Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success

<!DOCTYPE html>   <html lang="pt">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" />  <title>Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success - IQVIA</title>  <link rel="canonical" href="https://www.iqvia.com/blogs/2021/06/dynamic-segmentation-precise-hcp-targeting-for-omnichannel-success" /> <meta name="keywords" content="Dynamic Segmentation, Precise HCP Targeting, Omnichannel Success, IQVIA, technologies, HCP segments, IQVIA analysis, Data, analytics, insights, relevant messages , identify prescribers" /> <meta name="description" content="Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success" /> <meta name="iq:related_solutions" content="Performance Management and Insights (PM&I), Next Best Action, Orchestrated Analytics, IQVIA Technologies" /> <meta name="iq:business_area" content="Technology Solutions,Information Services,Enterprise" /> <meta name="iq:market_product" content="IQVIA Technologies,IQVIA" /> <meta name="iq:region" content="Global" /> <meta name="iq:regional_business_unit" content="Global" /> <meta name="iq:insight_topics" content="Commercial Technologies,Orchestrated Customer Engagement" /> <meta name="iq:market_segment" content="Emerging Biopharma,Generics,Medical Devices and Diagnostics,Traditional or branded Pharma,Consumer Health,Biotechnology" /> <meta name="iq:persona" content="Andrew- Analytics Director,Chris- VP Sales,Henrietta- Compliance Officer,James- CEO for EBP,Kelly- Brand Director,Manish- VP IT Commercial,Reena- VP IT Clinical,Robert- CIO Mid Large,Todd- Sales Operations,Richard- Brand Leader,Victor- Procurement,Gilbert and Rachel- Clinical Operations,Rachel- Clinical Operations -Small Mid,Jonathan- CIO Emerging Biopharma" /> <meta name="iq:thought_leadership" content="" /> <meta property="og:title" content="Dynamic Segmentation" /> <meta property="twitter:title" content="Dynamic Segmentation" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/full-size-brandworld/034_doctors-in-casual-meeting.jpg" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/full-size-brandworld/034_doctors-in-casual-meeting.jpg" /> <meta property="og:description" content="<p>Omnichannel success in pharma relies on a company&rsquo;s ability to swiftly adapt sales and marketing strategies in response to changing HCP segments. But most companies today are still dependent on static target lists that become outdated in a matter of months. In fact, IQVIA analysis found that up to 40% of HCPs change segments within six months while target lists are typically refreshed every 12 to 36 months. This disconnect can cost companies significant amounts in lost sales opportunities and ineffective marketing campaigns.</p> <p>A company&rsquo;s engagement strategy is only as successful as the accuracy of its HCP segments. With dynamic HCP segmentation and the power of AI/ML, companies can fine-tune their investment allocations and outreach activities to precisely target priority HCPs on a continuous basis. Data, analytics, and insights are used to deliver timely recommendations to sellers and marketers on next best actions such as which doctors to contact and when to contact them based on pre-defined segmentation criteria like prescribing potential for a brand. Dynamic segmentation also provides clarity into contact preferences driven by the doctor&rsquo;s historical and recent preferences across channels such as face-to-face, virtual, phone, and email. Companies can further identify prescribers that have churned and pinpoint new growth segments.</p> <p>IQVIA dynamic segmentation becomes more precise with each interaction as it incorporates a closed-loop feedback process. It supports a broad segmentation model based on a range of attributes from different data sets. The central predictive model additionally leverages outcomes data such as message reactions. With IQVIA, HCP segments are refreshed in real-time when source data is updated e.g. channel preferences and suggested messages may change as often as weekly based on activity and reaction data. Dynamic segmentation also helps adjust incentive compensation goals based on the number of open accounts in a geography.</p> <p>Over time, companies will experience tangible improvements to their bottom line as they consistently reach the right HCPs with relevant messages through their preferred channel at the optimal time. Make the shift from traditional target lists and call plans to data-driven profiling with IQVIA dynamic segmentation.</p> <p>To learn more about dynamic segmentation, visit the <a href="~/link.aspx?_id=40064991455E4B49A9C6BF3B3D6BE475&amp;_z=z">IQVIA Next Best website</a></p>" /> <meta property="twitter:description" content="<p>Omnichannel success in pharma relies on a company&rsquo;s ability to swiftly adapt sales and marketing strategies in response to changing HCP segments. But most companies today are still dependent on static target lists that become outdated in a matter of months. In fact, IQVIA analysis found that up to 40% of HCPs change segments within six months while target lists are typically refreshed every 12 to 36 months. This disconnect can cost companies significant amounts in lost sales opportunities and ineffective marketing campaigns.</p> <p>A company&rsquo;s engagement strategy is only as successful as the accuracy of its HCP segments. With dynamic HCP segmentation and the power of AI/ML, companies can fine-tune their investment allocations and outreach activities to precisely target priority HCPs on a continuous basis. Data, analytics, and insights are used to deliver timely recommendations to sellers and marketers on next best actions such as which doctors to contact and when to contact them based on pre-defined segmentation criteria like prescribing potential for a brand. Dynamic segmentation also provides clarity into contact preferences driven by the doctor&rsquo;s historical and recent preferences across channels such as face-to-face, virtual, phone, and email. Companies can further identify prescribers that have churned and pinpoint new growth segments.</p> <p>IQVIA dynamic segmentation becomes more precise with each interaction as it incorporates a closed-loop feedback process. It supports a broad segmentation model based on a range of attributes from different data sets. The central predictive model additionally leverages outcomes data such as message reactions. With IQVIA, HCP segments are refreshed in real-time when source data is updated e.g. channel preferences and suggested messages may change as often as weekly based on activity and reaction data. Dynamic segmentation also helps adjust incentive compensation goals based on the number of open accounts in a geography.</p> <p>Over time, companies will experience tangible improvements to their bottom line as they consistently reach the right HCPs with relevant messages through their preferred channel at the optimal time. Make the shift from traditional target lists and call plans to data-driven profiling with IQVIA dynamic segmentation.</p> <p>To learn more about dynamic segmentation, visit the <a href="~/link.aspx?_id=40064991455E4B49A9C6BF3B3D6BE475&amp;_z=z">IQVIA Next Best website</a></p>" /> <meta property="og:url" content="https://www.iqvia.com/pt-br/blogs/2021/06/dynamic-segmentation-precise-hcp-targeting-for-omnichannel-success" /> <meta property="twitter:site" content="https://www.iqvia.com/pt-br/blogs/2021/06/dynamic-segmentation-precise-hcp-targeting-for-omnichannel-success" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=R2OdW1uvbPjT4Hyp9vUX2IxrR3HCzyWr38h5Y4R6OTE1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&display=swap" /> <script src="/Content/Shotgun/scripts/static-plugin?v=f3VnY7U-htz3FTaboMFxbQGPAfw5M25cLJ4xxMeKTPk1"></script> </head> <body>  <script>window.isContactKnown = false</script> <div class="all-page-wrapper"> <header class="header"> <div class="header__inner" style="visibility:hidden"> <div class="header__info"> <div class="header__logo-box"> <a href="/"> <img class="header__logo" src="/-/media/iqvia/iqvia-logo-color.svg?mw=300&hash=CECD41EE60F67B3B27A5D7E6E7BABDFA" width="120" /> </a> </div> </div> <div class="header__actions"> </div> </div> <div class="navigation-wrapper redesign"> <script> document.addEventListener("CoveoSearchEndpointInitialized", function() { var searchboxElement = document.getElementById("home-search-box"); searchboxElement.addEventListener("CoveoComponentInitialized", function() { CoveoForSitecore.initSearchboxIfStandalone(searchboxElement, "https://www.iqvia.com/pt-br/search"); }); }) </script> <div class="drop-wrapper secondary-nav search"> <div class="content search-wrapper coveo-search-section"> <div id="home-search-box_container" data-prebind-maximum-age='currentMaximumAge' > <div id="home-search-box" class="CoveoSearchbox" data-enable-field-addon='false' data-enable-omnibox='true' data-enable-simple-field-addon='true' data-prebind-maximum-age='currentMaximumAge' data-placeholder='How can we help you?' data-clear-filters-on-new-query='false' > <script type="text/javascript"> document.addEventListener("CoveoSearchEndpointInitialized", function() { var componentId = "home-search-box"; var componentElement = document.getElementById(componentId); function showError(error) { console.error(error); } function areCoveoResourcesIncluded() { return typeof (Coveo) !== "undefined"; } if (areCoveoResourcesIncluded()) { var event = document.createEvent("CustomEvent"); event.initEvent("CoveoComponentInitialized", false, true); setTimeout(function() { componentElement.dispatchEvent(event); }, 0); } else { componentElement.classList.add("invalid"); showError("The Coveo Resources component must be included in this page."); } }); </script> <div class="CoveoForSitecoreBindWithUserContext"></div> <div class="CoveoForSitecoreExpressions"></div> <div class="CoveoForSitecoreConfigureSearchHub" data-sc-search-hub="Search"></div> <span class="CoveoFieldSuggestions" data-field="@title" data-prebind-field="fieldTranslator"></span> </div> </div> </div> </div> <div class="drop-wrapper secondary-nav regions"> <div class="overlay-black"></div> <div class="content regions-wrapper"> <div class="row d-flex"> <div class="w-25 left-part"> <h5>Regions</h5> <ul class="region-list"> <li> <a href="#">Americas</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Asia & Oceania</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Europe</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Middle East & Africa</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> </ul> </div> <div class="w-75 center-part"> <ul> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Americas</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-north-america.svg"> </div> <div class="sub-content"> <h6>Americas</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ar/locations/argentina">Argentina</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/locations/brazil">Brasil</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/canada">Canada</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/locations/colombia">Colombia</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/locations/ecuador">Ecuador</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/mexico">Mexico</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Asia & Oceania</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/locations/china">中国</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/india">India</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/ja-jp/locations/japan">Japan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/ko-kr/locations/korea">대한민국</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/southeast-asia">Southeast Asia</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/sri-lanka">Sri Lanka</a></li> </ul> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Europe</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-eastern-europe.svg"> <a class="btn" href="" target="_blank"> </a> </div> <div class="sub-content"> <h6>A-I</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/adriatic">Adriatic</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/belgium">Belgium</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/bulgaria">Bulgaria</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/czech">Czech Republic</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/de-de/locations/germany">Deutschland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-es/locations/spain">España</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/fr-fr/locations/france">France</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/greece">Greece</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/hungary">Hungary</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/ireland">Ireland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/israel">Israel</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/locations/italy">Italia</a></li> </ul> </div> <div class="sub-content"> <h6>J-Z</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/nl-nl/locations/netherlands">Nederland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/nordics">Nordics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pl-pl/locations/poland">Poland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-pt/locations/portugal">Portugal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/romania">Romania</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/russia">Russia</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/slovakia">Slovakia</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/switzerland">Switzerland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/turkey">Turkey</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/ukraine">Ukraine</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/united-kingdom">United Kingdom</a></li> </ul> </div> <div class="regional-promoted additional"> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Middle East & Africa</h3> </div> </div> <img src="/-/media/iqvia/mea.svg"> </div> <div class="sub-content"> <h6>Middle East & Africa</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/middle-east-and-africa">Middle East and Africa</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> </div> <div class="regional-promoted"> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> <div class="top"> <div class="top-container"> <div aria-label="Secondary"> <div class="secondary-navigation ol" role="navigation"> <div class="language-wrapper"> <ul class="language-list"> <li class="hover-color-blue"><a href="https://www.iqvia.com/blogs/2021/06/dynamic-segmentation-precise-hcp-targeting-for-omnichannel-success/">English</a></li> </ul> </div> <button tabindex="2" role="button" data-type="regions"> regions<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="26" height="26" viewBox="0 0 26 26"> <defs> <path id="1fl5a" d="M295.494 31.947c0 6.378-5.17 11.548-11.547 11.548-6.377 0-11.547-5.17-11.547-11.548 0-6.377 5.17-11.547 11.547-11.547 6.378 0 11.547 5.17 11.547 11.547z" /> <path id="1fl5b" d="M276.43 25.285s-1.545 3.543.324 2.883c1.382-.487 1.503-1.055 1.503-1.055l.812-1.422s.122 1.99.284 2.274c.163.284.813 1.097 1.056-.04.448-2.09.523-2.68 1.295-2.68.772 0 2.36-.61 2.523 1.258.162 1.868-.163.772-1.178 1.26-1.015.486-1.259 2.192-.325 2.395.574.126 1.593.495 2.293.763 2.268.864 2.336 3.364 2.336 5.572 0 0 .042 2.559.975 1.95.935-.609 3.492-4.59 2.965-6.092-.528-1.502-.569-1.665.407-2.193.974-.528 1.664-1.177 1.624-1.909" /> <path id="1fl5c" d="M274.52 34.874s.284-3.223.934-2.708c.65.514.934.514 1.503 1.083.569.569 3.005.894 2.193 1.625-.813.731-1.124.689-2.233 3.939" /> </defs> <g> <g transform="translate(-271 -19)"> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5a" /> </g> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5b" /> </g> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5c" /> </g> </g> </g> </svg> </button> <button tabindex="3" role="button" data-type="search"> search<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 26 26"> <defs> <style> .a, .b { fill: none; stroke: #fff; stroke-width: 1.5px; } .a { stroke-miterlimit: 10; } .b { stroke-linecap: round; stroke-linejoin: round; } </style> </defs> <title>Artboard 1</title> <circle class="a" cx="16.76" cy="9.55" r="8.03" /> <polygon class="b" points="9.67 14 1.21 22.35 3.72 24.85 12.25 16.58 9.67 14" /> <line class="b" x1="8.06" y1="16.16" x2="9.96" y2="18.06" /> </svg> </button> </div> </div> </div> </div> <div class="item-wrapper-mobile mobile-regions-overlay" data-attribute="regions"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>REGIONS</span></div> <div class="breadcrumbs region"><span class="go-back">regions</span>/<span></span></div> <h6>Regions</h6> <ol class="region-list"> <li data-name="Americas"> Americas<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Asia & Oceania"> Asia & Oceania<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Europe"> Europe<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Middle East & Africa"> Middle East & Africa<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> </ol> <ul class="regions-items"> <li> <img src="/-/media/iqvia/images/navigation/regions-north-america.svg"> <div class="d-block"> <h3>Americas</h3> </div> <div class="sub-content"> <h6>Americas</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/es-ar/locations/argentina">Argentina</a></li> <li><a href="https://www.iqvia.com/pt-br/locations/brazil">Brasil</a></li> <li><a href="https://www.iqvia.com/locations/canada">Canada</a></li> <li><a href="https://www.iqvia.com/es-co/locations/colombia">Colombia</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/es-ec/locations/ecuador">Ecuador</a></li> <li><a href="https://www.iqvia.com/locations/mexico">Mexico</a></li> <li><a href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> <div class="d-block"> <h3>Asia & Oceania</h3> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li><a href="https://www.iqvia.com/zh-cn/locations/china">中国</a></li> <li><a href="https://www.iqvia.com/locations/india">India</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/ja-jp/locations/japan">Japan</a></li> <li><a href="https://www.iqvia.com/ko-kr/locations/korea">대한민국</a></li> <li><a href="https://www.iqvia.com/locations/southeast-asia">Southeast Asia</a></li> <li><a href="https://www.iqvia.com/locations/sri-lanka">Sri Lanka</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-eastern-europe.svg"> <div class="d-block"> <h3>Europe</h3> </div> <div class="sub-content"> <h6>Europe</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/adriatic">Adriatic</a></li> <li><a href="https://www.iqvia.com/locations/belgium">Belgium</a></li> <li><a href="https://www.iqvia.com/locations/bulgaria">Bulgaria</a></li> <li><a href="https://www.iqvia.com/locations/czech">Czech Republic</a></li> <li><a href="https://www.iqvia.com/de-de/locations/germany">Deutschland</a></li> <li><a href="https://www.iqvia.com/es-es/locations/spain">España</a></li> <li><a href="https://www.iqvia.com/fr-fr/locations/france">France</a></li> <li><a href="https://www.iqvia.com/locations/greece">Greece</a></li> <li><a href="https://www.iqvia.com/locations/hungary">Hungary</a></li> <li><a href="https://www.iqvia.com/locations/ireland">Ireland</a></li> <li><a href="https://www.iqvia.com/locations/israel">Israel</a></li> <li><a href="https://www.iqvia.com/it-it/locations/italy">Italia</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/nl-nl/locations/netherlands">Nederland</a></li> <li><a href="https://www.iqvia.com/locations/nordics">Nordics</a></li> <li><a href="https://www.iqvia.com/pl-pl/locations/poland">Poland</a></li> <li><a href="https://www.iqvia.com/pt-pt/locations/portugal">Portugal</a></li> <li><a href="https://www.iqvia.com/locations/romania">Romania</a></li> <li><a href="https://www.iqvia.com/locations/russia">Russia</a></li> <li><a href="https://www.iqvia.com/locations/slovakia">Slovakia</a></li> <li><a href="https://www.iqvia.com/locations/switzerland">Switzerland</a></li> <li><a href="https://www.iqvia.com/locations/turkey">Turkey</a></li> <li><a href="https://www.iqvia.com/locations/ukraine">Ukraine</a></li> <li><a href="https://www.iqvia.com/locations/united-kingdom">United Kingdom</a></li> </ul> </div> <div class="regional-promoted mobile"> <div class="w-65"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </li> <li> <img src="/-/media/iqvia/mea.svg"> <div class="d-block"> <h3>Middle East & Africa</h3> </div> <div class="sub-content"> <h6>Middle East & Africa</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/middle-east-and-africa">Middle East and Africa</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> </div> <div class="regional-promoted mobile"> <div class="w-65"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </li> </ul> </div> <div class="main"> <div class="container container-ruler"> <div class="logo"> <a class="d-flex" href="/" style="width: 168px;"> <img src="/-/media/iqvia/iqvia-logo-white.svg?mw=300&hash=F1AF36720BFE3D652588EF9344ED481F" alt="" width="160"> </a> </div> <div class="mobile-toggle mobile-toggle-navigation-bar"><span></span><span></span><span></span></div> <nav class="d-flex justify-between" aria-label="Primary"> <ol class="primary-nav w-100"> <li> <a class="color-white" href="#">Solutions</a> <div class="primary-nav-wrapper"> <div class="content solution-selector"> <div class="shadow"></div> <div class="d-flex flex-column search-padding"> <div class="nav-search-button-wrapper"> <div class="nav-search-button"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"> <path d="M349.4 44.6c5.9-13.7 1.5-29.7-10.6-38.5s-28.6-8-39.9 1.8l-256 224c-10 8.8-13.6 22.9-8.9 35.3S50.7 288 64 288H175.5L98.6 467.4c-5.9 13.7-1.5 29.7 10.6 38.5s28.6 8 39.9-1.8l256-224c10-8.8 13.6-22.9 8.9-35.3s-16.6-20.7-30-20.7H272.5L349.4 44.6z"> </path> </svg><span>quick find a capability</span> </div> <div class="nav-search-coveo-wrapper"> <div class="nav-search-coveo"> <script> document.addEventListener("CoveoSearchEndpointInitialized", function() { var searchboxElement = document.getElementById("navigation-search-button"); searchboxElement.addEventListener("CoveoComponentInitialized", function() { CoveoForSitecore.initSearchboxIfStandalone(searchboxElement, "https://www.iqvia.com/pt-br/search"); }); }) </script> <div id="navigation-search-button_container" class="coveo-for-sitecore-search-box-container" data-prebind-maximum-age='currentMaximumAge' data-pipeline='test-nav-search' > <div id="navigation-search-button" class="CoveoSearchbox" data-enable-field-addon='false' data-enable-omnibox='true' data-prebind-maximum-age='currentMaximumAge' data-pipeline='test-nav-search' data-placeholder='Type a keyword, a solution or product name?' data-query-suggest-character-threshold='3' data-clear-filters-on-new-query='false' data-use-local-storage-for-history='true' > <script type="text/javascript"> document.addEventListener("CoveoSearchEndpointInitialized", function() { var componentId = "navigation-search-button"; var componentElement = document.getElementById(componentId); function showError(error) { console.error(error); } function areCoveoResourcesIncluded() { return typeof (Coveo) !== "undefined"; } if (areCoveoResourcesIncluded()) { var event = document.createEvent("CustomEvent"); event.initEvent("CoveoComponentInitialized", false, true); setTimeout(function() { componentElement.dispatchEvent(event); }, 0); } else { componentElement.classList.add("invalid"); showError("The Coveo Resources component must be included in this page."); } }); </script> <div class="CoveoForSitecoreBindWithUserContext"></div> <div class="CoveoForSitecoreExpressions"></div> <div class="CoveoForSitecoreConfigureSearchHub" data-sc-search-hub="navigation-search"></div> </div> <div> <div class="CoveoOmniboxResultList" > <div> <script id="_7856F2A3-57E8-44D8-B1F0-1ED4CA7557FA" class="result-template" type="text/x-underscore-template" >  {{var title = coveoFieldValue("Title");}} <a href="{{=clickUri}}" title="{{=Title}}">{{=Title}}</a> </script> </div> </div> </div> </div> </div> <svg xmlns="http://www.w3.org/2000/svg" class="input-icon" viewBox="0 0 448 512"> <path d="M349.4 44.6c5.9-13.7 1.5-29.7-10.6-38.5s-28.6-8-39.9 1.8l-256 224c-10 8.8-13.6 22.9-8.9 35.3S50.7 288 64 288H175.5L98.6 467.4c-5.9 13.7-1.5 29.7 10.6 38.5s28.6 8 39.9-1.8l256-224c10-8.8 13.6-22.9 8.9-35.3s-16.6-20.7-30-20.7H272.5L349.4 44.6z"> </path> </svg> <div class="custom-close-button"> <i class="fas fa-times"></i> </div> </div> </div> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">SOLUTIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/research-and-development">Research & Development</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence">Real World Evidence</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/commercialization">Commercialization</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance">Safety & Regulatory Compliance</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/technologies">Technologies</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ol> </div> <div class="w-80 tab-content remove-last solutions"> <div class="item h-100 default-content mt-0"> <div class="w-22 "> <h5 class="">LIFE SCIENCE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Global Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/points-of-view"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Global Trends in R&D 2024</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h5 class="title">EMEA Insights</h5> <p class="description">IQVIA thought leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big ROI</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/white-papers/dcts-deliver-big-roi"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h5 class="title">WHITE PAPER</h5> <p class="description">Capturing value at scale: The $4 billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/pt-br/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">FEATURED INNOVATIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/about-us/iqvia-connected-intelligence">IQVIA Connected Intelligence™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/innovative-models/artificial-intelligence-and-machine-learning">IQVIA Healthcare-grade AI™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href=""></a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/human-data-science-cloud">Human Data Science Cloud</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/about-us/innovation-hub">IQVIA Innovation Hub</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">Decentralized Trials</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/pt-br/about-us/iqvia-patient-experience-solutions-with-apple-devices">Patient Experience Solutions with Apple devices</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ol> </div> <div class="w-80 tab-content about"> <div class="item h-100 default-content mt-0"> <div class="w-33 pb-35 "> <h5 class="">WHO WE ARE</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us">Our Story</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/our-impact">Our Impact</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Commitment to Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/code-of-conduct">Code of Conduct</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/esg">Environmental Social Governance</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/privacy">Privacy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/leadership">Executive Team</a></li> </ol> </div> <div class="w-33 pb-35 "> <h5 class="">NEWS & RESOURCES</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/newsroom">News</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/events">Events & Webinars</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/analyst-reports">Industry Analyst Reports</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/pt-br/locations">Our Locations</a></li> </ol> </div> <div class="w-33 "> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h5 class="title">INVESTOR RELATIONS</h5> <p class="description">Visit our investor relations site for more information.</p> <a class="hover-color-blue-with-anim" href="https://ir.iqvia.com/overview/default.aspx"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/pt-br/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content careers"> <div class="shadow"></div> <div class="d-flex "> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/blog"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-50 pr-10 "> <div class="card-wrapper"> <div class="card d-flex"> <div class="d-flex flex-column min-with-description"> <h5 class="title">WE’RE HIRING</h5> <p class="description">Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">Contact Us</span> <div class="arrow-wrapper"> <span class="line"></span> <span class="line"></span> </div> </a> </div> </nav> </div> </div> <div class="mobile-overlay mobile-navigation-overlay"> <div class="overlay-content"> <div class="top-nav"> <nav role="Secondary"> <button role="button" data-type="regions">REGIONS<img src="https://www.iqvia.com/Content/Shotgun/img/globe.svg"></button> <button role="button" data-type="search">Search<img src="https://www.iqvia.com/Content/Shotgun/img/search.svg"></button> </nav> </div> <div class="main-nav"> <ol role="Primary"> <li data-item="solutions"><a>Solutions</a></li> <li data-item="products"><a>Products</a></li> <li data-item="insights"><a>Insights</a></li> <li data-item="about"><a>About</a></li> <li data-item="careers"><a>Careers</a></li> <li class="external-style"><a class="nav-mobile-contact-us" href="#rfp">Contact Us</a></li> </ol> </div> <div class="mobile-content"> <div class="item-wrapper-mobile search-mobile" data-attribute="search"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>search</span></div> <div class="field-group"> <img width="20" src="https://www.iqvia.com/Content/Shotgun/img/search.svg"> <input placeholder="How can we help?"> </div> <div class="btn-search"> <button>search</button> </div> </div> <div class="item-wrapper-mobile list solutions" data-attribute="solutions"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Solutions</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Solutions</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-0">SOLUTIONS</h6> <ul class="click-action"> <li> Research & Development <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Real World Evidence <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Commercialization <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Safety & Regulatory Compliance <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Technologies <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">LIFE SCIENCE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/generics">Generics</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/medtech">MedTech</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ul> <h6 class="mt-0">HEALTHCARE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Global Public Health</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/public-health-and-government">Government</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/payers">Payers</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/industry-segments/providers">Providers</a></li> </ul> <h6 class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/pt-br/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/insights">Technology Insights</a></li> </ul> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="products"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Products</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Products</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5>CLINICAL PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ul> </div> <div class="tab-item"> <h5>COMMERCIAL PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/information-management">Information Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ul> </div> <div class="tab-item"> <h5>COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ul> </div> <div class="tab-item"> <h5>REAL WORLD PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li><a href="https://www.iqvia.com/pt-br/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ul> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h4 class="mt-30">CASE STUDY</h4> <p>"Data in a Day</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/library/case-studies/data-in-a-day" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="insights"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Insights</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Insights</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/insights/points-of-view" target="_blank"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute" target="_blank"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h4 class="mt-30">INSTITUTE REPORT</h4> <p>"Global Trends in R&D 2024</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers" target="_blank"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h4 class="mt-30">EMEA Insights</h4> <p>"IQVIA thought leadership with a focus on EMEA.</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/locations/emea/emea-thought-leadership" target="_blank"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h4 class="mt-30">WHITE PAPER</h4> <p>"DCTs Deliver Big ROI</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/library/white-papers/dcts-deliver-big-roi" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h4 class="mt-30">WHITE PAPER</h4> <p>"Capturing value at scale: The $4 billion RWE imperative</p> <a class="btn-redirect" href="https://www.iqvia.com/pt-br/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list about" data-attribute="about"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>About</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">About</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-15">FEATURED INNOVATIONS</h6> <ul class="click-action"> <li> IQVIA Connected Intelligence™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> IQVIA Healthcare-grade AI™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Human Data Science Cloud <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> IQVIA Innovation Hub <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Decentralized Trials <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Patient Experience Solutions with Apple devices <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">WHO WE ARE</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/about-us">Our Story</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/our-impact">Our Impact</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health">Commitment to Public Health</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/code-of-conduct">Code of Conduct</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/esg">Environmental Social Governance</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/privacy">Privacy</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/leadership">Executive Team</a></li> </ul> <h6 class="mt-0">NEWS & RESOURCES</h6> <ul> <li><a href="https://www.iqvia.com/pt-br/newsroom">News</a></li> <li><a href="https://www.iqvia.com/pt-br/events">Events & Webinars</a></li> <li><a href="https://www.iqvia.com/pt-br/analyst-reports">Industry Analyst Reports</a></li> <li><a href="https://www.iqvia.com/pt-br/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li><a href="https://www.iqvia.com/pt-br/locations">Our Locations</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h4 class="mt-30">INVESTOR RELATIONS</h4> <p>"Visit our investor relations site for more information.</p> <a class="btn-redirect" href="https://ir.iqvia.com/overview/default.aspx" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> <h5>Unlock your potential to drive healthcare forward</h5> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/iqvia-connected-intelligence">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> <h5>IQVIA AI is Healthcare-grade AI</h5> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/innovative-models/artificial-intelligence-and-machine-learning">LEARN MORE</a> </div> <div class="tab-item"> <h5></h5> <p></p> <a class="btn w-auto mt-30" href=""></a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> <h5>Your healthcare data deserves more than just a cloud.</h5> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/human-data-science-cloud">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> <h5>Innovations make an impact when bold ideas meet powerful partnerships</h5> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/innovation-hub">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> <h5>Proven, faster DCT solutions</h5> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/solutions/research-and-development/decentralized-trials">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> <h5>IQVIA Patient Experience Solutions with Apple devices</h5> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/pt-br/about-us/iqvia-patient-experience-solutions-with-apple-devices">LEARN MORE</a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="careers"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Careers</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Careers</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/blog" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> <h4 class="mt-30">WE’RE HIRING</h4> <p>"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs" target="_blank"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="insights-detail-hero-redesign charcoal__bg"> <div class="insights-detail-hero-outer"> <div class="insights-detail-hero-outer-top"> <div class="insights-detail-hero-outer-content"> <div class="top-part">Blog</div> <div class="title">Dynamic Segmentation</div> <div class="subtitle">Precise HCP Targeting for Omnichannel Success</div> <div class="date"> <div class="author"> Tanveer Ahmed Nasir, Sr. Director, Global Head for Next Best </div> <div class="time">Jun 24, 2021</div> </div> </div> </div> <div class="hero-breadcrumbs padding z_index breadcrumbs-hero_outer"> <div class="breadcrumbs breadcrumbs-hero_inner"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/pt-br/"><span class="iqvia-icon-home"></span></a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/pt-br/blogs">Blogs</a> </li> <li class="breadcrumbs__item"> <span>Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success</span> </li> </ul> </div> </div> </div> </section> <section class="share-bar-redesign"> <div class="share-bar-wrapper"> <button class="share-bar-container"> <p> Share PAGE <img alt="Share PAGE" src="/Content/Shotgun/img/icons/social_icons/new/Share.svg" /> </p> <ul class="dropdown"> <li title="Copy link to clipboard" data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </button> </div> </section> <section class="insights-detail-body-redesign "> <div class="insights-detail-body-redesign__outer"> <div class="insights-detail-body-redesign__inner"> <p>Omnichannel success in pharma relies on a company’s ability to swiftly adapt sales and marketing strategies in response to changing HCP segments. But most companies today are still dependent on static target lists that become outdated in a matter of months. In fact, IQVIA analysis found that up to 40% of HCPs change segments within six months while target lists are typically refreshed every 12 to 36 months. This disconnect can cost companies significant amounts in lost sales opportunities and ineffective marketing campaigns.</p> <p>A company’s engagement strategy is only as successful as the accuracy of its HCP segments. With dynamic HCP segmentation and the power of AI/ML, companies can fine-tune their investment allocations and outreach activities to precisely target priority HCPs on a continuous basis. Data, analytics, and insights are used to deliver timely recommendations to sellers and marketers on next best actions such as which doctors to contact and when to contact them based on pre-defined segmentation criteria like prescribing potential for a brand. Dynamic segmentation also provides clarity into contact preferences driven by the doctor’s historical and recent preferences across channels such as face-to-face, virtual, phone, and email. Companies can further identify prescribers that have churned and pinpoint new growth segments.</p> <p>IQVIA dynamic segmentation becomes more precise with each interaction as it incorporates a closed-loop feedback process. It supports a broad segmentation model based on a range of attributes from different data sets. The central predictive model additionally leverages outcomes data such as message reactions. With IQVIA, HCP segments are refreshed in real-time when source data is updated e.g. channel preferences and suggested messages may change as often as weekly based on activity and reaction data. Dynamic segmentation also helps adjust incentive compensation goals based on the number of open accounts in a geography.</p> <p>Over time, companies will experience tangible improvements to their bottom line as they consistently reach the right HCPs with relevant messages through their preferred channel at the optimal time. Make the shift from traditional target lists and call plans to data-driven profiling with IQVIA dynamic segmentation.</p> <p>To learn more about dynamic segmentation, visit the <a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">IQVIA Next Best website</a></p> </div> </div> </section> <section id="RelatedSolutions"></section>  <section class="multi-card_feature-redesign-custom-swiper"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <div class="eyebrow"> <h2 class="title">Related solutions</h2> <div class="controls-panel"> <div class="button-prev disabled"><i class="fa-solid fa-angle-left"></i></div> <div class="button-next"><i class="fa-solid fa-angle-right"></i></div> </div> </div> </div> <div class="scroll-area-wrapper"> <div class="scroll-area"> <article> <div class="process-as-no-link card-item card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/modules/brandworld/1170_young-woman-studying-a-see-through-computer-screen.jpg?mw=600&hash=6BC2E8F7FA877E2F892502D9CCC340A9')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights" class="card-title"> Performance Management and Insights (PM&I) </a> <p class="description"> Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite. </p> </div> </div> </article> <article> <div class="process-as-no-link card-item card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/body/technologies/performance-management-and-insights/next-best/next-best-hero-image---inverted.png?mw=600&hash=61817D661566ACB73FFE1B99FF8388DA')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best" class="card-title"> Next Best Action </a> <p class="description"> Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction. </p> </div> </div> </article> <article> <div class="process-as-no-link card-item card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/modules/brandworld/2134_business-team-analyzing-data.png?mw=600&hash=EA5287D368F978F6DEF40F7D80759310')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/pt-br/solutions/technologies/performance-management-and-insights/orchestrated-analytics" class="card-title"> Orchestrated Analytics </a> <p class="description"> IQVIA Orchestrated Analytics connects actionable, intelligent insights across commercial teams to empower improved strategic decision making. </p> </div> </div> </article> <article> <div class="process-as-no-link card-item card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?mw=600&hash=BF87E4ABC0798ED4783564BB5B6F4EC2')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/pt-br/solutions/technologies" class="card-title"> IQVIA Technologies </a> <p class="description"> Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment. </p> </div> </div> </article> </div> </div> </div> </div> </section>  <div class="btn-container-stiky stiky-language open-popup-contact-us-button" data-current-language="pt-BR"> <a class="cta-btn-redesign contact-us-cta-button" href="#rfp" target=""> <span class="tile">Contact Us</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div>  <footer> <section class="footer"> <div class="global-search-container container"> </div> <div class="dark-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer_content footer__middle"> <div class="footer__copy">©2024 IQVIA Inc, All Rights Reserved. </div> <div class="flex-column"> <div class="flex-column"> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="http://ir.iqvia.com">Investor Relations</a> </li> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="https://www.customerportal.iqvia.com">Customer Portal</a> </li> <li class="footer__menu-item"> <a target="_blank" title="Careers" rel="noopener noreferrer" href="https://jobs.iqvia.com/">Careers</a> </li> <li class="footer__menu-item"> <a title="Corporate Responsibility" href="https://www.iqvia.com/pt-br/about-us/code-of-conduct">Code of Conduct</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/events">Events</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/contact">Contact Us</a> </li> </ul> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/about-us/third-party-access-program">Third-Party Access</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/about-us/suppliers">Suppliers</a> </li> <li class="footer__menu-item"> <a target="_blank" href="https://www.iqvia.com/pt-br/about-us/privacy">Privacy</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/about-us/privacy/ccpa/do-not-sell">Your Privacy Choices</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/pt-br/about-us/terms-of-use">Terms of Use</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/sitemap">Sitemap</a> </li> </ul> </div> </div> </div> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2024. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.</div> <style> .share-bar-container a[href^="https://"]:not([href^="https://cms-www.work.iqvia.com"])::after{ content: none; } .share-bar-container a[href^="http://"]::after { content: none; } .footer .no-bg .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { display: none; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy, .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .copy_slogan{ padding-top: 0; } .pagetop-button{ left: 1%; bottom: 70px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { gap: 0 15px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy{ font-weight: 400; } .footer .dark-bg a[href="https://cms-www.work.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after, .footer .dark-bg a[href="https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after { content: url("/-/media/IQVIA/privacyoptions29x14.png"); padding-left:5px; display: inline !important; } </style> <ul class="footer__socials flex-row"> <li class="footer__social"><a class="footer__social-link footer__social-link--fb" href="https://www.facebook.com/IQVIA" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53C22,1.13,20.87,0,19.47,0ZM12.29,19.25v-5.8h1.92l.37-2.4h-2.29v-1.56c-.06-.66.42-1.24,1.08-1.3.09,0,.18,0,.26,0h1.04v-2.04c-.61-.1-1.23-.15-1.85-.16-1.88,0-3.12,1.15-3.12,3.23v1.83h-2.09v2.4h2.09v5.8c-4.5-.71-7.57-4.94-6.86-9.44.71-4.5,4.94-7.57,9.44-6.86s7.57,4.94,6.86,9.44c-.56,3.53-3.33,6.3-6.86,6.86Z"></path></svg> <li class="footer__social"><a class="footer__social-link footer__social-link--tw" href="https://x.com/IQVIA_global" target="_blank"> <svg id="Layer_1" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 22 22" width="22" height="22" fill="#FFFFFF"><defs></defs> <polygon class="cls-1" points="11.15 9.82 7.58 4.65 5.68 4.65 10.09 11.05 10.63 11.83 14.44 17.35 16.34 17.35 11.69 10.61 11.15 9.82 11.15 9.82 11.15 9.82"></polygon> <path class="cls-1" d="M19.29.2H2.71C1.33.2.23,1.31.23,2.69v16.62c0,1.37,1.11,2.48,2.48,2.48h16.59c1.37,0,2.48-1.11,2.48-2.48V2.69c0-1.37-1.11-2.48-2.48-2.48h0ZM13.93,18.3l-.29-.41-3.66-5.31-4.92,5.72h-1.21l5.6-6.5-4.55-6.6-1.03-1.49h4.21l.29.41,3.42,4.97,3.6-4.18,1.04-1.2h1.21l-5.31,6.17,4.79,6.95,1.03,1.49h-4.21,0Z"></path> </svg> </a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--inst" href="https://www.instagram.com/iqvia/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M11.04,8.27c-1.53,0-2.76,1.21-2.77,2.72,0,1.56,1.2,2.79,2.74,2.79,1.53,0,2.77-1.21,2.77-2.72,0-1.56-1.2-2.79-2.74-2.79Z"></path><path class="cls-1" d="M14.66,4.28c-2.43-.04-4.86-.04-7.28,0-1.84.03-3.06,1.24-3.1,3.07-.05,2.44-.04,4.89,0,7.33.03,1.84,1.24,3.06,3.08,3.09,2.44.05,4.89.04,7.33,0,1.69-.03,2.8-.98,3-2.65.17-1.36.11-7.13.09-7.74-.08-1.86-1.26-3.08-3.12-3.11ZM11.02,15.31c-2.37,0-4.3-1.93-4.29-4.29,0-2.37,1.93-4.3,4.3-4.29,2.37,0,4.29,1.92,4.29,4.3,0,2.37-1.92,4.29-4.29,4.29ZM15.49,7.59c-.55.01-1.04-.48-1.04-1.03,0-.55.47-1,1.02-1,.56,0,1.01.44,1.01,1,0,.55-.44,1.02-.99,1.03Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,15.07c-.07,2.28-1.91,4.11-4.19,4.18-2.69.08-5.38.06-8.07,0-1.9-.04-4.31-1.46-4.31-4.73,0,0,0,0,0-.01v-6.99s0,0,0-.01c0-2.35,1.47-4.04,3.33-4.55.49-.14,1.02-.27,1.5-.27,0,0,0,0,.01,0h6.99s0,0,.01,0c.64,0,1.28.2,1.45.24,1.49.39,3.19,1.74,3.27,4.03.09,2.7.08,5.41,0,8.11Z"></path></svg></a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--lin" href="https://www.linkedin.com/company/iqvia" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><polygon class="cls-1" points="5.29 16.89 7.74 16.89 7.74 16.89 7.74 9.02 5.29 9.02 5.29 16.89"></polygon><circle class="cls-1" cx="6.51" cy="6.53" r="1.42"></circle><path class="cls-1" d="M13.97,8.82c-.95-.03-1.84.45-2.32,1.27h-.03v-1.08h-2.35v7.87h2.45v-3.9c0-1.03.2-2.02,1.47-2.02s1.27,1.17,1.27,2.09v3.83h2.45v-4.32c0-2.12-.46-3.75-2.94-3.75Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,18.06c0,.65-.53,1.19-1.18,1.19H3.92c-.65,0-1.18-.54-1.17-1.19V3.94c0-.65.52-1.18,1.17-1.19h14.15c.65,0,1.18.54,1.18,1.19v14.12Z"></path></svg></a></li> </a></li></ul> </div> </div> </div> </div> </div> <div class="no-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2024. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.</div> <style> .share-bar-container a[href^="https://"]:not([href^="https://cms-www.work.iqvia.com"])::after{ content: none; } .share-bar-container a[href^="http://"]::after { content: none; } .footer .no-bg .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { display: none; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy, .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .copy_slogan{ padding-top: 0; } .pagetop-button{ left: 1%; bottom: 70px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { gap: 0 15px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy{ font-weight: 400; } .footer .dark-bg a[href="https://cms-www.work.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after, .footer .dark-bg a[href="https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after { content: url("/-/media/IQVIA/privacyoptions29x14.png"); padding-left:5px; display: inline !important; } </style> <ul class="footer__socials flex-row"> <li class="footer__social"><a class="footer__social-link footer__social-link--fb" href="https://www.facebook.com/IQVIA" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53C22,1.13,20.87,0,19.47,0ZM12.29,19.25v-5.8h1.92l.37-2.4h-2.29v-1.56c-.06-.66.42-1.24,1.08-1.3.09,0,.18,0,.26,0h1.04v-2.04c-.61-.1-1.23-.15-1.85-.16-1.88,0-3.12,1.15-3.12,3.23v1.83h-2.09v2.4h2.09v5.8c-4.5-.71-7.57-4.94-6.86-9.44.71-4.5,4.94-7.57,9.44-6.86s7.57,4.94,6.86,9.44c-.56,3.53-3.33,6.3-6.86,6.86Z"></path></svg> <li class="footer__social"><a class="footer__social-link footer__social-link--tw" href="https://x.com/IQVIA_global" target="_blank"> <svg id="Layer_1" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 22 22" width="22" height="22" fill="#FFFFFF"><defs></defs> <polygon class="cls-1" points="11.15 9.82 7.58 4.65 5.68 4.65 10.09 11.05 10.63 11.83 14.44 17.35 16.34 17.35 11.69 10.61 11.15 9.82 11.15 9.82 11.15 9.82"></polygon> <path class="cls-1" d="M19.29.2H2.71C1.33.2.23,1.31.23,2.69v16.62c0,1.37,1.11,2.48,2.48,2.48h16.59c1.37,0,2.48-1.11,2.48-2.48V2.69c0-1.37-1.11-2.48-2.48-2.48h0ZM13.93,18.3l-.29-.41-3.66-5.31-4.92,5.72h-1.21l5.6-6.5-4.55-6.6-1.03-1.49h4.21l.29.41,3.42,4.97,3.6-4.18,1.04-1.2h1.21l-5.31,6.17,4.79,6.95,1.03,1.49h-4.21,0Z"></path> </svg> </a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--inst" href="https://www.instagram.com/iqvia/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M11.04,8.27c-1.53,0-2.76,1.21-2.77,2.72,0,1.56,1.2,2.79,2.74,2.79,1.53,0,2.77-1.21,2.77-2.72,0-1.56-1.2-2.79-2.74-2.79Z"></path><path class="cls-1" d="M14.66,4.28c-2.43-.04-4.86-.04-7.28,0-1.84.03-3.06,1.24-3.1,3.07-.05,2.44-.04,4.89,0,7.33.03,1.84,1.24,3.06,3.08,3.09,2.44.05,4.89.04,7.33,0,1.69-.03,2.8-.98,3-2.65.17-1.36.11-7.13.09-7.74-.08-1.86-1.26-3.08-3.12-3.11ZM11.02,15.31c-2.37,0-4.3-1.93-4.29-4.29,0-2.37,1.93-4.3,4.3-4.29,2.37,0,4.29,1.92,4.29,4.3,0,2.37-1.92,4.29-4.29,4.29ZM15.49,7.59c-.55.01-1.04-.48-1.04-1.03,0-.55.47-1,1.02-1,.56,0,1.01.44,1.01,1,0,.55-.44,1.02-.99,1.03Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,15.07c-.07,2.28-1.91,4.11-4.19,4.18-2.69.08-5.38.06-8.07,0-1.9-.04-4.31-1.46-4.31-4.73,0,0,0,0,0-.01v-6.99s0,0,0-.01c0-2.35,1.47-4.04,3.33-4.55.49-.14,1.02-.27,1.5-.27,0,0,0,0,.01,0h6.99s0,0,.01,0c.64,0,1.28.2,1.45.24,1.49.39,3.19,1.74,3.27,4.03.09,2.7.08,5.41,0,8.11Z"></path></svg></a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--lin" href="https://www.linkedin.com/company/iqvia" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><polygon class="cls-1" points="5.29 16.89 7.74 16.89 7.74 16.89 7.74 9.02 5.29 9.02 5.29 16.89"></polygon><circle class="cls-1" cx="6.51" cy="6.53" r="1.42"></circle><path class="cls-1" d="M13.97,8.82c-.95-.03-1.84.45-2.32,1.27h-.03v-1.08h-2.35v7.87h2.45v-3.9c0-1.03.2-2.02,1.47-2.02s1.27,1.17,1.27,2.09v3.83h2.45v-4.32c0-2.12-.46-3.75-2.94-3.75Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,18.06c0,.65-.53,1.19-1.18,1.19H3.92c-.65,0-1.18-.54-1.17-1.19V3.94c0-.65.52-1.18,1.17-1.19h14.15c.65,0,1.18.54,1.18,1.19v14.12Z"></path></svg></a></li> </a></li></ul> </div> </div> </div> </div> </div> </section> </footer> </div> <script type="text/javascript" src='/Coveo/Hive/js/CoveoJsSearch.Lazy.min.js'></script> <script type="text/javascript" src='/Coveo/Hive/js/CoveoForSitecore.Lazy.min.js'></script> <script type="text/javascript" src="https://static.cloud.coveo.com/searchui/v2.10099/js/cultures/pt-br.js"></script> <div>  <div id="SearchResourcesProperties_6e4c01287b0746ff98dbf81ffa7f0c50" class="CoveoForSitecoreContext" data-sc-should-have-analytics-component='true' data-sc-analytics-enabled='true' data-sc-current-language='pt-BR' data-prebind-sc-language-field-name='fieldTranslator' data-sc-language-field-name='_language' data-sc-labels='{"Ascending" : "Ascending" , "Descending" : "Descending" , "Created" : "Created" , "Created By" : "Created by" , "Creation Time" : "Creation time." , "Language" : "Language" , "Last Time Modified" : "Last time modified." , "Template" : "Template" , "Uniform resource identifier" : "URI" , "Updated By" : "Updated by" , "If the problem persists contact the administrator." : "If the problem persists contact the administrator." , "Search is currently unavailable" : "Oops! Something went wrong on the server."}' data-sc-maximum-age='900000' data-sc-page-name='Dynamic Segmentation Precise HCP Targeting for Omnichannel Success' data-sc-page-name-full-path='/sitecore/content/Shotgun/Home/Blogs/2021/06/Dynamic Segmentation Precise HCP Targeting for Omnichannel Success' data-sc-index-source-name='Coveo_Shotgun_web_index - IQVIA-PROD-Sitecore10' data-sc-is-in-experience-editor='false' data-sc-is-user-anonymous='true' data-sc-item-uri='sitecore://web/{56A82815-5A61-468D-AB5E-E572AC0F7990}?lang=pt-BR&ver=1' data-sc-item-id='56a82815-5a61-468d-ab5e-e572ac0f7990' data-prebind-sc-latest-version-field-name='fieldTranslator' data-sc-latest-version-field-name='_latestversion' data-sc-rest-endpoint-uri='/coveo/rest' data-sc-analytics-endpoint-uri='/coveo/rest/ua' data-sc-site-name='Shotgun' data-sc-field-prefix='f' data-sc-field-suffix='64841' data-sc-prefer-source-specific-fields='false' > </div> <script type="text/javascript"> var endpointConfiguration = { itemUri: "sitecore://web/{56A82815-5A61-468D-AB5E-E572AC0F7990}?lang=pt-BR&ver=1", siteName: "Shotgun" }; CoveoForSitecore.SearchEndpoint.configureSitecoreEndpoint(endpointConfiguration); var context = document.getElementById("SearchResourcesProperties_6e4c01287b0746ff98dbf81ffa7f0c50"); if (!!context) { CoveoForSitecore.Context.configureContext(context); } </script> </div> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script> <script>(window.jQuery)||document.write('<script src="/Content/Shotgun/scripts/jquery"><\/script>');</script> <script src="/Content/Shotgun/scripts/jquery-plugin?v=p6xOj3bpENopWJDTpaScVDEWHBnsdKnlQNwr3F8vq0s1"></script> <script src="/Content/Shotgun/scripts/coveo?v=VaoI3cI76E4zubyc95hiO1CQHaPryNT5IlcY_8w5cho1"></script> <script src="/Content/Shotgun/scripts/main?v=hzyea0nP_aoOQKKYdYEe3ehTFT8GzHHdV2dGLNcxgW81"></script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P97VBCW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="pagetop-button" style="z-index: 15"><span class="fas fa-caret-up"></span></div> <script> // Code snippet to load and log page view analytics. // Imported from https://github.com/coveo/coveo.analytics.js (function (c, o, v, e, O, u, a) { a = 'coveoua'; c[a] = c[a] || function () { (c[a].q = c[a].q || []).push(arguments) }; c[a].t = Date.now(); u = o.createElement(v); u.async = 1; u.src = e; O = o.getElementsByTagName(v)[0]; O.parentNode.insertBefore(u, O) })(window, document, 'script', 'https://static.cloud.coveo.com/coveo.analytics.js/1.0/coveoua.js'); document.addEventListener("CoveoSearchEndpointInitialized", function () { var accessToken = Coveo && Coveo.SearchEndpoint && Coveo.SearchEndpoint.defaultEndpoint && Coveo.SearchEndpoint.defaultEndpoint.accessToken ? Coveo.SearchEndpoint.defaultEndpoint.accessToken.token : ""; var customMetadata = {"contentIdKey" : "permanentid" , "contentLanguage" : "pt-BR" , "contentIdValue" : "56A828155A61468DAB5EE572AC0F7990" , "anonymous" : true}; if (typeof (CoveoForSitecoreUserContext) !== "undefined") { var currentContext = CoveoForSitecoreUserContext.handler.getContext(); Object.keys(currentContext).forEach(function(key) { customMetadata["c_context_" + key] = currentContext[key]; }); } coveoua('onLoad', function() { // Completely overrides the way the base URL is resolved since the default implementation appends a `/rest` that we do not want. // Remove when migrating to version 2+ Object.defineProperty(coveoanalytics.CoveoAnalyticsClient.prototype, 'baseUrl', { get() { return "/coveo/rest/ua" + "/v15" }}); coveoua('init', accessToken); coveoua('send', 'view', customMetadata); }); }); </script>  <input id="MediaFramework_ItemId" name="MediaFramework_ItemId" type="hidden" value="56A828155A61468DAB5EE572AC0F7990"> </body> </html>

CINXE.COM

Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success - IQVIA