TY - JFULL AU - Siphiwe P. Mandina and Tinashe Shamuyashe PY - 2016/12/ TI - Unlocking Tourism Value through a Tourist Experience Management Paradigm T2 - International Journal of Social and Business Sciences SP - 3752 EP - 3757 VL - 10 SN - 1307-6892 UR - https://publications.waset.org/pdf/10006181 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 119, 2016 N2 - Tourism has become a topical issue amongst academics and practitioners due to its potential to contribute significantly towards an economy’s GDP. The problem underpinning this research is the fact that the major attraction, Victoria Falls, is being marketed in neighboring countries like South Africa, Botswana and Zambia with tour operators providing just day trips to the Victoria Falls. This has deprived Zimbabwe of income from tourism with tourists making day trips and actually not spending nights in Zimbabwe. This therefore calls for cutting edge marketing strategies that are superior to or inimitable by competing nations such as South Africa and Zambia. This study proposes a shift towards an experience management paradigm in the tourism sector. A qualitative research was adopted for this study, and findings of this study were generalized across different tourism contexts, therefore making the survey based research design more appropriate. The target population for this study is tourists visiting Zimbabwe over the period 2016 and ZTA visitor database acquired from the Department of Immigration will form the sampling frame for the purposes of this study. ER -