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href="/clients/">Clients</a></li> <li><a href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page">  <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Public Relations</div> <div class="content"> <h1>Messaging</h1> <h5>Messaging is one of those things you can’t afford to mess up.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Corporate Communications</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/public-relations/">Public Relations</a></span> > <span class="breadcrumb_last" aria-current="page">Messaging</span></span></div> </div>  <article id="post-136" class="post-136 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">Creating and delivering the right message for your brand is vital in today’s cutthroat business world.</h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>We have all witnessed the rise and fall of highly publicized organizations. Many success stories, as well as major flops, can be traced back to the way a company’s message is perceived by the public – be it negative or positive.</strong></h4> <p>If you are struggling to create a corporate message, ask yourself a few questions: What does the public know about my products and services? Is my brand recognizable? What type of reputation am I trying to build? Is there a stigma we need to overcome?</p> <p>Big-name brands understand critical messaging for business purposes, and often spend millions of dollars for professional messaging services. As you very well know, the average business simply doesn’t have the budget for that type of expense. </p> <p>The good news is that IBN (InvestorBrandNetwork) offers these same great services and branding knowledge at an affordable cost without compromising quality. </p> <p>Memorable brands are linked to a strong emotion or mental recognition. When you think about your favorite soda or hamburger joint, what comes to mind? You might see a cold, fizzy drink in a specific type of glass. You might visualize golden arches. The truly successful brands know WHO they are, as well as the types of benefits their products and services offer. These brands understand how to put that together with the perfect message to symbolize their brand. </p> <p>Some of the most successful branding messages are short, but unforgettable. </p> <p><em>Avis. We’re number two so we try harder.</em></p> <p>In this terse message, the consumer learns that Avis strives to provide great service, knowing it must always try harder. Avis may not be the industry leader, but it is constantly working for the top spot.</p> <p><em>What happens in Vegas stays in Vegas.</em></p> <p>This logo has been quoted in movies, TV shows, commercials and even in casual conversation. In fact, it is so successful, most people don’t even realize it was created as part of a marketing campaign designed to encapsulate the Vegas experience. This is the type of branding message that results in untold publicity and endless revenue. </p> <p>With the right team on your side, you too can create a powerful message with a strong emotional connection. </p> <p>IBN’s marketing professionals have the resources and creativity to create and distribute a thought-provoking, memorable message for your business. We work to determine WHO you are and then identify the emotions your brand should elicit among your audience. With a results-driven philosophy, our team can provide the strong marketing campaigns you need for success. </p> </div></div></div> </div></div> </div> </article>  <div class="pad-4 bgslate5"> <div class="container-1400"> <h5 class="ccheading">IBN Corporate Communications Solutions</h5> <div class="ccmenu"> <div class="mega-level-2--left"> <ul id="menu-curtain-communications" class="menu"><li id="menu-item-2278" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-2278"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Solution Overview</a></li> <li id="menu-item-15769" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15769"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/investor-intelligence-artificial-intelligence/">Artificial Intelligence (AI)</a></li> <li id="menu-item-599" class="menu-item menu-item-type-post_type menu-item-object-page 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href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">United States</a></li> <li id="menu-item-636" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Canada</a></li> <li id="menu-item-637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-637"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">North America</a></li> <li id="menu-item-638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-638"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Global</a></li> </ul> <h6>Add-on Solutions</h6> <ul id="menu-curtain-networkwire-addon" class="menu"><li id="menu-item-1317" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1317"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/audiopressrelease-apr/">AudioPressRelease (APR)</a></li> <li id="menu-item-1318" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1318"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li id="menu-item-1327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1327"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cannabis-focused-distribution/">Cannabis-focused Distribution</a></li> <li id="menu-item-13232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13232"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cryptocurrency-focused-distribution/">Cryptocurrency-focused Distribution</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>5,000+ key syndication outlets across the country. </strong>IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li id="menu-item-658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li id="menu-item-660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li id="menu-item-661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-662" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li id="menu-item-663" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.</p> <p><a href="/solutions/ibn-podcast-solutions/" class="btn">More About IBN Podcast Solutions</a></p> </div> </div> </div> </div>  <div class="search-panel"> <div class="search-close"></div> <form action="/" id="form" method="get"> <div><input type="text" id="s" name="s" placeholder="Hello, what can we help you find today?" required /></div> <div><input type="submit" id="Search" alt="Search" value="Search" /></div> </form> </div>  <script id="tawk-script" type="text/javascript"> var Tawk_API = Tawk_API || {}; var Tawk_LoadStart=new Date(); (function(){ var s1 = document.createElement( 'script' ),s0=document.getElementsByTagName( 'script' )[0]; s1.async = true; s1.src = 'https://embed.tawk.to/6310b06854f06e12d8922d61/1gbsj268n'; s1.charset = 'UTF-8'; s1.setAttribute( 'crossorigin','*' ); s0.parentNode.insertBefore( s1, s0 ); })(); </script>  <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.investorbrandnetwork.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/frontend.js" id="investor-brand-network-frontend-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/navigation.js" id="investor-brand-network-navigation-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/jquery.fancybox.min.js" id="investor-brand-network-fancybox-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/skip-link-focus-fix.js" id="investor-brand-network-skip-link-focus-fix-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q" id="google-recaptcha-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js" id="wp-polyfill-inert-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js" id="regenerator-runtime-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill.min.js" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js" id="wpcf7-recaptcha-js"></script> </body> </html>