:48%'></div> </div> </a><a data-rel='["444840","445198","445336","445551","445672","445795","445829","446835","446964","447012"]' data-is='230c' data-id='468258' data-pc='10' href='/slideshow/2022-social-media-trends' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='100 Social Media Trends for 2022' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/468/468258/468258_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>100 Social Media Trends for 2022</div> <div class='thar__title2'>From Cannabis-Centered Social Networks to Text-Free Dating Apps</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:67%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:33%'></div> </div> </a><a data-rel='["459202","459401","459465","459476","459485","459504","459513","459563","459589","459611"]' data-is='230c' data-id='461785' data-pc='10' href='/slideshow/october-2021-new-ventures' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 55 New Ventures Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461785/461785_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 55 New Ventures Trends in October</div> <div class='thar__title2'>From Scent-Enabled VR Therapy to Video Gamer Talent Agencies</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a><a data-rel='["458082","459202","459401","459405","459415","459465","459476","459485","459504","459563"]' data-is='230c' data-id='461726' data-pc='10' href='/slideshow/october-2021-business-trends' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Business Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461726/461726_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Business Trends in October</div> <div class='thar__title2'>From Metaverse-Based Skateparks to Global IoT Solutions</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:70%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:30%'></div> </div> </a><a data-rel='["459611","459655","459700","459701","459750","459782","459854","459906","459971","459978"]' data-is='230c' data-id='461749' data-pc='10' href='/slideshow/october-2021-retail-trends' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 40 Retail Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461749/461749_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 40 Retail Trends in October</div> <div class='thar__title2'>From Digital Furniture Museums to Live Lifestyle Shopping Apps</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:72%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:28%'></div> </div> </a><a data-rel='["455686","455708","455709","455714","455738","455743","455746","455778","455787","455789"]' data-is='230c' data-id='457644' data-pc='10' href='/slideshow/august-2021-business' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 75 Business Trends in August' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/457/457644/457644_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 75 Business Trends in August</div> <div class='thar__title2'>From Cash-Back Shopping Apps to Private Label Skincare Launches</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:69%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:31%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"460248":{"cn":"Business","cu":"business","t1":"Advanced Live Commerce Features","pc":"3","ab":"<h2 class='tha__title2'>Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 10, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/taobaolive.taobao.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>taobaolive.taobao<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20210428005413\/en\/Taobao-Live-Enriches-its-Ecosystem-to-Fuel-Further-Success-for-Partners' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&title=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to \"supercharge\" its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs). <br \/>\n<br \/>\nTwo standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations. <br \/>\n<br \/>\nIn addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy\u2019s AI algorithms, which will enable real-time feedback to anchors during broadcasts.<br \/>\n<br \/>\nImage Credit: Taobao Live<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Upgraded CRM Tool for Livestream Commerce - <\/b>The upgraded CRM tool will revolutionize the way sellers and KOLs manage live streams, products, sales, and fan engagement via store-level private domains, presenting disruptive innovation opportunities for the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Centralized Portal for Innovative Collaborations - <\/b>The new open and centralized portal will bring products, merchants, and live streamers together, allowing for innovative collaborations and presenting disruptive innovation opportunities in the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Intelligent Live Streaming Camera with Real-time Feedback - <\/b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will provide real-time feedback to anchors during broadcasts, presenting disruptive innovation opportunities in the entertainment and broadcasting industries.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Commerce - <\/b>Taobao Live's plan to upgrade and introduce new tools and technologies will revolutionize the way brands, merchants, and KOLs engage with their customers via livestream commerce, presenting disruptive innovation opportunities in the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - <\/b>The intelligent livestreaming camera powered by DAMO Academy's AI algorithms will provide anchors with real-time feedback during broadcasts, presenting disruptive innovation opportunities in the entertainment industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Broadcasting - <\/b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will revolutionize the way broadcasters engage with their audiences, presenting disruptive innovation opportunities in the broadcasting industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460248'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:31%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:69%;'><\/div><\/div>","u":"\/trends\/taobao-live","t":"Advanced Live Commerce Features : Taobao Live"},"462175":{"cn":"Tech","cu":"tech","t1":"Electronics-Focused Live Commerce Apps","pc":"1","ab":"<h2 class='tha__title2'>Newegg Launches Mobile Livestream Shopping Platform<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 October 18, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.newegg.ca\/' class='tha__referenceLink' rel='nofollow noreferrer'>newegg<\/a> & <a target='_blank' href='https:\/\/www.pymnts.com\/news\/retail\/2021\/newegg-rolls-out-mobile-livestream-shopping-platform\/' class='tha__referenceLink' rel='nofollow noreferrer'>pymnts<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnewegg\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Electronics-Focused+Live+Commerce+Apps+-+Newegg+Launches+Mobile+Livestream+Shopping+Platform&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnewegg\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnewegg&title=Electronics-Focused+Live+Commerce+Apps+-+Newegg+Launches+Mobile+Livestream+Shopping+Platform\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnewegg&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Electronics-Focused+Live+Commerce+Apps+-+Newegg+Launches+Mobile+Livestream+Shopping+Platform\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>American electronics retailer Newegg has begun testing 'Newegg Live,' a mobile live commerce platform. The new live-streaming app intends to allow Newegg customers to connect with hosts of live streams where they can purchase exclusive products and take advantage of limited-time deals. <br \/>\n<br \/>\nThe new app works to turn online shopping into an interactive experience where customers can actively engage with product experts to make better-informed purchasing decisions. \"Customers want to hear expert opinions about how products will fit into their lives and engage with those experts within the flow of the live stream,\" explained Montaque Hou, Newegg\u2019s CTO, in a recent company announcement.<br \/>\n<br \/>\nIt appears that with the launch of its new app, Newegg hopes to replicate some of the success being had by Asian live stream commerce apps such as Tmall Global, which have exploded in popularity in recent years.<br \/>\n<br \/>\nImage Credit: Newegg<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mobile Live Commerce - <\/b>There is an opportunity for other retailers to create their own mobile live commerce apps, providing customers with an interactive shopping experience that allows them to connect with product experts and purchase exclusive products and deals in real-time.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive Shopping - <\/b>The move towards interactive shopping experiences is set to disrupt traditional e-commerce models and presents opportunities for retailers to engage with customers in new and innovative ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Expert Opinion Integration - <\/b>Integrating expert opinions into the online shopping experience is becoming increasingly important, with retailers able to leverage live-commerce to provide customers with real-time advice and insights.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Retailers across a range of sectors, not just electronics, can explore the opportunities presented by live commerce apps to engage their customers and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Technology - <\/b>The development of mobile live-commerce apps is one example of the way in which technology is transforming the retail experience, creating new opportunities for businesses to innovate.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Media - <\/b>The rise of interactive shopping and live-streaming is driving convergence between retail and media, with media companies able to leverage their content expertise to develop new shopping experiences for their audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:39%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:61%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:18%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:82%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='462175'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:43%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:57%;'><\/div><\/div>","u":"\/trends\/newegg","t":"Electronics-Focused Live Commerce Apps : Newegg"},"478974":{"cn":"Business","cu":"business","t1":"Livestream Shopping","pc":"1","ab":"<h2 class='tha__title2'>YouTube Unveiled New Shopping Features During Its 'Brandcast' Event<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 May 19, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/finance.yahoo.com\/news\/youtube-teases-expansion-livestream-shopping-185750841.html' class='tha__referenceLink' rel='nofollow noreferrer'>finance.yahoo<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&title=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Yesterday, during Youtube's Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly through the platform. Although Youtube did not reveal too many details regarding the new tools, it sounds like they will align with the company's new e-commerce-focused efforts, which include live stream events and shoppable ads. <br \/>\n<br \/>\nIn addition, the company discussed the way in which these new features will benefit advertisers by providing them with an additional avenue for connecting with their audiences. A specific feature that Youtube teased was one that will allow two creators to co-host a live stream shopping event on the platform, allowing for a variety of fun and exciting collaboration opportunities.<br \/>\n<br \/>\nImage Credit: Youtube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Shopping - <\/b>Youtube is developing new features to make it easier for users to buy from brands directly through the platform, including live stream events and shoppable ads.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Shoppable Ads - <\/b>Youtube's new shoppable ads will provide advertisers with an additional avenue for connecting with their audiences and increasing sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Co-hosted Livestream Shopping Events - <\/b>Youtube's teased feature of co-hosted live stream shopping events creates collaboration opportunities for creators and brands to engage their audiences in new and exciting ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Youtube's new e-commerce-focused efforts, specifically through livestream shopping and shoppable ads, provide disruptive innovation opportunities for e-commerce businesses to expand their reach and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>The added shoppable ads feature provides a new way for advertisers to connect with their audiences, and creates disruptive innovation opportunities for digital advertising agencies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Marketing - <\/b>The push towards livestream shopping and co-hosted events creates disruptive innovation opportunities for social media marketing agencies to capitalize on the growing popularity of e-commerce and video content consumption.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:23%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:77%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='478974'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/brandcast","t":"Livestream Shopping : Brandcast"},"520629":{"cn":"Business","cu":"business","t1":"Customer Communication Tools","pc":"1","ab":"<h2 class='tha__title2'>Alibaba Launches an AI-Powered Customer Relationship Management Tool<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 December 4, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/alibaba.com' class='tha__referenceLink' rel='nofollow noreferrer'>alibaba<\/a> & <a target='_blank' href='https:\/\/www.gizmochina.com\/2023\/11\/30\/alibaba-ai-integration-customer-relationship-management\/' class='tha__referenceLink' rel='nofollow noreferrer'>gizmochina<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Falibaba-2\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Customer+Communication+Tools+-+Alibaba+Launches+an+AI-Powered+Customer+Relationship+Management+Tool&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Falibaba-2\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Falibaba-2&title=Customer+Communication+Tools+-+Alibaba+Launches+an+AI-Powered+Customer+Relationship+Management+Tool\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Falibaba-2&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Customer+Communication+Tools+-+Alibaba+Launches+an+AI-Powered+Customer+Relationship+Management+Tool\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Alibaba, a key player in international B2B wholesale, is unveiling an AI-enhanced version of its customer relationship management tool, OKKI. This upgrade is a significant advancement for merchants, particularly in communication with overseas clients. With AI-powered capabilities, merchants can now automate client interactions, streamlining tasks such as drafting business emails. <br \/>\n<br \/>\nThis innovation enables merchants to enhance productivity by automating client-facing operations, allowing them to focus on other critical aspects of their business. This AI tool suite, built on a large language model, part of Alibaba Cloud's broader initiative, aims to democratize advanced AI tools, leveraging generative AI technology, similar to services like ChatGPT, to empower enterprises.<br \/>\n<br \/>\nAlibaba hopes to become a leader in the new AI evolution that is transforming e-commerce.<br \/>\n<br \/>\nImage Credit: Alibaba<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI-enhanced CRM Tools - <\/b>The launch of an AI-enhanced CRM tool by Alibaba opens up new possibilities for merchants to streamline communication with overseas clients, automating client interactions and increasing productivity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Automated Client Interactions - <\/b>Merchants can now automate client interactions using AI-powered capabilities, such as drafting business emails, which saves time and allows them to focus on other critical aspects of their business.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Democratization of AI Tools - <\/b>Alibaba's AI tool suite, leveraging generative AI technology, aims to democratize advanced AI tools by providing merchants with access to a large language model and empowering enterprises.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. B2B Wholesale - <\/b>The AI-powered CRM tool by Alibaba is a game-changer for B2B wholesale, revolutionizing how merchants communicate with overseas clients and automating client interactions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Enterprise Software - <\/b>The AI-enhanced CRM tool opens up new opportunities for the enterprise software industry, allowing companies to streamline client communication and automate tasks, boosting efficiency.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>Alibaba's AI evolution and the launch of their AI-powered CRM tool signify significant developments in the e-commerce industry, transforming how merchants interact with clients and improving productivity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:10%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:90%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:7%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:93%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:53%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:47%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='520629'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:23%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:77%;'><\/div><\/div>","u":"\/trends\/alibaba-2","t":"Customer Communication Tools : alibaba 2"},"531620":{"cn":"Tech","cu":"tech","t1":"AI Shoppable Video Generators","pc":"1","ab":"<h2 class='tha__title2'>AI ClipHero Streamlines Content Creation for Sellers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/try.commentsold.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>trymentsold<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20240417007816\/en' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero&title=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Live video is incredibly effective for boosting sales due to its engaging nature, and AI ClipHero helps to eliminate the time-consuming task of creating fresh video content. This first-of-its-kind AI-powered shoppable video generator was designed for live commerce and it helps to streamline content creation for sellers. <br \/>\n <br \/>\nWith this tool, users can transform live video content into shoppable videos optimized for social media platforms. AI ClipHero uses advanced artificial intelligence to quickly convey product features and benefits, and find the moments most likely to captivate viewers. The AI continually learns from customer interactions and sales data to amplify the success of sellers' video-first commerce strategies. <br \/>\n <br \/>\nAI ClipHero is starting on the CommentSold Turnkey Commerce Platform, then Videeo and Popshoplive will follow.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI Shoppable Video Generation - <\/b>Revolutionizing the e-commerce landscape by efficiently converting live video content into interactive shopping experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Live Commerce Optimization - <\/b>Enhancing seller performance through real-time analysis of customer interactions and sales data to improve live video strategies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. AI-powered Content Creation - <\/b>Pioneering a new era of personalized and engaging video content generation for sellers in the digital marketplace.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Harnessing the power of AI technology to drive sales and elevate customer engagement through dynamic shoppable video experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Marketing - <\/b>Transforming traditional marketing approaches by integrating AI solutions for creating compelling and conversion-focused video content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Technology - <\/b>Reshaping the retail landscape by offering innovative AI-driven tools that streamline content creation and boost online sales performance.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:37%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:63%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531620'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:49%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:51%;'><\/div><\/div>","u":"\/trends\/cliphero","t":"AI Shoppable Video Generators : ClipHero"},"460254":{"cn":"Business","cu":"business","t1":"Farmer-Run Live Commerce Events","pc":"4","ab":"<h2 class='tha__title2'>Kuaishou Becomes Go-To Livestream Platform for Chinese Farmers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 10, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.kuaishou.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>kuaishou<\/a> & <a target='_blank' href='https:\/\/fortune.com\/2021\/02\/04\/kuaishou-ipo-stock-price-date-livestream-farmers-uber\/' class='tha__referenceLink' rel='nofollow noreferrer'>fortune<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkuaishou\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Farmer-Run+Live+Commerce+Events+-+Kuaishou+Becomes+Go-To+Livestream+Platform+for+Chinese+Farmers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkuaishou\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkuaishou&title=Farmer-Run+Live+Commerce+Events+-+Kuaishou+Becomes+Go-To+Livestream+Platform+for+Chinese+Farmers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkuaishou&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Farmer-Run+Live+Commerce+Events+-+Kuaishou+Becomes+Go-To+Livestream+Platform+for+Chinese+Farmers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>With over 300 million daily users, Chinese video-sharing app Kuaishou holds the third-largest market position in the space of live e-commerce in China, following Alibaba\u2019s Taobao Live and Douyin (Chinese TikTok). That being said, it remains relatively unknown on a global scale due, in large part, to the fact that the majority of its user base consists of Chinese citizens living in rural areas and low-tier cities. <br \/>\n<br \/>\nInterestingly, occupying this niche space has only been beneficial for the company. As a result of its lower service fees, Kuaishou became a live commerce hub for rural farmers during the pandemic, many of whom were forced to seek out digital-driven alternatives when looking to sell their produce. Kuaishou allowed farmers to set up virtual farmer's markets where they could showcase and sell their different produce via a live stream event. <br \/>\n<br \/>\nNow, the majority of top-selling Kuaishou influencers are small business owners and farmers who have not only benefited from the platform's affordable fees but also its unique algorithm that is designed to promote less popular user videos on featured pages.<br \/>\n<br \/>\nImage Credit: Shutterstock, Kuaishou<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Rural E-commerce - <\/b>Opportunity to develop e-commerce platforms catered towards rural customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Livestream Commerce - <\/b>Opportunity for businesses to leverage livestreaming to showcase and sell products directly to customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Niche Market Communication - <\/b>Opportunity for communication platforms to cater to niche markets and provide unique solutions to users.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Opportunity for e-commerce platforms to reach and serve rural markets.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Livestreaming - <\/b>Opportunity for businesses to integrate livestreaming as a means of marketing and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Communication Platforms - <\/b>Opportunity for communication platforms to develop unique solutions for niche markets.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:64%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:36%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:41%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:59%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460254'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/kuaishou","t":"Farmer-Run Live Commerce Events : Kuaishou"},"430109":{"cn":"Business","cu":"business","t1":"Live Streamed Shopping","pc":"1","ab":"<h2 class='tha__title2'>Livescale is an eCommerce Platform That Displays Live Streaming Videos<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 June 2, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.livescale.tv\/live-shopping-streaming-events-e-commerce-checkout\/' class='tha__referenceLink' rel='nofollow noreferrer'>livescale<\/a> & <a target='_blank' href='https:\/\/www.instagram.com\/livescale.tv\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale&title=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Livescale is a new eCommerce platform that integrates with both Shopify and Salesforce and showcases products alongside a live-streamed video. The shopping platform offers integrated transactions on video, making the tool both a marketing and sales tool. Thus far, the Livescale has seen tremendous success and the tool boasts a 35% higher engagement rate to help convert leads into sales (with a 9.5% conversion rate). This is thanks to the reduced purchase period that overcomes consumer hesitation and increase spontaneous purchases. <br \/>\n<br \/>\nMoreover, Livescale ensures owners own all their data and metrics on their domain, with transparency for an accurate analysis. The platform also collects qualified leads for precise remarketing and better segmentation data. <br \/>\n<br \/>\n<br \/>\nImage Credit: Livescale<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Integrating Live Streaming - <\/b>By integrating live-streamed videos with ecommerce platforms like Shopify and Salesforce, businesses can enhance engagement rates and increase spontaneous purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Reducing Purchase Period - <\/b>Livescale's integrated transactions on video help reduce the purchase period by overcoming consumer hesitation, presenting a disruptive innovation opportunity for businesses to increase sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collecting Qualified Leads - <\/b>Livescale's ability to collect qualified leads for precise remarketing and better segmentation data offers businesses an opportunity for targeted marketing and personalized experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Ecommerce - <\/b>The integration of live streaming in ecommerce platforms presents opportunities for brands to create immersive shopping experiences and boost online sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing - <\/b>Live streamed shopping provides marketing professionals with the chance to engage audiences in real-time and drive conversions through interactive video content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Data Analytics - <\/b>Live streaming platforms like Livescale provide an opportunity for the data analytics industry to offer more accurate analysis and insights, helping businesses make data-driven decisions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:49%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:51%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:12%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:88%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='430109'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:51%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:49%;'><\/div><\/div>","u":"\/trends\/livescale","t":"Live Streamed Shopping : Livescale"},"504917":{"cn":"Marketing","cu":"marketing","t1":"AI-Powered Video Chats","pc":"1","ab":"<h2 class='tha__title2'>Fireworks Enhances Shoppable Live Video Commerce with Generative AI<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 May 3, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.firework.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>firework<\/a> & <a target='_blank' href='https:\/\/www.progressivegrocer.com\/fresh-market-firework-collaborate-ai-live-shopping' class='tha__referenceLink' rel='nofollow noreferrer'>progressivegrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce&title=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Video commerce has become an in-demand way for businesses to showcase their products, and with the help of generative AI, it has the potential to be redefined in innovative and exciting ways. End-to-end video commerce platform Firework newly announced the beta release of a first-of-its-kind generative AI live shopping solution. This patent-pending generative AI technology gives video viewers the power to engage with an in-video chat long after a live stream has concluded so that they can ask questions and get meaningful responses from artificial intelligence. <br \/>\n <br \/>\nThanks to the AI engine's large language model, it can understand and respond in a wide range of languages, as well as a brand's unique voice. Firework is launching the beta version of the first-to-market tool with The Fresh Market.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Generative AI Live Shopping - <\/b>The integration of generative AI technology in live shopping is innovative and exciting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. End-to-end Video Commerce - <\/b>Video commerce has become an in-demand way to showcase products, and end-to-end platforms that offer generative AI solutions are disruptive.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Multilingual AI Response - <\/b>AI engines that understand and respond in a wide range of languages offer a disruptive innovation opportunity for global marketing.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Generative AI-powered live shopping can revolutionize the e-commerce industry by enhancing the customer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Artificial Intelligence - <\/b>Generative AI technology has potential for further innovation in the field of artificial intelligence.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing - <\/b>Multilingual AI response offers innovative solutions for global marketing strategies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:38%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:62%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='504917'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:61%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:39%;'><\/div><\/div>","u":"\/trends\/video-commerce","t":"AI-Powered Video Chats : video commerce"},"455708":{"cn":"Business","cu":"business","t1":"Livestream Shopping Solutions","pc":"2","ab":"<h2 class='tha__title2'>Streams.Live Updates the Traditional Teleshopping Channel Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 July 6, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/Streams.Live' class='tha__referenceLink' rel='nofollow noreferrer'>Streams.Live<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/oveit-launches-streamslive-to-help-retailers-deliver-a-better-more-modern-and-interactive-shopping-experience-301320393.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive&title=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Streams.Live is the name of the new livestream shopping technology from Oveit and it recognizes that the way retailers are doing business is changing along with consumer preferences and behaviors. Knowing that businesses need to adapt and offer solutions that are interactive, engaging, informative and entertaining, Oveit created Streams.Live to support retailers of all sizes. <br \/>\n<br \/>\nStreams.Live represents the next generation of teleshopping since it offers a more interactive experience that creates a relationship between the presenter, the products and the viewers. On the stream, people can ask questions, share thoughts with other users and make purchases with ease when they are ready to do so. According to Oveit, \"Streams.Live is generating eight times more interaction through comments than other forms of content, and shoppers spend three times more time watching a live video versus a pre-recorded video.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Shopping - <\/b>Livestream shopping technology is changing the face of teleshopping by offering retailers an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive Retail Experiences - <\/b>Retailers of all sizes can create interactive and engaging shopping experiences that are informative, entertaining, and designed to meet ever-changing consumer preferences and behaviors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced User Experience - <\/b>Streams.Live offers an enhanced user experience that allows viewers to interact with presenters and other users, ask questions and share thoughts, leading to increased engagement and sales.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>E-commerce businesses can use livestream shopping technology to offer an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Retailers of all sizes can use interactive solutions to create engaging shopping experiences and meet ever-changing consumer preferences and behaviors, resulting in increased sales and customer loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>Livestream shopping technology can be used by marketing and advertising businesses to offer an interactive and engaging platform for their clients to showcase their products and services, ultimately leading to increased engagement and brand awareness.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:39%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:61%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='455708'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:37%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:63%;'><\/div><\/div>","u":"\/trends\/streamslive","t":"Livestream Shopping Solutions : Streams.Live"},"470201":{"cn":"Marketing","cu":"marketing","t1":"Curated Live Shopping Services","pc":"1","ab":"<h2 class='tha__title2'>Marks & Spencer Announces Plans to Launch a Live E-Commerce Service<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 January 28, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.marksandspencer.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>marksandspencer<\/a> & <a target='_blank' href='https:\/\/www.retailgazette.co.uk\/blog\/2022\/01\/ms-launches-tiktok-style-live-shopping-service-to-win-younger-customers\/' class='tha__referenceLink' rel='nofollow noreferrer'>retailgazette<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarks-spencer1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Curated+Live+Shopping+Services+-+Marks+%26+Spencer+Announces+Plans+to+Launch+a+Live+E-Commerce+Service&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarks-spencer1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarks-spencer1&title=Curated+Live+Shopping+Services+-+Marks+%26+Spencer+Announces+Plans+to+Launch+a+Live+E-Commerce+Service\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarks-spencer1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F460%2Ftaobao-live.jpeg%3Fauto%3Dwebp&description=Curated+Live+Shopping+Services+-+Marks+%26+Spencer+Announces+Plans+to+Launch+a+Live+E-Commerce+Service\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>British multinational retailer Marks & Spencer has announced that it will be launching a new live shopping service that will enable influencers to model the brand's products over live video streams. The new service will make Marks & Spencer the first major UK retailer to embrace live e-commerce -- a phenomenon that has taken the Asian market by storm but has yet to gain popular appeal in the West. <br \/>\n<br \/>\nThe live streams will be hosted on a weekly basis by M&S experts who will provide shoppers with information about the items they are browsing. In addition, shoppers will be able to ask questions in real-time via the services chat function, watch product demonstrations, and make purchases on the fly. <br \/>\n<br \/>\nThe new service aligns with Marks & Spencer's broader goals to attract younger consumers to the brand. \"Live shopping puts our experts front and center and gives them the ideal platform to share the Marks & Spencer point of difference,\" said Stephen Langford, the Director of Online at Marks & Spencer.<br \/>\n<br \/>\nImage Credit: Marks and Spencers<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Live E-commerce - <\/b>Online retail businesses can benefit from integrating live e-commerce services to increase engagement and interactiveness for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Influencer Marketing - <\/b>The rise of live e-commerce services provides an opportunity for influencer marketing to move beyond traditional sponsored posts and connect with audiences in a new, more personalized way.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Real-time Customer Interaction - <\/b>Real-time customer interaction through the chat function in live e-commerce services has the potential to improve customer satisfaction and loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Retailers can increase customer engagement and attract younger audiences through the implementation of live e-commerce services.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing - <\/b>Influencer marketers can expand their reach and offer a more immersive experience to audiences by utilizing live e-commerce services.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Customer Service - <\/b>Real-time customer interaction via live e-commerce services can enhance the customer service experience and foster brand loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='470201'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:52%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:48%;'><\/div><\/div>","u":"\/trends\/marks-spencer1","t":"Curated Live Shopping Services : Marks & Spencer"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17322.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17322.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set','linker',{'domains':['trendreports.com','trendhunter.com','futurefestival.com','betterandfaster.com','exploitingchaos.com','jeremygutsche.com','keynotes.org','socialbusiness.org','trendhunter.ai','createthefuturebook.com','innovationassessment.com','innovationstrategy.com','keynotespeak.com','futuristu.com','pollfast.com','cleanthesky.com']}); gtag('config', 'AW-1068445809',{'allow_enhanced_conversions':true}); gtag('config', 'G-QB9B65FF8H'); </script> <script type='text/javascript'> // Pardot Website Tracking Campaign piAId = '788783'; piCId = 1244; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); </script> </body> </html>