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Case Studies on Intellectual Property (IP Advantage)

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Standards</a></li><li><a href="/web/20180701172922/http://www.wipo.int/enforcement/en/ace/">ACE - Advisory Committee on Enforcement</a></li><li><a href="/web/20180701172922/http://www.wipo.int/policy/en/index.html#bodies">All Decision Making &amp; Negotiating Bodies</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">IP &amp; Other Policy Topics</h3> <ul class="flyout__list"><li><a href="/web/20180701172922/http://www.wipo.int/tk/en/">Traditional Knowledge</a></li><li><a href="/web/20180701172922/http://www.wipo.int/econ_stat/en/economics/">Economics</a></li><li><a href="/web/20180701172922/http://www.wipo.int/policy/en/global_health/">Global Health</a></li><li><a href="/web/20180701172922/http://www.wipo.int/policy/en/climate_change/">Climate Change</a></li><li><a href="/web/20180701172922/http://www.wipo.int/ip-competition/en/">Competition Policy</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" 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Express</a></li><li><a href="https://web.archive.org/web/20180701172922/http://www.wipo.int/ipdl/en/6ter/search-struct.jsp">Article 6ter</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Legal Resources</h3> <ul class="flyout__list"><li><a href="/web/20180701172922/http://www.wipo.int/wipolex/en/">IP Laws and Treaties (WIPO Lex)</a></li><li><a href="/web/20180701172922/http://www.wipo.int/treaties/en/">WIPO Administered Treaties</a></li> </ul> <h3 class="flyout__header">Technical Resources</h3> <ul class="flyout__list"><li><a href="/web/20180701172922/http://www.wipo.int/classifications/en/">International Classifications</a></li><li><a href="/web/20180701172922/http://www.wipo.int/standards/en/">Standards (WIPO Handbook)</a></li><li><a href="/web/20180701172922/http://www.wipo.int/reference/en/wipopearl/">Terminology (WIPO Pearl)</a></li> </ul></div><div class="nav nav--three"> <h3 class="flyout__header">Information Resources</h3> <ul class="flyout__list"><li><a 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nav--one"> <h3 class="flyout__header">Intellectual Property</h3> <ul class="flyout__list"><li><a href="/web/20180701172922/http://www.wipo.int/copyright/en/">Copyright</a></li><li><a href="/web/20180701172922/http://www.wipo.int/patents/en/">Patents</a></li><li><a href="/web/20180701172922/http://www.wipo.int/trademarks/en/">Trademarks</a></li><li><a href="/web/20180701172922/http://www.wipo.int/designs/en/">Industrial Designs</a></li><li><a href="/web/20180701172922/http://www.wipo.int/geo_indications/en/">Geographical Indications</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Training</h3> <ul class="flyout__list"><li> <a href="/web/20180701172922/http://www.wipo.int/academy/en/">WIPO Academy</a></li><li> <a href="/web/20180701172922/http://www.wipo.int/meetings/en/topic_type.jsp?group_id=242">Workshops &amp; Seminars</a></li> </ul> <h3 class="flyout__header">IP and ...</h3> <ul class="flyout__list"> <li><a href="/web/20180701172922/http://www.wipo.int/about-ip/en/artificial_intelligence/">Artificial Intelligence</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/about-ip/en/universities_research/">Universities</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/women-and-ip/en/">Gender Equality</a></li> </ul> </div><div class="nav nav--three"> <h3 class="flyout__header">Raising Awareness</h3> <ul class="flyout__list"><li><a href="/web/20180701172922/http://www.wipo.int/ip-outreach/en/ipday/">World IP Day</a></li><li><a href="/web/20180701172922/http://www.wipo.int/ip-outreach/en/awards/">WIPO Awards</a></li><li><a href="/web/20180701172922/http://www.wipo.int/ip-outreach/en/tools/">Outreach Campaigns</a></li><li><a href="/web/20180701172922/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180701172922/http://www.wipo.int/about-ip/en/">All about IP</a></p></div></li><li 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<button class="btn ss-search" title="Search"><!-- search --></button> </form></div> </nav><div class="container"> <div class="wrap-outer"> <div class="wrap-inner"> <ul class="nav-breadcrumb"><li><a href="https://web.archive.org/web/20180701172922/http://www.wipo.int/portal/en/">Home</a></li><li><a href="https://web.archive.org/web/20180701172922/http://www.wipo.int/reference/en/">Knowledge</a></li> <li class="active"><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/">Case Studies</a></li> </ul><h1>Case Studies on Intellectual Property &#40;IP Advantage&#41;</h1><!-- content begin --> <div class="content"> <div class="main"><p class="lead">The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.</p></div> <div class="complementary"><div class="box"> <h2 class="box__header">Feedback</h2> <p>Please <a href="/web/20180701172922/http://www.wipo.int/contact/en/area.jsp?area=ipadvantage">contact us</a> to submit feedback and suggestions for new case studies.</p></div></div> </div><div class="content"> <div class="tabbable"> <ul class="nav nav-tabs"> <li class="active"><a data-toggle="tab" href="#tab1">Simple search</a></li> <li><a data-toggle="tab" href="#tab2">Advanced search</a></li> <li><a data-toggle="tab" href="#tab3">Full text search</a></li> </ul> <div class="tab-content"> <div id="tab1" class="tab-pane active"> <form name="seek" method="get" accept-charset="utf-8" action="/web/20180701172922/http://www.wipo.int/ipadvantage/en/search.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"><div class="control-group"> <label for="ip_right_id" class="control-label">IP right</label> <div class="controls"><select onchange="unSelectAny(this)" id="ip_right_id" name="ip_right_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="530">Copyright and Related Rights</option> <option value="531">Geographical Indications and Appellations of Origin</option> <option value="532">Industrial Designs</option> <option value="533">Integrated Circuits</option> <option value="534">Patents</option> <option value="535">Plant Breeders' Rights</option> <option value="537">Trade Secrets</option> <option value="538">Trademarks</option> <option value="536">Utility Models</option> </select> </div> </div> </div> <div class="col col--two"><div class="control-group"> <label for="focus_id" class="control-label">Focus</label> <div class="controls"><select onchange="unSelectAny(this)" id="focus_id" name="focus_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="573">Branding</option> <option value="574">Commercialization</option> <option value="577">Financing</option> <option value="578">Franchising</option> <option value="2030">IP Dispute Resolution</option> <option value="580">IP Enforcement / Infringement</option> <option value="582">IP Management</option> <option value="583">IP Valuation</option> <option value="584">Licensing</option> <option value="608">Partnerships</option> <option value="585">Patent Information</option> <option value="586">Research and Development</option> <option value="2292">Women and IP</option> </select> </div> </div> </div> </div> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <div class="controls"><input value="Search" class="btn" type="submit"></div> </div> </fieldset> </div> <div class="col col--two"><!-- --></div> </div> </form> </div> <div id="tab2" class="tab-pane fade"> <form name="seek" method="get" accept-charset="utf-8" action="search.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="obj_protection_id" class="control-label">Object of Protection</label> <div class="controls"><select onchange="unSelectAny(this)" id="obj_protection_id" name="obj_protection_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="592">Confidential Information</option> <option value="593">Designs</option> <option value="594">Distinctive Signs / Commercial Names</option> <option value="595">Domain Names</option> <option value="597">Goods with Specific Geographical Origin</option> <option value="598">Inventions</option> <option value="600">Literary / Artistic Works</option> <option value="601">New Plant Varieties</option> <option value="603">Software / Databases</option> <option value="2028">Trade Dress</option> <option value="605">Traditional Cultural Expressions / Folklore</option> <option value="606">Traditional Knowledge </option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="type_id" class="control-label">Organization Type</label> <div class="controls"><select onchange="unSelectAny(this)" id="type_id" name="type_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="540">Commercial Enterprise</option> <option value="542">Co-operative</option> <option value="541">Entrepreneur</option> <option value="544">Government</option> <option value="2031">Non-governmental / Non-profit Organization</option> <option value="543">University / Research Institute / Spin-off</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="ip_right_id" class="control-label">IP right</label> <div class="controls"><select onchange="unSelectAny(this)" id="ip_right_id" name="ip_right_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="530">Copyright and Related Rights</option> <option value="531">Geographical Indications and Appellations of Origin</option> <option value="532">Industrial Designs</option> <option value="533">Integrated Circuits</option> <option value="534">Patents</option> <option value="535">Plant Breeders' Rights</option> <option value="537">Trade Secrets</option> <option value="538">Trademarks</option> <option value="536">Utility Models</option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="industry_id" class="control-label">Industry</label> <div class="controls"><select onchange="unSelectAny(this)" id="industry_id" name="industry_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="545">Beverages</option> <option value="546">Building Materials and Fixtures</option> <option value="547">Chemicals</option> <option value="548">Clothing and Accessories</option> <option value="549">Containers and Packaging</option> <option value="560">Durable Household Products</option> <option value="2040">Electronic and Electrical Equipment</option> <option value="569">Farming and Fishing</option> <option value="2034">Financial Services</option> <option value="559">Food Products</option> <option value="572">Footwear</option> <option value="2029">Health Care Equipment and Services</option> <option value="552">Industrial Engineering</option> <option value="2037">Industrial Transportation</option> <option value="2035">Leisure Goods</option> <option value="2027">Media</option> <option value="558">Nondurable Household Products</option> <option value="2038">Oil and Gas</option> <option value="550">Personal Products</option> <option value="567">Pharmaceuticals and Biotechnology</option> <option value="561">Restaurants and Bars</option> <option value="551">Retail</option> <option value="554">Software and Computer Services</option> <option value="2036">Technology Hardware and Equipment</option> <option value="568">Travel and Tourism</option> <option value="2026">Utilities</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="focus_id" class="control-label">Focus</label> <div class="controls"><select onchange="unSelectAny(this)" id="focus_id" name="focus_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="573">Branding</option> <option value="574">Commercialization</option> <option value="577">Financing</option> <option value="578">Franchising</option> <option value="2030">IP Dispute Resolution</option> <option value="580">IP Enforcement / Infringement</option> <option value="582">IP Management</option> <option value="583">IP Valuation</option> <option value="584">Licensing</option> <option value="608">Partnerships</option> <option value="585">Patent Information</option> <option value="586">Research and Development</option> <option value="2292">Women and IP</option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="territory_id" class="control-label">Country / Territory</label> <div class="controls"><select onchange="unSelectAny(this)" id="territory_id" name="territory_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="50">Algeria</option> <option value="8">Argentina</option> <option value="10">Australia</option> <option value="14">Bangladesh</option> <option value="22">Bolivia (Plurinational State of)</option> <option value="26">Botswana</option> <option value="23">Brazil</option> <option value="21">Brunei Darussalam</option> <option value="90">Cambodia</option> <option value="37">Cameroon</option> <option value="29">Canada</option> <option value="36">Chile</option> <option value="38">China</option> <option value="39">Colombia</option> <option value="40">Costa Rica</option> <option value="74">Croatia</option> <option value="41">Cuba</option> <option value="43">Cyprus</option> <option value="47">Denmark</option> <option value="48">Dominica</option> <option value="53">Egypt</option> <option value="163">El Salvador</option> <option value="165">Eswatini</option> <option value="56">Ethiopia</option> <option value="58">Fiji</option> <option value="60">France</option> <option value="64">Georgia</option> <option value="45">Germany</option> <option value="65">Ghana</option> <option value="69">Greece</option> <option value="70">Guatemala</option> <option value="72">Guyana</option> <option value="76">Hungary</option> <option value="83">Iceland</option> <option value="80">India</option> <option value="77">Indonesia</option> <option value="82">Iran (Islamic Republic of)</option> <option value="78">Ireland</option> <option value="84">Italy</option> <option value="85">Jamaica</option> <option value="87">Japan</option> <option value="86">Jordan</option> <option value="97">Kazakhstan</option> <option value="88">Kenya</option> <option value="98">Lao People's Democratic Republic</option> <option value="99">Lebanon</option> <option value="104">Lesotho</option> <option value="105">Lithuania</option> <option value="112">Madagascar</option> <option value="122">Malawi</option> <option value="124">Malaysia</option> <option value="118">Mauritania</option> <option value="120">Mauritius</option> <option value="123">Mexico</option> <option value="117">Mongolia</option> <option value="109">Morocco</option> <option value="125">Mozambique</option> <option value="116">Myanmar</option> <option value="126">Namibia</option> <option value="132">Nepal</option> <option value="130">Netherlands</option> <option value="129">Nicaragua</option> <option value="128">Nigeria</option> <option value="131">Norway</option> <option value="135">Oman</option> <option value="140">Pakistan</option> <option value="136">Panama</option> <option value="144">Paraguay</option> <option value="137">Peru</option> <option value="139">Philippines</option> <option value="95">Republic of Korea</option> <option value="111">Republic of Moldova</option> <option value="100">Saint Lucia</option> <option value="183">Saint Vincent and the Grenadines</option> <option value="159">Senegal</option> <option value="154">Singapore</option> <option value="190">South Africa</option> <option value="55">Spain</option> <option value="102">Sri Lanka</option> <option value="33">Switzerland</option> <option value="168">Thailand</option> <option value="174">Trinidad and Tobago</option> <option value="173">Turkey</option> <option value="178">Uganda</option> <option value="62">United Kingdom</option> <option value="176">United Republic of Tanzania</option> <option value="179">United States of America</option> <option value="180">Uruguay</option> <option value="186">Vanuatu</option> <option value="184">Venezuela (Bolivarian Republic of)</option> <option value="185">Viet Nam</option> <option value="192">Zimbabwe</option> <option value=""> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - </option> <option value="302">Hong Kong, China</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <div class="controls"><input value="Search" class="btn" type="submit"></div> </div> </fieldset> </div> <div class="col col--two"><!-- --></div> </div> </form> </div> <div id="tab3" class="tab-pane fade"> <form name="seek" method="get" accept-charset="utf-8" action="search_fulltext.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <label for="keyword" class="control-label">Keyword</label> <div class="controls"><input type="text" name="keyword" id="keyword"></div> </div> </fieldset> <fieldset> <div class="control-group"> <div class="controls"> <input value="Search" class="btn" type="submit"> </div> </div> </fieldset> </div> </div> </form> </div> </div> </div> </div><div class="content cols cols--four line"> <h2>Featured</h2> <div class="col"> <figure><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=2691"><img src="/web/20180701172922im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_2691_500.jpg" alt=""/></a> <figcaption class="credit">(Photo: Flickr/Paul Miller)</figcaption> </figure> <h3><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=2691">Disputing a Name, Developing a Geographical Indication</a></h3> <p>The IP dispute surrounding rooibos tea brought attention to the product’s unique characteristics attributable to its geographical origin as well as its historical link to the indigenous people of South Africa.</p> </div> <div class="col"> <figure><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=3688"><img alt="" src="/web/20180701172922im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_3688_500.jpg"/></a> <figcaption class="credit">(Photo: Uncharted Play)</figcaption> </figure> <h3><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=3688">Harnessing Energy and Lighting the Future</a></h3> <p>A fusion of soccer and socket, SOCCKET is a simple but effective invention that allowed the four female founders of Uncharted Play to merge fun and business with social and environment challenges.</p> </div> <div class="col"> <figure><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=2684"><img src="/web/20180701172922im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_2684_500.jpg" style="border: 1px solid;" alt=""/></a> <figcaption class="credit">(Photo: Thailand Trust Mark/Bertram Chemical)</figcaption> </figure> <h3><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=2684">Protecting a Brand, Changing an Image</a></h3> <p>Bertram Chemical, one of the largest producers of traditional Chinese medicine in Thailand, utilizes iconic trademarks and trade dress as part of a branding strategy for its popular Siang Pure products.</p> </div> <div class="col"> <figure><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=3108"><img src="/web/20180701172922im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_3108_500.jpg" alt=""/></a> <figcaption class="credit">(Photo: Eole Water)</figcaption> </figure> <h3><a href="/web/20180701172922/http://www.wipo.int/ipadvantage/en/details.jsp?id=3108">Turning Air into Water and IP into Profit</a></h3> <p>Eole Water, a forward-thinking company based in France, patents wind turbine technology that draws water from the air and provides safe drinking water for millions of people around the world.</p> </div> </div> <div class="content cols cols--three line"> <h2>Related links</h2> <div class="col"> <h3>IP Successes in the ASEAN Region</h3> <p>A collection of case studies highlighting how IP has been &nbsp;used to foster economic, social, and cultural development in Southeast Asian nations. <a href="/web/20180701172922/http://www.wipo.int/freepublications/en/intproperty/asean_studies/asean_region_ip_successes.pdf"><img src="/web/20180701172922im_/http://www.wipo.int/export/sites/www/shared/images/icon/new/pdf.gif" alt="PDF, Booklet: IP Successes in the ASEAN Region" border="0"/></a></p> </div> <div class="col"> <h3>Intellectual property</h3> <ul class="dividers"> <li><a href="/web/20180701172922/http://www.wipo.int/copyright/en/">Copyright</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/patents/en/">Patents</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/trademarks/en/">Trademarks</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/designs/en/">Industrial designs</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/geo_indications/en/">Geographical indications</a></li> </ul> </div> <div class="col"> <h3>Information resources</h3> <ul class="dividers"> <li><a href="/web/20180701172922/http://www.wipo.int/freepublications/en/">Publications</a></li> <li><a href="/web/20180701172922/http://www.wipo.int/directory/en/">Country profiles</a></li> <li><a target="_self" href="/web/20180701172922/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul> </div> </div><!-- content end --> </div><!-- wrap-inner --> <div id="tools"><h4 class="d-hide t-hide">Tools</h4> <ul><li><a class="tools__link" href="/web/20180701172922/http://www.wipo.int/pressroom/en/">Media</a></li> <li><a class="tools__link" href="/web/20180701172922/http://www.wipo.int/meetings/en/">Meetings</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180701172922/https://www3.wipo.int/contact/en/area.jsp?area=ipadvantage">Contact Us</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180701172922/https://www3.wipo.int/myaccount/en/">My Account</a></li><li class="dropdown language-switcher"><label 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