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Customer Consent Management Software | TrustArc

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href="/regulations/gdpr/">EU General Data Protection Regulation (GDPR)</a> </li> <li> <a href="/regulations/ccpa-cpra/">California Consumer Privacy Act (CCPA)</a> </li> <li> <a href="/regulations/virginia-cdpa/">Virginia Consumer Data Protection Act (CDPA)</a> </li> <li> <a href="/regulations/nist-ai-rmf/">NIST AI Framework</a> </li> <li> <a href="/regulations/iso-iec-27001/">ISO/IEC 27001</a> </li> </ul> <div class="links-holder"> <a href="/regulations/">Explore all Regulations</a> </div> <div class="callouts lg"> <div class="callout-single bg-blue-gradient"> <span class="block h4">EU Artificial Intelligence Act (EU AI Act)</span> <p>EU's regulation on the use of AI and the world's first comprehensive AI law.</p> <a href="/regulations/eu-ai-act//" class="cta">Learn more</a> </div> <div class="callout-single bg-navy-gradient"> <span class="block h4">Data Privacy Framework (DPF)</span> <p>Transatlantic data transfer mechanism for EU-U.S., UK, and Swiss-U.S. commerce.</p> <a 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class="font-bold block uppercase resource-label">eBOOK</span> <span class="block h6">Sick of Your Current Privacy Vendor? Why and How Companies Switch</span> </div> </a> </li> <li> <a href="/resource/step-by-step-guide-to-ai-compliance/"> <div class="img-holder"> <img src="https://trustarc.com/wp-content/uploads/2024/02/res-square-plus-pink.png" class="attachment-full size-full" alt="" decoding="async" /> </div> <div class="text-holder"> <span class="font-bold block uppercase resource-label">GUIDE</span> <span class="block h6">Step-by-Step Guide to AI Compliance</span> </div> </a> </li> </ul> </div> </div> </div> </li> <li> <a href="/contact/" class="btn"><span>Contact us</span></a> </li> </ul> <div class="right"> <a href="#" class="search-opener"> <svg width="19" height="20" viewBox="0 0 19 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle class="el" cx="8" cy="8" r="7.25" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <line class="el" x1="13.0607" y1="14" x2="18" y2="18.9393" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> </svg> <span class="accessibility">Search Opener</span> </a> <div class="search-drop"> <div class="container"> <form action="https://trustarc.com" class="search-form"> <label for="search"><img src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-search.svg" alt="" /></label> <input type="search" name="s" id="search" /> <button type="submit" class="btn"><span>Search</span></button> </form> <a href="#" class="close search-opener"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="el" d="M1 1L13 13" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> <path class="el" d="M1 13L13 1.00004" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> </svg> <span class="accessibility">Search Close</span> </a> </div> </div> <a href="/contact/" class="btn desktop-only"><span>Contact us</span></a> </div> </div> </div> </header> <main id="main"> <section id="block_c600fc272d3261486654c6f7bcea93f0" class="hero-section-colors text-center bg-blue-gradient"> <div class="container"> <span class="sub-title block font-bold ">Consent &amp; Preference Manager</span> <h1>Capture and orchestrate consent and preferences</h1> <p>Put your customers first with customizable privacy experiences, enforced across your entire marketing and vendor ecosystem, and across all your applications, domains, mobile apps, and connected TV.</p> <ul class="btn-list"> <li> <a href="/demo-request/consent-consumer-rights/" class="btn"><span>Request a demo</span></a> </li> </ul> </div> </section> <section id="block_2e5347a980a24ff5fda993213aa61835" class="columns-two" style=""> <div class="container"> <div class="col-wrap"> <div class="col"> <h4>Cross-channel management is challenging</h4> <p>Collecting, syncing, and real-time orchestrating of customer privacy preferences can quickly become unsustainable across multiple brands, mobile apps, websites, and marketing applications.</p> <p>One misstep can destroy a customer&#8217;s trust, driving up opt-outs, eroding your reputation, or leading to lost business.</p> </div> <div class="col"> <h4>Streamline with a single, universal consent repository</h4> <p>Simplify with a centralized customer preference repository for easy tracking across your brands and digital experiences. </p> <p>Provide customers with a use-friendly transparent preference center on their email, mobile, targeted advertising, and profiling choices.</p> </div> </div> </div> </section> <section id="block_659d8baa0ade4f1c324546274cd6fca7" class="column-w-image" style="padding-top:0;"> <div class="container"> <div class="img-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-cpm1.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-cpm1.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-cpm1-300x220.png 300w" sizes="(max-width: 719px) 100vw, 719px" /> </div> <div class="text-holder"> <h3>Your direct path to customer trust</h3> <p>Easily collect, sync, and orchestrate customer privacy choices and first party data across your marketing channels.</p> <p>Allow customers to view their entire consent history and modify their preferences anytime &#8211; building trust for the long term.</p> </div> </div> </section> <section id="block_1019048af42cb77b419f2a9b1f430f8f" class="logo-section"> <div class="container"> <div class="max-width text-center"> <h2>Seamless orchestration</h2> <h5>Integrate and sync first-party data to third-party applications and tools across your entire ecosystem in real time with Rapid API. You can also choose to use REST APIs for seamless integration.</h5> </div> <ul class="logo-list"> <li> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/logo-adobe-exp-platform.png" class="attachment-full size-full" alt="" /> </li> <li> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/logo-hubspot.png" class="attachment-full size-full" alt="" /> </li> <li> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/logo-salesforce.png" class="attachment-full size-full" alt="" /> </li> <li> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/logo-hubspot-1.png" class="attachment-full size-full" alt="" /> </li> <li> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/logo-mailchimp.png" class="attachment-full size-full" alt="" /> </li> </ul> </div> </section> <section id="block_82410584c58fe9b7ef39e47aca64b47d" class="features-boxed bg-light-grey"> <div class="container"> <div class="max-width text-center"> <h2>Customer experience meets privacy compliance</h2> </div> <ul class="feature-list"> <li> <div class="wrap"> <div class="icon"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Global-Protection.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <h6>Compliant processing of user choices</h6> <p>Count on dynamic intake forms and consent prompts to help you comply with changing privacy regulations and laws around the globe (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Role-based access, anonymization, and pseudo-anonymization of data ensure secure handling of consent activity.</p> </div> </div> </li> <li> <div class="wrap"> <div class="icon"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Organization.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <h6>Responsive customer experience</h6> <p>Personalize forms and prompts to increase opt-ins and build loyalty — and then follow through with full transparency, including customer access to consent histories. Branding and set-up is easy with drag and drop interface and customization templates or choose to implement your own custom CSS – with a turnkey implementation.</p> </div> </div> </li> <li> <div class="wrap"> <div class="icon"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Form-Creation.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <h6>Regulatory compliance and audit trails </h6> <p>Easily export and share reports including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location.</p> </div> </div> </li> <li> <div class="wrap"> <div class="icon"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_News.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-holder"> <h6>Personalized data subject values</h6> <p>Leverage magic links to personalize consent forms for each consumer, specific for each data subject type, ensuring the user doesn’t have to provide their details again and cannot submit consents for someone else.</p> </div> </div> </li> </ul> </div> </section> <section id="block_f4bca606b7d79f7e77792f302679de4a" class="callouts-section" style=""> <div class="callout-slider-wrap"> <div class="slick-slider callout-slider"> <div> <div class="container"> <div class="callout has-quote is-card"> <blockquote> <p>They are experts in privacy and compliance and keep us ahead of the things we don’t have dedicated resources for.</p> <cite>Brian M., G2 Review</cite> </blockquote> </div> </div> </div> <div> <div class="container"> <div class="callout has-quote is-card"> <blockquote> <p>TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains.</p> <cite>Chris S., G2 Review</cite> </blockquote> </div> </div> </div> <div> <div class="container"> <div class="callout has-quote is-card"> <blockquote> <p>TrustArc provides hands-on customer support and frequently solicits feedback from its clients. I appreciate being able to reach someone quickly when I have a question.</p> <cite>Daniel L., G2 Review</cite> </blockquote> </div> </div> </div> <div> <div class="container"> <div class="callout is-card"> <blockquote> <p>I know that with TrustArc, my company will meet legal and regulatory compliance requirements. It is very simple and turn-key to set up.</p> <cite>Arlene G., G2 Review</cite> </blockquote> </div> </div> </div> </div> <div class="dots-container"> <ul class="slick-dots"></ul> <button class="play">play</button> </div> </div> <ul class="btn-list"> <li> <a href="https://www.g2.com/products/trustarc/reviews" target="_blank" rel="noreferrer" class="btn outline"><span>Read our reviews</span></a> </li> </ul> </section> <section id="block_98e376ddebe273ab26bf33e62e21a931" class="cta-box gradient-navy-dark"> <div class="container"> <div class="box-area"> <div class="left"> <h2>Putting customers first pays off</h2> </div> <div class="right"> <p>If you’re concerned about the risk of losing customers to consent management challenges, turn that risk into an opportunity to keep current customers and win new ones, with TrustArc Consent &#038; Preference Manager.</p> <ul class="btn-list"> <li> <a href="/demo-request/consent-consumer-rights/" class="btn"><span>Request a demo</span></a> </li> </ul> </div> </div> </div> </section> <section id="block_5cc1018e86776762dfdb24bb22c59686" class="resource-section"> <div class="container"> <div class="resource-head"> <h2>Related resources</h2> <a href="/resources/" class="cta block">View all resources</a> </div> <ul class="resource-lists "> <li> <a href="https://trustarc.com/resource/webinar-how-to-live-in-a-post-third-party-cookie-world/" class="resource-single has-icon Webinars"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-woven-blue-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Webinars and Videos</span> <h4>How to live in a post third-party cookie world</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/deceptive-patterns-in-consent-and-data-privacy/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-woven-blue-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Infographics</span> <h4>Deceptive Patterns in Consent and Data Privacy</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/a-marketers-life-beyond-third-party-cookies/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/02/res-feat-plus-gray-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Whitepapers</span> <h4>A Marketer&#8217;s Life Beyond Third-Party Cookies</h4> </div> </a> </li> </ul> </div> </section> </main> <footer class="footer"> <div class="container"> <div class="footer-top"> <div class="footer-left"> <div class="footer-logo"> <a href="https://trustarc.com"> <img src="https://trustarc.com/wp-content/uploads/2023/11/footer-logo.svg" class="attachment-full size-full" alt="TrustArc" decoding="async" loading="lazy" /> </a> </div> <address> 2121 N. 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