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src="https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-1600x800.webp" class="attachment-theissue-full-x2 size-theissue-full-x2 wp-post-image" alt="an image of people with yoga gear in the outdoors" decoding="async" fetchpriority="high" srcset="https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-1600x800.webp 1600w, https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-300x150.webp 300w, https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-1024x512.webp 1024w, https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-768x384.webp 768w, https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-14-4.38.26-PM-e1731623084998-1536x768.webp 1536w, 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https://athletechnews.com/wp-content/uploads/2024/11/241101_Eudemonia_Day1_Selects_Halsey_Pierce-011-150x150.webp 150w, https://athletechnews.com/wp-content/uploads/2024/11/241101_Eudemonia_Day1_Selects_Halsey_Pierce-011-90x90.webp 90w, https://athletechnews.com/wp-content/uploads/2024/11/241101_Eudemonia_Day1_Selects_Halsey_Pierce-011-20x19.webp 20w, https://athletechnews.com/wp-content/uploads/2024/11/241101_Eudemonia_Day1_Selects_Halsey_Pierce-011-100x100.webp 100w" sizes="(max-width: 180px) 100vw, 180px" /></a> </figure> <div class="post-title"><h5><a href="https://athletechnews.com/dave-asprey-longevity-movement-eudemonia/" title="Manduka Launches Yoga Mat Recycling Program"><span>For Dave Asprey, the Longevity Movement Is Just Getting Started</span></a></h5></div> </div> </aside> </div> </div> </div> <div class="post-content-container"> <div class="post-content entry-content" itemprop="articleBody"> <h5 class="wp-block-heading"><strong>The yoga mat leader has made an eco-friendly move where yoga practitioners can trade in their aging yoga mats for a discount on new Manduka gear </strong></h5><p>Yoga gear leader Manduka has launched a first-of-its-kind yoga mat recycling program with SuperCircle, a textile recycling platform for top retail brands. </p><p>The eco-friendly initiative has opened for consumers to recycle any <a href="https://athletechnews.com/best-wellness-gifts/">yoga mat</a> (in any condition) at<a href="https://manduka.supercircle.world/landing/" target="_blank" rel="noreferrer noopener"> manduka.supercircle.world</a>, where sending in the mat with a prepaid label unlocks a 20% discount on a future Manduka purchase. Mats are then recycled into component parts instead of ending up in a landfill. </p><p>Manduka CEO Pamela Levine says <a href="https://athletechnews.com/beyond-yoga-heads-to-nyc-with-club-beyond-pop-up/">the rising participation in yoga and meditation</a> has led to a demand for more sustainable practices in the yoga retail space. </p><p>“For over 25 years, Manduka has pushed boundaries in sustainable innovation through sourcing, manufacturing, and Lifetime Guaranteed durability, leaving behind the smallest footprint we can with our products,” Levine said. “Now, we are solving the end-of-life challenge for yoga mats, keeping them out of landfills where they can take 100+ years to break down, creating further damage to our planet. We are thrilled to partner with SuperCircle in this mission towards a more circular economy.”</p><p>Yoga mats that cannot be componentry-to-componentry recycled will be open-loop recycled into upcycling or downcycling projects and become items such as rubber mats and resurfacing material for new construction projects.</p><div class="post thumbnail-seealso post-103211 type-post status-publish format-standard has-post-thumbnail hentry category-case-studies category-fitness tag-body-fit-training tag-boutique-fitness tag-cameron-falloon tag-fitness-franchise tag-gamification tag-member-engagement-tools tag-strength-training tag-xpoential-fitness tag-zzz-a post-options-franchise vertical-franchise-corner thb-post-share-style1"> <span class="thb-seealso-text">See Also</span> <figure class="post-gallery"> <a href="https://athletechnews.com/bft-fitness-cameron-falloon-exclusive-interview/"><img decoding="async" width="180" height="180" src="https://athletechnews.com/wp-content/uploads/2024/02/image2-14-180x180.webp" class="attachment-theissue-thumbnail-x2 size-theissue-thumbnail-x2 wp-post-image" alt="" srcset="https://athletechnews.com/wp-content/uploads/2024/02/image2-14-180x180.webp 180w, https://athletechnews.com/wp-content/uploads/2024/02/image2-14-150x150.webp 150w, https://athletechnews.com/wp-content/uploads/2024/02/image2-14-90x90.webp 90w, https://athletechnews.com/wp-content/uploads/2024/02/image2-14-20x19.webp 20w, https://athletechnews.com/wp-content/uploads/2024/02/image2-14-100x100.webp 100w" sizes="(max-width: 180px) 100vw, 180px" /></a> </figure> <div class="thumbnail-seealso-inner"> <aside class="post-category "> <a href="https://athletechnews.com/category/case-studies/" rel="category tag">Case Studies</a> </aside> <div class="post-title"><h6><a href="https://athletechnews.com/bft-fitness-cameron-falloon-exclusive-interview/" title="How BFT Built a Global Strength Training Power"><span>How BFT Built a Global Strength Training Power</span></a></h6></div> </div> </div></p><div id="TargetVideo_36438470" style="position: relative; width: 100%; max-width: 800px; aspect-ratio: 16 / 9;"></div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> var _bp = _bp || []; _bp.push({ div: "TargetVideo_36438470", obj: { playlist: "25655", width: "100%", height: "auto", id: "46881", }, }); </script> <script type="text/javascript" async src="https://player.target-video.com/player/build/targetvideo.min.js"></script></p><p>“We are delighted to partner with Manduka on the first nationwide yoga mat recycling program, a huge step forward towards our aim of diverting 1 billion+ textiles from landfills by 2030,” SuperCircle co-founder and CEO Chloe Songer said. “It’s an honor to do so with Manduka, a brand synonymous with sustainable innovation, and with their vast yoga community, who we are excited to engage in a 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