The power of smart environmental networking & how it pushes businesses ahead of the curve

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class="nav-link a mobile-only-visibility w-nav-link">Donate</a><a href="/stories" class="nav-link a w-nav-link">Blog</a><a href="/join-control" class="nav-link a mobile-only-visibility w-nav-link">Join</a><a href="https://directories.onepercentfortheplanet.org/auth" target="_blank" class="nav-link a mobile-only-visibility w-nav-link">Login</a> </div> </nav> </div> <article aria-haspopup="none" fs-scrolldisable-element="toggle" aria-label="global" class="menu-button w-nav-button"> <div class="top-line"></div> <div class="middle-line"></div> <div class="bottom-line"></div> </article> </div> </div> <main id="main" class="content nav-padding"> <div class="w-dyn-list"> <div role="list" class="w-dyn-items"> <div role="listitem" class="w-dyn-item"> <div class="blog-hero-wrapper"> <div class="blog-hero-subtitle"><a href="/stories" class="no-underline juniper header-small cursor-pointer">BLOG</a></div> <h1 class="blog-hero-header">The power of smart environmental networking & how it pushes businesses ahead of the curve</h1> <div> <div class="blog-hero-date display-none">April 25, 2024</div> <div class="blog-author-block"> <div class="centered-paragraph font-size-12px margin-right-0-5ch">by </div> <div class="centered-paragraph font-size-12px">Caroline Knapp</div> </div> </div> <div class="partnership-stories-categories-wrapper blog-hero-categories"> <div class="partner-stories-category-wrapper w-dyn-list"> <div role="list" class="partnership-stories-category-list blog-hero-categories w-dyn-items w-row"> <div role="listitem" class="partnership-stories-blog-hero-category-collection-item w-dyn-item w-col w-col-6"><a href="/category/partnership-story" class="button-category blog-hero-category w-button">Partnership Story</a></div> <div role="listitem" class="partnership-stories-blog-hero-category-collection-item w-dyn-item w-col w-col-6"><a href="/category/network-benefits" class="button-category blog-hero-category w-button">Network Benefits</a></div> </div> </div> </div> </div> <div style="background-image:url("https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/662049c703c8934e00d4584f_Networking%20blog%20banner.jpg")" class="blog-hero"></div> <div class="container"><img src="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/662049c703c8934e00d4584f_Networking%20blog%20banner.jpg" loading="lazy" alt="" class="press-release-thumbnail-image w-condition-invisible" /> <div class="blog-audio w-condition-invisible"> <div class="font-size-12px">Listen to this post</div> <div class="w-embed"><audio class="html-audio-player" controls preload="auto" style="width:100%"> <source src="" type="audio/mpeg"> Your browser does not support the audio tag. </audio></div> <div class="audio-provider-block w-condition-invisible"> <div class="centered-paragraph font-size-10px margin-right-0-5ch">Audio provided by </div> <div class="centered-paragraph font-size-10px w-dyn-bind-empty"></div> </div> </div> <div class="blog-rich-text blog-audio w-richtext"> <p>Bluefish, Striped Bass and other species tread through Atlantic waters, heading south toward their preferred temperatures every fall. This annual migration—along with smart environmental networking—inspired 1% for the Planet Member <a href="https://noahny.com/" target="_blank"><strong>Noah Clothing</strong></a> to create a limited edition shirt with the help of their environmental partner <a href="https://www.lonelywhale.org/" target="_blank"><strong>Lonely Whale</strong></a> and fellow member <a href="https://swaythefuture.com/" target="_blank"><strong>Sway</strong></a>.</p> <figure style="max-width:2000pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"> <div><img src="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/662ad46880289bab43b69431_Final%20Noah%20Limited%20Edition%20Shirt.avif" loading="lazy" alt="" /></div> <figcaption>Photography by <a href="https://jonathanbaskin.com/" target="_blank">John Baskin</a>.</figcaption> </figure> <p>Though they began the limited edition line with <a href="https://nationfc.com/" target="_blank"><strong>Nation FC</strong></a>, a local New York retail company, Noah Clothing realized they could harness the power of the 1% for the Planet network for a greater environmental impact. Their long-time partnership with Lonely Whale set the foundation for sharing knowledge and solving plastic problems in the fashion industry. According to a <a href="https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/the%20state%20of%20fashion%202020%20navigating%20uncertainty/the-state-of-fashion-2020-final.pdf" target="_blank"><strong>study</strong></a><strong> </strong>in The State of Fashion report, <strong>the fashion industry accounts for up to 35% of ocean microplastics</strong>. Many of these plastics can be sourced back to the polybags used for packaging garments.</p> <p>As the nonprofit powering the <a href="https://unwrapthefuture.org/" target="_blank"><strong>TOM FORD Plastic Innovator Prize</strong></a> and Accelerator, Lonely Whale had established relationships with leading organizations in the packaging industry—namely Sway, another 1% for the Planet member and 2023 Prize winner. Soon after connecting and forming a 1% for the Planet network relationship, Noah Clothing joined the Early Adopter coalition through the Accelerator. From there, Noah Clothing became one of the first brands to bring Sway’s prize-winning plastic solution, <a href="https://swaythefuture.com/technology" target="_blank"><strong>Firstwave™ Film</strong></a>, to the market and use the marine-safe plastic alternative for their shirt line. All of the limited edition shirt proceeds support Lonely Whale in their mission to prevent plastic from entering the ocean.</p> <figure style="max-width:1080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"> <div><img src="https://cdn.prod.website-files.com/634735ad1c3cc168fc2117a1/662ad507b9adf9b814c493bd_1.avif" loading="lazy" alt="" /></div> <figcaption>Photography by <a href="https://swaythefuture.com/" target="_blank">Sway</a>.</figcaption> </figure> <blockquote>“It’s a rare opportunity to help develop and foster more responsible methods of doing business, and helps us stay true to the ethos of the brand we’ve had since day one.” - Johnny Knapp, Community Manager at Noah Clothing</blockquote> <h2>Take Action</h2> <p>Networking and industry connections aren’t the only benefits that come with 1% for the Planet membership. Our business members have access to a community of people who have been building their businesses for years—along with those just starting out. Finding a mentor in 1% for the Planet partnerships is what sets our network apart—and helps businesses get ahead of the game. Start your environmental giving journey, take the lead on environmental networking and <a href="https://www.onepercentfortheplanet.org/join" target="_blank"><strong>become a member today</strong></a>.</p> </div> </div> </div> </div> </div> </main> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bea" class="footer"> <footer id="footer-content" class="footer-section-content mod--footer w-clearfix"><a href="#footer-policies" class="footer-skip-link w-inline-block"> <div>Skip to footer policies</div> </a> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bec" class="footer-content-wrapper mod--footer w-clearfix"> <div class="footer-columns-wrapper mod--1"> <div class="footer-column footer-email-sign-up-container"><a href="/" class="logo-link-footer mod--footer w-inline-block"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/637cf544d59e223359361578_1ftp_Primary_Vertical_White-1.avif" loading="eager" width="179" alt="1% for the Planet White Veritcal Logo" class="footer-logo" /></a> <div class="footer__form-wrap"> <div> <h2 id="subscribe-footer" class="footer__form-title">Subscribe to our newsletter:</h2> <div class="footer__form-block w-form"> <form id="wf-form-Footer" name="wf-form-Footer" data-name="Footer" method="get" data-webflow-hubspot-api-form-url="https://hubspotonwebflow.com/api/forms/8be4d011-390c-4802-9fd3-aeeaf04e8865" class="modal-pop-up-form" data-wf-page-id="6582045fb87a7216c4c279c0" data-wf-element-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bf5"><input class="footer__form---input w-input" data-wfhsfieldname="FormTextInput-2" autocomplete="email" maxlength="256" name="email-field" data-name="email field" aria-labelledby="subscribe-footer" placeholder="Email address" type="email" id="email-field" required="" /> <div class="form__btn"> <div form-submitted="anim" class="overflow-hidden mod--submit active"> <div data-anim="arrows" class="form__btn-arrows"><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow mod--2" /><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow" /></div> </div> <div class="form__submit-result-wrap"> <div form-submitted="anim" class="form__submit-result active"><img src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689cbfe039ecd_ico-cheked.svg" loading="lazy" alt="" class="form__submit-result-ico" /></div> </div><input type="submit" data-wait="Please wait..." class="form__submit w-button" value="Submit" /> </div><input type="hidden" name="hutk" value="" /><input type="hidden" name="ipAddress" value="" /><input type="hidden" name="pageUri" value="" /><input type="hidden" name="pageId" value="" /><input type="hidden" name="pageName" value="" /> </form> <div class="footer__form-success w-form-done"> <div>Thanks! 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