CINXE.COM

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mt-md-0"> <ul class="navbar-nav ml-md-auto"> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.co.uk/l/contact-eventbrite-sales/?ref=blog" class="nav-link button button__create">Contact sales</a></li> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.co.uk/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.co.uk/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How Big Fish Little Fish Made Family Raves a Global Phenomenon with Eventbrite</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> How Big Fish Little Fish Made Family Raves a Global Phenomenon with Eventbrite </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/" class="color-primary"> by Helen Alexander </a> <span class="dot"></span> <span>22nd Nov 2023</span> </div> <a href="https://www.eventbrite.co.uk/blog/content-format/case-study/" class="tag tag--popular mb-2">Case study</a><a href="https://www.eventbrite.co.uk/blog/segment/music/" class="tag tag--popular mb-2">Music</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-168x117.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-300x200.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-500x334.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-540x360.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-600x400.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-720x480.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-768x512.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-500x334.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-768x512.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-500x334.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>It’s been ten years since <a href="https://www.eventbrite.co.uk/o/big-fish-little-fish-4208262063" target="_blank" data-type="link" data-id="https://www.eventbrite.co.uk/o/big-fish-little-fish-4208262063" rel="noreferrer noopener">Big Fish Little Fish</a> launched its first family rave at the Effra Social in Brixton, London, and the brand is now coming of age. </p> <p>The unique event, which cleverly appeals to former clubbers with young families, has played cultural institutions such as the National Gallery, iconic club venues like Fabric, and has even popped up at Glastonbury. </p> <p><a href="https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-rave-ds0d/">We last spoke to founder Hannah Saunders in January 2020</a>, when she had exciting plans for the year ahead. But when the pandemic hit—ahead of Mother’s Day, which is traditionally one of BFLF’s biggest weekends—she had the foresight to pivot to live streaming and “spread a little joy during what was a scary time”. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.avif 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-168x117.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-300x200.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-500x333.avif 500w, 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srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.webp 1140w, 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https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-540x359.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-600x399.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-720x479.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-768x511.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-960x639.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-1140x758.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-1536x1022.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled-2048x1362.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Lpool-crowd-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-414412" /> </picture> </figure> <p>Having assembled some DJ equipment and worked out how to live stream—“I almost threw my computer out of the window several times”—she posted to Facebook that BFLF would run a free-to-view kitchen rave to mark Mother’s Day. “When I woke up the next morning, 70,000 families were interested in watching the event. When we went live, we had about a million viewers.”</p> <p>Hannah and the team continued to run free online events every Sunday for 15 months, posting on Eventbrite and social platforms to raise awareness. </p> <p>“It allowed us to remain a thing, so when all the switches were turned back on and we could host in-person events, existing attendees came back as well as people who’d discovered us during lockdown,” explains Hannah.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-5-Restricted-Use-scaled-preview-30x20.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-5-Restricted-Use-scaled-preview-30x20.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-5-Restricted-Use-scaled-preview-30x20.avif 500w, 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</picture> </figure> <p>Virtual and in-person parties have attracted international media coverage and viral social media posts, but Hannah maintains <a href="https://www.eventbrite.co.uk/blog/word-of-mouth-live-music-how-to-earn-it-ds00/" target="_blank" rel="noreferrer noopener">word-of-mouth marketing</a> is its most effective method of promotion. “Some attendees get quite evangelical because they’ve had such a wonderful time and you see them come back with all their friends.” </p> <p>BFLF’s ability to reach like-minded audiences—and convert followers into loyal fans – can be seen in its <a href="https://www.eventbrite.co.uk/help/en-gb/articles/840658/view-your-traffic-and-conversion-report/" data-type="link" data-id="https://www.eventbrite.co.uk/help/en-gb/articles/840658/view-your-traffic-and-conversion-report/" target="_blank" rel="noreferrer noopener">Eventbrite analytics</a>, with 11% of sales over the past 12 months coming via the app, search and browse, and related event recommendations and share tools.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>Viral social posts help with recruitment too, helping BFLF take over the globe. “We found our southern California regional manager because she saw a TikTok of one of our events. The video captured the essence of what we are about, and all of North America suddenly heard about us. She ran her first party in Long Beach, California, a few weeks ago,” says Hannah. </p> <p>Meanwhile, a potential regional manager for Florida also found BFLF via TikTok, while a recent attendee of a London event is hoping to launch in their native Canada.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“Eventbrite always maintains our custom as it meets our needs and gives attendees the right kind of support.”</strong></p> <cite>Hannah Saunders, founder of Big Fish Little Fish</cite></blockquote> <p>BFLF is operated on a franchise model, although Hannah doesn’t love the connotations. “The franchise model can be a bit impersonal and we’re very much about the personal,” explains Hannah. “The only thing we look for from our regional managers is that they love dance music and have children.”</p> <p>Today BFLF has 15 Eventbrite accounts, with regional and international managers running their own. Thanks to a dedicated Eventbrite Commercial Manager, Hannah says it’s been easy to set up the individual regional accounts and have them all under the BFLF umbrella. </p> <p>“One of the things I really love about Eventbrite is its international reach. As we expand, we insist our regional managers sell tickets through the platform because that way we can be sure of giving attendees the best possible customer experience,” she explains. </p> <p>“Once a year we do an audit of competitor ticket platforms, and Eventbrite always maintains our custom as it meets our needs and gives attendees the right kind of support.”</p> <p>When joining the BFLF team, each regional manager receives The Manual, which operates like a handbook, and stays connected to colleagues via Office Gossip, a Facebook Messenger Group. “We support each other in advance of an event and share learnings afterward. We talk about what worked, what went wrong, and what we’d do differently.”</p> <p>Hannah is sure to maintain a consistent look and feel to ensure the brand doesn’t get lost or diluted. For this reason, they speak to attendees with one shared voice that reflects the event’s ethos. </p> <p>“We’re constantly chatting and, in doing that, we shore up our language,” she says. “We don’t have a script, but we make sure we express things in the same way so that it makes sense.”</p> <p>In addition, regional managers upload photos and videos to a shared drive that can be used to promote future parties – demonstrating that you could enter a BFLF event anywhere in the world and recognise it.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-preview-30x20.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-6-Restricted-Use-scaled-preview-30x20.avif 300w, 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</picture> </figure> <p>It helps that the regional managers are the target audience, she says: “We’re all parents and we understand who we’re speaking to.”</p> <p>BFLF marketing efforts are both national and hyper-local. “If an event is taking place in Liverpool, the regional manager will approach the <em>Liverpool Echo</em> and post on local groups. But it will also be on the BFLF website and the BFLF UK Facebook, Instagram and TikTok accounts.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“I’m a huge fan of Eventbrite tracking links. Understanding what drives interest means we can work smarter the next time.” </strong></p> <cite>Hannah Saunders, founder of Big Fish Little Fish</cite></blockquote> <p>Hannah explains the importance of picking <a href="https://www.eventbrite.co.uk/blog/boost-best-social-platform/" target="_blank" rel="noreferrer noopener">the right social media platform</a> to promote your event and monitoring what’s making people click with <a href="https://www.eventbrite.co.uk/blog/eventbrite-unique-tracking-links/" target="_blank" rel="noreferrer noopener">Eventbrite’s tracking links</a>.</p> <p>“I’m a huge fan of Eventbrite tracking links,” she says. “We create bespoke links to give to an influencer who’s previewing an event or to use in a hyperlocal Facebook group, on a venue’s website, or by <a href="https://www.eventbrite.com/l/how-to-use-qr-codes-for-events/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/l/how-to-use-qr-codes-for-events/" rel="noreferrer noopener">adding a QR code</a> to a flier. Understanding what drives interest means we can work smarter the next time.” </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.avif 600w, 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src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-preview-30x20.jpg 600w, 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altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use-2048x1366.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-3-u2013-Restricted-Use.jpg 2461w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-414372" /> </picture> </figure> <p>Hannah continues to be very hands-on in the day-to-day running of events. Attend one of her family raves and you’ll probably spot her handing out transfer tattoos or blowing up balloons. But she’s also behind the scenes, trying out new tools and experimenting with new ways of presenting events, to benefit the wider group. </p> <p>“We’ve recently started using <a href="https://www.eventbrite.co.uk/l/collections/" target="_blank" rel="noreferrer noopener">Collections to group together events</a> that are geographically close to each other and thematically similar – for example, our South London Early NYE Family Raves Collection covers five events,” she explains. </p> <p>“This way we can share a single QR code and URL on social media, with influencers and when responding to media requests, and it allows people to discover a range of events that are relevant to them.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.avif 1080w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-300x300.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-500x500.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-540x540.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-600x600.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-700x700.avif 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-720x720.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-768x768.avif 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-960x960.avif 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use.avif 1080w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.webp 700w, 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alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-preview-30x30.jpg 1080w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-300x300.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-500x500.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-540x540.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-600x600.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-700x700.jpg 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-720x720.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-768x768.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use-960x960.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Big-Fish-Little-Fish-1-u2013-Restricted-Use.jpg 1080w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-414364" /> </picture> </figure> <p>After each BFLF event, Hannah receives a detailed account of everything that happened, which includes findings from <a href="https://www.eventbrite.co.uk/blog/post-event-survey-ds00/" target="_blank" rel="noreferrer noopener">post-event questionnaires</a> and <a href="https://www.eventbrite.co.uk/help/en-gb/articles/237711/how-to-use-the-analytics-tool/" target="_blank" rel="noreferrer noopener">Eventbrite analytics</a> – such as the number of tickets sold and total revenue. “Even if it’s not taking place in the UK, I have a close understanding of every event. It’s a very positive and supportive working style.”  </p> <p>“People talk about their business being their baby,” says Hannah. “But BFLF is not my baby, it’s a little bit of my soul and therefore the way it’s delivered is really important to me. That’s why the connection with the regional managers is so important.”</p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Want to learn more about our marketing tools? </h4>    <a role="button" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Swap-me-3.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="414547" data-post-url="https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/" data-post-title="How Big Fish Little Fish Made Family Raves a Global Phenomenon with Eventbrite" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="414547" data-post-url="https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/" data-post-title="How Big Fish Little Fish Made Family Raves a Global Phenomenon with Eventbrite" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_229831580 print-no" id="essb_displayed_shortcode_229831580" data-essb-postid="414547" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/" data-essb-twitter-url="https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/" data-essb-instance="229831580"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/&t=How+Big+Fish+Little+Fish+Made+Family+Raves+a+Global+Phenomenon+with+Eventbrite" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/big-fish-little-fish-family-raves-eventbrite/&t=How+Big+Fish+Little+Fish+Made+Family+Raves+a+Global+Phenomenon+with+Eventbrite','facebook','229831580'); 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