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In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.</p>\n","kind":"card_faq-qna","id":"1686065673946_1dsw"},{"headline":"What are the benefits of digital marketing analytics tools?","description":"<p>There are many benefits of marketing analytics tools, including, but not limited to: Saving marketers time, helping marketers optimize their spend and campaign performance to maximize ROI, and delighting customers with more personalized experiences</p>\n<p><a href=\"https://www.salesforce.com/resources/articles/marketing-analytics/\" target=\"_self\">Learn more about why marketing analytics is important.</a></p>\n","kind":"card_faq-qna","id":"1686065681773_11ue"},{"headline":"How do I choose the right digital marketing analytics tools?","description":"<p>The right marketing analytics tool depends on your business needs. 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</div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/products-features-pdp-analyze-data-from-every-angle.jpg?w=1024" class="image__asset" alt="Image of three graphs displaying different measurements of engagement. 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id="1731524688100_51y" class="relative nupfixed--blade layout--3 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> First, choose the right Marketing Cloud Intelligence edition for your business needs. </h2> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper" data-module-id="1731429706214_13wr" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Starter" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Starter </h3> <div class="card__description"> Begin your marketing intelligence journey and unify, visualize, and activate your marketing data. </div> </div> <div class="card__price_wrapper default" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">3000</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">3000</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="EUR_finish"> <div class="card__price card__price--display-2"> <span class="">3000</span> <span class="price_text__symbol">€</span> </div> <div class="card__price_suffix"> EUR/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="AUD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">AU$</span> <span class="">4200</span> </div> <div class="card__price_suffix"> AUD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="YEN_japanese"> <div class="card__price card__price--display-2"> <span class="">360000</span> <span class="price_text__symbol symbol__bottom">円</span> </div> <div class="card__price_suffix"> JPY/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="kr_swedish"> <div class="card__price card__price--display-2"> <span class="">30000</span> <span class="price_text__symbol">kr</span> </div> <div class="card__price_suffix"> SEK/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">2400</span> </div> <div class="card__price_suffix"> GBP/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1731524688100_51y" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1731524688100_51y" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 10 Users </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 3 Million Data Rows </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/form/marketing/request-a-demo-intelligence/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us: Starter" href="https://www.salesforce.com/form/marketing/request-a-demo-intelligence/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1731429759144_1czy" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Growth" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Growth </h3> <div class="card__description"> Grow your marketing intelligence platform across all campaigns, channels, and platforms. </div> </div> <div class="card__price_wrapper default" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">10000</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">10000</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="EUR_finish"> <div class="card__price card__price--display-2"> <span class="">10000</span> <span class="price_text__symbol">€</span> </div> <div class="card__price_suffix"> EUR/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="AUD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">AU$</span> <span class="">14000</span> </div> <div class="card__price_suffix"> AUD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="YEN_japanese"> <div class="card__price card__price--display-3"> <span class="">1200000</span> <span class="price_text__symbol symbol__bottom">円</span> </div> <div class="card__price_suffix"> JPY/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="kr_swedish"> <div class="card__price card__price--display-2"> <span class="">100000</span> <span class="price_text__symbol">kr</span> </div> <div class="card__price_suffix"> SEK/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">8000</span> </div> <div class="card__price_suffix"> GBP/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1731524688100_51y" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1731524688100_51y" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 20 Users </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 20 Million Data Rows </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/form/marketing/request-a-demo-intelligence/?d=pb" 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<pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="https://www.salesforce.com/form/marketing/forrester-analytics-wave-2024?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Get the Forrester report" href="https://www.salesforce.com/form/marketing/forrester-analytics-wave-2024?d=pb" target="_blank" rel="noopener" > Get the report </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1682456883362_1dgf" data-blade-position="8" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1682456883362_1dgf" class="relative nupfixed--blade nupfixed--link_below layout--7 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__7 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Complete your Marketing Analytics solution with products from across the Customer 360. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-complete_you" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1682456883300_139z" aria-label="slide 1 of 7" role="group" data-module-position="1" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask 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5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442322236_sh8" aria-label="slide 3 of 7" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Sales Cloud" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/products/sales-cloud/" data-link-text="Sales Cloud" data-link-url="https://www.salesforce.com/products/sales-cloud/" data-link-type="header" target="_blank"> Sales Cloud </a> </h3> <div class="card__description"> <p>Set the foundation for revenue growth with sales force automation 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data-module-track-impressions="false" data-module-id="1686065654264_1atk" data-module-name=" Marketing Analytics FAQ" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Analytics FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1686065654264_1atk" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1686065654497_173k" data-module-name="What are marketing analytics tools?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1686065654264_1atk-11" class="accordion__trigger" id="accordion1686065654264_1atk-11" aria-label="What are marketing analytics tools?"> <span class="accordion__title relative"> What are marketing analytics tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686065654264_1atk-11" id="rel1686065654264_1atk-11"> <div class="accordion__description"> <p>Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1686065673946_1dsw" data-module-name="Does my business need marketing analytics tools?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686065654264_1atk-12" class="accordion__trigger" id="accordion1686065654264_1atk-12" aria-label="Does my business need marketing analytics tools?"> <span class="accordion__title relative"> Does my business need marketing analytics tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686065654264_1atk-12" id="rel1686065654264_1atk-12"> <div class="accordion__description"> <p>Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1686065681773_11ue" data-module-name="What are the benefits of digital marketing analytics tools?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686065654264_1atk-13" class="accordion__trigger" id="accordion1686065654264_1atk-13" aria-label="What are the benefits of digital marketing analytics tools?"> <span class="accordion__title relative"> What are the benefits of digital marketing analytics tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686065654264_1atk-13" id="rel1686065654264_1atk-13"> <div class="accordion__description"> <p>There are many benefits of marketing analytics tools, including, but not limited to: Saving marketers time, helping marketers optimize their spend and campaign performance to maximize ROI, and delighting customers with more personalized experiences</p> <p><a href="https://www.salesforce.com/resources/articles/marketing-analytics/" target="_self">Learn more about why marketing analytics is important.</a></p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1686065695143_d5y" data-module-name="How do I choose the right digital marketing analytics tools?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686065654264_1atk-14" class="accordion__trigger" id="accordion1686065654264_1atk-14" aria-label="How do I choose the right digital marketing analytics tools?"> <span class="accordion__title relative"> How do I choose the right digital marketing analytics tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686065654264_1atk-14" id="rel1686065654264_1atk-14"> <div class="accordion__description"> <p>The right marketing analytics tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1731523840055_r6z" data-module-name="What is the difference between Marketing Cloud Intelligence and Datorama?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686065654264_1atk-15" class="accordion__trigger" id="accordion1686065654264_1atk-15" aria-label="What is the difference between Marketing Cloud Intelligence and Datorama?"> <span class="accordion__title relative"> What is the difference between Marketing Cloud Intelligence and Datorama? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686065654264_1atk-15" id="rel1686065654264_1atk-15"> <div class="accordion__description"> <p>Datorama and Marketing Cloud Intelligence refer to the same marketing analytics platform, with Marketing Cloud Intelligence being the current name for what was previously known as Datorama.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18005523064" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Topics:Analytics (Topics)|Digital Marketing","tagUuid":"8d6d3695-ffb8-498b-b623-96a648fef259|110535d7-5536-4307-8857-8f698888000b","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Intent:Data","tagUuid":"6098cf1b-8291-4099-a7b9-07f575f4268b","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Intelligence|Slack|Tableau","tagUuid":"e4a82bd9-339d-4a53-9473-4cc18615b1db|ebda7954-c2a6-48e4-b962-71bd89c05551|29b6c954-34f1-4612-a64b-1a9529580729","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/miaw.js"></script> <link rel="stylesheet" type="text/css" href="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/F2/RzVw1HRRdY"> <script src="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/Cl/siUARwIkQo" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>