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2023 Annual Review
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</div> </div> </div> </div> </div> </header> <main id="main" class="site-main hfeed"> <div class="ct-container-full" data-content="normal" data-vertical-spacing="top:bottom"> <article id="post-17780" class="post-17780 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content is-layout-flow"> <div class="wp-block-stackable-hero alignfull stk-block-hero stk-block stk-a145e00" data-v="2" data-block-id="a145e00"> <div class="stk-block-hero__content stk-content-align stk-a145e00-column alignfull stk-container stk-a145e00-container stk--has-background-overlay"> <div class="stk-block-content stk-inner-blocks has-text-align-center stk--column-flex stk-a145e00-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6b962f0" id="span-style-color-9-b-32-d-7-class-stk-highlight-2022-span-span-style-color-ff-2346-class-stk-highlight-span-span-style-color-var-palette-color-8-ffffff-class-stk-highlight-annual-review-span" data-block-id="6b962f0"> <h1 class="stk-block-heading__text has-text-color stk-block-heading--use-theme-margins"><span style="color: #f9943d;" class="stk-highlight">2023</span><span style="color: #ff2346;" class="stk-highlight"> </span><span style="color: var(--theme-palette-color-8, #ffffff);" class="stk-highlight">Annual Review</span></h1> </div> </div> </div> </div> <p class=" eplus-wrapper"></p> <div class="wp-block-ultimate-post-heading ultp-block-3b665e"> <div class="ultp-block-wrapper"> <div class="ultp-heading-wrap ultp-heading-style9 ultp-heading-left"> <h2 class="ultp-heading-inner"><span>FOREWORD FROM THE PRESIDENT</span></h2> </div> </div> </div> <div class="wp-block-stackable-feature-grid stk-block-feature-grid stk-block-columns stk-block stk-bdd07f0 alignfull is-style-default" data-block-id="bdd07f0"> <div class="stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-bdd07f0-column alignwide"> <div class="wp-block-stackable-column 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is-vertically-aligned-center eplus-wrapper is-layout-flow wp-block-column-is-layout-flow"> <figure class=" wp-block-pullquote has-border-color eplus-wrapper eplus-styles-uid-96507f" style="border-color:var(--theme-palette-color-8, #ffffff)"> <blockquote> <p><em>2023 has been, for the fourth year in a row, a <strong>challenging </strong>year to navigate, requiring <strong>agility, speed and focus</strong> on what creates the most value. Yet, for EACA, this has been a year of <strong>remarkable achievements</strong> on our journey towards a <strong>more sustainable and future-proof industry</strong>.<br><br> Thank you for your support and <strong>invaluable contribution</strong> to making all of us <strong>stronger </strong>and<strong> shine brighter</strong>.</em></p> </blockquote> </figure> </div> </div> </div> </div> </div> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-d732ff4" data-v="4" data-block-id="d732ff4"> <div class="stk-column-wrapper stk-block-column__content stk-container stk-d732ff4-container stk--no-background stk--no-padding"> <div class="stk-block-content stk-inner-blocks stk-d732ff4-inner-blocks"> <figure class="is-style-default wp-block-image size-full eplus-wrapper"> <img fetchpriority="high" fetchpriority="high" decoding="async" width="2917" height="2565" 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alt="" class="wp-image-17967" srcset="https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 2917w,https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1-300x264.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 300w,https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1-682x600.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 682w,https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1-768x675.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 768w,https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1-1536x1351.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1536w,https://eaca-eu.translate.goog/wp-content/uploads/2024/03/MicrosoftTeams-image-2-1-2048x1801.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 2048w" sizes="(max-width: 2917px) 100vw, 2917px"> </noscript> </figure> <p class=" eplus-wrapper"><strong>Christian de La Villehuchet</strong><br> Global Chief Integration<br> Officer at Havas <br> EACA President</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="wp-block-advgb-container advgb-blocks-container"></div> <div class="wp-block-advgb-container advgb-blocks-container"> <div class="wp-block-ultimate-post-heading ultp-block-f7967f"> <div class="ultp-block-wrapper"> <div class="ultp-heading-wrap ultp-heading-style9 ultp-heading-left"> <h2 class="ultp-heading-inner"><span>BROWSE THE 2023 ANNUAL REVIEW</span></h2> </div> </div> </div> <div class="wp-block-advgb-container advgb-blocks-container"> <p class=" eplus-wrapper"></p> <div class="_df_book df-lite" id="df_17953" _slug="17953" data-title="2023-annual-review" wpoptions="true" thumb="https://eaca.eu/wp-content/uploads/2024/03/MicrosoftTeams-image-1.jpg" thumbtype=""></div> <script class="df-shortcode-script" type="application/javascript">window.option_df_17953 = 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With over 25 years of experience in media, Helen has worked in various local, regional, and global roles. She joined Wavemaker in 2022 from IPG Mediabrands, where she led global investment for clients such as J&J, Nestle, Amex, and Lego. Helen previously served as a consultant at Ebiquity. Throughout her career, Helen has dedicated herself to finding solutions that deliver value and growth to clients. Beyond her professional endeavors, Helen takes pride in being the mother of two young boys and spends much of her spare time standing on muddy fields in the rain. 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At the age of 25, and having recently earned her master’s degree in Culture, Communication, and Globalization from Aalborg University, she brings a blend of academic knowledge and youthful energy to her professional journey.</p> </div><button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-17640" role="dialog" aria-modal="false" class="pum pum-overlay pum-theme-1124 pum-theme-enterprise-blue popmake-overlay click_open" data-popmake="{"id":17640,"slug":"carsten-kritscher","theme_id":1124,"cookies":[{"event":"on_popup_close","settings":{"name":"pum-17640","key":"","session":null,"path":true,"time":"1 second"}}],"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-17640"],"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-17640" class="pum-container popmake theme-1124 pum-responsive pum-responsive-medium responsive size-medium"> <div class="pum-content popmake-content" tabindex="0"> <p>Carsten is the Director of New Business in Europe for Innocean, a leading force in driving business transformation and brand building. 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She has worked on three continents across a broad range of disciplines, categories, and clients. 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Touched them all </span><span class="NormalTextRun SCXW222834921 BCX0">:)‘</span></span><span class="EOP SCXW222834921 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p> </div><button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-17029" role="dialog" aria-modal="false" class="pum pum-overlay pum-theme-1124 pum-theme-enterprise-blue popmake-overlay click_open" data-popmake="{"id":17029,"slug":"clarisse-artore","theme_id":1124,"cookies":[{"event":"on_popup_close","settings":{"name":"pum-17029","key":"","session":null,"path":true,"time":"1 second"}}],"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-17029"],"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-17029" class="pum-container popmake theme-1124 pum-responsive pum-responsive-medium responsive size-medium"> <div class="pum-content popmake-content" tabindex="0"> <p>Clarisse Artoré, currently serving as an Account Director in Advertising and Brand Strategy at Havas Paris, brings a wealth of experience in the broader communications field, spanning PR, influence, corporate comms, brand positioning, advertising, social media strategy, and political communications. Clarisse’s professional journey began at APCO Worldwide, a public relations agency, where she specialized in corporate and crisis communications. Subsequently, she transitioned to the French Government, actively contributing to the shaping of PR and social media strategies for the Junior Minister in charge of Children and Families. Additionally, she played a pivotal role in conducting awareness campaigns on child protection matters.</p> <p>In 2022, Clarisse joined Havas Paris, dedicating herself to building impactful advertising campaigns across various platforms while placing creativity at the core of her work. She holds a firm belief in the power of communication to influence behaviors and perceptions, catalyze change, and foster meaningful connections in today’s world.</p> </div><button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-16999" role="dialog" aria-modal="false" class="pum pum-overlay pum-theme-1124 pum-theme-enterprise-blue popmake-overlay click_open" data-popmake="{"id":16999,"slug":"irina-patrichi","theme_id":1124,"cookies":[{"event":"on_popup_close","settings":{"name":"pum-16999","key":"","session":null,"path":true,"time":"1 second"}}],"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-16999"],"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-16999" class="pum-container popmake theme-1124 pum-responsive pum-responsive-medium responsive size-medium"> <div class="pum-content popmake-content" tabindex="0"> <p><span class="TextRun MacChromeBold SCXW221918927 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW221918927 BCX0">Irina</span></span><span class="TextRun SCXW221918927 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW221918927 BCX0"> (28) is a talented senior account manager, with a positive ‘can do’ attitude and a sharp strategic mind. She enjoys taking on challenging projects and navigating them to their delivery, whilst bringing everyone on the team on that journey. But what makes her tick is creating work that has a positive impact, having worked on projects such as Vanish ‘Me, My Autism and I</span><span class="NormalTextRun SCXW221918927 BCX0">’,</span><span class="NormalTextRun SCXW221918927 BCX0"> and Fan Paint (a partnership between Lifejacket and Melanoma UK).</span></span><span class="EOP SCXW221918927 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p> </div><button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-17031" role="dialog" aria-modal="false" class="pum pum-overlay pum-theme-1124 pum-theme-enterprise-blue popmake-overlay click_open" data-popmake="{"id":17031,"slug":"miguel-mestre","theme_id":1124,"cookies":[{"event":"on_popup_close","settings":{"name":"pum-17031","key":"","session":null,"path":true,"time":"1 second"}}],"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-17031"],"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-17031" class="pum-container popmake theme-1124 pum-responsive pum-responsive-medium responsive size-medium"> <div class="pum-content popmake-content" tabindex="0"> <p>Miguel Mestre’s journey took an unexpected turn from his childhood dream of becoming a professional football goalkeeper to pursuing a degree in Marketing Communication. Despite more than a decade facing strikers and forwards, he had a change of heart and opted for a career as a copywriter, embracing the challenge of meeting tight deadlines. Upon relocating to Lisbon for studies in Creative Advertising, Miguel gained experience in agencies such as Havas and Dentsu Creative Portugal (formerly MSTF Partners). His achievements include winning the Young Lions Portugal Film competition and earning a D&AD pencil. 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His journey into the world of marketing commenced when he joined a small Video Games marketing company in Tokyo, where he discovered his passion for all things marketing. Since then, Tommaso has continued to develop his career, taking on the role of account executive in communication agencies.</p> </div><button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-17022" role="dialog" aria-modal="false" class="pum pum-overlay pum-theme-1124 pum-theme-enterprise-blue popmake-overlay click_open" data-popmake="{"id":17022,"slug":"marta-fitak","theme_id":1124,"cookies":[{"event":"on_popup_close","settings":{"name":"pum-17022","key":"","session":null,"path":true,"time":"1 second"}}],"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-17022"],"extra_selectors":""}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"0","position_right":"0","position_fixed":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-17022" class="pum-container popmake theme-1124 pum-responsive pum-responsive-medium responsive size-medium"> <div class="pum-content popmake-content" tabindex="0"> <p>Marta Fitak embarked on her professional journey during her studies, initiating her career in loyalty programs. As she took on progressively challenging responsibilities, Marta evolved into a project manager within a small agency. Her fascination lies in the ability to connect with potential customers through diverse communication methods, showcasing the best features of products and services—an experience akin to reuniting old friends who are unaware of each other’s existence.</p> <p>For nearly four years, Marta has assumed the role of Project Manager in the Client Service team, overseeing both large and small projects for the main client, Nissan. These projects encompass online and offline campaigns, social media support, and local activities. Marta closely collaborates with the media house, contributing to the establishment of the Nissan United unit.</p> <p>The most appealing aspects of Marta’s job include the daily challenges and creative problem-solving, coupled with the opportunity to collaborate with specialists across various fields—from the client’s marketing department and product managers to the creative team and media house. This collaborative spirit fosters a sense of unity within the team.</p> <p>Expanding her expertise, Marta welcomed PHILIPS and the beauty products department into the portfolio last year. This addition provided her with insights into another industry, facilitating her growth toward delivering more comprehensive customer service. 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Demonstrating a resolute drive to excel in the creative field, Murray consistently seeks opportunities with companies whose purpose aligns with their diverse passions. In 2021, Murray transitioned from the sunny shores of Cape Town to join Ogilvy Amsterdam, where they currently hold the position of Account Director.</p> <p>Outside the professional realm, Murray finds joy in various activities, including watching football, running, playing padel, attempting golf, and maintaining overall fitness. Firmly believing in the transformative power of sports, Murray actively participates in sports-related NGO projects. Noteworthy among these initiatives is Murray’s involvement in fundraising for Achieve, a young women empowerment program in disadvantaged areas of Cape Town. 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