Rotation Medical appoints new president, CEO, COO

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Shadan brings more than three decades of marketing and commercialization expertise to Rotation Medical&rsquo;s executive team from her senior executive positions at several medical device companies, including "/><meta id="metaKeywords" name="keywords" content="Orthopedics,Orthopedics,Shoulder/Elbow,Sports Medicine,,Industry News,"/><meta id="Meta1" name="scID"/><meta id="scID" name="scID"/><meta name="authors" content=""/><meta name="articleid" content="{1F0F1668-12E9-4823-AC1F-133EE4BFF2F6}"/><meta name="legacyarticleid" content=""/><meta name="article-title" content="Rotation Medical appoints new president, CEO, COO"/><meta name="article-link" content="/orthopedics/shoulder-elbow/news/online/{1F0F1668-12E9-4823-AC1F-133EE4BFF2F6}/Rotation-Medical-appoints-new-president-CEO-COO"/><meta name="pubname" content="Orthopedics"/><meta name="pubtype" content="online"/><meta name="issue-name" content="06"/><meta name="issue-year" content=""/><meta name="source" content=""/><meta name="author" 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type="text/javascript"> jQuery(".nav>li:last>a").addClass("last"); //fix for IE last-child style </script>   <div id="main-content">  <p id="breadcrumbs"> <a href="/web/20130810001415/http://www.healio.com/"> Healio</a> <span>›</span> <a href="/web/20130810001415/http://www.healio.com/orthopedics"> Orthopedics</a> <span>›</span> <a href="/web/20130810001415/http://www.healio.com/orthopedics/shoulder-elbow"> Shoulder/Elbow</a> <span>›</span> <a href="/web/20130810001415/http://www.healio.com/orthopedics/shoulder-elbow/news"> News</a> </p>   <div id="SeeAlso" class="related-links"><h3>See Also</h3><ul><li><a href="https://web.archive.org/web/20130810001415/http://www.healio.com/orthopedics/shoulder-elbow/news/online/%7Bf0efe22e-5bbc-471a-9f34-c845328ba352%7D/fda-clears-new-soft-tissue-anchor-device">FDA clears new soft tissue anchor device</a></li><li><a href="https://web.archive.org/web/20130810001415/http://www.healio.com/orthopedics/shoulder-elbow/news/online/%7Bbd033cbf-dea9-4c78-911f-b1ef1741cad5%7D/fda-approves-new-rotator-cuff-repair-device">FDA approves new rotator cuff repair device</a></li><li><a href="https://web.archive.org/web/20130810001415/http://www.healio.com/orthopedics/shoulder-elbow/news/print/orthopaedics-today-europe/%7B73d45859-eaf4-429e-8488-bdc335433d4e%7D/biomet-launches-new-stemless-shoulder-product-in-europe">Biomet launches new stemless shoulder product in Europe ...</a></li></ul></div>  <div class="content"> <h2> Rotation Medical appoints new president, CEO, COO</h2> <h3 class="deck"> </h3> <p class="main-subtitle"> </p> <ul class="meta-info"> <li> August 6, 2013</li> </ul> <div class="wyContent"> <p>Rotation Medical Inc announced the appointment of <strong>Martha Shadan</strong> as president and chief executive officer and co-founder <strong>Tom Westling</strong> as chairman of the board and chief operating officer.</p> <p>Shadan brings more than three decades of marketing and commercialization expertise to Rotation Medical’s executive team from her senior executive positions at several medical device companies, including Zimmer and Covidien. </p> <p>“I am very proud of what we have built here at Rotation, and I look forward to working with Martha as the company begins an exciting new chapter in its growth,” Westling stated in a company press release. “Martha brings the right leadership at the right time, and her strong sales and marketing acumen will be an invaluable asset on our path to commercial success.”</p> </div>  <div class="fig left"> <p class="figcaption"> </p> </div> <div class="wyPagination">   </div>  <div class="follow"> <img src="/web/20130810001415im_/http://www.healio.com/~/media/Images/News/FollowUs.jpg" id="layout_0_maincontent_1_SocialFollow_socialfollow" name="socialfollow" alt="Follow us" usemap="#followus" border="0"/> <map id="followus" name="followus"> 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Rotation Medical appoints new president, CEO, COO | Orthopedics