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md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142803" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142803/pepsi-was-among-the-first-brands-to-patronise-cricket-in-pakistan"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/large/2017/12/5a35d8f57fe75.jpg" alt="&quot;Pepsi was among the first brands to patronise cricket in Pakistan&quot;"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142803" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142803/pepsi-was-among-the-first-brands-to-patronise-cricket-in-pakistan" class="story__link"><strong>"Pepsi was among the first brands to patronise cricket in Pakistan"</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Interview with Salman Butt, Director Marketing, PepsiCo Pakistan. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142835" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142835/face-appeal"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/large/2018/01/5a62e6333cf1d.jpg" alt="Face Appeal"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142835" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142835/face-appeal" class="story__link"><strong>Face Appeal</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The evolution of package design in Pakistan. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1142815" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142815/branding-in-a-modern-economy"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/large/2018/02/5a8e7cc4325a0.jpg" alt="Branding in a modern economy"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142815" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142815/branding-in-a-modern-economy" class="story__link"><strong>Branding in a modern economy</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Three leading marketers on brand leadership in a modern economy. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center text--300 caps bald ">Latest</h2> </div> <div class="mr-4 mb-4 p-4">  <article class="box story mb-4 pb-4" data-id="1142806" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142806/house-of-coffee"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2018/01/5a696decc718f.jpg" alt="House of coffee"/></a></div> </figure>  <h2 data-layout="story" data-id="1142806" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142806/house-of-coffee" class="story__link"><strong>House of coffee</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142846" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142846/fear-of-creativity"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a3ad7f7f08c8.jpg" alt="Fear of creativity"/></a></div> </figure>  <h2 data-layout="story" data-id="1142846" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142846/fear-of-creativity" class="story__link"><strong>Fear of creativity</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142820" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142820/then-or-now"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a375b8ae521a.jpg" alt="Then or now?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142820" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142820/then-or-now" class="story__link"><strong>Then or now?</strong></a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center text--300 caps bald ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142819" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142819/how-smart-is-your-agency"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/large/2017/12/5a37591edbee1.jpg" alt="How smart is your agency?"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142819" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142819/how-smart-is-your-agency" class="story__link"><strong>How smart is your agency?</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">If you want your agency to be taken seriously, training could be the best investment you ever make... </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142851" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142851/catching-the-creative-keera"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/large/2017/12/5a3af181a8d21.jpg" alt="Catching the creative keera"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142851" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142851/catching-the-creative-keera" class="story__link"><strong>Catching the creative keera</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">Umair Kazi, Partner, Ishtehari, in profile. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142856" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2018/02/5a8662e3cce00.jpg" alt="Evolution in Digitising OOH"/></a></div> </figure>  <h2 data-layout="story" data-id="1142856" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh" class="story__link"><strong>Evolution in Digitising OOH</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142847" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142847/from-tea-peddlers-to-digital-engagers"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a3ae13f8023c.jpg" alt="From tea peddlers to digital engagers"/></a></div> </figure>  <h2 data-layout="story" data-id="1142847" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142847/from-tea-peddlers-to-digital-engagers" class="story__link"><strong>From tea peddlers to digital engagers</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">The evolution of media advertising platforms in Pakistan. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142809" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a35e4aa21665.jpg" alt="The SME opportunity in a connected world"/></a></div> </figure>  <h2 data-layout="story" data-id="1142809" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world" class="story__link"><strong>The SME opportunity in a connected world</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142861" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142861/from-support-medium-to-starring-role"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a3c09dc76638.jpg" alt="From support medium to starring role"/></a></div> </figure>  <h2 data-layout="story" data-id="1142861" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142861/from-support-medium-to-starring-role" class="story__link"><strong>From support medium to starring role</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142849" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142849/telling-the-story"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a3aee774bd6e.jpg" alt="Telling the story"/></a></div> </figure>  <h2 data-layout="story" data-id="1142849" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142849/telling-the-story" class="story__link"><strong>Telling the story</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Lauding the industry’s new approaches to storytelling. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142876" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Recent" href="/web/20180224150336/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142876/the-power-of-research"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2018/02/5a7d790e60495.jpg" alt="The power of research"/></a></div> </figure>  <h2 data-layout="story" data-id="1142876" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142876/the-power-of-research" class="story__link"><strong>The power of research</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How research-based methodologies can help build brands and increase customers. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142805" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a35dbc2c253d.jpg" alt="How women are acing the marketing function"/></a></div> </figure>  <h2 data-layout="story" data-id="1142805" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function" class="story__link"><strong>How women are acing the marketing function</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Women in the region are making all the right moves, writes Anthony J. Permal. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142811" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180224150336/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142811/bringing-on-the-marketing-wizardry"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a36de63b8284.jpg" alt="Bringing on the marketing wizardry"/></a></div> </figure>  <h2 data-layout="story" data-id="1142811" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142811/bringing-on-the-marketing-wizardry" class="story__link"><strong>Bringing on the marketing wizardry</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How entrepreneurship is paving the way for innovations in marketing? </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six text--300 caps bald pl-0 pt-4">Editor's Picks</h2> <div class="theme px-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142826" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/medium/2018/01/5a4dae19b0f4f.jpg" alt="The excitement of constant change"/></a></div> </figure>  <h2 data-layout="story" data-id="1142826" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change" class="story__link"><strong>The excitement of constant change</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Syed Amir Haleem gives his digital predictions for 2018. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142830" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142830/not-quite-everything-has-changed"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/medium/2017/12/5a37fc42c1bf2.jpg" alt="Not quite everything has changed"/></a></div> </figure>  <h2 data-layout="story" data-id="1142830" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142830/not-quite-everything-has-changed" class="story__link"><strong>Not quite everything has changed</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142801" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142801/destination-pakistan"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/medium/2017/12/5a3132e2152ec.jpg" alt="Destination Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1142801" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142801/destination-pakistan" class="story__link"><strong>Destination Pakistan</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">How social media is impacting internal tourism in Pakistan. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142396" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/medium/2017/09/59cbe835690f1.jpg" alt="A journey of a thousand smiles"/></a></div> </figure>  <h2 data-layout="story" data-id="1142396" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles" class="story__link"><strong>A journey of a thousand smiles</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Masarrat Misbah – beautician, entrepreneur and philanthropist – in profile </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142835" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142835/face-appeal"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2018/01/5a62e6333cf1d.jpg" alt="Face Appeal"/></a></div> </figure>  <h2 data-layout="story" data-id="1142835" class="story__title size-five "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142835/face-appeal" class="story__link"><strong>Face Appeal</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142806" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142806/house-of-coffee"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2018/01/5a696decc718f.jpg" alt="House of coffee"/></a></div> </figure>  <h2 data-layout="story" data-id="1142806" class="story__title size-five "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142806/house-of-coffee" class="story__link"><strong>House of coffee</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142803" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142803/pepsi-was-among-the-first-brands-to-patronise-cricket-in-pakistan"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a35d8f57fe75.jpg" alt="&quot;Pepsi was among the first brands to patronise cricket in Pakistan&quot;"/></a></div> </figure>  <h2 data-layout="story" data-id="1142803" class="story__title size-five "><a href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142803/pepsi-was-among-the-first-brands-to-patronise-cricket-in-pakistan" class="story__link"><strong>"Pepsi was among the first brands to patronise cricket in Pakistan"</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142846" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/news/1142846/fear-of-creativity"><img src="https://web.archive.org/web/20180224150336im_/https://i.dawn.com/thumbnail/2017/12/5a3ad7f7f08c8.jpg" alt="Fear of creativity"/></a></div> </figure>  <h2 data-layout="story" data-id="1142846" class="story__title size-five "><a 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class="story__link"><strong>Evolution in Digitising OOH</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20180224150336/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class="">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center 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