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Peeps - Wikipedia

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class="vector-toc-numb">2</span> <span>Contests and competitions</span> </div> </a> <ul id="toc-Contests_and_competitions-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Alleged_indestructibility" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Alleged_indestructibility"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Alleged indestructibility</span> </div> </a> <ul id="toc-Alleged_indestructibility-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Public_relations" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Public_relations"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Public relations</span> </div> </a> <ul id="toc-Public_relations-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Recipes_using_Peeps" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Recipes_using_Peeps"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Recipes using Peeps</span> </div> </a> <ul id="toc-Recipes_using_Peeps-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Film_adaptation" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Film_adaptation"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Film adaptation</span> </div> </a> <ul id="toc-Film_adaptation-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" 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class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Marshmallow candies shaped into animals or festive images</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Peep_(disambiguation)" class="mw-redirect mw-disambig" title="Peep (disambiguation)">Peep (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Peeps</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Just_Born_Peeps_in_an_Easter_Basket.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Just_Born_Peeps_in_an_Easter_Basket.jpg/220px-Just_Born_Peeps_in_an_Easter_Basket.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Just_Born_Peeps_in_an_Easter_Basket.jpg/330px-Just_Born_Peeps_in_an_Easter_Basket.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Just_Born_Peeps_in_an_Easter_Basket.jpg/440px-Just_Born_Peeps_in_an_Easter_Basket.jpg 2x" data-file-width="1816" data-file-height="1816" /></a></span><div class="infobox-caption">Just Born Peeps in an Easter basket</div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Confectionery" title="Confectionery">Confectionery</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Just_Born" title="Just Born">Just Born</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1953<span class="noprint">&#59;&#32;71&#160;years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1953</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data">Rodda Candy Company</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.peepsbrand.com">www<wbr />.peepsbrand<wbr />.com</a></span></td></tr></tbody></table> <p><b>Peeps</b> are a <a href="/wiki/Marshmallow" title="Marshmallow">marshmallow</a> confection marketed since 1953 in the <a href="/wiki/United_States" title="United States">United States</a> and <a href="/wiki/Canada" title="Canada">Canada</a> in the shape of chicks, bunnies, and other animals, as well as <a href="/wiki/Holidays" class="mw-redirect" title="Holidays">holiday</a> shapes, with themes revolving around Halloween, Christmas, and Easter, produced by <a href="/wiki/Pennsylvania" title="Pennsylvania">Pennsylvania</a>-headquartered <a href="/wiki/Just_Born" title="Just Born">Just Born Quality Confections</a>. </p><p>Originally promoted primarily at <a href="/wiki/Easter" title="Easter">Easter</a>, Peeps have subsequently been marketed as "Always in Season", and have expanded to <a href="/wiki/Halloween" title="Halloween">Halloween</a>, <a href="/wiki/Christmas" title="Christmas">Christmas</a> and <a href="/wiki/Valentine%27s_Day" title="Valentine&#39;s Day">Valentine's Day</a>. Since 2014 the confection has been available year-round with the introduction of Peeps Minis. </p><p>Peeps ingredients include <a href="/wiki/Sugar" title="Sugar">sugar</a>, <a href="/wiki/Corn_syrup" title="Corn syrup">corn syrup</a>, <a href="/wiki/Gelatin" title="Gelatin">gelatin</a>, <a href="/wiki/Food_dyes" class="mw-redirect" title="Food dyes">food dyes</a> and salt. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Just_Born_building,_Bethlehem,_PA.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3e/Just_Born_building%2C_Bethlehem%2C_PA.jpg/220px-Just_Born_building%2C_Bethlehem%2C_PA.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3e/Just_Born_building%2C_Bethlehem%2C_PA.jpg/330px-Just_Born_building%2C_Bethlehem%2C_PA.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3e/Just_Born_building%2C_Bethlehem%2C_PA.jpg/440px-Just_Born_building%2C_Bethlehem%2C_PA.jpg 2x" data-file-width="3429" data-file-height="2286" /></a><figcaption>Where Peeps are made. Just Born in Bethelem, Pennsylvania</figcaption></figure> <p>Peeps are produced by <a href="/wiki/Just_Born" title="Just Born">Just Born</a>,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> a candy manufacturer founded in <a href="/wiki/Bethlehem,_Pennsylvania" title="Bethlehem, Pennsylvania">Bethlehem</a>, <a href="/wiki/Pennsylvania" title="Pennsylvania">Pennsylvania</a>, by an immigrant from <a href="/wiki/Vinnitsa" class="mw-redirect" title="Vinnitsa">Vinnitsa</a> in the <a href="/wiki/Russian_Empire" title="Russian Empire">Russian Empire</a> (now in <a href="/wiki/Ukraine" title="Ukraine">Ukraine</a>), <a href="/wiki/Sam_Born" title="Sam Born">Sam Born</a> (1891–1959). </p><p>In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line. Sam's son, <a href="/wiki/Bob_Born" title="Bob Born">Bob Born</a>, replaced the painstaking process of hand-forming the chicks with mass production in 1954.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> When founder Sam Born displayed a sign for his freshly made candy, he titled it "Just Born", playing off of his last name and the fact that he made his candy fresh daily.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> According to Mary Bellis, the newly purchased company, Just Born, was soon the "largest marshmallow candy manufacturer in the world." </p><p>Just Born began producing other shapes in the 1960s, following seasonal themes. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy.<sup id="cite_ref-auto_5-0" class="reference"><a href="#cite_note-auto-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> The yellow chicks were the original form of the candy&#160;— hence their name&#160;— but then the company introduced other colors and, eventually, the myriad shapes that are now produced. Peeps were manufactured in different colors, such as lavender starting in 1995 and blue in 1998. Prior to that, they were only being produced in the traditional colors: yellow, pink and white. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 1999 and 2002.<sup id="cite_ref-auto_5-1" class="reference"><a href="#cite_note-auto-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Peeps_Fun_Bus.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/Peeps_Fun_Bus.jpg/220px-Peeps_Fun_Bus.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/Peeps_Fun_Bus.jpg/330px-Peeps_Fun_Bus.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/87/Peeps_Fun_Bus.jpg/440px-Peeps_Fun_Bus.jpg 2x" data-file-width="640" data-file-height="480" /></a><figcaption>The Peeps Fun Bus</figcaption></figure> <p>In 2003, the Peeps Fun Bus conducted a tour across the country to promote the brand. The tour included giveaways and games and was decorated with a giant Peep on the top of the bus.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2009, Just Born expanded the Peeps product line further by introducing Peeps Lip Balm in four flavors: grape, strawberry, vanilla, and cotton candy.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> Just Born has come out with several other various accessories. Items such as nail polish, wrist bands, umbrellas, plush toys, golf gloves, earrings, and necklaces are produced and sold online and in retail stores. Other companies have produced items based on the popular Peeps candy. Peeps micro bead pillows were made by Kaboodle and conform to one's shape. The company Kaboodle promises that "they'll last a lot longer than their edible counterpart!"<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> Ranging from infant sizes to adult sizes, Peeps Halloween costumes can also be found on the shelves of several costume stores. The first Peeps &amp; Co. store opened in November 2009 in National Harbor, Maryland, <a href="/wiki/Prince_George%27s_County" class="mw-redirect" title="Prince George&#39;s County">Prince George's County</a>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> Peeps &amp; Company retail stores were later opened in Minnesota (as of 2019, shut down due to low profits) and Pennsylvania.<sup id="cite_ref-auto1_10-0" class="reference"><a href="#cite_note-auto1-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> In 2014, Peeps Minis were introduced, and were intended to be available year-round. </p><p>In 2023, <a href="/wiki/Bob_Born" title="Bob Born">Bob Born</a>, son of the Just Born founder, died at age 98. He was known as the "Father of Peeps" for automating the production of Peeps.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Contests_and_competitions">Contests and competitions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=2" title="Edit section: Contests and competitions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Orange_peeps.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/28/Orange_peeps.jpg/220px-Orange_peeps.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/28/Orange_peeps.jpg/330px-Orange_peeps.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/28/Orange_peeps.jpg/440px-Orange_peeps.jpg 2x" data-file-width="1280" data-file-height="960" /></a><figcaption>Orange pumpkin <a href="/wiki/Halloween" title="Halloween">Halloween</a> Peeps</figcaption></figure> <p>A "Peeps Eating" contest is held each year at <a href="/wiki/National_Harbor" class="mw-redirect" title="National Harbor">National Harbor</a> in front of the Peeps &amp; Company store.<sup id="cite_ref-patch_12-0" class="reference"><a href="#cite_note-patch-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> The 2017 winner, <a href="/wiki/Matt_Stonie" title="Matt Stonie">Matt Stonie</a> of California, ate 255 Peeps in five minutes.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> The first such event was arranged by Shawn Sparks in 1994, and had only six participants.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> Dave Smith started an annual Peep Off in <a href="/wiki/Sacramento,_California" title="Sacramento, California">Sacramento</a> after contacting a participant in the first Peep Off.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> Another contest in Maryland asks that participants create a diorama of a culturally important scene from the modern era, featuring a number of Peeps. The winner gets two free inflatable life jackets.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:He_PEEPS_you_when_you%27re_sleeping.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/94/He_PEEPS_you_when_you%27re_sleeping.jpg/220px-He_PEEPS_you_when_you%27re_sleeping.jpg" decoding="async" width="220" height="185" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/94/He_PEEPS_you_when_you%27re_sleeping.jpg/330px-He_PEEPS_you_when_you%27re_sleeping.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/94/He_PEEPS_you_when_you%27re_sleeping.jpg/440px-He_PEEPS_you_when_you%27re_sleeping.jpg 2x" data-file-width="3496" data-file-height="2936" /></a><figcaption>2022 PEEPFEST Diorama Competition</figcaption></figure> <p>Several newspapers hold annual contests in which readers submit photos of dioramas featuring Peeps. The <i><a href="/wiki/St._Paul_Pioneer_Press" title="St. Paul Pioneer Press">St. Paul Pioneer Press</a></i> was the first paper to hold such a contest.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2010)">citation needed</span></a></i>&#93;</sup> Similar contests are put on by The <i><a href="/wiki/Chicago_Tribune" title="Chicago Tribune">Chicago Tribune</a></i>, and the <i><a href="/wiki/Seattle_Times" class="mw-redirect" title="Seattle Times">Seattle Times</a></i>. These contests frequently correspond with the <a href="/wiki/Easter" title="Easter">Easter</a> holiday. MIT also has a yearly Peeps contest.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> The <i><a href="/wiki/Washington_Post" class="mw-redirect" title="Washington Post">Washington Post</a></i> held an annual contest until 2017, when it was discontinued. The smaller <i><a href="/wiki/Washington_City_Paper" title="Washington City Paper">Washington City Paper</a></i> introduced their contest in its place. </p><p>The <a href="/wiki/Racine_Art_Museum" title="Racine Art Museum">Racine Art Museum</a> holds the Annual International Peeps Art Exhibition each April.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> Anyone can enter the contest, centered on the theme "peep-powered work of art".<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> </p><p>The following are other contests held in various states. Peeps <a href="/wiki/Jousting" title="Jousting">jousting</a> consists of putting two Marshmallow Chicks into the microwave and seeing which one gets the biggest and therefore affects/deforms the other. "Peepza" is a dessert pizza made with Peeps. Also, blogs were created according to Fox News entitled "101 Fun Ways to Torture a Peep."<sup id="cite_ref-auto1_10-1" class="reference"><a href="#cite_note-auto1-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Alleged_indestructibility">Alleged indestructibility</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=3" title="Edit section: Alleged indestructibility"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Peeps are sometimes jokingly described as "indestructible". In 1999 scientists at <a href="/wiki/Emory_University" title="Emory University">Emory University</a> jokingly<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> performed experiments on batches of Peeps to see how easily they could be dissolved, burned or otherwise disintegrated, using such agents as cigarette smoke, boiling water and liquid nitrogen.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup> In addition to discussing whether Peeps migrate or evolve, they claimed that the eyes of the confectionery "wouldn't dissolve in anything".<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup> One website claims that Peeps are <a href="/wiki/Insoluble" class="mw-redirect" title="Insoluble">insoluble</a> in <a href="/wiki/Acetone" title="Acetone">acetone</a>, water, diluted <a href="/wiki/Sulfuric_acid" title="Sulfuric acid">sulfuric acid</a>, and <a href="/wiki/Sodium_hydroxide" title="Sodium hydroxide">sodium hydroxide</a> (the site also claims that the Peeps experimental subjects sign release forms).<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup> Concentrated <a href="/wiki/Sulfuric_acid" title="Sulfuric acid">sulfuric acid</a> seems to have effects similar to the expected effects of sulfuric acid on sugar.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> </p><p>This debate featured in an episode of the <a href="/wiki/Sitcom" title="Sitcom">sitcom</a> <i><a href="/wiki/Malcolm_in_the_Middle" title="Malcolm in the Middle">Malcolm in the Middle</a></i> ("Traffic Jam"), in which <a href="/wiki/Francis_(Malcolm_in_the_Middle)" class="mw-redirect" title="Francis (Malcolm in the Middle)">Francis</a>, insisting the "Quacks" (as they were called) would dissolve in his stomach rather than expand, takes up the dare to eat 100 of them and does so, but gets very sick in the process. </p><p>When exposed to air, marshmallow dehydrates and becomes "stale" and slightly crunchy. According to Just Born, 25%–30% of their customers prefer eating Peeps stale.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Public_relations">Public relations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=4" title="Edit section: Public relations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Barry_Church" title="Barry Church">Barry Church</a>, a football player for the Dallas Cowboys, was unable to attend training camp due to an unexpected root canal caused by eating <a href="/wiki/Jolly_Ranchers" class="mw-redirect" title="Jolly Ranchers">Jolly Ranchers</a>. Just Born offered Church a season's supply of their product—in that marshmallows are a lot softer on the teeth.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Recipes_using_Peeps">Recipes using Peeps</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=5" title="Edit section: Recipes using Peeps"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Coconut_cake_garnished_with_Peeps_candy.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Coconut_cake_garnished_with_Peeps_candy.jpg/220px-Coconut_cake_garnished_with_Peeps_candy.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Coconut_cake_garnished_with_Peeps_candy.jpg/330px-Coconut_cake_garnished_with_Peeps_candy.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Coconut_cake_garnished_with_Peeps_candy.jpg/440px-Coconut_cake_garnished_with_Peeps_candy.jpg 2x" data-file-width="640" data-file-height="640" /></a><figcaption>A <a href="/wiki/Coconut_cake" title="Coconut cake">coconut cake</a> garnished with Peeps candy</figcaption></figure> <p>Several recipes and creative ideas to alter Peeps have been invented. <i>Fox News Magazine</i> published an article in 2013 including several recipes from various creators, including Peeps <a href="/wiki/Smore" class="mw-redirect" title="Smore">smores</a>, Peeps <a href="/wiki/Pancake" title="Pancake">pancakes</a>, home-made chocolate covered Peeps, Peeps marshmallow chocolate chip cookies, Peeps <a href="/wiki/Chocolate_brownie" title="Chocolate brownie">brownies</a>, Peeps <a href="/wiki/Popcorn" title="Popcorn">popcorn</a>, Peeps <a href="/wiki/Icing_(food)" title="Icing (food)">frosting</a>, Peeps Krispie Treats, and Peeps <a href="/wiki/Syrup" title="Syrup">syrup</a>.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup> </p><p>Peeps can also be used as a marshmallow topper for hot chocolate.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup> </p><p>A recipe for "Peepshi" involves placing a Peep onto a <a href="/wiki/Rice_Krispie" class="mw-redirect" title="Rice Krispie">Rice Krispie</a> Treat and wrapping it in a <a href="/wiki/Fruit_by_the_Foot" title="Fruit by the Foot">Fruit by the Foot</a>, to create a single "Peepshi roll" in the style of a <a href="/wiki/Sushi" title="Sushi">sushi roll</a>.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> </p><p>In April 2017, several internet and <a href="/wiki/Twitter" title="Twitter">Twitter</a> postings, and TV news stories claimed 'outrage' that Peeps were being used as a pizza topping.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup> </p><p>In March 2021, Just Born and Pepsico (maker of <a href="/wiki/Pepsi" title="Pepsi">Pepsi</a> products) announced a "limited edition" of "Peeps marshmallow cola" soft drinks.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Film_adaptation">Film adaptation</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=6" title="Edit section: Film adaptation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On April 22, 2014, <a href="/wiki/Adam_Rifkin" title="Adam Rifkin">Adam Rifkin</a> acquired the feature film and TV rights to the classic candies to make a franchise of it.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">&#91;</span>34<span class="cite-bracket">&#93;</span></a></sup> Then, on April 5, 2021, it was announced that Wonder Street has acquired the rights to the candies with David Goldblum writing and producing alongside Christine and Mark Holder. The film's plot centered around a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=7" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_confectionery_brands" title="List of confectionery brands">List of confectionery brands</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Peeps&amp;action=edit&amp;section=8" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFLehner,_Marla2003" class="citation web cs1">Lehner, Marla (2003-04-17). <a rel="nofollow" class="external text" href="https://www.foxnews.com/story/the-power-of-peeps">"The Power of Peeps"</a>. <i><a href="/wiki/Fox_News" title="Fox News">Fox News</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090305185448/http://www.foxnews.com/story/0%2C2933%2C84455%2C00.html">Archived</a> from the original on 2009-03-05<span class="reference-accessdate">. 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Photographs by Christopher Payne. <q>That all changed in 1954. That's when Bob Born, who was a member of the family that founded the company, and a colleague invented a machine that could make Peeps automatically.</q></cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+New+York+Times&amp;rft.atitle=A+Visit+to+the+Peeps+Factory&amp;rft.date=2023-04-06&amp;rft.aulast=Dupzyk&amp;rft.aufirst=Kevin&amp;rft_id=https%3A%2F%2Fwww.nytimes.com%2F2023%2F04%2F06%2Fmagazine%2Fpeeps-factory.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APeeps" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.usatoday.com/news/nation/2003-04-16-peeps_x.htm">"Peeps: A candy and a technological wonder"</a>. <i><a href="/wiki/USA_Today" title="USA Today">USA Today</a></i>. Associated Press. 2003-04-16. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100401094214/http://www.usatoday.com/news/nation/2003-04-16-peeps_x.htm">Archived</a> from the original on 2010-04-01<span class="reference-accessdate">. Retrieved <span class="nowrap">2009-04-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=USA+Today&amp;rft.atitle=Peeps%3A+A+candy+and+a+technological+wonder&amp;rft.date=2003-04-16&amp;rft_id=https%3A%2F%2Fwww.usatoday.com%2Fnews%2Fnation%2F2003-04-16-peeps_x.htm&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APeeps" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140128153913/http://www.justborn.com/just-for-fun/fun-facts">"Fun Facts About Just Born Candies"</a>. 28 January 2014. 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Retrieved <span class="nowrap">21 November</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Fun+Facts+About+Just+Born+Candies&amp;rft.date=2014-01-28&amp;rft_id=http%3A%2F%2Fwww.justborn.com%2Fjust-for-fun%2Ffun-facts&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APeeps" class="Z3988"></span></span> </li> <li id="cite_note-auto-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-auto_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-auto_5-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://wayback.archive-it.org/all/20120427200713/http://inventors.about.com/od/foodrelatedinventions/a/marshmallows_2.htm">"The History of Marshmallows"</a>. <i>Inventors.about.com</i>. 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Retrieved <span class="nowrap">2017-02-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=World+Peeps-Eating+Contest+Saturday+at+National+Harbor&amp;rft.date=2016-03-30&amp;rft_id=http%3A%2F%2Fpatch.com%2Fvirginia%2Foldtownalexandria%2Fworld-peeps-eating-contest-saturday-national-harbor&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APeeps" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFReiss2017" class="citation news cs1">Reiss, Jaclyn (10 April 2017). <a rel="nofollow" class="external text" href="https://www.bostonglobe.com/news/nation/2017/04/09/this-man-ate-record-peeps-minutes/xNd2fmr8sh2H8qz8d1IxlJ/story.html">"This man ate a record 255 Peeps in 5 minutes – The <i>Boston Globe</i>"</a>. <i>BostonGlobe.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170516155837/https://www.bostonglobe.com/news/nation/2017/04/09/this-man-ate-record-peeps-minutes/xNd2fmr8sh2H8qz8d1IxlJ/story.html">Archived</a> from the original on 16 May 2017<span class="reference-accessdate">. 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Archived from <a rel="nofollow" class="external text" href="http://bayweekly.com/articles/creature-feature/article/peeps-madness">the original</a> on 2014-01-09<span class="reference-accessdate">. Retrieved <span class="nowrap">2014-01-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Peeps+Madness+%26%23124%3B+Bay+Weekly&amp;rft_id=http%3A%2F%2Fbayweekly.com%2Farticles%2Fcreature-feature%2Farticle%2Fpeeps-madness&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APeeps" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20101129113022/http://alum.mit.edu/pages/sliceofmit/2010/05/18/peeps/">"Alum.mit.edu"</a>. Archived from <a rel="nofollow" class="external text" href="http://alum.mit.edu/pages/sliceofmit/2010/05/18/peeps/">the original</a> on 29 November 2010<span class="reference-accessdate">. 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font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Peeps_(candy)" class="extiw" title="commons:Category:Peeps (candy)">Peeps (candy)</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.peepsbrand.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q7160341#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li> <li><a rel="nofollow" class="external text" href="http://www.marshmallowpeeps.org/pcn.html">Tour of the Peeps Factory</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220129122644/http://marshmallowpeeps.org/pcn.html">Archived</a> 2022-01-29 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></li> <li><a rel="nofollow" class="external text" href="http://www.peepresearch.org">Peep Research</a></li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180805013919/http://powerofthepeep.com/">Peeps Documentary</a></li> <li><a rel="nofollow" class="external text" href="http://www.salon.com/food/eyewitness_cook/index.html?story=/food/francis_lam/2010/04/03/toasted_peeps_brulee_recipe">Peeps brûlée! Like toasted marshmallows, but more awesome</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100405010453/http://www.salon.com/food/eyewitness_cook/index.html?story=%2Ffood%2Ffrancis_lam%2F2010%2F04%2F03%2Ftoasted_peeps_brulee_recipe">Archived</a> 2010-04-05 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, Salon.com</li> <li><a rel="nofollow" class="external text" href="http://www.slate.com/id/2098422">Why Eat Peeps at Easter? 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