Valtra Blog | Two generations of product development

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</div> </div> </div> </div> </div> <div class="v-supernav supernav-insights "> <div class="v-supernav__content"> <a href="/insights.html" class="v-supernav__heading" tabindex="-1">Insights</a> <div class="v-supernav__content-wrap"> <div class="v-supernav__col"> <ul class="v-supernav__nav"> <li class="v-supernav__item"> <a href="/insights/tailoring.html" target="_self" class="v-supernav__link" tabindex="-1">Tailoring</a> </li> </ul> </div> </div> </div> </div> </div> </header> </div> </div> <main id="main"> <article class="blog-article article"> <div> <nav class="breadcrumb__ctn" aria-label="breadcrumb"> <ol class="breadcrumb"> <li><a href="https://www.valtra.com/">Home</a> </li> <li><a href="https://www.valtra.com/blog.html">Blog</a> </li> <li class="active">Valtra World</li> </ol> </nav></div> <div class="blog-article__row row"> <div class="blog-article__main col-lg-8"> <div class="blog-article__heading"> <h1 class="blog-article__title">Two generations of product development</h1> <p class="blog-article__meta"> <span class="blog-article__date">03.09.2021</span> </p> </div> <div class="blog-article__body"> <div> <div class="imageblock adaptiveimage"> <div data-picture data-alt> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha&wid=100' data-media="(min-width: 100px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha&wid=375' data-media="(min-width: 375px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha&wid=576' data-media="(min-width: 576px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha&wid=768' data-media="(min-width: 768px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha&wid=992' data-media="(min-width: 992px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha' data-media="(min-width: 1200px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha' data-media="(min-width: 1440px)"> </div> <div data-src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?$agco-responsive$&fmt=png-alpha' data-media="(min-width: 1599px)"> </div> <noscript> <img src='https://s7d9.scene7.com/is/image/agco/valtra-moves-its-factory-6?fmt=png-alpha' alt/> </noscript> </div> <script src="/etc.clientlibs/clientlibs/granite/jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js"></script> <script src="/etc.clientlibs/clientlibs/granite/utils.lc-899004cc02c33efc1f6694b1aee587fd-lc.min.js"></script> <script src="/etc.clientlibs/clientlibs/granite/jquery/granite.lc-011c0fc0d0cf131bdff879743a353002-lc.min.js"></script> <script src="/etc.clientlibs/foundation/clientlibs/jquery.lc-dd9b395c741ce2784096e26619e14910-lc.min.js"></script> </div> <div class="cmp cmp-text"> <h2> </h2> <p>Jorma Nevaranta worked as Valtra’s Product Development Manager and his son Tuomas is now Director of Product Management. Together, they have decades of work experience developing new Valtra products. While many practices have moved forward, many aspects – such as the company’s genuine customer focus – have been carefully preserved from one decade to the next. Naturally, this customer focus too has taken on new forms over time. If in the 1990s it meant developing power boost for the PTO, in the 2020s customer focus means features like the easy-to-use SmartTouch user interface.</p> <p>In the following video, father and son compare their experiences with product development at Valtra over the decades. A significant change has been the establishment of a separate organisation for product management. This was based on the AGCO model and has clearly benefitted the speed and structures of product development processes, making sure that the right products are developed at the right time and for the right needs<br /> </p> </div> <div class="videoplaylistblock"> <div class="video-playlist js-video-playlist "> <div class="video-playlist__header"> </div> <div class="video-playlist__content"> <div class="video-playlist__main"> <div class="card card--video video-playlist__card"> <div class="card__media video-playlist__media"> <a href="https://www.youtube.com/embed/KMdCy5FcwY0" class="card__link video-playlist__link js-video-playlist__link" title="Valtra Engineering and Product Management: Nevaranta"> <div class="card__image video-playlist__image"> <img src="/content/dam/Brands/Valtra/en/blog/valtra-moves-its-factory-6.png"/> </div> </a> <iframe src="https://www.youtube.com/embed/KMdCy5FcwY0" class="video-playlist__iframe js-video-playlist__mainIframe" frameborder="0" allow="autoplay" allowfullscreen></iframe> </div> <div class="card__content video-playlist__card-content js-video-playlist__mainContent"> <h3 class="card__title video-playlist__card-title">Valtra Engineering and Product Management: Nevaranta</h3> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="blog-article__rail col-lg-4"> <div> <div class="relatedcontentsidebarcomp"> <div class="related-sidebar"> <div class="related-sidebar__wrap"> <h2 class="related-sidebar__heading">You may also like</h2> <div class="related-sidebar__items"> <div class="related-sidebar__item"> <div class="related-sidebar__media"> <a href="https://www.valtra.com/blog/valtra-world/global-customer-needs.html" class="related-sidebar__link related-sidebar__media-link"> <div class="related-sidebar__image"> <img src="/content/dam/Brands/Valtra/en/blog/valtra-move-its-factory-to-suolahti-2.png"/> </div> </a> </div> <div class="related-sidebar__content"> <h3 class="related-sidebar__title"><a 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Valtra Blog | Two generations of product development