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lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-bh"> <span class="coutry-name flag-en-bh">Bahrain / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-be"> <span class="coutry-name flag-en-be">Belgium / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-bo"> <span class="coutry-name flag-es-bo">Bolivia / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/bs-ba"> <span class="coutry-name flag-bs-ba">Bosnia-Herzegovina / BS </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ba"> <span class="coutry-name flag-en-ba">Bosnia-Herzegovina / EN </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/pt-br"> <span class="coutry-name flag-pt-br">Brazil / Português </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/bg-bg"> <span class="coutry-name flag-bg-bg">Bulgaria / Български </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ca"> <span class="coutry-name flag-en-ca">Canada / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/fr-ca"> <span class="coutry-name flag-fr-ca">Canada / Français </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-cl"> <span class="coutry-name flag-es-cl">Chile / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/zh-cn"> <span class="coutry-name flag-zh-cn">China / 简体中文 </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-cn"> <span class="coutry-name flag-en-cn">China / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-co"> <span class="coutry-name flag-es-co">Colombia / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-cr"> <span class="coutry-name flag-es-cr">Costa Rica / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/hr-hr"> <span class="coutry-name flag-hr-hr">Croatia / Hrvatski jezik </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-hr"> <span class="coutry-name flag-en-hr">Croatia / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en"> <span class="coutry-name flag-en-cy">Cyprus / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/cs-cz"> <span class="coutry-name flag-cs-cz">Czech Republic / český </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/da-dk"> <span class="coutry-name flag-da-dk">Denmark / Dansk </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-dk"> <span class="coutry-name flag-da-dk">Denmark / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-do"> <span class="coutry-name flag-es-do">Dominican Republic / ES </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-ec"> <span class="coutry-name flag-es-ec">Ecuador / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-eg"> <span class="coutry-name flag-en-eg">Egypt / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-sv"> <span class="coutry-name flag-es-sv">El Salvador / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/fr-fr"> <span class="coutry-name flag-fr-fr">France / Français </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/de-de"> <span class="coutry-name flag-de-de">Germany / Deutsch </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-gh"> <span class="coutry-name flag-en-gh">Ghana / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-gt"> <span class="coutry-name flag-es-gt">Guatemala / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-hk"> <span class="coutry-name flag-en-hk">Hong Kong SAR China / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/hu-hu"> <span class="coutry-name flag-hu-hu">Hungary / Magyar nyelv </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-in"> <span class="coutry-name flag-en-in">India / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-id"> <span class="coutry-name flag-en-id">Indonesia / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en"> <span class="coutry-name flag-en-iq">Iraq / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ie"> <span class="coutry-name flag-en-ie">Ireland / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en"> <span class="coutry-name flag-en-il">Israel / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/it-it"> <span class="coutry-name flag-it-it">Italy / Italiano </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ja-jp"> <span class="coutry-name flag-ja-jp">Japan / 日本語 </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-jo"> <span class="coutry-name flag-en-jo">Jordan / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ru-kz"> <span class="coutry-name flag-ru-kz">Kazakhstan / Pусский </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ke"> <span class="coutry-name flag-en-ke">Kenya / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sq-xk"> <span class="coutry-name flag-sq-xk">Kosovo / Gjuha shqipe </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sr-xk"> <span class="coutry-name flag-sr-xk">Kosovo / Srpski </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-kw"> <span class="coutry-name flag-en-kw">Kuwait / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-lb"> <span class="coutry-name flag-en-lb">Lebanon / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/mk-mk"> <span class="coutry-name flag-mk-mk">Macedonia / Македонски јазик </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sq-mk"> <span class="coutry-name flag-sq-mk">Macedonia / Gjuha shqipe </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-my"> <span class="coutry-name flag-en-my">Malaysia / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-mx"> <span class="coutry-name flag-es-mx">México / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sr-me"> <span class="coutry-name flag-sr-me">Montenegro / Montenegrin </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma"> <span class="coutry-name flag-fr-ma">Morocco / Français </span> </a> </li> <li lang="pt-mz"> <a href="/web/20230115031250/https://www.ipsos.com/pt-mz"> <span class="coutry-name flag-en-mz">Mozambique / Portuguese </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/nl-nl"> <span class="coutry-name flag-nl-nl">Netherlands / Nederlands </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-nl"> <span class="coutry-name flag-en-nl">Netherlands / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-nz"> <span class="coutry-name flag-en-nz">New Zealand / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ng"> <span class="coutry-name flag-en-ng">Nigeria / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/nb-no"> <span class="coutry-name flag-nb-no">Norway / Norsk </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-pk"> <span class="coutry-name flag-en-pk">Pakistan / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-pa"> <span class="coutry-name flag-es-pa">Panama / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-pe"> <span class="coutry-name flag-es-pe">Peru / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ph"> <span class="coutry-name flag-en-ph">Philippines / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/pl-pl"> <span class="coutry-name flag-pl-pl">Poland / Polski </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/pt-pt"> <span class="coutry-name flag-pt-pt">Portugal / Português </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-pr"> <span class="coutry-name flag-en-pr">Puerto Rico / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-qa"> <span class="coutry-name flag-en-qa">Qatar / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ro-ro"> <span class="coutry-name flag-ro-ro">Romania / Română </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ro"> <span class="coutry-name flag-en-ro">Romania / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ru-ru"> <span class="coutry-name flag-ru-ru">Russia / Pусский </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-sa"> <span class="coutry-name flag-en-sa">Saudi Arabia / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sr-rs"> <span class="coutry-name flag-sr-rs">Serbia / Srpski </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-sg"> <span class="coutry-name flag-en-sg">Singapore / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sk-sk"> <span class="coutry-name flag-sk-sk">Slovakia / Slovenský </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sl-si"> <span class="coutry-name flag-sl-si">Slovenia / Slovenščina </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-si"> <span class="coutry-name flag-en-si">Slovenia / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-za"> <span class="coutry-name flag-en-za">South Africa / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ko-kr"> <span class="coutry-name flag-ko-kr">South Korea / 한국어 </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/es-es"> <span class="coutry-name flag-es-es">Spain / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/sv-se"> <span class="coutry-name flag-sv-se">Sweden / Svenska </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ch"> <span class="coutry-name flag-en-ch">Switzerland / English </span> </a> </li> <li lang="de-ch"> <a href="/web/20230115031250/https://www.ipsos.com/de-ch"> <span class="coutry-name flag-de-ch">Switzerland / Deutsch </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-tw"> <span class="coutry-name flag-en-tw">Taiwan / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-tz"> <span class="coutry-name flag-en-tz">Tanzania / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-th"> <span class="coutry-name flag-en-th">Thailand / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/fr-tn"> <span class="coutry-name flag-fr-tn">Tunisia / Français </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/tr-tr"> <span class="coutry-name flag-tr-tr">Turkey / Türkçe </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ae"> <span class="coutry-name flag-en-ae">UAE / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ug"> <span class="coutry-name flag-en-ug">Uganda / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/ua-ua"> <span class="coutry-name flag-ua-ua">Ukraine / Українська мова </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-ua"> <span class="coutry-name flag-en-ua">Ukraine / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-uk"> <span class="coutry-name flag-en-uk">United Kingdom / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-us"> <span class="coutry-name flag-en-us">United States / English </span> </a> </li> <li lang="es-ve"> <a href="/web/20230115031250/https://www.ipsos.com/es-ve"> <span class="coutry-name flag-es-ve">Venezuela / Español </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-vn"> <span class="coutry-name flag-en-vn">Vietnam / English </span> </a> </li> <li lang="en"> <a href="/web/20230115031250/https://www.ipsos.com/en-zm"> <span class="coutry-name flag-en-zm">Zambia / English </span> </a> </li> </ul> <span class="country-list-arrow country-list-arrow-down"></span> </div> </div> </div> <div class="navigation-box"> <a href="#" class="close-mobile-menu"> <svg class="svg-ico"><use xlink:href="/web/20230115031250im_/https://www.ipsos.com/fr-ma#close-mobile"/></svg> </a> <nav class="nav-list"> <ul> <li class="open-mobile-drop"> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/overview" class="opener" data-drupal-link-system-path="news-and-events/overview">Actualités & Événements</a> <div class="slide"> <ul> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/overview" data-drupal-link-system-path="news-and-events/overview">Tous les contenus</a> </li> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/news" data-drupal-link-system-path="news-and-events/news">Actualités</a> </li> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/events" data-drupal-link-system-path="news-and-events/events">Événements</a> </li> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/webinars" data-drupal-link-system-path="news-and-events/webinars">Webinars</a> </li> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/news-and-events/newsletters" data-drupal-link-system-path="news-and-events/newsletters">Newsletter</a> </li> </ul> </div> </li> <li class="open-mobile-drop"> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/knowledge/overview" class="opener" data-drupal-link-system-path="knowledge/overview">Publications</a> <div class="slide"> <ul> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/knowledge/overview" data-drupal-link-system-path="knowledge/overview">Tous les contenus</a> </li> <li> <a href="/web/20230115031250/https://www.ipsos.com/fr-ma/knowledge/medias-communications-de-marque">Medias & Communications de marque</a> </li> <li> <a 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