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src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-buyer-intent-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Buyer Intent</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Reach ready-to-buy prospects</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/identify-website-visitors"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-visitor-tracking-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Visitor Tracking</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Turn page views into pipeline</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Engagement</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="//www.zoominfo.com/products/engage" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="18" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-sales-auto-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Sales Automation</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Streamline phone and email outreach</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chorus"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-convo-intel-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Conversation Intelligence</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Analyze every interaction</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chat"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-website-chat-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Chat</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Identify, engage, and route visitors</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/form-optimization"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-web-form-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Web Form Optimization</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Ask for less, deliver more</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ad-targeting"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-digital-ad-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Digital Advertising</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Target tailor-made audience</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Orchestration</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/workflow-tools"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-workflows-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Workflows</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Kickstart go-to-market activities</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/data-enrichment"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-lead-enrich-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Lead Enrichment</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Append data in real-time</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ideal-customer"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="14" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-predictive-model-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Predictive Modeling</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Meet your next customer</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/data-services"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-data-mngt-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Data Management</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Automate engagement-ready data</p></a></li></ul></li></ul><ul class="SubMenu_columns__AoiZY SubMenu_columns_1___D5HV" style="background-color:#f8f9ff" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li><a data-cy="link" href="https://market.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">App Marketplace</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Get integrations that deliver innovation</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/enterprise"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Enterprise</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Transformative solutions for industry leaders</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/enterprise-api"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">API</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Deliver data across business systems & workflows</p></a></li></ul></li></ul></div></li><li data-cy="menu_link" data-automation-id="automation-Pricing" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/pricing"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Pricing</span></a></li><li data-cy="menu_link" data-automation-id="automation-Our Data" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/data"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Our Data</span></a></li><li data-cy="menu_link" data-automation-id="automation-Resources" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N MenuLink_menu_item_has_children__WyIY0 "><a tabindex="0" class="MenuLink_link__dWxpL" id="mainMenuItem_4" aria-expanded="false" data-toggle="dropdown" data-cy="menu_link_anchor" role="button"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Resources</span></a><div data-cy="sub_menu" class="SubMenu_sub_menu___HkPW SubMenu_close__sRJbH " aria-labelledby="mainMenuItem_4" style="width:40rem;left:-9rem"><ul class="SubMenu_columns__AoiZY SubMenu_columns_2__jymxI" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Learn</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="https://pipeline.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Blog</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/case-studies"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Case Studies</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/resources"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Resource Center</span></div></a></li><li><a data-cy="link" href="//www.zoominfo.com/lead-generation-tools" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Free Tools</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/plays"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">GTM Plays</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/help-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Help Center</span></div></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Company</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">About Us</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/careers"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Careers</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/partner"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Partner Program</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/newsroom"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Newsroom</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/trust-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Trust Center</span></div></a></li></ul></li></ul></div></li></ul></nav><ul class="SideMenu_side_menu__MCGwl SideMenu_reduce_spaces__331bN SideMenu_desktop__CaOLk" data-cy="side_menu"><li data-automation-id="automation-navbar-contact-sales" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ secondary-btn-white" data-cy="link" href="/free-trial-contact-sales">Contact Sales</a></li><li data-automation-id="automation-navbar-free-trial" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ primary-btn" data-cy="link" href="/free-trial?camp_id=7014y000001e1p9AAA">Free Trial</a></li></ul></div></div></header><main role="main" class="Layout_content__z2wP2" id="main-content" tabindex="-1"><div data-cy="hero-theme-banner-wrapper" id="hero-theme-banner" class="HeroThemeBanner_hero_wrapper__v_xV9 HeroThemeBanner_default__dUBzq HeroThemeBanner_default__dUBzq"><div class="HeroThemeBanner_inner_wrapper__E8Y_8"><div data-cy="hero-content" class=""><section role="region" aria-label="Hero Banner" class="HeroThemeBanner_content_max_width__kU1_u"><div data-cy="default-theme-hero-banner" class="DefaultThemeHeroBanner_body__YTTgv undefined undefined"><div class="DefaultThemeHeroBanner_text_wrapper__WZUQ1"><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined undefined"><div></div><h1 class="h1 large" data-cy="hero-red-dot">The Foundation of Data Privacy is Transparency And Compliance</h1><div class="HeroLeftSideContent_subtitle__ChPGO dark html-content"><p>As a steward of B2B data, ZoomInfo’s Code of Community is a promise to collect, verify, and publish high-quality, ethically sourced business information. This ensures that we are compliant with legislation related to privacy regulations.</p> </div></div></div><div data-cy="media-wrapper" class="DefaultThemeHeroBanner_media_wrapper__R_djp"><img alt="image" data-cy="image" fetchpriority="high" width="897" height="885" decoding="async" data-nimg="1" style="color:transparent;height:auto" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/03/privacy-main.png?w=1080&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/03/privacy-main.png?w=1920&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/03/privacy-main.png?w=1920&q=75"/></div></div></section></div></div></div><nav role="navigation" aria-label="Content Section Navigation" data-cy="nav-wrapper" class="ContentSectionsNavBar_nav__8qvZ0 undefined default-gradient-bg wrapper-padding ContentSectionsNavBar_with_announcement__STMTU"><ul data-cy="labels-container" class="ContentSectionsNavBar_container__YN6pq content-max-width"><li data-cy="label-container"><a data-cy="label-link" href="#OVERVIEW" class="ContentSectionsNavBar_link__2I7d5 ivory tag pointer">OVERVIEW</a></li><li data-cy="label-container"><a data-cy="label-link" href="#DATA-PRIVACY" class="ContentSectionsNavBar_link__2I7d5 ivory tag pointer">DATA PRIVACY</a></li></ul></nav><div class="birch-bg undefined undefined ContentSection_light__h18rI page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="OVERVIEW" tabindex="0"><p data-cy="label" class="eyebrow mangave">OVERVIEW</p></div><h2 class="ContentSection_title__GCBY4">A Promise to our Community</h2><div class="ContentSection_text__56eDX html-content content-simple"><p class="paragraph-text">Transparency is the fundamental element needed to build a strong community. At ZoomInfo we are committed to making sure our customers have access to data that complies with all global and domestic privacy laws, regulations, and standards. This includes CCPA in the United States and GDPR in the European Union.</p> <p class="paragraph-text">Our commitment to data privacy and security has earned us both ISO 27001 and ISO 27701 certifications.</p> <p class="paragraph-text">While ZoomInfo has a rich and diverse B2B data portfolio, the types of data we do not process are just as significant as the data points we make available to our customers. Here is an overview of the types of information we do not process:</p> </div></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM "><div class="ContentSection_media_section__2WxaX"></div></div></div></section></div><div class="ivory-bg undefined undefined ContentSection_light__h18rI page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy undefined ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><h2 class="ContentSection_title__GCBY4">What type of information does ZoomInfo collect from ZoomInfo Lite?</h2></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM ContentSection_content_section__dLRDy "><div class="ContentSection_media_section__2WxaX"></div></div></div><div data-cy="comparison_cards" class="ComparisonCards_cards__5pskQ grid-2-items-list"><div data-cy="product_card" class="ProductCard_card__Nyquz "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span data-cy="card_line"></span><div><h2 data-cy="title" class="ProductCard_title__yLrZs h3 ProductCard_margin_extra_small__xF6gf">Information we do not collect:</h2></div><div data-cy="html_text" class=" ProductCard_x_mark_card__MjugM html-content"><ul> <li>We do not collect any additional information other than information in email contact books, and the headers and signature blocks in emails that are received by our ZoomInfo Lite users</li> <li>We do not track personal browsing history</li> <li>We do not look at calendars or meetings</li> <li>We do not read the content of email communications</li> </ul> </div></div><div data-cy="product_card" class="ProductCard_card__Nyquz "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span data-cy="card_line"></span><div><h2 data-cy="title" class="ProductCard_title__yLrZs h3 ProductCard_margin_extra_small__xF6gf">Information we collect:</h2></div><div data-cy="html_text" class=" ProductCard_check_mark_card__2zbVi html-content"><ul> <li>The type of contact information we collect from email contact books and email signatures is what you would normally find on a business card or a resume.</li> <li>Most of the information we collect from our ZoomInfo Lite users simply acts as part of our system of checks and balances, confirming information that already exists in ZoomInfo鈥檚 database.</li> </ul> </div></div></div></section></div><div class="birch-bg undefined undefined ContentSection_light__h18rI page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_info_card__1ACnS "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="DATA-PRIVACY" tabindex="0"><p data-cy="label" class="eyebrow mangave">DATA PRIVACY</p></div><h2 class="ContentSection_title__GCBY4">ZoomInfo Proactively Enables Data Privacy</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>We firmly believe that individuals should be in charge of their data. Our self-service聽<a href="/privacy-center">Privacy Center</a>聽is available 24/7 so that anyone who would like to verify, claim, update or remove their ZoomInfo profile, can do so easily. Here are some other ways we enable data privacy:</p> </div></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"></div><div data-cy="product_card" class="ProductCard_card__Nyquz "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span data-cy="card_line"></span><div></div><div data-cy="html_text" class=" undefined html-content"><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We publish the date the notification email was sent to the contact on their ZoomInfo profile</span></li> <li style="font-weight: 400;" aria-level="1">We make it easy for individuals to opt-out of our platform, with a self-service聽<a href="/privacy-center">Privacy Center</a></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We make it easy for customers to see who has opted out of ZoomInfo</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We make it easy for customers to filter out individuals on the Do Not Call list</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We make it easy for customers to exclude their opt-out/unsubscribe lists from our platform</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lastly, we don鈥檛 hide behind complicated terms of services</span></li> </ul> </div></div></div></div></section></div><section role="region" aria-label="Frequently Asked Questions" class="FaqAccordion_wrapper__XBN8V ivory-bg light page-pt-pb wrapper-padding" data-cy="accordion-wrapper"><div class="FaqAccordion_content__LdIQx content-max-width"><div class="FaqAccordion_body__3AktR " data-cy="body"><div class="FaqAccordion_title_section__PLx_5 nightshade"><h2 class="h1 capitalize" data-cy="title">ZoomInfo鈥檚 Data Source Portfolio</h2></div><div class="FaqAccordion_faq_section__yOota" data-cy="faq-section"><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-0" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">Unstructured Public Information</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><div class="html-content"> <p>Our data is updated through automated machine learning, which views a variety of public information on over 28 million site domains every day. These sources include corporate websites, press releases, news articles, Security and Exchange Commission filings, job postings, and other online sources that provide information about industries, locations, revenue, and additional company attributes. Then, targeted keyword algorithms sharpen the searches while our system identifies and adds company technographic information.</p> <p>How ZoomInfo uses Unstructured Public Information:</p> <ul> <li>Receive updates whenever personnel is added or removed from leadership webpages</li> <li>Monitor announcements of executive promotions, company news, upcoming product launches in the news</li> <li>Collect business contact data from individuals who list this information publicly on their website, such as lawyers or public relations professionals</li> <li>Monitor public filings for up-to-date information on revenue, employee headcount, IPO announcements, and more</li> <li>Identify company website source codes to learn what technologies an organization uses</li> </ul> </div> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-1" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">Generally Available Information</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><div class="html-content"> <p>We rely on a trustworthy network of partners who provide us with unique data points that add further value to what we offer our customers.</p> <p>How ZoomInfo uses Generally Available Information:</p> <ul> <li>Capture job postings, allowing us to uncover technologies being used, or upcoming projects listed in job descriptions</li> <li>Monitor anonymized web activity and traffic to identify consumption patterns from company IP addresses to help power our Intent product</li> <li>Update changes to the restaurant, branch, and retail locations of the largest brands in the United States</li> <li>Standardize address and location information for 95 million businesses</li> </ul> </div> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-2" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">Contributory Data Community</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p>Our ZoomInfo Lite consists of more than 200,000 freemium users who provide their accurate business contact information in exchange for limited free access to ZoomInfo.</p> <p>With the average cost for paid access to ZoomInfo Sales totaling more than $30,000 annually, companies that use ZoomInfo Lite receive incredible value.</p> <p><a href="/ce">Learn more about ZoomInfo Lite data</a></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-3" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">Data Training Lab and Research Team</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><div class="html-content"> <p>ZoomInfo has an in-house human research and development team focused on continuous improvement of the database. The team鈥檚 meticulous efforts verify algorithm performance; grow data about contacts, funding, and conferences; and unearth inside information about companies that can help sales teams get ahead of prospective buyers.</p> <p>How ZoomInfo uses our Data Training Lab and Research Team</p> <ul> <li>Identify and fix mistakes or limitations within our data processing engine</li> <li>Provide specialization and subject matter expertise to the data science department to improve data quality</li> <li>Continually benchmark our data quality for critical KPIs, such as email bounce rates, employer relationships, and firmographic accuracy</li> </ul> </div> </div></div></div></div></div></div></section><footer data-cy="footer" role="contentinfo" class="Footer_footer__X1Jp0 wrapper-padding "><div class="content-max-width undefined" data-cy="footer-not-simple"><div class="container"><div class="Footer_top_footer__fZuMH"><div class="Footer_logo_and_topics__MnTNp"><div class="Footer_logo__TiS61"><a 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type="application/json">{"props":{"pageProps":{"page":{"__typename":"Page","id":"cG9zdDo0NDI2","generalPostData":{"__typename":"ContentNode_Generalpostdata","social":{"__typename":"ContentNode_Generalpostdata_Social","socialImage":null},"footerCampId":null,"navbarCampId":null,"hiddenForm":{"__typename":"ContentNode_Generalpostdata_HiddenForm","hiddenForm":{"__typename":"ContentNode_Generalpostdata_HiddenForm_HiddenForm","campId":null,"enableHiddenForm":null,"offerType":"none","recentMktResponse":null}}},"seo":{"__typename":"SEOPress","proSchemasManual":"[{\"_seopress_pro_rich_snippets_type\":\"none\"}]","metaRobotsNoindex":false,"metaRobotsNofollow":false,"opengraphImage":null,"metaTitle":"Data Sources | Where We Get Our Data | ZoomInfo","metaDesc":"Learn how ZoomInfo collects - and protects - the vast amount of B2B contact information, company data, and sales intelligence that fuels our 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firmly believe that individuals should be in charge of their data. Our self-service聽\u003ca href=\"/privacy-center\"\u003ePrivacy Center\u003c/a\u003e聽is available 24/7 so that anyone who would like to verify, claim, update or remove their ZoomInfo profile, can do so easily. 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