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class="jeg_btn-reddit expanded"><i class="fa fa-reddit"></i><span>Share on Reddit</span></a> <div class="share-secondary"> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fswnsdigital.com%2Fus%2F2024%2F07%2Famericans-spend-54-hours-per-year-online-shopping%2F&title=Americans%20spend%2054%20hours%20per%20year%20online%20shopping" rel='nofollow' class="jeg_btn-linkedin "><i class="fa fa-linkedin"></i></a><a href="mailto:?subject=Americans%20spend%2054%20hours%20per%20year%20online%20shopping&body=https%3A%2F%2Fswnsdigital.com%2Fus%2F2024%2F07%2Famericans-spend-54-hours-per-year-online-shopping%2F" rel='nofollow' class="jeg_btn-email "><i class="fa fa-envelope"></i></a><a href="//api.whatsapp.com/send?text=Americans%20spend%2054%20hours%20per%20year%20online%20shopping%0Ahttps%3A%2F%2Fswnsdigital.com%2Fus%2F2024%2F07%2Famericans-spend-54-hours-per-year-online-shopping%2F" rel='nofollow' data-action="share/whatsapp/share" class="jeg_btn-whatsapp "><i class="fa fa-whatsapp"></i></a> </div> <a href="#" class="jeg_btn-toggle"><i class="fa fa-share"></i></a> </div> </div></div> <div class="jeg_ad jeg_article jnews_content_top_ads "><div class='ads-wrapper '></div></div> <div class="entry-content no-share"> <div class="jeg_share_button share-float jeg_sticky_share clearfix share-monocrhome"> <div class="jeg_share_float_container"></div> </div> <div class="content-inner "> <p><span style="font-weight: 400;">By Marie Haaland // SWNS</span></p> <p><a href="https://www.dropbox.com/scl/fo/oghzngavaz8c4riu68wnb/ANaw7GQTvSMmiVML9qfVy4U?rlkey=tmthlws25u7qpcr6oqsraitud&st=cgb7dnp1&dl=0" target="_blank" rel="noopener"><strong>NEWS COPY W/ VIDEO + INFOGRAPHIC</strong></a></p> <p>Americans are so focused on saving money that four in 10 are more likely to bring up a recent spend in conversation if they scored a good deal on it — so they can brag about their find.</p> <p>That’s according to a new survey of 2,000 general population Americans, which revealed 42% want to chat about their great finds.</p> <p style="text-align: center;"><figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><iframe id="_ytid_21469" width="640" height="360" data-origwidth="640" data-origheight="360" data-cli-class="cli-blocker-script" data-cli-label="Youtube embed" data-cli-script-type="advertisement" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" data-cli-placeholder="Accept <a class='cli_manage_current_consent'>Advertisement</a> cookies to view the content." data-cli-src="https://www.youtube.com/embed/XcpyLJu6dN4?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&" class="__youtube_prefs__ no-lazyload" title="YouTube player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></figure></p> <p>Not only that, but eight in 10 respondents are excited to share their secrets: they want to tell others where they, too, can find the best deal.</p> <p>Nationwide, the average respondent spends 62 minutes shopping online each week — adding up to about 54 hours per year.</p> <p>Conducted by OnePoll and commissioned by Citi for the <a href="http://www.citi.com/citishop" target="_blank" rel="noopener">Citi Shop</a> browser extension, the survey looked at Americans’ shopping habits and their dedication to finding deals.<a href="http://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret.png" target="_blank" rel="noopener"><img decoding="async" class="alignright wp-image-70352" src="http://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret.png" alt="" width="372" height="1456" srcset="https://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret.png 654w, https://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret-77x300.png 77w, https://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret-262x1024.png 262w, https://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret-768x3004.png 768w, https://swnsdigital.com/us/wp-content/uploads/2024/07/Shoppers-know-the-secret-1140x4459.png 1140w" sizes="(max-width: 372px) 100vw, 372px" /></a></p> <p>Within this, the survey revealed that for 52% of respondents, their online shopping habit has increased in the past year. While online shopping, 71% said the most important thing is the item’s price, even more so than the product’s quality (46%).</p> <p>And with price as the most important factor, six in 10 Americans surveyed “always” or “often” look for a promotion code or other offer before checking out with an online purchase.</p> <p>If it takes too long to find one, 37% said they won’t proceed with their purchase.</p> <p>Younger generations were the most likely to abandon their purchase if they couldn’t find a deal — 51% of Gen Z and 46% of millennials surveyed agreed with this.</p> <p>The results also revealed that 53% of respondents have items they’ll never pay full price for — only purchasing them if there’s a deal.</p> <p>“American consumers live busy lifestyles and online shopping has become a way of life,” said Anthony Merola, Head of Proprietary Products for U.S. Branded Cards at Citi. “Today’s shopping tools, including browser extensions, have become a go-to resource for people to conveniently save on time and money.”</p> <p>With this dedication to finding deals, perhaps it’s no surprise that three-quarters (77%) of those surveyed self-identified as “savvy shoppers.”</p> <p>Furthermore, a third of Americans believe finding deals is their “shopping superpower,” with 34% selecting this as their “superpower” and beating out other options like getting free shipping (18%) or spotting quality items (12%) online.</p> <p>When they save money, shoppers surveyed are most likely to use those savings to then treat themselves (26%).</p> <p>They also might use their savings to pay off a bill (26%) or spend it on other essentials (26%). Additionally, shoppers surveyed said they would put the extra money in their savings account (25%) or use it to shop more (20%).</p> <p>As seasonal shopping approaches, the survey looked at the extra mile some respondents would go, in order to get a good deal. Nationwide, one in 10 (11%) would be willing to wait in line for hours, while 15% of shoppers would set an alarm to remind themselves.</p> <p>More commonly, shoppers would download a specific app or browser extension (32%), make a “game plan” (26%) or browse from multiple devices (26%).</p> <p>“Now, with more convenient ways to find deals with shopping tools, everyone can be a savvy shopper,” explained Merola. “You don’t have to worry about searching for deals when your shopping automatically searches behind the scenes for savings at your favorite online merchants.”</p> <p><span style="text-decoration: underline;"><strong>Survey methodology:</strong></span></p> <p><em>This random double-opt-in survey <strong>of 2,000 general population Americans</strong> was commissioned by <strong>Citi</strong> between <strong>March 22 </strong>and <strong>March 28, 2024.</strong> It was conducted by market research company <a href="https://www.onepoll.us/" target="_blank" rel="noopener">OnePoll</a>, whose team members are members of the <a href="https://www.mrs.org.uk/" target="_blank" rel="noopener">Market Research Society</a> and have corporate membership to the American Association for Public Opinion Research (<a href="https://aapor.org/" target="_blank" rel="noopener">AAPOR</a>) and the European Society for Opinion and Marketing Research (<a href="https://esomar.org/" target="_blank" rel="noopener">ESOMAR</a>).</em></p> <div class="jeg_post_tags"></div> <br /> <p></p> </div> </div> <div class="jeg_share_bottom_container"></div> <div class="jeg_ad jeg_article jnews_content_bottom_ads "><div class='ads-wrapper '></div></div><div class="jnews_prev_next_container"><div class="jeg_prevnext_post"> <a href="https://swnsdigital.com/us/2024/07/nearly-half-of-americans-likely-to-fall-for-scams-due-to-ai/" class="post prev-post"> <span class="caption">Previous Post</span> <h3 class="post-title">Nearly half of Americans likely to fall for scams due to AI</h3> </a> <a 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These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSELB</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CookieLawInfoConsent</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. 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This cookie is used for membership login session and to provide access to the protected content on the website.This cookie keeps the login records so user don't want to authorise each time while moving to next page.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. 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These cookies track visitors across websites and collect information to provide customized ads. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">id</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">muc_ads</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.</td></tr><tr class="cookielawinfo-row"><td 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href=\"https:\/\/www.dropbox.com\/scl\/fo\/oghzngavaz8c4riu68wnb\/ANaw7GQTvSMmiVML9qfVy4U?rlkey=tmthlws25u7qpcr6oqsraitud&st=cgb7dnp1&dl=0\" target=\"_blank\" rel=\"noopener\"><strong>NEWS COPY W\/ VIDEO + INFOGRAPHIC<\/strong><\/a>\r\n\r\nAmericans are so focused on saving money that four in 10 are more likely to bring up a recent spend in conversation if they scored a good deal on it \u2014 so they can brag about their find.\r\n\r\nThat\u2019s according to a new survey of 2,000 general population Americans, which revealed 42% want to chat about their great finds.\r\n<p style=\"text-align: center;\">[embedyt]https:\/\/www.youtube.com\/watch?v=XcpyLJu6dN4[\/embedyt]<\/p>\r\nNot only that, but eight in 10 respondents are excited to share their secrets: they want to tell others where they, too, can find the best deal.\r\n\r\nNationwide, the average respondent spends 62 minutes shopping online each week \u2014 adding up to about 54 hours per year.\r\n\r\nConducted by OnePoll and commissioned by Citi for the <a href=\"http:\/\/www.citi.com\/citishop\" target=\"_blank\" rel=\"noopener\">Citi Shop<\/a> browser extension, the survey looked at Americans\u2019 shopping habits and their dedication to finding deals.<a href=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/07\/Shoppers-know-the-secret.png\" target=\"_blank\" rel=\"noopener\"><img class=\"alignright wp-image-70352\" src=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/07\/Shoppers-know-the-secret.png\" alt=\"\" width=\"372\" height=\"1456\" \/><\/a>\r\n\r\nWithin this, the survey revealed that for 52% of respondents, their online shopping habit has increased in the past year. While online shopping, 71% said the most important thing is the item\u2019s price, even more so than the product\u2019s quality (46%).\r\n\r\nAnd with price as the most important factor, six in 10 Americans surveyed \u201calways\u201d or \u201coften\u201d look for a promotion code or other offer before checking out with an online purchase.\r\n\r\nIf it takes too long to find one, 37% said they won\u2019t proceed with their purchase.\r\n\r\nYounger generations were the most likely to abandon their purchase if they couldn\u2019t find a deal \u2014 51% of Gen Z and 46% of millennials surveyed agreed with this.\r\n\r\nThe results also revealed that 53% of respondents have items they\u2019ll never pay full price for \u2014 only purchasing them if there\u2019s a deal.\r\n\r\n\u201cAmerican consumers live busy lifestyles and online shopping has become a way of life,\u201d said Anthony Merola, Head of Proprietary Products for U.S. Branded Cards at Citi. \u201cToday\u2019s shopping tools, including browser extensions, have become a go-to resource for people to conveniently save on time and money.\u201d\r\n\r\nWith this dedication to finding deals, perhaps it\u2019s no surprise that three-quarters (77%) of those surveyed self-identified as \u201csavvy shoppers.\u201d\r\n\r\nFurthermore, a third of Americans believe finding deals is their \u201cshopping superpower,\u201d with 34% selecting this as their \u201csuperpower\u201d and beating out other options like getting free shipping (18%) or spotting quality items (12%) online.\r\n\r\nWhen they save money, shoppers surveyed are most likely to use those savings to then treat themselves (26%).\r\n\r\nThey also might use their savings to pay off a bill (26%) or spend it on other essentials (26%). Additionally, shoppers surveyed said they would put the extra money in their savings account (25%) or use it to shop more (20%).\r\n\r\nAs seasonal shopping approaches, the survey looked at the extra mile some respondents would go, in order to get a good deal. Nationwide, one in 10 (11%) would be willing to wait in line for hours, while 15% of shoppers would set an alarm to remind themselves.\r\n\r\nMore commonly, shoppers would download a specific app or browser extension (32%), make a \u201cgame plan\u201d (26%) or browse from multiple devices (26%).\r\n\r\n\u201cNow, with more convenient ways to find deals with shopping tools, everyone can be a savvy shopper,\u201d explained Merola. \u201cYou don\u2019t have to worry about searching for deals when your shopping automatically searches behind the scenes for savings at your favorite online merchants.\u201d\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Survey methodology:<\/strong><\/span>\r\n\r\n<em>This random double-opt-in survey <strong>of 2,000 general population Americans<\/strong> was commissioned by <strong>Citi<\/strong> between <strong>March 22 <\/strong>and <strong>March 28, 2024.<\/strong> It was conducted by market research company <a href=\"https:\/\/www.onepoll.us\/\" target=\"_blank\" rel=\"noopener\">OnePoll<\/a>, whose team members are members of the <a href=\"https:\/\/www.mrs.org.uk\/\" target=\"_blank\" rel=\"noopener\">Market Research Society<\/a> and have corporate membership to the American Association for Public Opinion Research (<a href=\"https:\/\/aapor.org\/\" target=\"_blank\" rel=\"noopener\">AAPOR<\/a>) and the European Society for Opinion and Marketing Research (<a href=\"https:\/\/esomar.org\/\" target=\"_blank\" rel=\"noopener\">ESOMAR<\/a>).<\/em>","author":{"@type":"Person","name":"DigitalHubUSA","url":"https:\/\/swnsdigital.com\/us\/author\/digitalhubusa\/"},"articleSection":["Business & Money","Lifestyle","Science & Technology","Shopping","USA-ONLY"],"image":{"@type":"ImageObject","url":"https:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-3944405.jpg","width":1280,"height":546},"publisher":{"@type":"Organization","name":"","url":"https:\/\/swnsdigital.com\/us","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"Americans spend 54 hours per year online shopping","published":"2024-07-22 08:01:01","updated":"2024-07-18 15:21:41"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=07&name=americans-spend-54-hours-per-year-online-shopping","name":null}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=07&name=americans-spend-54-hours-per-year-online-shopping","name":null}}]}</script> <script type="text/javascript">;!function(){"use strict";window.jnews=window.jnews||{},window.jnews.first_load=window.jnews.first_load||{},window.jnews.first_load=function(){var e=this,t=jnews.library,n="object"==typeof jnews&&"object"==typeof jnews.library;e.data=null,e.run_ajax=!0,e.run_loginregister=!0,e.clear=function(){e.run_ajax=!0,e.run_loginregister=!0,e.data=null},e.init=function(){n&&(t.globalBody.querySelectorAll(".jeg_popup_account").length&&jnews.loginregister&&e.run_loginregister&&(e.run_loginregister=!1,jnews.loginregister.init(),jnews.loginregister.hook_form()),jfla.length&&e.run_ajax&&(e.run_ajax=!1,e.do_ajax({action:"jnews_first_load_action",jnews_id:jnewsoption.postid,load_action:jfla})))},e.update_counter=function(){if(n){var o={total_view:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_views_count .counts"),total_share:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_share_count .counts"),total_comment:t.globalBody.querySelectorAll(".jeg_meta_comment a span")};t.forEach(Object.entries(e.data.counter),(function([e,n]){o[e].length&&t.forEach(o[e],(function(e,o){t.setText(e,n)}))}))}},e.do_ajax=function(o){if(n){var a=new XMLHttpRequest;a.onreadystatechange=function(){XMLHttpRequest.DONE===a.readyState&&200==a.status&&(e.data=JSON.parse(a.responseText),e.data.counter&&"object"==typeof e.data.counter&&e.update_counter())},a.open("POST",jnews_ajax_url,!0),a.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),a.send(t.httpBuildQuery(o))}}},window.jnews.first_load=new window.jnews.first_load,jnews.first_load.init()}();</script><script type="text/javascript"></script></body> </html>