Ad of the Day: KFC brings back bun-less burger in trippy campaign

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class="article__header__author__name__title"> Senior Reporter </span> </h4> <p class="article__font article__header__author__time"> February 11, 2025 <span>|</span> 4 min read </p> </div> </div> <div class="article__header__author__misc"> <div id="audioSectionBlock" class="article__header__author__listen" data-content-type="editorialArticle" data-content-guid="article--355147" data-event-category="Listen to article"> <audio id="articleAudio"></audio> <a href="#" class="article__audio__trigger article__header__author__phones"> <img src="/assets/images/icons/article/article-listen-icon.svg" alt="Listen"/> </a> <p class="article__font article__header__author__listen__copy"> <a href="#" class="article__audio__trigger article__header__author__listen__copy__trigger"> Listen to article </a> <span id="articleAudioDuration" class="article__header__author__listen__copy__duration">4 min</span> </p> </div> </div> </div> </div> <div id="articleMainBody" class="article__data"> <p>KFC is bringing back a limited-edition run of its cult product, the Double Down, but this time chicken fans have a spicy version with the Zinger Double Down. </p><div id='articleContentBlock' class='freewall-content'><p>To mark its return, the fast-food brand has launched a campaign showcasing people spotting the menu item in unexpected everyday places - a bunk bed, perfume bottles, a summer holiday, and more.</p><div class="td-miso td-miso--v2 td-miso--explore" data-guid="article--355147"> <div class="td-miso__explore"> <h4 class="td-miso__explore__title">Want to go deeper? Ask The Drum</h4> <miso-explore logo="false"> <miso-related-questions></miso-related-questions> </miso-explore> </div> </div> <p>Each of the five films is paired with a hypnotic soundtrack, while outdoor activations further reinforce the subliminal message for KFC fans.</p><p>Martin Rose, executive creative director at Mother, said: “Each film begins with a totally different look and feel to lull the audience into a false sense of security, before unexpectedly morphing into Zinger Double Down.”</p><div class="center advert-container advert-container--image"> <div id="DFP_Drum_InArticle_Interscroller-container" class="interscroller-wrapper" data-refresh-when-visible="true"> <div class="interscroller-bg-wrapper"> <div class="interscroller-bg advert--stickToNav"> <div id="DFP_Drum_InArticle_Interscroller" class="advert advert-mpu margin--left--1 margin--right--1"></div> </div> </div> </div> </div> <div class="center advert-container advert-container--video 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advert-container advert-container--video advert-container--surface-medium"> <p class="advert__claim">Advertisement</p> <div id="DFP_video_inArticle_1" class="advert advert--video advert--video--outstream"></div> </div> <p><strong>Credits</strong></p><p>Brand: KFC UK and Ireland </p><p>Product: Zinger Double Down</p><p>Client: Phoebe Syms, Brand Manager at KFC UK&I</p><p>Agency: Mother </p><p>Creative: Mother</p><p>Strategy: Mother</p><p>Production company: Private Island</p><p>Director: Chris Boyle</p><p>Executive producer: Helen Power</p><p>Producer: Áine O'Donnell</p><p>Post production: Private Island</p><p>AI generation: Private Island </p><p>CG and VFX: Private Island</p><p>Post production: Black Kite</p><p>Producer: Tamara Mennell</p><p>VFX supervisor: James Marshall</p><p>Colorist: George Kyriacou</p><p>Sound Design: 750mph</p><p>Sound Engineer: Sam Ashwell</p><p>Sound Producer: Olivia Ray</p><p>Music Supervision: Mr Pape</p><p>Composer: Jordan Crisp</p> <div 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data-td-dfp-targeting='{"environment":"prod","url":"https:\/\/www.thedrum.com","tags":["KFC","Ad of the Day","Creative work"],"sector":["Food & Drink"],"location":["World"],"category":["Creative"],"section":["Brand"],"premium":"false","article_label":["video"],"author":"Amy Houston","article_id":"article--355147","content_group":"editorial","content_group_category":"news","path":"\/news\/2025\/02\/11\/ad-the-day-kfc-brings-back-bun-less-burger-trippy-campaign"}'></div> </body> </html>

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Ad of the Day: KFC brings back bun-less burger in trippy campaign | The Drum