How YouTube Creators Earn Money

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data-nosnippet="true"> Monetization policies </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20240517054432/https://www.youtube.com/howyoutubeworks/policies/legal-removals/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Legal removals </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we approach content that violates local law </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" id="menuitem-4" aria-haspopup="menu" aria-label="Progress and impact menupopup" tabindex="0" 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investing in a carbon-free future </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" id="menuitem-5" aria-haspopup="menu" aria-label="Resources menupopup" tabindex="0" data-nosnippet="true" aria-controls="subnav-resources" role="menuitem"> Resources <span class="lb-header__subnav-chevron"></span> </a> <ul class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-resources"> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20240517054432/https://www.youtube.com/howyoutubeworks/resources/downloadable-summaries/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Downloadable summaries </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> Download shareable summaries of essential content on this website about our responsibility efforts </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20240517054432/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advertiser resources </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> Find resources and quick guides on Brand Safety for advertisers </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20240517054432/https://www.youtube.com/howyoutubeworks/resources/brand-resources/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description 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ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Product features </span> <img class="ytr-eyebrow__underline" src="/web/20240517054432im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Monetization for Creators </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v1-s560 560w, https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v1-s840 840w, https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/-4Py4r-MmpINVYJ0yRtAxxADx3pLIKXKdphg6kneDtmoMIA6B6H25tM6vUT9bx-bvJF7P7VLQwO6YAVtSyT-KlSkOjDrZw-5qfLc96c=v0-s1680 1680w" alt="Monetization for Creators" aria-hidden="false"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs ytr-article__tabs--has-nested-list"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#advertising" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Advertising </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#alternate-monetization" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Alternate monetization </a> <ul class="ytr-article__tabs ytr-article__tabs--nested"> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#channel-memberships" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Channel memberships </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#super-chat-and-super-stickers" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Super Chat and Super Stickers </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#youtube-shopping" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> YouTube Shopping </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#youtube-brandconnect" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> YouTube BrandConnect </a> </li> </ul> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#subscriptions" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Subscriptions </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">YouTube Creators are individuals who produce content for the platform. This is a unique model that empowers Creators to earn money directly on our platform in a variety of different ways, including through placed advertising, merchandise sales, and subscriptions.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://creatoracademy.youtube.com/page/home" target="_blank" rel="noreferrer nofollow"> If you are a Creator, visit our Creator Academy to access helpful creator resources curated for you. <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="advertising"> <h2 class="md md-h2">Advertising</h2> <p class="md md-p">Advertising is the primary way Creators can earn money on YouTube. Advertising revenue is generated when people watch ads that are running on videos. This revenue from ads is shared between YouTube and the Creator - thus empowering Creators to directly profit from their work.</p> <p class="md md-p">Creators must first be eligible for the YouTube Partner Program (YPP) in order to earn money from advertising on their videos and live streams. In keeping with our commitment to responsibility, we view monetization as a privilege and reward only trusted Creators.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/72851?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about the YouTube Partner Program <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="alternate-monetization"> <h2 class="md md-h2">Alternate monetization sources</h2> <p class="md md-p">Over the last few years we’ve introduced several alternate sources of revenue outside of advertising to help eligible Creators monetize their content while connecting with their viewers. As with the case of advertising, Creators and YouTube share revenue from these products.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="channel-memberships"> <h2 class="md md-h2">Channel memberships</h2> <p class="md md-p">Fans can join a Creator’s channel with monthly recurring payments and get access to members-only perks like badges, custom emojis, and exclusive content.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20240517054432im_/https://kstatic.googleusercontent.com/files/28b82cc9cad45673a5aa4211a3198f881edd0d407e2a96405a2d7f71d336c8dcb19105eb6d9655024740650d8536299ede6b991cec21d27f89cd0f1c8dfde663" type="video/mp4"> <source src="https://web.archive.org/web/20240517054432im_/https://kstatic.googleusercontent.com/files/28b82cc9cad45673a5aa4211a3198f881edd0d407e2a96405a2d7f71d336c8dcb19105eb6d9655024740650d8536299ede6b991cec21d27f89cd0f1c8dfde663" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Channel memberships</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/7636690?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about channel memberships <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="super-chat-and-super-stickers"> <h2 class="md md-h2">Super Chat and Super Stickers</h2> <p class="md md-p">Fans can buy and send text or digital sticker messages to highlight their live chat messages and connect with their favorite Creators.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/xnXVY4iBh1NP0rRqwsLO8UMv9bcRi4tr4xi3EnwJVV470XvfLPwWE3Y3jdiTeIfknwlBbo4no159L01kfftrxAedKG8BaQAzi4IcbTbtXYRbPugTE7k=v3-s430 200w", "_1x": "https://lh3.googleusercontent.com/xnXVY4iBh1NP0rRqwsLO8UMv9bcRi4tr4xi3EnwJVV470XvfLPwWE3Y3jdiTeIfknwlBbo4no159L01kfftrxAedKG8BaQAzi4IcbTbtXYRbPugTE7k=v2-s573 267w", "_2x": "https://lh3.googleusercontent.com/xnXVY4iBh1NP0rRqwsLO8UMv9bcRi4tr4xi3EnwJVV470XvfLPwWE3Y3jdiTeIfknwlBbo4no159L01kfftrxAedKG8BaQAzi4IcbTbtXYRbPugTE7k=v1-s860 401w", "_3x": "https://lh3.googleusercontent.com/xnXVY4iBh1NP0rRqwsLO8UMv9bcRi4tr4xi3EnwJVV470XvfLPwWE3Y3jdiTeIfknwlBbo4no159L01kfftrxAedKG8BaQAzi4IcbTbtXYRbPugTE7k=v0-s1721 803w" }" class=" lbd-image-loader__no-wrapper ytr-media__image " src="https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/xnXVY4iBh1NP0rRqwsLO8UMv9bcRi4tr4xi3EnwJVV470XvfLPwWE3Y3jdiTeIfknwlBbo4no159L01kfftrxAedKG8BaQAzi4IcbTbtXYRbPugTE7k=v3-s20-fblur=1,20" alt="Super chat and super stickers" aria-hidden="false"> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Super Chat and Super Stickers</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/9178363?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about Super Chat and Super Stickers <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="youtube-shopping"> <h2 class="md md-h2">YouTube Shopping</h2> <p class="md md-p">Sell your products like merchandise directly to your fans. Just connect your store and you can display your products on a shelf underneath your videos and live streams. Plus, you’ll unlock the “Store” tab on your channel -- your own storefront on YouTube.</p> <p class="md md-p">*Subject to eligibility requirements.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid ytr-media-grid--reverse"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/gz3XVsvgrSoQuF-gOZp_vTogy0JgCFF3NGcOt8nBI0-4LlM3S00BABHi-xbT8TvZrDhcW7eMKbAlKC4R5i8S9sVddSgqwaQVkJMK4BhM1_1wEHFGVQ=v3-s430 200w", "_1x": "https://lh3.googleusercontent.com/gz3XVsvgrSoQuF-gOZp_vTogy0JgCFF3NGcOt8nBI0-4LlM3S00BABHi-xbT8TvZrDhcW7eMKbAlKC4R5i8S9sVddSgqwaQVkJMK4BhM1_1wEHFGVQ=v2-s573 267w", "_2x": "https://lh3.googleusercontent.com/gz3XVsvgrSoQuF-gOZp_vTogy0JgCFF3NGcOt8nBI0-4LlM3S00BABHi-xbT8TvZrDhcW7eMKbAlKC4R5i8S9sVddSgqwaQVkJMK4BhM1_1wEHFGVQ=v1-s860 401w", "_3x": "https://lh3.googleusercontent.com/gz3XVsvgrSoQuF-gOZp_vTogy0JgCFF3NGcOt8nBI0-4LlM3S00BABHi-xbT8TvZrDhcW7eMKbAlKC4R5i8S9sVddSgqwaQVkJMK4BhM1_1wEHFGVQ=v0-s1721 803w" }" class=" lbd-image-loader__no-wrapper ytr-media__image " src="https://web.archive.org/web/20240517054432im_/https://lh3.googleusercontent.com/gz3XVsvgrSoQuF-gOZp_vTogy0JgCFF3NGcOt8nBI0-4LlM3S00BABHi-xbT8TvZrDhcW7eMKbAlKC4R5i8S9sVddSgqwaQVkJMK4BhM1_1wEHFGVQ=v3-s20-fblur=1,20" alt="Merch shelf" aria-hidden="false"> </div> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/12257682?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about selling your products on YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="youtube-brandconnect"> <h2 class="md md-h2">YouTube BrandConnect</h2> <p class="md md-p">YouTube BrandConnect is the full-service YouTube influencer marketing product for brands and creators to collaborate on branded content campaigns. Eligible creators can access YouTube BrandConnect directly in YouTube Studio, where they're able to connect with Google's portfolio of brands and secure sponsored content deals.</p> <p class="md md-p">*Feature availability varies by country and we are working to expand to more countries.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20240517054432im_/https://kstatic.googleusercontent.com/files/5c3f237b18f31ba3f9d32930397b85e32fcc4a5fd0faf2578b002e8cca63182281ab17f049ea1c874b644189fbecbbcfbc2bb5042b46252b5729810c5c72377a" type="video/mp4"> <source src="https://web.archive.org/web/20240517054432im_/https://kstatic.googleusercontent.com/files/5c3f237b18f31ba3f9d32930397b85e32fcc4a5fd0faf2578b002e8cca63182281ab17f049ea1c874b644189fbecbbcfbc2bb5042b46252b5729810c5c72377a" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">YouTube BrandConnect</strong></p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://youtube.googleblog.com/2020/06/introducing-youtube-brandconnect.html?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube BrandConnect <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/9385307?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about Creator Eligibility <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="subscriptions"> <h2 class="md md-h2">Subscriptions</h2> <p class="md md-p">YouTube also earns money from monthly subscription businesses such as YouTube Premium. With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting creators. Currently, revenue from YouTube Premium membership fees is distributed to YPP video Creators based on how much members watch their content.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://www.youtube.com/premium" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube Premium <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240517054432/https://support.google.com/youtube/answer/7060016?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about how YouTube Premium supports Creators <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid 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