CINXE.COM
Grow | Learn the best tips to increase your app users
<!DOCTYPE html> <html lang="en" hreflang="en" prefix="og: https://ogp.me/ns#"> <head> <meta charset="utf-8"> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> <title>Grow | Learn the best tips to increase your app users</title> <meta content="Take our Grow courses to get the best tips and tricks on how to increase your app users and stay ahead of your competitors." name="description"> <link rel="preconnect" href="https://fonts.googleapis.com/" crossorigin> <link rel="preconnect" href="https://www.google-analytics.com" crossorigin> <link rel="preconnect" href="https://www.googletagmanager.com" crossorigin> <link rel="preconnect" href="https://www.gstatic.com/" crossorigin> <link rel="preconnect" href="https://ajax.googleapis.com/" crossorigin> <link rel="preconnent" href="https://www.youtube.com/" crossorigin> <script> function glueCookieNotificationBarLoaded() { (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P7VQDTC'); } </script> <meta name="referrer" content="no-referrer"> <meta property="og:title" content="Grow | Learn the best tips to increase your app users"> <meta property="og:description" content="Take our Grow courses to get the best tips and tricks on how to increase your app users and stay ahead of your competitors."> <meta property="og:image" content="https://lh3.googleusercontent.com/Qejpqmc1B1WSvk8SgpFKJYGEy4NL8Sgog2IzHUMTduHREHK5-78GCkqoOIyUHMNxrk7qdIBi794gQP11QxN874OrZuhkX2Cqd-xPR-yvKqu7I2wyUg"> <meta property="og:url" content="https://playacademy.withgoogle.com/courses/grow/"> <link rel="apple-touch-icon" sizes="180x180" href="/static/apple-touch-icon-180x180.png?cache=87bd7a2"> <link rel="icon" type="image/png" sizes="32x32" href="/static/favicon-32x32.png?cache=00eaeda"> <link rel="icon" type="image/png" sizes="16x16" href="/static/favicon-16x16.png?cache=86f7400"> <link rel="shortcut icon" href="/static/favicon.ico?cache=86f7400"> <link href="https://playacademy.withgoogle.com/courses/grow/" rel="canonical"> <link rel="preload" as="style" href="https://fonts.googleapis.com/css2?family=Google+Symbols:wght@400&display=swap"> <link rel="preload" as="style" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500|Google+Sans+Text:400,500,700,400i,500i,700i|Google+Sans+Display:400,500|Product+Sans:400&lang=en&display=swap"> <link rel="stylesheet" data-font-lazy="true" media="print" href="https://fonts.googleapis.com/css2?family=Google+Symbols:wght@400&display=swap"> <link rel="stylesheet" data-font-lazy="true" media="print" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500|Google+Sans+Text:400,500,700,400i,500i,700i|Google+Sans+Display:400,500|Product+Sans:400&lang=en&display=swap"> <noscript> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Google+Symbols:wght@400&display=swap"> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500|Google+Sans+Text:400,500,700,400i,500i,700i|Google+Sans+Display:400,500|Product+Sans:400&lang=en&display=swap"> </noscript> <link href="/static/css/index-course.min.css?cache=2c5eb7f" rel="stylesheet" rel="preload" as="style"> <script type="application/ld+json" data-domain="https://playacademy.withgoogle.com/" id="breadcrumb-data"> {"@context": "https://schema.org","@type": "BreadcrumbList","itemListElement": [{"@type": "ListItem","position": 1,"name": "Home","item": "https://playacademy.withgoogle.com/"},{"@type": "ListItem","position": 2,"name": "Success stories","item": "https://playacademy.withgoogle.com/success-stories/"},{"@type": "ListItem","position": 3,"name": "Explore all courses","item": "https://playacademy.withgoogle.com/courses/"},{"@type": "ListItem","position": 4,"name": "Certificate","item": "https://playacademy.withgoogle.com/certificate/"},]} </script></head> <body class="glue-body" data-courses="Courses" data-courses-en="Courses" data-language="en" data-relative-path="/courses/grow/../../" data-icon-label-paths="learning paths" data-icon-label-courses="courses" data-icon-label-duration="minutes" data-icon-label-duration-short="m" data-icon-view-details="view details" data-icon-label-ratings="ratings"> <header class="glue-header glue-header--single header header-hide" glue-header-options='{"hideOnScroll": "false"}'> <div id="glue-drawer" class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="butter-bar js-butter-bar glue-mod-text-center"> <p class="butter-bar-text">Sharpen your app business skills and earn our industry-leading credential. <a href="/courses/grow/../../certificate/">Get Certified</a></p> <button class="butter-bar-dismiss js-butter-bar-dismiss" aria-label="Dismiss Butter Bar"> <span class="butter-bar-dismiss-icon-wrapper"> <svg class="glue-icon--18px" role="presentation" aria-hidden="true"> <use xlink:href="/static/img/glue-icons.svg#close"></use> </svg> </span> </button> </div> <div class="glue-header__tier butter-bar-missing"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Jump to Content</p> </a> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/courses/grow/../../" aria-label="Google Play Academy"> <div class="glue-header__logo-container"> <svg class="alignment" id="google-play" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 162.28 32"><defs><style>.cls-1{fill:#fbbc04;}.cls-2{fill:#ea4335;}.cls-3{fill:#4285f4;}.cls-4{fill:#34a853;}.cls-5{fill:#5f6368;}</style></defs><g id="Layer_1-2"><g><g><path class="cls-5" d="M159.36,13.46l-3.01,7.64h-.09l-3.13-7.64h-2.84l4.69,10.68-2.68,5.94h2.74l7.23-16.62h-2.92Z"/><path class="cls-5" d="M138.16,7.12h-2.63V24.74h2.63V7.12Z"/><path class="cls-5" d="M128.3,7.12h-6.3V24.74h2.63v-6.67h3.67c2.91,0,5.78-2.11,5.78-5.47,0-3.36-2.87-5.48-5.79-5.48Zm.07,8.49h-3.74v-6.03h3.74c.8,0,1.57,.32,2.14,.89,.57,.57,.88,1.34,.88,2.14s-.32,1.57-.88,2.14-1.34,.89-2.14,.89h0Z"/><path class="cls-5" d="M144.62,13.08c-1.9,0-3.88,.84-4.69,2.7l2.34,.98c.5-.98,1.43-1.29,2.4-1.29,1.36,0,2.74,.82,2.77,2.27v.18c-.84-.45-1.78-.68-2.73-.69-2.52,0-5.08,1.38-5.08,3.97,0,2.36,2.06,3.87,4.37,3.87,1.77,0,2.74-.79,3.35-1.72h.09v1.36h2.54v-6.75c0-3.13-2.34-4.88-5.35-4.88h0Zm-.32,9.66c-.86,0-2.06-.43-2.06-1.5,0-1.36,1.49-1.88,2.79-1.88,.84-.02,1.67,.18,2.4,.59-.1,.76-.47,1.47-1.04,1.98-.58,.51-1.32,.8-2.09,.81h0Z"/><path class="cls-5" d="M49.49,25.12c-5.15,0-9.49-4.18-9.49-9.31s4.33-9.31,9.49-9.31c2.85,0,4.88,1.11,6.41,2.57l-1.8,1.79c-1.1-1.02-2.58-1.82-4.61-1.82-3.76,0-6.7,3.02-6.7,6.77s2.94,6.77,6.71,6.77c2.44,0,3.83-.98,4.72-1.86,.73-.73,1.21-1.77,1.39-3.2h-6.11v-2.54h8.6c.09,.45,.14,1,.14,1.59,0,1.91-.53,4.27-2.21,5.95-1.64,1.7-3.74,2.61-6.52,2.61Z"/><path class="cls-5" d="M71.52,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M84.82,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M97.8,13.49v10.76c0,4.43-2.62,6.24-5.72,6.24-2.92,0-4.68-1.95-5.34-3.54l2.3-.95c.41,.98,1.41,2.13,3.03,2.13,1.98,0,3.22-1.23,3.22-3.52v-.86h-.09c-.59,.73-1.73,1.36-3.17,1.36-3.01,0-5.77-2.61-5.77-5.97s2.76-6.02,5.77-6.02c1.44,0,2.58,.64,3.17,1.34h.09v-.98h2.51Zm-2.33,5.65c0-2.11-1.41-3.66-3.21-3.66s-3.35,1.54-3.35,3.66,1.53,3.61,3.35,3.61,3.21-1.52,3.21-3.61Z"/><path class="cls-5" d="M102.43,7.14V24.75h-2.65V7.14h2.65Z"/><path class="cls-5" d="M112.83,21.1l2.05,1.36c-.66,.98-2.26,2.66-5.02,2.66-3.42,0-5.89-2.63-5.89-5.99,0-3.57,2.49-5.99,5.6-5.99s4.65,2.48,5.15,3.81l.27,.68-8.05,3.32c.62,1.2,1.57,1.82,2.92,1.82s2.28-.66,2.96-1.66Zm-6.32-2.16l5.38-2.23c-.3-.75-1.19-1.27-2.24-1.27-1.35,0-3.22,1.18-3.15,3.5Z"/></g><path class="cls-2" d="M13.54,15.28L.12,29.34h0c.41,1.53,1.82,2.66,3.5,2.66,.67,0,1.3-.18,1.84-.49l.04-.03,15.1-8.6-7.07-7.6Z"/><path class="cls-1" d="M27.11,12.89h-.01l-6.52-3.74-7.34,6.45,7.37,7.28,6.48-3.7c1.14-.61,1.91-1.79,1.91-3.15s-.76-2.53-1.89-3.14Z"/><path class="cls-3" d="M.12,2.66c-.08,.29-.12,.6-.12,.92V28.42c.01,.36,.04,.63,.12,.92L14,15.64,.12,2.66Z"/><path class="cls-4" d="M13.64,16l6.94-6.85L5.5,.51c-.55-.32-1.19-.51-1.87-.51C1.95,0,.54,1.13,.12,2.65h0l13.52,13.35Z"/></g></g></svg> </div> <p class="glue-header__logo--product" aria-hidden="true">Academy</p> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--flex-auto"> <nav class="glue-header__link-bar"> <ul id="list-1" class="glue-header__list"> <li class="glue-header__item"> <a class="glue-header__link" data-action="Home" data-label="Home" data-category="Main Nav" href="/courses/grow/../../"> Home </a> </li> <li class="glue-header__item"> <a class="glue-header__link" data-action="Success stories" data-label="Success stories" data-category="Main Nav" href="/courses/grow/../../success-stories/"> Success stories </a> </li> <li class="glue-header__item glue-header--is-active"> <a class="glue-header__link site-name" data-action="Explore all courses" data-label="Courses" data-category="Main Nav" href="#" aria-expanded="false"> Explore all courses <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px header-expand"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </a> <section class="glue-page mega-menu js-hide"> <div class="mega-menu-all-courses"> <h4 class="glue-headline glue-headline--headline-4 text-color-variant">Courses</h4> <p class="mega-menu-description text-color-variant glue-mod-spacer-2-top">Whether you want to launch your start-up, grow your business, or just explore the world of apps and games, choose a learning path of your choice and begin your success story.</p> <a class="btn-secondary btn-secondary-reverse glue-mod-spacer-3-top mega-menu-all-courses-cta" href="/courses/grow/../../courses/" aria-label="Explore all courses" data-label="Explore all courses" data-category="Main Nav" data-action="Courses"> Explore all courses </a> </div> <div class="mega-menu-collections-container"></div> <div class="mega-menu-paths-container" data-overview-text="Overview" data-overview-label="overview"></div> <div class="mega-menu-collection-image-container"></div> </section> </li> <li class="glue-header__item"> <a class="glue-header__link" data-action="Certificate" data-label="Certificate" data-category="Main Nav" href="/courses/grow/../../certificate/"> Certificate </a> </li> </ul> </nav> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta"> <a href="https://accounts.google.com/o/oauth2/auth/oauthchooseaccount?prompt=select_account&scope=email%20profile%20https%3A%2F%2Fwww.googleapis.com%2Fauth%2Fuserinfo.profile&state=e5194b0a790527662ff2e29b5d70655473c0347934140163&redirect_uri=https%3A%2F%2Fplayacademy.exceedlms.com%2Fauth%2Fgoogle_oauth2%2Fcallback&response_type=code&client_id=602224180431-4n16sppuiom7hqkn78hsnre3bt0pohd6.apps.googleusercontent.com&_ga=2.204755669.431528773.1618243406-13873238.1607037312&flowName=GeneralOAuthFlow&utm_source=in-product&utm_medium=banner&utm_campaign=Interstitiallogin" target="_blank" rel="noopener noreferrer" aria-label="Sign In" data-label="Sign In" data-category="CTA: Sign in" data-action="Header" class="btn-secondary btn-secondary-header js-data-layer"> Sign In </a> <a href="/courses/grow/../../courses/" aria-label="Get started" data-label="Get started" data-category="CTA: Get started" data-action="Header" class="glue-button glue-button--high-emphasis btn-variant js-data-layer"> Get started </a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger glue-header__hamburger--first-tier"> <div class="glue-header__hamburger-wrapper"> <button type="button" class="glue-header__drawer-toggle-btn" aria-controls="glue-drawer" aria-expanded="false" aria-label="Open the navigation drawer"> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/img/glue-icons.svg#menu"> </use> </svg> </button> </div> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/courses/grow/../../" aria-label="Google Play Academy"> <div class="glue-header__logo-container"> <svg class="alignment" id="google-play" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 162.28 32"><defs><style>.cls-1{fill:#fbbc04;}.cls-2{fill:#ea4335;}.cls-3{fill:#4285f4;}.cls-4{fill:#34a853;}.cls-5{fill:#5f6368;}</style></defs><g id="Layer_1-2"><g><g><path class="cls-5" d="M159.36,13.46l-3.01,7.64h-.09l-3.13-7.64h-2.84l4.69,10.68-2.68,5.94h2.74l7.23-16.62h-2.92Z"/><path class="cls-5" d="M138.16,7.12h-2.63V24.74h2.63V7.12Z"/><path class="cls-5" d="M128.3,7.12h-6.3V24.74h2.63v-6.67h3.67c2.91,0,5.78-2.11,5.78-5.47,0-3.36-2.87-5.48-5.79-5.48Zm.07,8.49h-3.74v-6.03h3.74c.8,0,1.57,.32,2.14,.89,.57,.57,.88,1.34,.88,2.14s-.32,1.57-.88,2.14-1.34,.89-2.14,.89h0Z"/><path class="cls-5" d="M144.62,13.08c-1.9,0-3.88,.84-4.69,2.7l2.34,.98c.5-.98,1.43-1.29,2.4-1.29,1.36,0,2.74,.82,2.77,2.27v.18c-.84-.45-1.78-.68-2.73-.69-2.52,0-5.08,1.38-5.08,3.97,0,2.36,2.06,3.87,4.37,3.87,1.77,0,2.74-.79,3.35-1.72h.09v1.36h2.54v-6.75c0-3.13-2.34-4.88-5.35-4.88h0Zm-.32,9.66c-.86,0-2.06-.43-2.06-1.5,0-1.36,1.49-1.88,2.79-1.88,.84-.02,1.67,.18,2.4,.59-.1,.76-.47,1.47-1.04,1.98-.58,.51-1.32,.8-2.09,.81h0Z"/><path class="cls-5" d="M49.49,25.12c-5.15,0-9.49-4.18-9.49-9.31s4.33-9.31,9.49-9.31c2.85,0,4.88,1.11,6.41,2.57l-1.8,1.79c-1.1-1.02-2.58-1.82-4.61-1.82-3.76,0-6.7,3.02-6.7,6.77s2.94,6.77,6.71,6.77c2.44,0,3.83-.98,4.72-1.86,.73-.73,1.21-1.77,1.39-3.2h-6.11v-2.54h8.6c.09,.45,.14,1,.14,1.59,0,1.91-.53,4.27-2.21,5.95-1.64,1.7-3.74,2.61-6.52,2.61Z"/><path class="cls-5" d="M71.52,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M84.82,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M97.8,13.49v10.76c0,4.43-2.62,6.24-5.72,6.24-2.92,0-4.68-1.95-5.34-3.54l2.3-.95c.41,.98,1.41,2.13,3.03,2.13,1.98,0,3.22-1.23,3.22-3.52v-.86h-.09c-.59,.73-1.73,1.36-3.17,1.36-3.01,0-5.77-2.61-5.77-5.97s2.76-6.02,5.77-6.02c1.44,0,2.58,.64,3.17,1.34h.09v-.98h2.51Zm-2.33,5.65c0-2.11-1.41-3.66-3.21-3.66s-3.35,1.54-3.35,3.66,1.53,3.61,3.35,3.61,3.21-1.52,3.21-3.61Z"/><path class="cls-5" d="M102.43,7.14V24.75h-2.65V7.14h2.65Z"/><path class="cls-5" d="M112.83,21.1l2.05,1.36c-.66,.98-2.26,2.66-5.02,2.66-3.42,0-5.89-2.63-5.89-5.99,0-3.57,2.49-5.99,5.6-5.99s4.65,2.48,5.15,3.81l.27,.68-8.05,3.32c.62,1.2,1.57,1.82,2.92,1.82s2.28-.66,2.96-1.66Zm-6.32-2.16l5.38-2.23c-.3-.75-1.19-1.27-2.24-1.27-1.35,0-3.22,1.18-3.15,3.5Z"/></g><path class="cls-2" d="M13.54,15.28L.12,29.34h0c.41,1.53,1.82,2.66,3.5,2.66,.67,0,1.3-.18,1.84-.49l.04-.03,15.1-8.6-7.07-7.6Z"/><path class="cls-1" d="M27.11,12.89h-.01l-6.52-3.74-7.34,6.45,7.37,7.28,6.48-3.7c1.14-.61,1.91-1.79,1.91-3.15s-.76-2.53-1.89-3.14Z"/><path class="cls-3" d="M.12,2.66c-.08,.29-.12,.6-.12,.92V28.42c.01,.36,.04,.63,.12,.92L14,15.64,.12,2.66Z"/><path class="cls-4" d="M13.64,16l6.94-6.85L5.5,.51c-.55-.32-1.19-.51-1.87-.51C1.95,0,.54,1.13,.12,2.65h0l13.52,13.35Z"/></g></g></svg> </div> <p class="glue-header__logo--product">Academy</p> </a> </div> </div> </div> <div class="glue-header__container"> <div class="glue-header__cta"> <a href="https://accounts.google.com/o/oauth2/auth/oauthchooseaccount?prompt=select_account&scope=email%20profile%20https%3A%2F%2Fwww.googleapis.com%2Fauth%2Fuserinfo.profile&state=e5194b0a790527662ff2e29b5d70655473c0347934140163&redirect_uri=https%3A%2F%2Fplayacademy.exceedlms.com%2Fauth%2Fgoogle_oauth2%2Fcallback&response_type=code&client_id=602224180431-4n16sppuiom7hqkn78hsnre3bt0pohd6.apps.googleusercontent.com&_ga=2.204755669.431528773.1618243406-13873238.1607037312&flowName=GeneralOAuthFlow&utm_source=in-product&utm_medium=banner&utm_campaign=Interstitiallogin" target="_blank" rel="noopener noreferrer" class="glue-button glue-button--medium-emphasis js-data-layer" aria-label="Sign In" data-label="Sign In" data-category="CTA: Sign in" data-action="Header"> Sign In </a> <a href="/courses/grow/../../courses/" class="glue-button glue-button--high-emphasis js-data-layer" aria-label="Get started" data-label="Get started" data-category="CTA: Get started" data-action="Header"> Get started </a> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header><header class="glue-header glue-header-mobile glue-header--double header header-show" glue-header-options='{"drawer": "true", "hideOnScroll": "true", "steppedNav": "true"}'> <div class="glue-header__bar glue-header__bar--mobile"> <div class="butter-bar js-butter-bar glue-mod-text-center"> <p class="butter-bar-text">Sharpen your app business skills and earn our industry-leading credential. <a href="/courses/grow/../../certificate/">Get Certified</a></p> <button class="butter-bar-dismiss js-butter-bar-dismiss" aria-label="Dismiss Butter Bar"> <span class="butter-bar-dismiss-icon-wrapper"> <svg class="glue-icon--18px" role="presentation" aria-hidden="true"> <use xlink:href="/static/img/glue-icons.svg#close"></use> </svg> </span> </button> </div> <div class="glue-header__tier butter-bar-missing"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger glue-header__hamburger--first-tier"> <div class="glue-header__hamburger-wrapper"> <button type="button" class="glue-header__drawer-toggle-btn" aria-controls="glue-drawer-mobile" aria-haspopup="true" aria-expanded="false" aria-label="Open the navigation drawer"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px"> <use xlink:href="/static/img/glue-icons.svg#menu"></use> </svg> </button> </div> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/courses/grow/../../" aria-label="Google Play Academy"> <div class="glue-header__logo-container"> <svg class="alignment" id="google-play-logo" data-name="google-play-logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 162.28 32"><defs><style>.cls-1{fill:#fbbc04;}.cls-2{fill:#ea4335;}.cls-3{fill:#4285f4;}.cls-4{fill:#34a853;}.cls-5{fill:#5f6368;}</style></defs><g id="Layer_1-2"><g><g><path class="cls-5" d="M159.36,13.46l-3.01,7.64h-.09l-3.13-7.64h-2.84l4.69,10.68-2.68,5.94h2.74l7.23-16.62h-2.92Z"/><path class="cls-5" d="M138.16,7.12h-2.63V24.74h2.63V7.12Z"/><path class="cls-5" d="M128.3,7.12h-6.3V24.74h2.63v-6.67h3.67c2.91,0,5.78-2.11,5.78-5.47,0-3.36-2.87-5.48-5.79-5.48Zm.07,8.49h-3.74v-6.03h3.74c.8,0,1.57,.32,2.14,.89,.57,.57,.88,1.34,.88,2.14s-.32,1.57-.88,2.14-1.34,.89-2.14,.89h0Z"/><path class="cls-5" d="M144.62,13.08c-1.9,0-3.88,.84-4.69,2.7l2.34,.98c.5-.98,1.43-1.29,2.4-1.29,1.36,0,2.74,.82,2.77,2.27v.18c-.84-.45-1.78-.68-2.73-.69-2.52,0-5.08,1.38-5.08,3.97,0,2.36,2.06,3.87,4.37,3.87,1.77,0,2.74-.79,3.35-1.72h.09v1.36h2.54v-6.75c0-3.13-2.34-4.88-5.35-4.88h0Zm-.32,9.66c-.86,0-2.06-.43-2.06-1.5,0-1.36,1.49-1.88,2.79-1.88,.84-.02,1.67,.18,2.4,.59-.1,.76-.47,1.47-1.04,1.98-.58,.51-1.32,.8-2.09,.81h0Z"/><path class="cls-5" d="M49.49,25.12c-5.15,0-9.49-4.18-9.49-9.31s4.33-9.31,9.49-9.31c2.85,0,4.88,1.11,6.41,2.57l-1.8,1.79c-1.1-1.02-2.58-1.82-4.61-1.82-3.76,0-6.7,3.02-6.7,6.77s2.94,6.77,6.71,6.77c2.44,0,3.83-.98,4.72-1.86,.73-.73,1.21-1.77,1.39-3.2h-6.11v-2.54h8.6c.09,.45,.14,1,.14,1.59,0,1.91-.53,4.27-2.21,5.95-1.64,1.7-3.74,2.61-6.52,2.61Z"/><path class="cls-5" d="M71.52,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M84.82,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M97.8,13.49v10.76c0,4.43-2.62,6.24-5.72,6.24-2.92,0-4.68-1.95-5.34-3.54l2.3-.95c.41,.98,1.41,2.13,3.03,2.13,1.98,0,3.22-1.23,3.22-3.52v-.86h-.09c-.59,.73-1.73,1.36-3.17,1.36-3.01,0-5.77-2.61-5.77-5.97s2.76-6.02,5.77-6.02c1.44,0,2.58,.64,3.17,1.34h.09v-.98h2.51Zm-2.33,5.65c0-2.11-1.41-3.66-3.21-3.66s-3.35,1.54-3.35,3.66,1.53,3.61,3.35,3.61,3.21-1.52,3.21-3.61Z"/><path class="cls-5" d="M102.43,7.14V24.75h-2.65V7.14h2.65Z"/><path class="cls-5" d="M112.83,21.1l2.05,1.36c-.66,.98-2.26,2.66-5.02,2.66-3.42,0-5.89-2.63-5.89-5.99,0-3.57,2.49-5.99,5.6-5.99s4.65,2.48,5.15,3.81l.27,.68-8.05,3.32c.62,1.2,1.57,1.82,2.92,1.82s2.28-.66,2.96-1.66Zm-6.32-2.16l5.38-2.23c-.3-.75-1.19-1.27-2.24-1.27-1.35,0-3.22,1.18-3.15,3.5Z"/></g><path class="cls-2" d="M13.54,15.28L.12,29.34h0c.41,1.53,1.82,2.66,3.5,2.66,.67,0,1.3-.18,1.84-.49l.04-.03,15.1-8.6-7.07-7.6Z"/><path class="cls-1" d="M27.11,12.89h-.01l-6.52-3.74-7.34,6.45,7.37,7.28,6.48-3.7c1.14-.61,1.91-1.79,1.91-3.15s-.76-2.53-1.89-3.14Z"/><path class="cls-3" d="M.12,2.66c-.08,.29-.12,.6-.12,.92V28.42c.01,.36,.04,.63,.12,.92L14,15.64,.12,2.66Z"/><path class="cls-4" d="M13.64,16l6.94-6.85L5.5,.51c-.55-.32-1.19-.51-1.87-.51C1.95,0,.54,1.13,.12,2.65h0l13.52,13.35Z"/></g></g></svg> </div> <p class="glue-header__logo--product" aria-hidden="true">Academy</p> </a> </div> </div> </div> <div class="glue-header__container"> <div class="glue-header__cta"> <a href="https://accounts.google.com/o/oauth2/auth/oauthchooseaccount?prompt=select_account&scope=email%20profile%20https%3A%2F%2Fwww.googleapis.com%2Fauth%2Fuserinfo.profile&state=e5194b0a790527662ff2e29b5d70655473c0347934140163&redirect_uri=https%3A%2F%2Fplayacademy.exceedlms.com%2Fauth%2Fgoogle_oauth2%2Fcallback&response_type=code&client_id=602224180431-4n16sppuiom7hqkn78hsnre3bt0pohd6.apps.googleusercontent.com&_ga=2.204755669.431528773.1618243406-13873238.1607037312&flowName=GeneralOAuthFlow&utm_source=in-product&utm_medium=banner&utm_campaign=Interstitiallogin" target="_blank" rel="noopener noreferrer" class="btn-secondary btn-secondary-header btn-secondary-mobile js-data-layer" aria-label="Sign In" data-category="CTA: Sign in" data-action="Header" data-label="Sign In"> Sign In </a> <a href="/courses/grow/../../courses/" class="glue-button glue-button--high-emphasis btn-variant js-data-layer" aria-label="Get started" data-category="CTA: Get started" data-action="Header" data-label="Get started"> Get started </a> </div> </div> </div> </div> <div id="glue-drawer-mobile" class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="glue-header__tier"> <div class="glue-header__container"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Jump to Content</p> </a> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/courses/grow/../../" aria-label="Google Play Academy"> <div class="glue-header__logo-container"> <svg class="alignment" id="google-play-logo" data-name="google-play-logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 162.28 32"><defs><style>.cls-1{fill:#fbbc04;}.cls-2{fill:#ea4335;}.cls-3{fill:#4285f4;}.cls-4{fill:#34a853;}.cls-5{fill:#5f6368;}</style></defs><g id="Layer_1-2"><g><g><path class="cls-5" d="M159.36,13.46l-3.01,7.64h-.09l-3.13-7.64h-2.84l4.69,10.68-2.68,5.94h2.74l7.23-16.62h-2.92Z"/><path class="cls-5" d="M138.16,7.12h-2.63V24.74h2.63V7.12Z"/><path class="cls-5" d="M128.3,7.12h-6.3V24.74h2.63v-6.67h3.67c2.91,0,5.78-2.11,5.78-5.47,0-3.36-2.87-5.48-5.79-5.48Zm.07,8.49h-3.74v-6.03h3.74c.8,0,1.57,.32,2.14,.89,.57,.57,.88,1.34,.88,2.14s-.32,1.57-.88,2.14-1.34,.89-2.14,.89h0Z"/><path class="cls-5" d="M144.62,13.08c-1.9,0-3.88,.84-4.69,2.7l2.34,.98c.5-.98,1.43-1.29,2.4-1.29,1.36,0,2.74,.82,2.77,2.27v.18c-.84-.45-1.78-.68-2.73-.69-2.52,0-5.08,1.38-5.08,3.97,0,2.36,2.06,3.87,4.37,3.87,1.77,0,2.74-.79,3.35-1.72h.09v1.36h2.54v-6.75c0-3.13-2.34-4.88-5.35-4.88h0Zm-.32,9.66c-.86,0-2.06-.43-2.06-1.5,0-1.36,1.49-1.88,2.79-1.88,.84-.02,1.67,.18,2.4,.59-.1,.76-.47,1.47-1.04,1.98-.58,.51-1.32,.8-2.09,.81h0Z"/><path class="cls-5" d="M49.49,25.12c-5.15,0-9.49-4.18-9.49-9.31s4.33-9.31,9.49-9.31c2.85,0,4.88,1.11,6.41,2.57l-1.8,1.79c-1.1-1.02-2.58-1.82-4.61-1.82-3.76,0-6.7,3.02-6.7,6.77s2.94,6.77,6.71,6.77c2.44,0,3.83-.98,4.72-1.86,.73-.73,1.21-1.77,1.39-3.2h-6.11v-2.54h8.6c.09,.45,.14,1,.14,1.59,0,1.91-.53,4.27-2.21,5.95-1.64,1.7-3.74,2.61-6.52,2.61Z"/><path class="cls-5" d="M71.52,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M84.82,19.12c0,3.45-2.67,5.99-5.93,5.99s-5.93-2.54-5.93-5.99,2.67-5.99,5.93-5.99,5.93,2.52,5.93,5.99Zm-2.6,0c0-2.16-1.54-3.63-3.34-3.63s-3.34,1.48-3.34,3.63,1.54,3.63,3.34,3.63,3.34-1.5,3.34-3.63Z"/><path class="cls-5" d="M97.8,13.49v10.76c0,4.43-2.62,6.24-5.72,6.24-2.92,0-4.68-1.95-5.34-3.54l2.3-.95c.41,.98,1.41,2.13,3.03,2.13,1.98,0,3.22-1.23,3.22-3.52v-.86h-.09c-.59,.73-1.73,1.36-3.17,1.36-3.01,0-5.77-2.61-5.77-5.97s2.76-6.02,5.77-6.02c1.44,0,2.58,.64,3.17,1.34h.09v-.98h2.51Zm-2.33,5.65c0-2.11-1.41-3.66-3.21-3.66s-3.35,1.54-3.35,3.66,1.53,3.61,3.35,3.61,3.21-1.52,3.21-3.61Z"/><path class="cls-5" d="M102.43,7.14V24.75h-2.65V7.14h2.65Z"/><path class="cls-5" d="M112.83,21.1l2.05,1.36c-.66,.98-2.26,2.66-5.02,2.66-3.42,0-5.89-2.63-5.89-5.99,0-3.57,2.49-5.99,5.6-5.99s4.65,2.48,5.15,3.81l.27,.68-8.05,3.32c.62,1.2,1.57,1.82,2.92,1.82s2.28-.66,2.96-1.66Zm-6.32-2.16l5.38-2.23c-.3-.75-1.19-1.27-2.24-1.27-1.35,0-3.22,1.18-3.15,3.5Z"/></g><path class="cls-2" d="M13.54,15.28L.12,29.34h0c.41,1.53,1.82,2.66,3.5,2.66,.67,0,1.3-.18,1.84-.49l.04-.03,15.1-8.6-7.07-7.6Z"/><path class="cls-1" d="M27.11,12.89h-.01l-6.52-3.74-7.34,6.45,7.37,7.28,6.48-3.7c1.14-.61,1.91-1.79,1.91-3.15s-.76-2.53-1.89-3.14Z"/><path class="cls-3" d="M.12,2.66c-.08,.29-.12,.6-.12,.92V28.42c.01,.36,.04,.63,.12,.92L14,15.64,.12,2.66Z"/><path class="cls-4" d="M13.64,16l6.94-6.85L5.5,.51c-.55-.32-1.19-.51-1.87-.51C1.95,0,.54,1.13,.12,2.65h0l13.52,13.35Z"/></g></g></svg> </div> <p class="glue-header__logo--product" aria-hidden="true">Academy</p> </a> </div> </div> </div> <nav class="glue-header__link-bar"> <ul class="glue-header__list main-list" id="main-list"> <li class="glue-header__item" aria-level="1" > <a class="glue-header__link header-flex" data-action="Home" data-label="Home" data-category="Main Nav" href="/courses/grow/../../" tabindex="0"> Home </a> </li> <li class="glue-header__item" aria-level="1" > <a class="glue-header__link header-flex" data-action="Success stories" data-label="Success stories" data-category="Main Nav" href="/courses/grow/../../success-stories/" tabindex="0"> Success stories </a> </li> <li class="glue-header__item academy-courses" aria-level="1" data-overview-text="Overview" data-overview-label="overview" data-all-courses-text="Explore all courses" data-all-courses-label="Explore all courses" data-category="Main Nav" > <a class="glue-header__link header-flex active" data-action="Explore all courses" data-label="Explore all courses" data-category="Main Nav" href="#" tabindex="0"> Explore all courses <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-header__stepped-nav-subnav-icon"> <use xlink:href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </a> </li> <li class="glue-header__item" aria-level="1" > <a class="glue-header__link header-flex" data-action="Certificate" data-label="Certificate" data-category="Main Nav" href="/courses/grow/../../certificate/" tabindex="0"> Certificate </a> </li> </ul> </nav> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta"> <a href="https://accounts.google.com/o/oauth2/auth/oauthchooseaccount?prompt=select_account&scope=email%20profile%20https%3A%2F%2Fwww.googleapis.com%2Fauth%2Fuserinfo.profile&state=e5194b0a790527662ff2e29b5d70655473c0347934140163&redirect_uri=https%3A%2F%2Fplayacademy.exceedlms.com%2Fauth%2Fgoogle_oauth2%2Fcallback&response_type=code&client_id=602224180431-4n16sppuiom7hqkn78hsnre3bt0pohd6.apps.googleusercontent.com&_ga=2.204755669.431528773.1618243406-13873238.1607037312&flowName=GeneralOAuthFlow&utm_source=in-product&utm_medium=banner&utm_campaign=Interstitiallogin" target="_blank" rel="noopener noreferrer" class="glue-button glue-button--medium-emphasis js-data-layer" aria-label="Sign In" data-category="CTA: Sign in" data-action="Header" data-label="Sign In"> Sign In </a> <a href="/courses/grow/../../courses/" class="glue-button glue-button--high-emphasis js-data-layer" aria-label="Get started" data-category="CTA: Get started" data-action="Header" data-label="Get started"> Get started </a> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header> <section> <main class="main-content" id="page-content"> <section class="glue-mod-spacer-7-top sub-courses"> <section class="glue-page"> <div class="glue-grid sub-courses-hero"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-6 sub-courses-hero-info"> <h1 class="sub-courses-hero-heading glue-headline glue-headline--headline-1 header-weight-medium js-loader"></h1> <div class="sub-courses-hero-image-container mobile-element glue-mod-spacer-3-bottom js-loader"> <img class="sub-courses-hero-image"> </div> <p class="sub-courses-hero-description glue-headline glue-headline--headline-5 js-loader"></p> <div class="course-overview glue-mod-spacer-4-bottom"> <div class="course-overview-path-count"> <svg class="glue-icon--32px" role="presentation" aria-hidden="true" alt="path icon"> <use xlink:href="/static/img/academy-icons.svg#path"></use> </svg> <span class="course-overview-path-data js-loader"></span> </div> <div class="course-overview-course-count"> <svg class="glue-icon--32px" role="presentation" aria-hidden="true" alt="page icon"> <use xlink:href="/static/img/academy-icons.svg#page"></use> </svg> <span class="course-overview-course-data js-loader"></span> </div> </div> <div class="sub-courses-get-started-cta cta-link"> <h2 class="glue-headline glue-headline--headline-5 header-weight-medium cta-label">Get started</h2> <svg role="presentation" aria-hidden="true" class="cta-icon" alt="expand icon"> <use xlink:href="/static/img/academy-icons.svg#white-arrow-blue-bg"></use> </svg> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 sub-courses-hero-image-container desktop-element js-loader"> <img class="sub-courses-hero-image"> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <div class="path-cards"> <div class="sub-courses-cards sub-courses-path glue-mod-spacer-7-top" data-category="Learning path" data-action="Click"> <h2 class="path-cards-header glue-headline glue-headline--headline-3 glue-mod-spacer-4-bottom">Learning paths in grow</h2> <div class="glue-grid glue-cards path-cards-container js-loader"></div> <div class="show-more-cta cta-button glue-button glue-button--medium-emphasis glue-button--icon-right js-hide" tabindex="0" aria-label="Show more" title="Show more"> Show more <svg role="presentation" aria-hidden="true" class="glue-icon cta-svg" alt="Show more"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> </div> </div> <div class="glue-page glue-grid carousel-heading"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 section-seperator-top glue-mod-spacer-7-top"> <h2 class="glue-headline glue-headline--headline-2 header-weight-medium glue-mod-spacer-7-top glue-mod-text-left">Success stories</h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <div class="carousel-container glue-mod-spacer-7-bottom"><section class="glue-mod-spacer-5-top carousel"> <div id="glue-carousel" class="glue-carousel" aria-label="Success stories"> <div class="glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item" id="glue-carousel-1" aria-label="Kimmie Vu"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="x5ImszGI0OI" tabindex="0" aria-label="Watch Kimmie Vu's story" data-label="Watch Kimmie Vu's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4" class="success-story-profile-img" alt="Kimmie Vu Chief Marketing Officer at Rocket Game Studio" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Kimmie Vu's story" data-label="Watch Kimmie Vu's story" data-category="Success Story Video" data-action="launch" data-video-id="x5ImszGI0OI" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Kimmie Vu's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/0584f4238c6a8d637af20c05184ba451051e7612b624566c65a5253d30965ea160440e4e322c55180fa0e9e994b4d6d9eaf0bacc2c2bd04287c28d528c4468c5" alt="Rocket Game Studio" loading="lazy" width="145" height="145"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall. </h2> <h3 class="glue-headline glue-headline--headline-5">Kimmie Vu</h3> <p>Chief Marketing Officer, <a class="focusable-item" href="https://rocketstudio.game/" rel="noopener noreferrer" tabindex="0" target="_blank">Rocket Game Studio</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/8b248be45d77dfbb7d0269f8cb70f49be15f3f64c6f24fe0eb264fc3efe2335ec86ba7660e07a27ead2c9d4f57bc65b3749fa896d66b785ffc71d7020c48b148" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Vietnam</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-2" aria-label="Mohamed Kamara"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="Z4PDai_Jh1c" tabindex="0" aria-label="Watch Mohamed Kamara's story" data-label="Watch Mohamed Kamara's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs" class="success-story-profile-img" alt="Mohamed Kamara Founder at InovCares" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Mohamed Kamara's story" data-label="Watch Mohamed Kamara's story" data-category="Success Story Video" data-action="launch" data-video-id="Z4PDai_Jh1c" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Mohamed Kamara's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/e079e537c181629ac3b19526eea3e1e3ee7e93fa9959f7cd5bb3025593214c72ff87cfa6b67e4c060d4bcda95a500d6b56c85a81fb65487bcaa3f5a45c041320" alt="InovCares" loading="lazy" width="145" height="48"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> Google Play Academy helped us better tell our app's story. They are an extension of our marketing team. </h2> <h3 class="glue-headline glue-headline--headline-5">Mohamed Kamara</h3> <p>Founder, <a class="focusable-item" href="https://www.inovcares.com/" rel="noopener noreferrer" tabindex="0" target="_blank">InovCares</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/7252772c05d1cc8647d60e97be676a03baa2102e13cf9af0bace500455795bd2f17c6f3727d955444bc423ca79d2f9a8e6ca7d3860702f9df3e312aca8e4d040" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">United States</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-3" aria-label="Laia Bee"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="NJ1xPGMu6vY" tabindex="0" aria-label="Watch Laia Bee's story" data-label="Watch Laia Bee's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI" class="success-story-profile-img" alt="Laia Bee Co-founder at Pincer Games" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Laia Bee's story" data-label="Watch Laia Bee's story" data-category="Success Story Video" data-action="launch" data-video-id="NJ1xPGMu6vY" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Laia Bee's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/29d0f10794c94509f26b3ab2cd1625761c22327eeef2d03892a37ba8ca6fefa68b0ba8a0deb52b935d21c37b52d066cb9eaa4740c96bb5fcfc9d889cf0b491a5" alt="Pincer Games" loading="lazy" width="51" height="60"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process. </h2> <h3 class="glue-headline glue-headline--headline-5">Laia Bee</h3> <p>Co-founder, Pincer Games, makers of <a class="focusable-item" href="https://www.pincergames.com/" rel="noopener noreferrer" tabindex="0" target="_blank">Fighters of Fate</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/e617cf65378a544071f80d344ccfbeef0e5c8305c978a699ec35b63eff89bc54570719962e3b28514c5176a41adc1d536c6e7131f48f7f688ca6a738098aa57a" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Uruguay</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-4" aria-label="Jae Myung Shin"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA" class="success-story-profile-img" alt="Jae Myung Shin Founder, DelightRoom, makers of Alarmy" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/62b3ad8b4c665f60c21af9c70febd19ade12cc8c1637670e7fcc8b971082c8c7357e19d5699b1289042efc274f76add40aecee40b6d8db89884b671104c8c8c3" alt="Alarmy" loading="lazy" width="145" height="34"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%. </h2> <h3 class="glue-headline glue-headline--headline-5">Jae Myung Shin</h3> <p>Founder, DelightRoom, makers of <a class="focusable-item" href="https://play.google.com/store/apps/details?id=droom.sleepIfUCan&gl=US" rel="noopener noreferrer" tabindex="0" target="_blank">Alarmy</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/4e4d1bd5e8626e259ad203f46af546e74a7cc62176adeba57c39fa09073ea2c4780913e9430cd055b942e8e7d0a8c359815885a8a0908da1dd534d9cf580847b" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">South Korea</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-5" aria-label="Lee Fong Chan"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g" class="success-story-profile-img" alt="Lee Fong Chan Student" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 "> The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life. </h2> <h3 class="glue-headline glue-headline--headline-5">Lee Fong Chan</h3> <p>Student</p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/5ccb1d6cc8d69f768eb33054a91aae48ee3fac1ffe70e203de35a9b68c7fbd1622c44a049acdab6019d6358cade69633dd9c76a2ba6eafc5cf204b642f033371" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Malaysia</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-6" aria-label="Sam Dolbel"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE" class="success-story-profile-img" alt="Sam Dolbel Co-founder at SINC BUSINESS" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/ab7309db112674150e09333d0f567909c9ec1c012d873dae2c5af2e72ac33ae9ff03e8d6a4c7a70c3e7d3dc9f69a3688bc31c1859ed2d45316a24ed5b2612ca1" alt="Sinc Business" loading="lazy" width="145" height="29"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> The course was great in taking a complex task and providing an actionable structure to work through it. We're already seeing a 20% increase in conversions through experimentation. </h2> <h3 class="glue-headline glue-headline--headline-5">Sam Dolbel</h3> <p>Co-founder, SINC BUSINESS, makers of <a class="focusable-item" href="https://play.google.com/store/apps/details?id=com.sinc.sincandroid" rel="noopener noreferrer" tabindex="0" target="_blank">SINC Time Clock</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/e98654d8f76ecf8ebb28ff8fc109f741a25fc5c679c48e985feb9b10a1fd7c9c8e302c196adc9ab9b2347c7247b1b675c8c2dc2a83e163d0aba41ae0f2ee37cd" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">United States</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> </div> </div> <button class="glue-carousel__button glue-carousel__button--prev js-data-layer" aria-label="Go to the previous slide" data-category="Carousel: Success Story" data-action="Slide Control" data-label="Go to the previous slide"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"> <use xlink:href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button> <button class="glue-carousel__button glue-carousel__button--next js-data-layer" aria-label="Go to the next slide" data-category="Carousel: Success Story" data-action="Slide Control" data-label="Go to the next slide"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"> <use xlink:href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button> <ul class="glue-carousel__navigation glue-mod-spacer-3-top" aria-label="Choose slide to display" data-category="Carousel: Success Story" data-action="Slide Control"> </ul> <div class="glue-page glue-grid carousel-cta"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div class="cta--center glue-mod-spacer-5-top"> <a class="cta-link" href="/courses/grow/../../success-stories/" data-category="button" data-action="Click" data-label="Discover more success stories" aria-label="Discover more success stories" title="Discover more success stories"> <h4 class="glue-headline glue-headline--headline-5 header-weight-medium cta-label">Discover more success stories</h4> <svg role="presentation" aria-hidden="true" class="cta-icon"> <use xlink:href="/static/img/academy-icons.svg#white-arrow-blue-bg"></use> </svg> </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> </div> </section> <div class="glue-modal glue-modal--dark" role="dialog" aria-modal="true" data-video-id="x5ImszGI0OI"> <div class="glue-modal__content-wrapper" tabindex="0" data-glue-yt-video-id="x5ImszGI0OI" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%" data-glue-yt-video-autoplay="true" role="dialog"></div> <button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button> </div> <div class="glue-modal glue-modal--dark" role="dialog" aria-modal="true" data-video-id="Z4PDai_Jh1c"> <div class="glue-modal__content-wrapper" tabindex="0" data-glue-yt-video-id="Z4PDai_Jh1c" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%" data-glue-yt-video-autoplay="true" role="dialog"></div> <button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button> </div> <div class="glue-modal glue-modal--dark" role="dialog" aria-modal="true" data-video-id="NJ1xPGMu6vY"> <div class="glue-modal__content-wrapper" tabindex="0" data-glue-yt-video-id="NJ1xPGMu6vY" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%" data-glue-yt-video-autoplay="true" role="dialog"></div> <button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button> </div> </div> </section> <section class="academy-faq-container"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 academy-faq-heading section-seperator-top"> <h2 class="glue-headline glue-headline--headline-2 header-weight-medium glue-mod-spacer-3-bottom glue-mod-spacer-7-top glue-mod-text-left">Grow FAQs</h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <section class="glue-page academy-faq"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md"> <div class="glue-expansion-panels" data-glue-expansion-panels-key="group-1"> <div class="glue-expansion-panels__header"> <h2 class="glue-eyebrow">Getting started</h2> <button aria-label="Press this button to toggle all Panel Group panels" class="glue-expansion-panels-toggle-all glue-button glue-button--low-emphasis glue-button--icon-right"> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--expanded js-data-layer" aria-label="Expand all" data-label="Getting started" aria-hidden="true" data-category="FAQ" data-action="Expand all"> Expand all </span> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--collapsed js-data-layer" aria-label="Collapse all" data-label="Getting started" aria-hidden="true" data-category="FAQ" data-action="Collapse all"> Collapse all </span> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#expand-all"></use> </svg> </button> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What can I learn in the Grow category of Google Play Academy?" aria-controls="What can I learn in the Grow category of Google Play Academy?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-1" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What can I learn in the Grow category of Google Play Academy?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-1"> <div class="expansion-panel-region"> <p>In this category, you can learn how to find the right audience for your app, improve your store listing, and get more users. Explore <a href="/courses/grow/../../courses/grow/">Grow courses</a> to learn more.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What factors help drive app installs?" aria-controls="What factors help drive app installs?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-2" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What factors help drive app installs?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-2"> <div class="expansion-panel-region"> <p>Some factors that can help drive app installs are following best practices for creating a great user experience, complying with store listing policies, implementing custom store listings and translations, and using store listing experiments.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What is a measurement plan?" aria-controls="What is a measurement plan?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-3" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What is a measurement plan?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-3"> <div class="expansion-panel-region"> <p>A measurement plan can help you decide what to measure with your app or game, what tools to use, and how to interpret your data.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What are the different stages of a game lifecycle?" aria-controls="What are the different stages of a game lifecycle?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-4" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What are the different stages of a game lifecycle?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-4"> <div class="expansion-panel-region"> <p>Every game lifecycle typically has 3 stages: pre-launch, launch, and sustained growth. Creating a measurement plan and setting goals for each stage are important. You can check out <a href="https://playacademy.exceedlms.com/student/path/36716" rel="noopener noreferrer" target="_blank">Games Business Fundamentals</a> to see examples of common goals for each stage.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="Are app analytics and reporting a part of these courses?" aria-controls="Are app analytics and reporting a part of these courses?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-5" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">Are app analytics and reporting a part of these courses?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-5"> <div class="expansion-panel-region"> <p>Yes. The <a href="https://playacademy.exceedlms.com/student/path/37186/activity/52931" rel="noopener noreferrer" target="_blank">Set up games reporting in Google Analytics</a> course covers how Google analytics works and how it can help your game, how to set up an App + Web property for data collection and reporting, and how to link other Google products and explore the benefits of doing so.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What is Google Play Console and how does it help me track trends?" aria-controls="What is Google Play Console and how does it help me track trends?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-6" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What is Google Play Console and how does it help me track trends?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-6"> <div class="expansion-panel-region"> <p>Google Play Console is a platform that allows you to monitor your app’s performance in the Google Play store. You can analyze trends in detail with custom dimensions and compare your performance to similar apps on the Play Console dashboard.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="How important is user segment strategy in achieving app growth?" aria-controls="How important is user segment strategy in achieving app growth?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-7" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">How important is user segment strategy in achieving app growth?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-7"> <div class="expansion-panel-region"> <p>Having a user segment strategy allows you to direct different kinds of engaged users towards retention in the most effective way for each group. Check out <a href="https://playacademy.exceedlms.com/student/path/260695/activity/350716" rel="noopener noreferrer" target="_blank">Shape user segment strategy to prioritize resources</a> to learn more.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What measures can I take to reduce my app’s churn rate?" aria-controls="What measures can I take to reduce my app’s churn rate?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-8" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What measures can I take to reduce my app’s churn rate?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-8"> <div class="expansion-panel-region"> <p>User's engagement with your app changes before churning. You can identify this change in user engagement and use it to prevent the risk of user churn. Go to <a href="https://playacademy.exceedlms.com/student/path/260695/activity/350717" rel="noopener noreferrer" target="_blank">Identify predictive patterns to prevent user churn</a> to learn more.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="Are there retention metrics that I need to track?" aria-controls="Are there retention metrics that I need to track?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-9" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">Are there retention metrics that I need to track?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-9"> <div class="expansion-panel-region"> <p>Retention is a long-term strategy. The first few days of user interaction are critical, but focusing on how users behave over time helps build long-term retention. Check out <a href="https://playacademy.exceedlms.com/student/path/260695/activity/350718" rel="noopener noreferrer" target="_blank">Create retention metrics that actually reflect your app</a> to learn more about the retention metrics.</p> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md"></div> </div> </section> </section> <div class="show-error glue-mod-spacer-6-top glue-page js-hide" data-page-title="404" data-error-message="Not found learning path for current information. Please checkout Explore all courses"> <div class="show-error-section"> <h1 class="glue-headline glue-headline--headline-1 error-heading">404</h1> <p class="glue-body--large">Not found learning path for current information.</p> <p class="glue-body--large"> Please checkout <a href="/courses/grow/../../courses/" data-label="Explore all courses" data-category="404 redirect" data-action="Click" >Explore all courses</a> </p> </div> </div> </section> </main> </section> <footer class="glue-footer glue-mod-spacer-7-top"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet" rel="preload" as="style"> <script defer src="/static/js/detection.min.js?cache=f06d9d6"></script> <section class="glue-footer__global"> <div class="glue-footer__logo"> <a href="https://www.google.com" title="Google" target="_blank" rel="noopener noreferrer"> <svg role="presentation" aria-hidden="true" class="glue-footer__logo-img"> <use xlink:href="/static/img/glue-icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/" target="_blank" rel="noopener noreferrer"> About Google </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/products/" target="_blank" rel="noopener noreferrer"> Google products </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/privacy" target="_blank" rel="noopener noreferrer"> Privacy </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/terms" target="_blank" rel="noopener noreferrer"> Terms </a> </li> <li aria-hidden="true" class="glue-footer__global-links-list-item"> <button aria-hidden="true" class="glue-footer__link glue-cookie-notification-bar-control"> Cookies Management Controls </button> </li> </ul> <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link" href="https://support.google.com/" target="_blank" rel="noopener noreferrer"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--footer-help"> <use xlink:href="/static/img/glue-icons.svg#help"></use> </svg> Help </a> </li> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <select aria-label="Change language" name="lang-selector" id="lang-selector" class="glue-form__dropdown glue-footer__lang-dropdown language-picker"> <option value="/courses/grow/" selected> English (United States) </option> <option value="/intl/es-419/courses/grow/"> español (Latinoamérica) </option> <option value="/intl/id/courses/grow/"> Indonesia </option> <option value="/intl/ja/courses/grow/"> 日本語 </option> <option value="/intl/ko/courses/grow/"> 한국어 </option> <option value="/intl/pt-BR/courses/grow/"> português (Brasil) </option> <option value="/intl/ru/courses/grow/"> русский </option> <option value="/intl/tr/courses/grow/"> Türkçe </option> <option value="/intl/vi/courses/grow/"> Tiếng Việt </option> <option value="/intl/zh-CN/courses/grow/"> 中文 (简体) </option> <option value="/intl/zh-TW/courses/grow/"> 中文 (繁體) </option> </select> </li> </ul> </section> </footer> <script defer src="https://ajax.googleapis.com/ajax/libs/hammerjs/2.0.8/hammer.min.js"></script> <script defer src="/static/js/index-course.min.js?cache=f09ec3f"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="playacademy.withgoogle.com"> </script> </body> </html>