CINXE.COM

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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Supercharge Your Event Strategy: How to Use Eventbrite Boost for Marketing + 13 Tips to Get You Started</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Supercharge Your Event Strategy: How to Use Eventbrite Boost for Marketing + 13 Tips to Get You Started </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/katie-sawyer/" class="color-primary"> by Katie Sawyer </a> <span class="dot"></span> <span>Sep 25 2021</span> </div> <a href="https://www.eventbrite.com/blog/content-format/guide/" class="tag tag--popular mb-2">Guide</a><a href="https://www.eventbrite.com/blog/segment/professional-services/" class="tag tag--popular mb-2">Professional services</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="349" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/05/boost_blogpost_header_Blog-Header-768x349.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <div class="" data-block="true" data-editor="auf98" data-offset-key="5obnr-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5obnr-0-0"><span data-offset-key="5obnr-0-0">As a creator</span><span data-offset-key="5obnr-0-1">, you know that events don’t just sell themselves, and in order to sell tickets, you need to be armed </span><span data-offset-key="5obnr-0-2">with a</span> <span data-offset-key="5obnr-0-4">well-thought-out </span><a href="https://www.eventbrite.com/blog/event-strategy/" target="_blank" rel="noopener"><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="5obnr-1-0">event strategy</span></span></a><span data-offset-key="5obnr-2-0">.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="3uf7s-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3uf7s-0-0"><span data-offset-key="3uf7s-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="1bgaf-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1bgaf-0-0"><span data-offset-key="1bgaf-0-0">In this guide</span><span data-offset-key="1bgaf-0-1">, the exp</span><span data-offset-key="1bgaf-0-2">erts behind Eventbrite Boost discuss </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="1bgaf-1-0">event marketing strategies</span></span><span data-offset-key="1bgaf-2-0"> you can use to create an effective event marketing timeline. We cover these basic foundations of </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="1bgaf-3-0">event strategy</span></span><span data-offset-key="1bgaf-4-0">, and offer tips for when you’re ready to take your planning to the next level:</span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="f2h5m-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="f2h5m-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f2h5m-0-0"><span data-offset-key="f2h5m-0-0">What are </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="f2h5m-1-0">event marketing strategies</span></span><span data-offset-key="f2h5m-2-0">?</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="65dlc-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="65dlc-0-0"><span data-offset-key="65dlc-0-0">What is a B2B </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="65dlc-1-0">event strategy</span></span><span data-offset-key="65dlc-2-0"> plan?</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="40sjo-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="40sjo-0-0"><span data-offset-key="40sjo-0-0">How to create </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="40sjo-1-0">event marketing strategies</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="3s6m2-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3s6m2-0-0"><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="3s6m2-0-0">Event strategy</span></span><span data-offset-key="3s6m2-1-0"> made easy with Eventbrite Boost</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="fiphb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fiphb-0-0"><span data-offset-key="fiphb-0-0">13 Tips for building an </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="fiphb-1-0">event strategy</span></span></div> </li> </ul> <div class="" data-block="true" data-editor="auf98" data-offset-key="4098d-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4098d-0-0"><span data-offset-key="4098d-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="69uff-0-0"><span data-offset-key="69uff-0-0">What are </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="69uff-1-0">event marketing strategies</span></span><span data-offset-key="69uff-2-0">?</span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="f5ln3-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f5ln3-0-0"><span data-offset-key="f5ln3-0-0">Event marketing is defined by the tools, techniques, and channels you use to promote an event to an audience with the intention of enticing them to buy tickets or attend.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="2mso4-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2mso4-0-0"><span data-offset-key="2mso4-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="dsn9-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dsn9-0-0"><span data-offset-key="dsn9-0-0">An </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="dsn9-1-0">event strategy</span></span><span data-offset-key="dsn9-2-0"> plan starts with launching an event idea and includes attracting a steady pipeline of leads through channels such as email marketing, blogging, and advertising.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="cp25v-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cp25v-0-0"><span data-offset-key="cp25v-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2citl-0-0"><span data-offset-key="2citl-0-0">What is a B2B </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="2citl-1-0">event strategy</span></span><span data-offset-key="2citl-2-0"> plan?</span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="4sllc-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4sllc-0-0"><span data-offset-key="4sllc-0-0">B2B (</span><span data-offset-key="4sllc-0-1">business-to-business</span><span data-offset-key="4sllc-0-2">) event marketing is selling an event to other businesses in order to get them to attend, provide sponsorship, or exhibit their products or services to your attendees. The channels you utilize to advertise to attendees, exhibitors, and </span><span data-offset-key="4sllc-0-3">sponsors</span><span data-offset-key="4sllc-0-4"> may be the same, but the tone of voice and the customer needs may be different. For example, at a consumer event, the sales techniques will be tailored </span><span data-offset-key="4sllc-0-5">toward</span><span data-offset-key="4sllc-0-6"> personal interests and benefits, whereas a business event will require more tangible rewards such as </span><span data-offset-key="4sllc-0-7">increased</span><span data-offset-key="4sllc-0-8"> revenue, lead generation, or competitive advantage.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="elgi1-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="elgi1-0-0"><span data-offset-key="elgi1-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="nrre-0-0"><span data-offset-key="nrre-0-0">How to create </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="nrre-1-0">event marketing strategies</span></span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="59kgu-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="59kgu-0-0"><span data-offset-key="59kgu-0-0">While it’s impossible to present a perfect “catch-all” event marketing timeline template because every event is different, there are many common tactics and event marketing ideas that should help guide you when setting out your own promotional calendar.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="d4mvv-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="d4mvv-0-0"><span data-offset-key="d4mvv-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="aahbp-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="aahbp-0-0"><span data-offset-key="aahbp-0-0">The image below shows how your </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="aahbp-1-0">event strategy</span></span><span data-offset-key="aahbp-2-0"> can be broken down into pre-event, event launch, day-to-day marketing, and “l</span><span data-offset-key="aahbp-2-1">ast call</span><span data-offset-key="aahbp-2-2">”</span> <span data-offset-key="aahbp-2-4">stages.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="9v1sj-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9v1sj-0-0"><span data-offset-key="9v1sj-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="39rbv-0-0"><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="39rbv-0-0">Event strategy</span></span><span data-offset-key="39rbv-1-0"> made easy with Eventbrite Boost</span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="cbv8b-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cbv8b-0-0"><span data-offset-key="cbv8b-0-0">If you’re new to event marketing or looking to take your </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="cbv8b-1-0">event strategy</span></span><span data-offset-key="cbv8b-2-0"> to the next level, consider </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/boost/" rel="noopener noreferrer"><span data-offset-key="cbv8b-3-0">Eventbrite Boost</span></a><span data-offset-key="cbv8b-4-0">, the all-in-one marketing platform designed for event creators. Whether you’re connecting people in-person or virtually, Eventbrite Boost makes it easy to reach new people, engage your fans and followers, and grow your attendance — directly from your Eventbrite account. Plus, <strong>creators who used Boost marketings tools saw 2.5x more listing views*</strong>.<br> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="527pb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="527pb-0-0"><span data-offset-key="527pb-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4buc9-0-0"><span data-offset-key="4buc9-0-0">13 Tips for building an </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="4buc9-1-0">event strategy</span></span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="66v2r-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="66v2r-0-0"><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="66v2r-0-0">Event marketing strategies</span></span><span data-offset-key="66v2r-1-0"> are all about raising awareness for your event. You want to guide your potential attendees through their journey toward buying a ticket, from the initial awareness stage to the purchase stage. When it comes to loyal attendees or customers who are already aware of your event, you’ll want to give them opportunities to advocate for your event and share the details with their networks.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="av45q-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="av45q-0-0"><span data-offset-key="av45q-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="b8dbb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b8dbb-0-0"><span data-offset-key="b8dbb-0-0">If you need some help planning the ideal </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="b8dbb-1-0">event strategy</span></span><span data-offset-key="b8dbb-2-0">, </span><span data-offset-key="b8dbb-2-1">grab a copy of our</span> <a class="LinkDecorator_link__2leCW" title="" href="https://www.eventbrite.com/blog/academy/event-marketing-templates/" rel="noopener noreferrer"><span data-offset-key="b8dbb-3-0">event marketing strategies kit</span></a><span data-offset-key="b8dbb-4-0">, </span><span data-offset-key="b8dbb-4-1">and take</span><span data-offset-key="b8dbb-4-2"> a look at </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/8-event-marketing-tips-experts-eventbrite-boost/" rel="noopener noreferrer"><span data-offset-key="b8dbb-5-0">these tips</span></a><span data-offset-key="b8dbb-6-0">. We’ve pulled together some ideas for enticing more potential attendees and moving them along the path to purchasing tickets.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="f5nuf-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f5nuf-0-0"><span data-offset-key="f5nuf-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2bkv-0-0"><span data-offset-key="2bkv-0-0">1. Early bird discounts</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="c1g4i-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c1g4i-0-0"><span data-offset-key="c1g4i-0-0">After your initial event launch, you may need to engineer more reasons to encourage people to register for your event. One way to entice people to purchase tickets immediately, rather than waiting until the event gets closer, is to offer </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/early-bird-registration-ds00/" rel="noopener noreferrer"><span data-offset-key="c1g4i-1-0">early bird discounts</span></a><span data-offset-key="c1g4i-2-0">. Stagger your ticket sales to go up in price as the event date approaches. </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="abbnl-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="abbnl-0-0"><span data-offset-key="abbnl-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="8dmgg-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8dmgg-0-0"><span data-offset-key="8dmgg-0-0">The rest of your marketing activity should be geared towards building up interest and leads before your discounts expire, helping you create spikes of ticket sales.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="6b3qf-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6b3qf-0-0"><span data-offset-key="6b3qf-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5is5f-0-0"><span data-offset-key="5is5f-0-0">2. Create a pre-event page</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="5tjp7-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5tjp7-0-0"><span data-offset-key="5tjp7-0-0">A live event page can help to capture early interest, even if all of the details aren’t yet finalized. By creating a pre-event page, you have a central location that you can drive people to and use it to capture early leads who you can follow up with later on. Plus, the page will help build up your SEO authority with Google.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="ebo24-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ebo24-0-0"><span data-offset-key="ebo24-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="43urc-0-0"><span data-offset-key="43urc-0-0">3. Blogging</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="e94i1-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="e94i1-0-0"><span data-offset-key="e94i1-0-0">The next step in your in-person or online event marketing strategy is to give people a reason </span><span data-offset-key="e94i1-0-1">why</span><span data-offset-key="e94i1-0-2"> your event exists in the first place. This is your mission statement, which you can use to fuel the rest of your pre-event marketing and rally people around your idea. Blog posts are a great way to promote your </span><span data-offset-key="e94i1-0-3">value proposition</span><span data-offset-key="e94i1-0-4"> and attract some initial interest without the same sales-centric language that you’ll see on a landing page.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="a41fq-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a41fq-0-0"><span data-offset-key="a41fq-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fusn0-0-0"><span data-offset-key="fusn0-0-0">4. Social media</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="4grtg-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4grtg-0-0"><span data-offset-key="4grtg-0-0">Using social media well is vital for </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="4grtg-1-0">online event marketing strategies</span></span><span data-offset-key="4grtg-2-0">. Through organic and paid posts, you can build a community of potential attendees, generate interest and momentum for your event, and promote the mission statement that you’ve written about in your blog posts. Create a hashtag for your event and encourage your followers to use it both before the event and on the big day.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="gd1i-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="gd1i-0-0"><span data-offset-key="gd1i-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="1dkit-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1dkit-0-0"><span data-offset-key="1dkit-0-0">Consider livestreaming all or part of your event through Facebook or </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/guide-to-growing-on-instagram/" rel="noopener noreferrer"><span data-offset-key="1dkit-1-0">Instagram</span></a><span data-offset-key="1dkit-2-0"> Live to include fans around the world in the excitement. Don’t forget the huge range and diversity of social media available to you. </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/power-of-facebook-events-ds00/" rel="noopener noreferrer"><span data-offset-key="1dkit-3-0">Facebook</span></a><span data-offset-key="1dkit-4-0">, Twitter, and LinkedIn will all remain important, depending on what kind of event you run, but you may want to use other channels, such as Snapchat, Pinterest, YouTube, Tumblr, Medium, Reddit, Quora, and other platforms relevant to your audience.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="87er6-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="87er6-0-0"><span data-offset-key="87er6-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7bmhc-0-0"><span data-offset-key="7bmhc-0-0">5. Partner outreach</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="742au-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="742au-0-0"><span data-offset-key="742au-0-0">Event marketing partnerships can be crucial to your event’s success, so you need to start reaching out to potential collaborators, complementary brands, and media partners before your event has officially launched. That way your partners can help you spread the word from the very beginning and get their audiences interested in your event.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="44i41-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="44i41-0-0"><span data-offset-key="44i41-0-0"> </span></div> </div> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/academy/event-trends-report-2023/">Global Event Trends</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-industry-challenges-ds00/">Opportunities and Challenges in Events</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-statistics-ds00/">Insights into Event Industry Trends</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/unusual-event-trends-ds00/">Unusual Events Examples</a></li> </ul> </div><h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3gqca-0-0"><span data-offset-key="3gqca-0-0">6. Thought leadership and guest posts</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="9dvdt-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9dvdt-0-0"><span data-offset-key="9dvdt-0-0">Blogging on your site is important, but in general, those blogs only reach the audience you already have. In order to reach other potential attendees, utilize guest posts or create pieces of thought leadership that others will be happy to share.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="2ve8h-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2ve8h-0-0"><span data-offset-key="2ve8h-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="8neua-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8neua-0-0"><span data-offset-key="8neua-0-0">What this looks like exactly will heavily depend on your event. For conferences and B2B events, it’s relatively straightforward to create an industry report or offer a white paper that combines top tips from all of your speakers.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="fqcc4-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fqcc4-0-0"><span data-offset-key="fqcc4-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="4l47q-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4l47q-0-0"><span data-offset-key="4l47q-0-0">For consumer events, you can create interesting visual assets, write about the latest trends, or produce a series of YouTube videos that capture the attention of potential attendees.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="bpsmh-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bpsmh-0-0"><span data-offset-key="bpsmh-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9k9vu-0-0"><span data-offset-key="9k9vu-0-0">7. Paid promotion</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="1o7p7-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1o7p7-0-0"><span data-offset-key="1o7p7-0-0">Whether it’s social media advertising, Google Adwords, or </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/retargeting-ads-ds00/" rel="noopener noreferrer"><span data-offset-key="1o7p7-1-0">retargeting</span></a><span data-offset-key="1o7p7-2-0">, you can </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/blog/how-to-find-and-build-target-audiences/" rel="noopener noreferrer"><span data-offset-key="1o7p7-3-0">boost your reach</span></a><span data-offset-key="1o7p7-4-0"> on social platforms with paid campaigns.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="cikuq-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cikuq-0-0"><span data-offset-key="cikuq-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="f2k8m-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f2k8m-0-0"><span data-offset-key="f2k8m-0-0">With any of these options, you can turn them on and off at will, so you can spend more on your campaigns when you’re promoting special offers or during your event launch. This will help reinforce and amplify all your other marketing activities for maximum reach and impact.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="1rgel-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1rgel-0-0"><span data-offset-key="1rgel-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7hmqp-0-0"><span data-offset-key="7hmqp-0-0">8. Email</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="4759l-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4759l-0-0"><span data-offset-key="4759l-0-0">Email is a great way to reach the contacts and customers you already have, so it will be central to your </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="4759l-1-0">event strategy</span></span><span data-offset-key="4759l-2-0">. Your first major email blast to your contacts and any pre-registered attendees should coincide with your event launch to help generate excitement and initial ticket sales.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="7d5pr-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7d5pr-0-0"><span data-offset-key="7d5pr-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="djjbl-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="djjbl-0-0"><span data-offset-key="djjbl-0-0">If you’re new to Eventbrite and could use some guidance when it comes to email, check out these help center articles:</span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="2j0mb-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="2j0mb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2j0mb-0-0"><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/support/articles/en_US/Multi_Group_How_To/how-to-create-and-send-email-invitations-for-your-event?lg=en_US" rel="noopener noreferrer"><span data-offset-key="2j0mb-0-0">How to create and send email invitations for your event</span></a></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="9eebu-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9eebu-0-0"><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/help/en-us/articles/643407/how-to-create-a-subscriber-list/" rel="noopener noreferrer"><span data-offset-key="9eebu-0-0">How to create (or import) contact lists</span></a></div> </li> </ul> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="203of-0-0"><span data-offset-key="203of-0-0">9. Event press releases</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="b02oe-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b02oe-0-0"><span data-offset-key="b02oe-0-0">Press coverage can help amplify your event beyond your own network and can increase ticket sales. It will also help build your future brand strategy and increase links to your website, which means more potential traffic for future events.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="9jcfe-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9jcfe-0-0"><span data-offset-key="9jcfe-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="7utms-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7utms-0-0"><span data-offset-key="7utms-0-0">Here are a few tips on writing a good press release:</span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="cmdbj-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="cmdbj-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cmdbj-0-0"><span data-offset-key="cmdbj-0-0">Copy the press release into the body of your email. Traditionally, press releases were sent as email attachments, but journalists today prefer to be able to read the release as part of the email. This saves them time and will increase your story’s visibility.</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="ferij-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ferij-0-0"><span data-offset-key="ferij-0-0">Add an introduction line. Personalize the introduction for every journalist and their publication. This will make them more likely to scroll down and read your press release.</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="f2tbj-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f2tbj-0-0"><span data-offset-key="f2tbj-0-0">List the basic details of your event. Keep things simple to help the journalist pluck out the key information easily.</span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="auf98" data-offset-key="b7k8v-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b7k8v-0-0"><span data-offset-key="b7k8v-0-0">Come up with a compelling hook. Why is your event new, exciting, a first, or a novelty? Who is attending? Do you have an interesting backstory?</span></div> </li> </ul> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5enfs-0-0"><span data-offset-key="5enfs-0-0">10. Final marketing blast</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="4ejh7-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4ejh7-0-0"><span data-offset-key="4ejh7-0-0">In the days right before your event, it’s important to do a final marketing push as part of your </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="4ejh7-1-0">event strategy</span></span><span data-offset-key="4ejh7-2-0">. This will probably be in the form of blogs, social media updates, and email blasts with a more urgent, sales-focused message. You’ve spent weeks or months building up a relationship, so your messaging can now include direct calls to action that will hopefully convert </span><span data-offset-key="4ejh7-2-1">interested</span><span data-offset-key="4ejh7-2-2"> parties into ticket sales.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="eqqae-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="eqqae-0-0"><span data-offset-key="eqqae-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="av02d-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="av02d-0-0"><span data-offset-key="av02d-0-0">If </span><span data-offset-key="av02d-0-1">networking is involved</span><span data-offset-key="av02d-0-2"> in your event, it’s a good idea to utilize the concept of “social proof” at this stage and show the world who is already going to be at the event. This will help convince potential attendees who haven’t bought their tickets yet that they should be there, too.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="10bef-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="10bef-0-0"><span data-offset-key="10bef-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a6fl2-0-0"><span data-offset-key="a6fl2-0-0">11. Attendee referrals</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="73edo-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="73edo-0-0"><span data-offset-key="73edo-0-0">Many organizers focus solely on bringing in new attendees and forget that they have a strong network of potential advocates they can already tap into.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="1jb73-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1jb73-0-0"><span data-offset-key="1jb73-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="40kf5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="40kf5-0-0"><span data-offset-key="40kf5-0-0">Why not reach out to your existing attendees and incentivize them to promote the event on your behalf? Word of mouth is consistently shown to be one of the most powerful and effective marketing tactics available. You can even offer attendees referral fees if they become an affiliate, which is easy to track and manage with Eventbrite.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="afbi4-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="afbi4-0-0"><span data-offset-key="afbi4-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3b9hg-0-0"><span data-offset-key="3b9hg-0-0">12. Influencer outreach</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="7u4rs-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7u4rs-0-0"><span data-offset-key="7u4rs-0-0">If you’re looking to get a few last-minute speakers or get the word out in an impactful way, then influencers could be your best shot. It’s generally advisable to contact them at the start of your event marketing campaign, but you can always re-engage and see if they’re interested or available.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="2ngvo-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2ngvo-0-0"><span data-offset-key="2ngvo-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="5rurm-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5rurm-0-0"><span data-offset-key="5rurm-0-0">Even if your chosen influencers can’t attend, they may appreciat</span><span data-offset-key="5rurm-0-1">e an i</span><span data-offset-key="5rurm-0-2">nvitation and repay your generosity by telling their network about the event.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="e71m4-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="e71m4-0-0"><span data-offset-key="e71m4-0-0"> </span></div> </div> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b9c3f-0-0"><span data-offset-key="b9c3f-0-0">13. Phone</span></h3> <div class="" data-block="true" data-editor="auf98" data-offset-key="i3f9-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="i3f9-0-0"><span data-offset-key="i3f9-0-0">Employing telesales teams is expensive and only effective if you’ve got a great inbound marketing program to support them with lots of fresh, warm leads.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="2kqeh-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2kqeh-0-0"><span data-offset-key="2kqeh-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="39ump-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="39ump-0-0"><span data-offset-key="39ump-0-0">However, if you’ve noticed that a few of your targeted attendees or some of those pre-registered leads have still not bought a ticket, it costs nothing to give them a call yourself. Picking up the phone can be time-intensive, but it’s also an effective way of securing a few more sales.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="bb5nr-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bb5nr-0-0"><span data-offset-key="bb5nr-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="9vj5p-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9vj5p-0-0"><span data-offset-key="9vj5p-0-0">Ask if there’s anything you can help with or if they have any questions about the event. It doesn’t have to be a hard sell, but it’s much harder to ignore a phone call than an email or a T</span><span data-offset-key="9vj5p-0-1">weet</span><span data-offset-key="9vj5p-0-2"> on your timeline.</span></div> </div> <div class="" data-block="true" data-editor="auf98" data-offset-key="amu8r-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="amu8r-0-0"><span data-offset-key="amu8r-0-0"> </span></div> </div> <h2 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ai1qe-0-0"><span data-offset-key="ai1qe-0-0">Need an </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="ai1qe-1-0">event marketing strategy template</span></span><span data-offset-key="ai1qe-2-0">?</span></h2> <div class="" data-block="true" data-editor="auf98" data-offset-key="64ila-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="64ila-0-0"><span data-offset-key="64ila-0-0">Taking the time to come up with a detailed </span><span class="WordHighlight_keyword__1KhSH"><span data-offset-key="64ila-1-0">event strategy</span></span><span data-offset-key="64ila-2-0"> will help you stay organized and execute your marketing plan efficiently, which will ultimately lead to a more successful event. To streamline your entire event marketing strategy and get help from our event marketing experts, check out </span><a class="LinkDecorator_link__2leCW" href="https://www.eventbrite.com/boost/" rel="noopener noreferrer"><span data-offset-key="64ila-3-0">Eventbrite Boost</span></a><span data-offset-key="64ila-3-0"> and our other <a href="https://www.eventbrite.com/l/event-marketing-tools/">marketing tools</a>.</span></div> <div data-offset-key="64ila-0-0"></div> </div> <div data-offset-key="64ila-0-0"><i><span style="font-weight: 400;"> </span></i><i><span style="font-weight: 400;">*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Eventbrite Boost with any event that was not promoted with the same tool. </span></i></div> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Give your events a Boost. </h4>    <a role="button" href="https://www.eventbrite.com/boost/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="244488" data-post-url="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/" data-post-title="Supercharge Your Event Strategy: How to Use Eventbrite Boost for Marketing + 13 Tips to Get You Started" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="244488" data-post-url="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/" data-post-title="Supercharge Your Event Strategy: How to Use Eventbrite Boost for Marketing + 13 Tips to Get You Started" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1353111452 print-no" id="essb_displayed_shortcode_1353111452" data-essb-postid="244488" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/" data-essb-twitter-url="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/" data-essb-instance="1353111452"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-marketing-strategy-ds00/&t=Supercharge+Your+Event+Strategy%3A+How+to+Use+Eventbrite+Boost+for+Marketing+%2B+13+Tips+to+Get+You+Started" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-marketing-strategy-ds00/&t=Supercharge+Your+Event+Strategy%3A+How+to+Use+Eventbrite+Boost+for+Marketing+%2B+13+Tips+to+Get+You+Started','facebook','1353111452'); 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