Dates clés – Présentation

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padding-bottom: 40px"> <div class="menu_sub_category_title"> <h3 class="first">Les synthèses de chiffres</h3> <h3>L’événement</h3> </div> <div class="clear"></div> <div class="menu_sub_category first"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Presse-Grand-Public-Professionnelle">Presse Grand Public & Professionnelle</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Presse-Payante-Grand-Public">Presse Payante Grand Public</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Presse-Payante-Professionnelle">Presse Payante Professionnelle</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Magazines-de-Marque-Annuaires-et-Guides">Magazines de Marque / Annuaires et Guides</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Presse-Gratuite-d-Information-d-Annonces">Presse Gratuite d'Information / d'Annonces</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Numerique">Numérique</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Les-Etoiles-OJD">Les Etoiles OJD</a> </li> </ul> </div> <div class="menu_sub_category"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Observatoire-la-Presentation">Observatoire : la Présentation</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/L-Observatoire-en-Images">L'Observatoire en Images</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/L-observatoire/Observatoire-les-Archives">Observatoire : les Archives</a> </li> </ul> </div> <div class="clear"></div> </div> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents" class="item_rub">Les adhérents</a> <div class="categories_container categories_2_blocks" style="background-image: url("/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/les-adherents/16867-1-fre-FR/Les-adherents_category_icon.png");min-height: 125px; padding-bottom: 40px"> <div class="menu_sub_category_title"> <h3 class="first">Les membres actifs</h3> <h3>Les autres membres</h3> </div> <div class="clear"></div> <div class="menu_sub_category first"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Editeurs-presse">Editeurs presse</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Editeurs-numerique">Editeurs numérique</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Regies-publicitaires">Régies publicitaires</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Agences-media">Agences média</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Annonceurs">Annonceurs</a> </li> </ul> </div> <div class="menu_sub_category"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Intermediaires-de-presse">Intermédiaires de presse</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Kiosques-numeriques">Kiosques numériques</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Outils-de-mesure">Outils de mesure</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Membres-associes">Membres associés</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Les-adherents/Les-marques">Les marques</a> </li> </ul> </div> <div class="clear"></div> </div> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Adherer" class="item_rub">Adhérer</a> <div class="categories_container categories_2_blocks" style="background-image: url("/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/adherer/40110-13-fre-FR/Adherer_category_icon.png");min-height: 125px; padding-bottom: 40px"> <div class="menu_sub_category_title"> <h3 class="first">Adhérer à l’OJD</h3> <h3>Adhérer à l’OJD</h3> </div> <div class="clear"></div> <div class="menu_sub_category first"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Adherer/Pourquoi-adherer">Pourquoi adhérer ?</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Adherer/Comment-adherer">Comment adhérer ?</a> </li> </ul> </div> <div class="menu_sub_category"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Adherer/Les-Tarifs">Les Tarifs</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Adherer/Methodes-et-reglements-d-application">Méthodes et règlements d'application</a> </li> </ul> </div> <div class="clear"></div> </div> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites" class="item_rub">Actualités</a> <div class="categories_container categories_2_blocks" style="background-image: url("/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/actualites/40200-11-fre-FR/Actualites_category_icon.png");min-height: 125px; padding-bottom: 40px"> <div class="menu_sub_category_title"> <h3 class="first">Les actus de l’OJD</h3> <h3>Evènements importants</h3> </div> <div class="clear"></div> <div class="menu_sub_category first"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Toutes-les-actualites/(category)/general">Actualités générales</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Toutes-les-actualites/(category)/print">Actualités print</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Toutes-les-actualites/(category)/mumeric">Actualités numériques</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Toutes-les-actualites/(category)/press">Communiqués de presse</a> </li> </ul> </div> <div class="menu_sub_category"> <ul> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Agenda">Agenda</a> </li> <li> <a href="/web/20151206125447/http://www.ojd.com/Actualites/Newsletters">Newsletters</a> </li> </ul> </div> <div class="clear"></div> </div> </li> </ul><div class="clear"></div> </div> </div> <div id="content"> <div class="container"> <div id="yahoopath"> <a id="lienAccueilYahoopath" href="/web/20151206125447/http://www.ojd.com/" title="Accueil">Accueil</a> > <a href="/web/20151206125447/http://www.ojd.com/Presentation" title="Présentation">Présentation</a> > <span class="current">Dates clés</span> </div> <div id="centre"> <h1>Dates clés</h1><div class="social_networks"> <ul> <li class="print"> <a title="Imprimer" id="pagePrint" href="#"><img src="/web/20151206125447im_/http://www.ojd.com/extension/ojd/design/ojd/images/pictos/print.gif"/></a> </li> <li class="addThisBlock">  <div class="addthis_toolbox addthis_default_style addthis_16x16_style social"> <a class="addthis_button_linkedin"></a> <a class="addthis_button_twitter"></a> <a class="addthis_button_compact"></a> </div> <script type="text/javascript"> var addthis_config = { "data_track_addressbar" :false, "data_track_clickback" : false }; </script>  </li> </ul> </div><p> Depuis sa création en 1923, l’OJD s’est développé de façon continue et régulière pour répondre aux besoins du marché des études médias.</p> <div class="object-left"><div class="content-view-embed"> <div class="class-image"> <div class="attribute-image"> <img src="/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/media/images/logo_old_ojd/10205-1-fre-FR/Logo_old_OJD_medium.png" width="95" height="69" style="border: 0px solid ;" alt="Logo_old_OJD" title="Logo_old_OJD"/> </div> </div> </div> </div><p>L'OJD est l'un des plus anciens organismes de contrôle du tirage et de la diffusion de la presse dans le monde, qui a su depuis 2001 prendre le virage du numérique.</p><p>Véritable organisation professionnelle tripartite regroupant les éditeurs, les annonceurs, et les agences en France, l'OJD a pour objectif de véhiculer une image de crédibilité et de transparence des médias auprès du marché publicitaire.</p><p><b>Quelques dates clés pour comprendre l’évolution de l’OJD depuis sa création :</b></p><p><b>En 1923</b> est établi le premier procès-verbal du titre Le Réveil du Nord, un des plus grands quotidiens. Le contrôle porte alors uniquement sur le tirage (L’organisme s’appelle à cette époque l’OJT (Office de Justification du Tirage)</p> <div class="object-right"><div class="content-view-embed"> <div class="class-image"> <div class="attribute-image"> <img src="/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/media/images/historique/659-1-fre-FR/Historique_medium.jpg" width="200" height="28" style="border: 0px solid ;" alt="Historique" title="Historique"/> </div> </div> </div> </div><p><b>En 1946</b> l’OJD réalise ses premiers contrôles sur la diffusion. L’OJT devient l’OJD : Office de Justification de la Diffusion de la Presse Française.</p><p><b>En 1979</b>, l’OJD crée sa première base de données de chiffres de diffusion.</p><p>Dans un souci de transparence et de comparabilité, la presse gratuite d’annonces décide de faire contrôler sa mise en distribution <b>en 1982.</b></p> <div class="object-right"><div class="content-view-embed"> <div class="class-image"> <div class="attribute-image"> <img src="/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/media/images/bim/39672-2-fre-FR/BIM_small.jpg" width="87" height="160" style="border: 0px solid ;" alt="BIM" title="BIM"/> </div> </div> </div> </div><p><b>2001</b> est une année charnière pour l’OJD qui ouvre un département numérique et lance la certification de la fréquentation des sites Internet en France, à la demande des éditeurs du Nouvel Observateur, du Monde, et des Echos. Progressivement le département digital s’étoffe. L’OJD propose une certification <b>des applications mobiles en 2010</b>, <b>des applications tablettes et des sites optimisées pour mobiles en 2012.</b></p><p>Élément incontournable pour la certification des sites web, l’OJD participe <b>en 2011</b>, conjointement avec Médiamétrie, à la mise en place de la <a href="/web/20151206125447/http://www.ojd.com/Chiffres/Le-Numerique/La-mesure-hybride-OJD-Mediametrie" target="_blank">mesure hybride des sites internet</a>.</p> <div class="object-left"><div class="content-view-embed"> <div class="class-image"> <div class="attribute-image"> <img src="/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/media/images/pressegratuiteinfo-certifiee-a-recadrer/39667-1-fre-FR/PresseGratuiteinfo-Certifiee-a-recadrer_small.jpg" width="100" height="59" style="border: 0px solid ;" alt="PresseGratuiteinfo Certifiee - a recadrer" title="PresseGratuiteinfo Certifiee - a recadrer"/> </div> </div> </div> </div><p>Parallèlement à son développement sur le numérique, l’OJD intègre <b>en 2002</b> les quotidiens urbains gratuits et d’information, distribués par colportage ou dans des présentoirs. L’OJD certifie tout d’abord la mise en distribution des exemplaires puis <b>en 2009</b> la diffusion grâce à un système permettant de recenser tous les points de distribution en France et de réaliser des contrôles inopinés. A ce jour 37000 points de distribution sont recensés et contrôlés aléatoirement.</p><p>L’OJD participe au lancement d’organismes certificateurs en Espagne, en Pologne, en Hongrie, en Roumanie, ainsi qu’au Liban. L’OJD Maroc est créé <b>en 2005</b>.</p><p>L’OJD a toujours accompagné les éditeurs dans leurs développements et dans leurs innovations. <b>En 2010</b> l’organisme étend son expertise et qualifie<b> la diffusion numérique des titres de la Presse Payante</b> et lance en 2013 une application, Numéo, permettant de tracer les versions numériques payées par un tiers et les versions numériques gratuites.</p> <div class="object-right"><div class="content-view-embed"> <div class="class-image"> <div class="attribute-image"> <img src="/web/20151206125447im_/http://www.ojd.com/var/ojd/storage/images/media/images/logo-webradio/14231-1-fre-FR/Logo-WebRadio_small.jpg" width="100" height="49" style="border: 0px solid ;" alt="Logo WebRadio" title="Logo WebRadio"/> </div> </div> </div> </div><p><b>Depuis 2013</b>, l’OJD certifie la diffusion des webradios.</p><p><b> </b></p><p><b><b><b><b><b> </b></b></b></b></b></p><p><b><b> </b></b></p><p class=" text-left"><b><b> </b></b></p><p><b> </b></p><p><b> </b></p><p><b> </b></p><p><b> </b></p><div class="clear"></div> <div class="clear"></div> </div> <div id="right"> <div id="tous_chiffres"> <h3>Tous les chiffres</h3> <h4>Recherche</h4> <form method="get" action="/web/20151206125447/http://www.ojd.com/Recherche-Chiffres"> <input type="text" id="searchText" value="Recherche" placeholder="Recherche" name="searchText" data-errormsg="Vous devez renseigner le champ pour effectuer une recherche"/> <input type="submit" value="Recherche" class="submit"/> </form> </div> <div id="bloc_right_liste"> <h3 class="link"> <a href="/web/20151206125447/http://www.ojd.com/Presentation">Présentation</a> </h3> <ul> <li class=""> <a href="/web/20151206125447/http://www.ojd.com/Presentation/Role-et-missions">Rôle et missions</a> </li> <li class=" current"> <a href="/web/20151206125447/http://www.ojd.com/Presentation/Dates-cles">Dates clés</a> </li> <li class=""> <a 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