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entry-image full-image"> <img src="/images/2024/09/09/Online Shoe Shopping.jpg" alt="Δείτε τους 7 πιο σημαντικούς δείκτες που αποτυπώνουν την πορεία ενός e-shop" itemprop="image" /> </div> <div class="blog-content-wrap"> <div itemprop="articleBody"> <p><span style="font-family: verdana, geneva; font-size: 12pt;">«Ό,τι δεν μετριέται δεν βελτιώνεται» μας έλεγαν στο πανεπιστήμιο. Και έτσι είναι! </span><span style="font-family: verdana, geneva; font-size: 12pt;">Πώς θα γνωρίζεις αν είσαι καλός και πρέπει να γίνεις καλύτερος, αν ίσως φλερτάρεις με την αποτυχία και που πρέπει να βελτιωθείς, εάν δεν μετράς <strong>την «πορεία» του e-shop σου</strong>;</span><br /> <br /><span style="font-family: verdana, geneva; font-size: 12pt;">Αν ρωτήσεις έναν marketer «τί πρέπει να μετράω στο e-shop μου» μπορεί να πάρεις μια λίστα με δεκάδες, ίσως και 100 δείκτες που μπορείς να παρακολουθείς!</span></p> <p><div class="mod-sppagebuilder sp-page-builder" data-module_id="186"> <div class="page-content"> <section id="section-id-1685543935617" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1685543935616"><div id="column-id-1685543935616" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1685543955920" class="sppb-addon-wrapper addon-root-module"><div id="sppb-addon-1685543955920" class="clearfix " ><style type="text/css">#sppb-addon-1685543955920{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-1685543955920{ } @media (max-width: 1199.98px) {#sppb-addon-1685543955920{}} @media (max-width: 991.98px) {#sppb-addon-1685543955920{}} @media (max-width: 767.98px) {#sppb-addon-1685543955920{}} @media (max-width: 575.98px) {#sppb-addon-1685543955920{}}#sppb-addon-wrapper-1685543955920{ }#sppb-addon-1685543955920 .sppb-addon-title{ }</style><style type="text/css"></style></div></div></div></div></div></div></div></section><section id="section-id-1685618231453" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1685618231452"><div id="column-id-1685618231452" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1685618258179" class="sppb-addon-wrapper addon-root-module"><div id="sppb-addon-1685618258179" class="clearfix " ><div class="sppb-addon sppb-addon-module "><div class="sppb-addon-content"><div class="mod-sppagebuilder sp-page-builder" data-module_id="211"> <div class="page-content"> <section id="section-id-1685615578280" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1685615578279"><div id="column-id-1685615578279" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1685615621122" class="sppb-addon-wrapper addon-root-raw-html"><div id="sppb-addon-1685615621122" class="clearfix " ><div class="sppb-addon sppb-addon-raw-html "><div class="sppb-addon-content"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7045219719084316" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:inline-block;width:728px;height:90px" data-ad-client="ca-pub-7045219719084316" data-ad-slot="8824917512"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); 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}#sppb-addon-1685618258179{ } @media (max-width: 1199.98px) {#sppb-addon-1685618258179{}} @media (max-width: 991.98px) {#sppb-addon-1685618258179{}} @media (max-width: 767.98px) {#sppb-addon-1685618258179{}} @media (max-width: 575.98px) {#sppb-addon-1685618258179{}}#sppb-addon-wrapper-1685618258179{ }#sppb-addon-1685618258179 .sppb-addon-title{ }</style><style type="text/css"></style></div></div></div></div></div></div></div></section><style type="text/css">.sp-page-builder .page-content #section-id-1685543935617{box-shadow:0 0 0 0 #FFFFFF;}.sp-page-builder .page-content #section-id-1685543935617{padding-top:0px;padding-right:0px;padding-bottom:1px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}#column-id-1685543935616{box-shadow:0 0 0 0 #FFFFFF;}#column-wrap-id-1685543935616{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1685543935616{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1685543935616{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1685543935616{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1685543935616{max-width:100%;flex-basis:100%;}}.sp-page-builder .page-content #section-id-1685618231453{box-shadow:0px 0px 0px 0px #FFFFFF;}.sp-page-builder .page-content #section-id-1685618231453{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}#column-id-1685618231452{box-shadow:0 0 0 0 #FFFFFF;}#column-wrap-id-1685618231452{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1685618231452{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1685618231452{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1685618231452{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1685618231452{max-width:100%;flex-basis:100%;}}.sp-page-builder .page-content #section-id-1685615578280{box-shadow:0px 0px 0px 0px #FFFFFF;}.sp-page-builder .page-content #section-id-1685615578280{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}#column-id-1685615578279{box-shadow:0 0 0 0 #FFFFFF;}#column-wrap-id-1685615578279{max-width:100%;flex-basis:100%;}@media (max-width:1199.98px) {#column-wrap-id-1685615578279{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1685615578279{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1685615578279{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1685615578279{max-width:100%;flex-basis:100%;}}</style> </div> </div><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Επειδή όμως με τόσους πολλούς δείκτες θα χαθείς, θα απογοητευτείς και τελικά δεν θα το κάνεις (γιατί δεν έχεις το χρόνο αν είσαι ο επιχειρηματίας που πρέπει να φροντίσει για ΟΛΑ) σου έχω τους <strong>βασικούς</strong> <strong>δείκτες</strong> (KPI’s = key performance indicators) που δείχνουν την πορεία του e-shop σου και που θα σε βοηθήσουν να πάρεις τις σημαντικές και κρίσιμες αποφάσεις για το τι πρέπει να αλλάξεις ή και να διορθώσεις, ώστε να αυξήσεις τις πωλήσεις και τα κέρδη σου.</span></p> <p><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">1. Επισκεψιμότητα (Traffic)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Η επισκεψιμότητα είναι η λυδία λίθος ενός e-shop. Από μόνη της μπορεί να λέει λίγα πράγματα, αλλά είναι μια ένδειξη ότι κάνεις κάτι καλά:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• κάνεις πολλή και καλή (αν φέρνει τους σωστούς επισκέπτες) διαφήμιση</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• έχεις ένα γνωστό σε πολύ κόσμο e-shop που το επισκέπτονται λόγω φήμης και ιστορικότητας</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• το SEO του site σου είναι σε πολύ καλό επίπεδο και βγαίνεις στα οργανικά (όχι διαφημιστικά) αποτελέσματα των αναζητήσεων.</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• έχεις και ένα φυσικό κατάστημα με πολλούς πελάτες και σου είναι εύκολο να διαφημίσεις και το e-shop σου</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Μια ανάλυση της επισκεψιμότητας θα σου δώσει την απάντηση στο ερώτημα «από που έρχονται οι επισκέπτες»:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από την διαφήμιση στα social, και από ποιες πλατφόρμες;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από την διαφήμιση στην Google;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από τα οργανικά αποτελέσματα στα social;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από τα οργανικά αποτελέσματα στις μηχανές αναζήτησης;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από τα e-mails που στέλνεις;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Από τα μηνύματα στο Viber;</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Επίσης, αν θες να πάρεις κάποια πιο ποιοτικά στοιχεία, πρέπει να συνδυάσεις την επισκεψιμότητα με άλλους δείκτες, όπως:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Ρυθμός διάδρασης (Engagement Rate)</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Αριθμός σελίδων που επισκέπτονται</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Χρόνος που μένουν στο site</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Όταν οι παραπάνω δείκτες έχουν ψηλά νούμερα, τότε οι επισκέπτες σου είναι «ποιοτικοί», ενδιαφέρονται δηλαδή για τα προϊόντα σου. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Η επισκεψιμότητα όμως είναι και η βάση για να αξιολογήσουμε τους υπόλοιπους βασικούς δείκτες.</span><br /><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">2. Ρυθμός διάδρασης (Engagement Rate)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Είναι το ποσοστό των επισκεπτών που κάνουν μια διάδραση με το e-shop (πατούν ένα σύνδεσμο, βλέπουν μια σελίδα, συμπληρώνουν μια φόρμα κ.λπ.).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Το Google Analytics χρησιμοποιούσε παλαιότερα ως κύριο δείκτη το Bounce Rate (ρυθμός αναπήδησης, σε ελεύθερη μετάφραση) και ήταν ακριβώς το αντίθετο του Engagement Rate. Ήταν δηλαδή ο αριθμός των επισκεπτών που έφευγαν από την σελίδα που μπήκαν στο e-shop, χωρίς να κάνουν κάποια διάδραση. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ένα υψηλό engagement rate δείχνει πως ένα site δουλεύει σωστά και γρήγορα και έχει ενδιαφέρον για τον επισκέπτη του. Δείχνει επίσης πως οι ενέργειες προβολής και προώθησης έχουν σωστή στόχευση και φέρνουν τους «σωστούς» υποψήφιους πελάτες (αν και υπάρχει περίπτωση η διαφημιστική στόχευση να είναι σωστή αλλά το eshop να είναι τόσο αργό που να τους «διώχνει»).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Κάποια από τα σημεία που πρέπει να προσέξεις για να αυξήσεις το engagement rate, είναι τα παρακάτω:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• το site σου να είναι γρήγορο</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• να έχεις φροντίσει να είναι, όχι απλώς mobile friendly, αλλά mobile first</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• να έχει καλό σχεδιασμό</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• να είναι εύκολο στην πλοήγηση</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• να έχει εμφανή τα σημεία / κουμπιά για την επόμενη ενέργεια που πρέπει να κάνει ο επισκέπτης (call to action buttons)</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• να υπάρχει άμεση σύνδεση και σχέση της διαφήμισης ή του email με το landing page, την σελίδα δηλαδή στην οποία καταλήγει αυτός που θα κλικάρει την διαφήμισή σου</span></p> <p><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">3. Ποσοστό μετατροπής (Conversion Rate)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Επισκέπτες μπορεί να έχεις, πουλάς όμως; </span><span style="font-family: verdana, geneva; font-size: 12pt;">Το ποσοστό μετατροπής δείχνει ακριβώς αυτό: πόσοι επισκέπτες έγιναν πελάτες. Και υπολογίζεται αν διαιρέσεις τον αριθμό πωλήσεων (προσοχή: τον αριθμό, όχι τον τζίρο) με τον αριθμό των επισκεπτών.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ποσοστό μετατροπής = αριθμός πωλήσεων / αριθμός επισκεπτών. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Αν ο αριθμός είναι γύρω στο 2 – 3% τότε είσαι στο μέσο όρο όλων των e-shops σε όλες τις κατηγορίες προϊόντων.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Οι ενέργειες που πρέπει να κάνεις για τον συγκεκριμένο δείκτη είναι πάρα πολλές και έχουν δημιουργηθεί ειδικά σεμινάρια πάνω στη βελτίωση του (CRO = conversion rate optimization).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Και είναι φυσικό γιατί όταν μεγαλώνει αυτός ο δείκτης σημαίνει πως μπορείς να πετύχεις περισσότερες πωλήσεις με τον ίδιο ή και μικρότερο αριθμό επισκεπτών (άρα μπορείς μεταξύ άλλων να μειώσεις και το κόστος διαφήμισης).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Οι κατηγορίες των ενεργειών που σχετίζονται με τη βελτιστοποίησή του έχουν να κάνουν μεταξύ άλλων και με:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• το customer experience του πελάτη σου στο e-shop σου (ταχύτητα, ευκολία πλοήγησης, παρουσίαση των προϊόντων σου, ευκολία αγορών, …)</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• το εύρος και βάθος της γκάμας των προϊόντων σου</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• την τιμή των προϊόντων σου</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• τους μηχανισμούς πωλήσεων μέσα στο site σου αλλά και μετά την πώληση</span></p> <p><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">4. Ποσοστό εγκατάλειψης καλαθιού (Shopping Cart Abandonment Rate)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Είναι η μη ενέργεια του επισκέπτη, ο οποίος έχει βάλει προϊόντα στο καλάθι του αλλά δεν προχωρά σε αγορά. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Το μέσο ποσοστό εγκατάλειψης καλαθιού είναι περίπου 70% και το υπολογίζουμε διαιρώντας τον αριθμό των επισκεπτών που ολοκληρώνουν της αγορά τους με τους επισκέπτες που ξεκίνησαν την διαδικασία να αγοράσουν κάτι: Ποσοστό εγκατάλειψης καλαθιού = αριθμός ολοκληρωμένων αγορών / αριθμός μη ολοκληρωμένων αγορών.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Οι παράγοντες που μπορεί να επηρεάσουν τον επισκέπτη ώστε να μην κάνει τελικά μια αγορά μπορεί να είναι μεταξύ άλλων:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Περίπλοκη ή με πολλά βήματα διαδικασία αγοράς</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Πολύ υψηλά κόστη μεταφορικών</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Επιλογές πληρωμής που δεν καλύπτουν τον πελάτη</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Αίσθηση ότι το e-shop δεν είναι ασφαλές</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Φυσικά, υπάρχουν τεχνικές όπως οι e-mail καμπάνιες για την ανάκτηση αυτών των επισκεπτών και τη μετατροπή τους σε πελάτες, αυξάνοντας έτσι το conversion rate που είδαμε παραπάνω.</span><br /><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">5. Μέση παραγγελία (Average Order Value)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Ο μέσος τζίρος ανά παραγγελία υπολογίζεται αν διαιρέσουμε τον τζίρο με τον αριθμό των παραγγελιών και αποτελεί ένδειξη για:</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• την αγοραστική δύναμη του επισκέπτη του e-shop</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• την αποτελεσματικότητα της διαφήμισης στο να φέρει πελάτες με μεγάλη αγοραστική δύναμη</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• το αν το e-shop έχει τα σωστά προϊόντα στις σωστές τιμές</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Για την αύξηση της μέσης παραγγελίας, το e-shop θα πρέπει να δίνει κίνητρα για μεγαλύτερες παραγγελίες με μηχανισμούς αύξησης πωλήσεων (upselling, cross selling) και να κάνει μια έρευνα αγοράς για να δει που βρίσκονται οι τιμές του σε σχέση με τον ανταγωνισμό, ή να προσεγγίσει καταναλωτές με μεγαλύτερη αγοραστική δύναμη.</span><br /><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">6. Κόστος δημιουργίας αγοράς (Cost per Acquisition)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Το κόστος αυτό είναι πολύ σημαντικό για την αξιολόγηση των ενεργειών προβολής και προώθησης προϊόντων και </span><span style="font-family: verdana, geneva; font-size: 12pt;">υπολογίζεται αν διαιρέσουμε το κόστος των ενεργειών προβολής / προώθησης με τον αριθμό των αγορών.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Εννοείται πως όσο πιο λεπτομερής είναι αυτός ο υπολογισμός (να γίνεται δηλαδή για κάθε ενέργεια ξεχωριστά) τόσο πιο καλά μπορούμε να υπολογίσουμε την αποτελεσματικότητά της και το ROI της συγκεκριμένης ενέργειας.</span><br /><br /><strong><span style="font-family: verdana, geneva; font-size: 12pt;">7. Αξία πελάτη (Customer Lifetime Value – LTV)</span></strong><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Είναι τα έσοδα που μας φέρνει ο κάθε πελάτης στη διάρκεια της ζωής του ως πελάτης μας. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Πώς το υπολογίζουμε;</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">CLV = Μέση Παραγγελία x Μέσος αριθμός επαναλαμβανόμενων πωλήσεων x Μέσος χρόνος παραμονής πελάτη.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Το άφησα τελευταίο αλλά – μαζί με το Conversion Rate – είναι μέσα στους πιο σημαντικούς δείκτες ενός e-shop. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Και αυτό, γιατί αν το LTV του πελάτη είναι υψηλό, σημαίνει πως o πελάτης «μένει» μαζί μας για πολλά χρόνια ή / και ότι κάνει συχνές αγορές, άρα έχει μια «σύνδεση» με τη μάρκα μας (εξαίρεση αποτελούν αυτοί που κάνουν πολύ λίγες αγορές πολύ μεγάλης αξίας).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Υπάρχει όμως και ένας άλλος λόγος. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Στα άρθρα που έχω γράψει για το πόσο πρέπει να ξοδεύει κάποιος στην διαφήμιση, πάντα τονίζω πως θα πρέπει να υπολογίζει πόσο του κόστισε, όχι μόνο η πρώτη αγορά που κάνει ένας πελάτης αλλά <strong>το σύνολο</strong> των αγορών που κάνει σε όλη την χρονική διάρκεια κατά την οποία είναι πελάτης μας.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο λόγος είναι απλός. Θα τον εξηγήσω με ένα παράδειγμα.</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Έστω, ότι ένα e-shop μπορεί να διαθέσει κατά μέσο όρο 10% της τιμής των προϊόντων του για διαφήμιση. Αν δηλαδή τα προϊόντα του έχουν κατά μέσο όρο τιμή 100 ευρώ, μπορεί να διαθέσει 10 ευρώ για διαφήμιση.</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">Έστω, επίσης, ότι το κόστος για την ΠΡΩΤΗ αγορά ενός προϊόντος από ένα πελάτη ανέρχεται στο 20% (20€). Αυτό από μόνο του – και χωρίς να εξετάσουμε το Customer Lifetime Value – σημαίνει πως πρέπει να σταματήσει τη διαφήμιση ή να την βελτιώσει, ώστε να μειωθεί το κόστος στο 10%. Κάποιες φορές όμως αυτό δεν γίνεται εύκολα.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ας δούμε πως το Customer Lifetime Value αλλάζει τα πράγματα. </span><span style="font-family: verdana, geneva; font-size: 12pt;">Αν ο μέσος πελάτης μένει ως πελάτης για π.χ. 3 χρόνια και στην διάρκεια αυτή κάνει αγορές αξίας 300 ευρώ (άρα το Customer Lifetime Value είναι 300€), και ενώ η <strong>πρώτη</strong> αγορά κόστισε σε διαφήμιση 20 ευρώ, στο σύνολο των 300 ευρώ το κόστος αυτό είναι 6,666%, δηλαδή, κάτω από το 10% που μπορεί να διαθέσει το e-shop.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Τί μπορούμε να κάνουμε για να αυξήσουμε το CLV των πελατών μας; </span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Να κάνουμε τους πελάτες μας να αισθανθούν ξεχωριστοί με ειδικές προσφορές όπως ειδικές εκπτώσεις στα γενέθλιά τους, στον πρώτο χρόνο από την πρώτη αγορά τους, ή όταν ξεπερνούν κάποιο τζίρο αγορών.</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Να φτιάξουμε ένα πρόγραμμα πιστών πελατών, με οικονομικά και άλλα κίνητρα</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Να έχουμε ένα σύστημα εξυπηρέτησης on & off line</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Να έχουμε συστήματα upselling & cross selling</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">• Να ανανεώνουμε το εύρος και βάθος της γκάμας των προϊόντων μας και να φέρνουμε και νέα προϊόντα</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;"></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ελπίζω να σε βοήθησα ώστε, ρίχνοντας μια ματιά στους επτά αυτούς δείκτες, να έχεις μια πλήρη εικόνα για το e-shop σου και για το ποιες ενέργειες πρέπει να κάνεις για να βελτιώσεις την απόδοσή του.</span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 10pt;"><em>του Αρσένη Πασχόπουλου – Managing Partner, <a href="https://www.justonline.gr/el/" target="_blank" rel="noopener">Just Online digital agency</a></em></span></p> <p><span style="font-size: 10pt;"><em><span style="font-family: verdana, geneva;">Εικόνα:</span> <a href="https://stockcake.com/" target="_blank" rel="noopener">Stockcake</a></em></span></p> </div> <nav class="pagenavigation mt-4"> <ul class="pagination ms-0"> <li class="previous page-item"> <a class="page-link" href="/ecommerce/3710-sta-213-dis-evro-i-online-agora-modas-kai-omorfias-stin-evropi-to-2023" rel="prev"> <span class="visually-hidden"> Προηγούμενο άρθρο: Στα 213 δισ. ευρώ η online αγορά μόδας και ομορφιάς στην Ευρώπη το 2023 </span> <span class="icon-chevron-left" aria-hidden="true"></span> <span aria-hidden="true">Προηγ</span> </a> </li> <li class="next page-item"> <a class="page-link" href="/ecommerce/3692-oi-katanalotes-strefontai-prota-sta-marketplaces-gia-tis-agores-tous" rel="next"> <span class="visually-hidden"> Επόμενο 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sp-page-builder" data-module_id="136"> <div class="page-content"> <section id="section-id-1663239394458" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1663239394457"><div id="column-id-1663239394457" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1663239411110" class="sppb-addon-wrapper addon-root-feature"><div id="sppb-addon-1663239411110" class="clearfix " ><div class="sppb-addon sppb-addon-feature "><div class="sppb-addon-content"><h6 class="sppb-addon-title sppb-feature-box-title">Εγγραφή στο Newsletter</h6><div class="sppb-icon"><span class="sppb-icon-container" role="img" aria-label="Εγγραφή στο Newsletter"><i class="fas fa-envelope" aria-hidden="true"></i></span></div><div class="sppb-media-content"><div class="sppb-addon-text"><p>Θα λαμβάνετε κάθε εβδομάδα τα πιο hot άρθρα στο email σας!<br></p></div></div></div></div><style 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id="acym_fulldiv_formAcym15301" > <form enctype="multipart/form-data" id="formAcym15301" name="formAcym15301" method="POST" action="/component/acym/frontusers?tmpl=component" onsubmit="return submitAcymForm('subscribe','formAcym15301', 'acymSubmitSubForm')"> <div class="acym_module_form"> <table class="acym_form"> <tr> <td class="onefield acyfield_1 acyfield_text"><input name="user[name]" placeholder="Ονοματεπώνυμο" value="" data-authorized-content="{"0":"all","regex":"","message":"\u039b\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b9\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u039f\u03bd\u03bf\u03bc\u03b1\u03c4\u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03bf"}" type="text" class="cell "><div class="acym__field__error__block" data-acym-field-id="1"></div></td></tr><tr><td class="onefield acyfield_2 acyfield_text"><input id="email_field_279" name="user[email]" placeholder="Email" value="" 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class="sppb-addon-title">Categories Menu</h3></div><style type="text/css">#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-wrapper-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{ font-size: 18px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{}}#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; 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class="sppb-row-container"><div class="sppb-row"><div class="sppb-col-md-2 sppb-col-sm-4 sppb-col-xs-6 " id="column-wrap-id-icCvNjAhODr09RmMNFqN8"><div id="column-id-icCvNjAhODr09RmMNFqN8" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-4N0b202BgXdRLbzo1Tzos" class="sppb-addon-wrapper addon-root-navigation"><div id="sppb-addon-4N0b202BgXdRLbzo1Tzos" class="clearfix " ><div class="sppb-link-list-wrap sppb-link-list-list sppb-nav-align-left" ><nav role="navigation" aria-label="Menu"><ul id="nav-menu"><li class=""><a href="https://wwn.gr/" ><i class="fas fa-caret-right" aria-hidden="true"></i> Home</a></li><li class=""><a href="https://wwn.gr/ecommerce" ><i class="fas fa-caret-right" aria-hidden="true"></i> eCommerce</a></li><li class=""><a href="https://wwn.gr/digital-marketing" ><i class="fas fa-caret-right" aria-hidden="true"></i> Digital Marketing</a></li><li class=""><a href="https://wwn.gr/digital-payments" ><i class="fas fa-caret-right" 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class="sppb-addon-title">Εγγραφείτε στο εβδομαδιαίο Newsletter για να λαμβάνετε τα πιο hot άρθρα στο email σας!</h6></div></div><div class="sppb-optin-form-content sppb-col-sm-12"><form class="sppb-optin-form submit-button-inside"><div class='sppb-row has-grid'><div class="sppb-form-group email-wrap sppb-col-sm-12"><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div></div><div class='sppb-row has-grid'></div><input type="hidden" name="acymversion" value="9.10.5"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="3700"><input type="hidden" name="addonId" value="1678202483556"><div class="button-wrap" ><button type="submit" id="btn-1678202483556" class="sppb-btn sppb-btn-secondary sppb-btn-square sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" 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767.98px) {#sppb-addon-1678202483556 .sppb-optin-form input{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 .sppb-optin-form input{}}#sppb-addon-1678202483556 .sppb-addon-optin-forms{ }#sppb-addon-1678202483556 .button-wrap{ }#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ padding: 8px 22px 10px 22px; } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media 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margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409259" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409259" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p>Ευμολπιδών 23<br />118 54, Αθήνα</p></div></div><style type="text/css">#sppb-addon-1596109409259{ }#sppb-addon-1596109409259{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259{}}#sppb-addon-wrapper-1596109409259{ margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409259 .sppb-addon-title{ color: #919191; }</style><style type="text/css">#sppb-addon-1596109409259 .sppb-addon-text-block{ text-align: left; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}}#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409261"><div id="column-id-1596109409261" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-ZybgbD0JSxcjrpsW82H2Q" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Γενικές πληροφορίες</h3></div><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409262" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409262" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@verticom.gr">info@verticom.gr<br /></a>(+30) 210 924 55 77</p></div></div><style type="text/css">#sppb-addon-1596109409262{ }#sppb-addon-1596109409262{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262{}} @media (max-width: 575.98px) {#sppb-addon-1596109409262{}}#sppb-addon-wrapper-1596109409262{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409262 a { color: #919191; } #sppb-addon-1596109409262 a:hover, #sppb-addon-1596109409262 a:focus, #sppb-addon-1596109409262 a:active { color: #ef3f48; } #sppb-addon-1596109409262 .sppb-addon-title{ color: #919191; }#sppb-addon-1596109409262 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409262 .sppb-addon-text-block{ }#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409263"><div id="column-id-1596109409263" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-jDI7lJYhEEh5SQnQIcVdD" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Αρθρογραφία</h3></div><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409264" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409264" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:news@wwn.gr">news@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409264{ }#sppb-addon-1596109409264{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264{}}#sppb-addon-wrapper-1596109409264{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409264 a { color: #919191; } #sppb-addon-1596109409264 a:hover, #sppb-addon-1596109409264 a:focus, #sppb-addon-1596109409264 a:active { color: #ef3f48; } #sppb-addon-1596109409264 .sppb-addon-title{ margin-bottom: 10px; color: #919191; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}}#sppb-addon-1596109409264 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409264 .sppb-addon-text-block{ }#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409265"><div id="column-id-1596109409265" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-YTgqjY5udVQAn5jdPbBiZ" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Διαφήμιση</h3></div><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409266" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409266" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@wwn.gr">info@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409266{ box-shadow: 0px 0px 0px 0px ; }#sppb-addon-1596109409266{ color: #919191; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409266{}} @media (max-width: 991.98px) {#sppb-addon-1596109409266{}} @media (max-width: 767.98px) {#sppb-addon-1596109409266{}} @media (max-width: 575.98px) {#sppb-addon-1596109409266{}}#sppb-addon-wrapper-1596109409266{ } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409266{}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409266{}}#sppb-addon-1596109409266 a { color: #919191; } #sppb-addon-1596109409266 a:hover, #sppb-addon-1596109409266 a:focus, #sppb-addon-1596109409266 a:active { color: #ef3f48; } #sppb-addon-1596109409266 .sppb-addon-title{ margin-bottom: 10px; color: #919191; } 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