Alex Walton - GTM Alliance

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class="author-bio">Alex is the tech-addicted copywriter behind much of what you'll read across The Alliance's revenue brands. 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The positioning matrix is here....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-18.19.24.png" alt="Here’s how competitive pricing intelligence can boost your bottom line" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Here’s how competitive pricing intelligence can boost your bottom line</h2> </header> <section class="post-card-excerpt"> <p>A solid competitive pricing strategy positions you to capture as much market share as possible, maximizing growth potential by working smarter....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023/"> <img class="post-card-image" src="/content/images/size/w800/2023/04/b2bsegments.jpg" alt="B2B market segmentation guide: How to succeed in B2B in 2023" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">B2B market segmentation guide: How to succeed in B2B in 2023</h2> </header> <section class="post-card-excerpt"> <p>If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023-2/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-16.06.49.png" alt="B2B market segmentation guide: How to succeed in B2B in 2023" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023-2/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">B2B market segmentation guide: How to succeed in B2B in 2023</h2> </header> <section class="post-card-excerpt"> <p>Not all segmentation methods work for all businesses. 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You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">14 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/niche-competitive-advantage-everything-you-need-to-know/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-14.36.01.png" alt="Niche competitive advantage: everything you need to know" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/niche-competitive-advantage-everything-you-need-to-know/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Niche competitive advantage: everything you need to know</h2> </header> <section class="post-card-excerpt"> <p>Not every business has the resources to throw behind a global marketing campaign. 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