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1% for the Planet, and Flickr Join Forces for the Environment – TWiP – This Week in Photo
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<div class="topbar-wrapper"> <div class="tie-alignleft"> </div><!-- .tie-alignleft /--> <div class="tie-alignright"> <ul class="components"></ul><!-- Components --> </div><!-- .tie-alignright /--> </div><!-- .topbar-wrapper /--> </div><!-- .container /--> </nav><!-- #top-nav /--> </header> <div class="container fullwidth-featured-area-wrapper"><div id="the-sticky-video" class="featured-area"><div class="featured-area-inner"><span class="tie-icon-cross video-close-btn" aria-hidden="true"></span><div class="tie-fluid-width-video-wrapper tie-ignore-fitvid"><iframe title="How "1% for the Planet" and Flickr are Helping the Environment | with Kate Williams" width="1220" height="686" data-src="https://www.youtube.com/embed/-ME-QwEiovU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div></div></div></div><!-- .container /--><div id="content" class="site-content container"><div id="main-content-row" class="tie-row main-content-row"> <div class="main-content tie-col-md-8 tie-col-xs-12" role="main"> <article id="the-post" class="container-wrapper post-content tie-video"> <header class="entry-header-outer"> <div class="entry-header"> <h1 class="post-title entry-title"> 1% for the Planet, and Flickr Join Forces for the Environment </h1> <h2 class="entry-sub-title">CEO Kate Williams on working with Flickr to drive global change</h2> <div class="single-post-meta post-meta clearfix"><div class="tie-alignright"><span class="meta-comment tie-icon meta-item fa-before">0</span></div></div><!-- .post-meta --> </div><!-- .entry-header /--> </header><!-- .entry-header-outer /--> <div class="entry-content entry clearfix"> <iframe data-src="https://player.blubrry.com/?podcast_id=137966567&media_url=https%3A%2F%2Fmedia.blubrry.com%2Fthisweekinphoto%2Fcontent.blubrry.com%2Fthisweekinphoto%2FKate_Wilson.mp3&modern=1#mode-Light&border-000000&progress-000000" scrolling="no" width="100%" height="165" frameborder="0" id="blubrryplayer-1" class="blubrryplayer lazyload" title="Blubrry Podcast Player" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-load-mode="1"></iframe><p class="powerpress_links powerpress_links_mp3" style="margin-bottom: 1px !important;">Podcast: <a href="https://media.blubrry.com/thisweekinphoto/content.blubrry.com/thisweekinphoto/Kate_Wilson.mp3" class="powerpress_link_d" title="Download" rel="nofollow" download="Kate_Wilson.mp3">Download</a> (Duration: 44:47 — 51.3MB)</p>In today’s world, businesses are increasingly expected to do more than just turn a profit—they’re being called to make a positive impact on the environment and society. In a recent interview with Frederick Van Johnson, <strong>Kate Williams, the CEO of <a href="https://www.onepercentfortheplanet.org/">1% for the Planet</a></strong>, shed light on how her organization has been a catalyst for businesses worldwide to take on this responsibility. The organization, co-founded by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Matthews, has grown into a global movement where companies commit 1% of their revenues to environmental causes.</p> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><img fetchpriority="high" decoding="async" width="500" height="213" data-attachment-id="300971" data-permalink="https://thisweekinphoto.com/1-for-the-planet-and-flickr-join-forces-for-the-environment/1ftp_primary_horizontal_fullcolor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295/" data-orig-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295.png" data-orig-size="500,213" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1ftp_Primary_Horizontal_FullColor-500×213-750c0aa1-db32-41e7-818a-cc31e94e7295" data-image-description="" data-image-caption="" data-medium-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295-300x128.png" data-large-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295.png" tabindex="0" role="button" src="https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295.png" alt="" class="wp-image-300971" style="width:226px;height:auto" srcset="https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295.png 500w, https://thisweekinphoto.com/wp-content/uploads/2024/10/1ftp_Primary_Horizontal_FullColor-500x213-750c0aa1-db32-41e7-818a-cc31e94e7295-300x128.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></figure></div> <p>During the conversation, Kate explained that 1% for the Planet isn't just about writing checks. The core of their mission is to create a structured way for businesses to integrate giving into their DNA. Each year, companies donate 1% of their revenues (not profits, as revenues are a truer reflection of business success) directly to vetted environmental partners. It’s a model built on transparency, impact, and empowerment.</p><div class="monsterinsights-inline-popular-posts monsterinsights-inline-popular-posts-alpha monsterinsights-popular-posts-styled" ><div class="monsterinsights-inline-popular-posts-text"><span class="monsterinsights-inline-popular-posts-label" >Trending</span><div class="monsterinsights-inline-popular-posts-post"><a class="monsterinsights-inline-popular-posts-title" href="https://thisweekinphoto.com/twip-talks-50-using-colored-gels-jake-hicks/">TWiP Talks 50: Using Colored Gels with Jake Hicks</a></div></div></div><p></p> <p>A prime example of this collaborative effort is 1% for the Planet’s partnership with <a href="https://www.flickr.com/">Flickr</a>. Kate revealed how this relationship blossomed from a shared event, where Flickr was already contributing to environmental work. From there, Flickr quickly embraced the 1% model and has become a business member and key player, <a href="https://event.auctria.com/5250f8fa-8df9-4e71-8325-a6f673462ef4/a780d600ec2e11e9ae081db830846aa5?2bd25550ec3411e98fdeb3a273cf08d8%2Fgroup=0cfb4392-de37-4653-a936-3b9156f7ea3e&2bd25550ec3411e98fdeb3a273cf08d8%2FcurrentPage=0&2bd25550ec3411e98fdeb3a273cf08d8%2FselectedItem=6054281a-9073-4562-a641-93b1dd8fd939">even sponsoring an online auction</a> to raise funds for 1% for the Planet’s continued work. This auction features products and services donated by member businesses, with all proceeds going towards strengthening the organization’s ability to support more environmental partners globally.</p> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><a href="https://www.flickr.com/"><img decoding="async" width="512" height="160" data-attachment-id="300968" data-permalink="https://thisweekinphoto.com/1-for-the-planet-and-flickr-join-forces-for-the-environment/unnamed-1-11/" data-orig-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" data-orig-size="512,160" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="unnamed (1)" data-image-description="" data-image-caption="" data-medium-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1-300x94.png" data-large-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" tabindex="0" role="button" data-src="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" alt="" class="wp-image-300968 lazyload" style="--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512/160;width:192px;height:auto" data-srcset="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png 512w, https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1-300x94.png 300w" data-sizes="(max-width: 512px) 100vw, 512px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="512" height="160" data-attachment-id="300968" data-permalink="https://thisweekinphoto.com/1-for-the-planet-and-flickr-join-forces-for-the-environment/unnamed-1-11/" data-orig-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" data-orig-size="512,160" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="unnamed (1)" data-image-description="" data-image-caption="" data-medium-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1-300x94.png" data-large-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" tabindex="0" role="button" src="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png" alt="" class="wp-image-300968" style="width:192px;height:auto" srcset="https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1.png 512w, https://thisweekinphoto.com/wp-content/uploads/2024/10/unnamed-1-300x94.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript></a></figure></div> <p>Kate also discussed the diversity of industries and companies involved in the movement, with members ranging from startups to billion-dollar enterprises across 64 different sectors. What unites them is a shared belief that investing in the planet is both the right thing to do and good for business. “Ultimately, any economy that we have for the long term can only survive and thrive on a planet that is thriving,” Kate said.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><a href="https://www.onepercentfortheplanet.org"><img decoding="async" width="1200" height="800" data-attachment-id="300956" data-permalink="https://thisweekinphoto.com/1-for-the-planet-and-flickr-join-forces-for-the-environment/general-post-asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225/" data-orig-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="General-Post-Asset-2-1200×800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225" data-image-description="" data-image-caption="" data-medium-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-300x200.jpg" data-large-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" tabindex="0" role="button" data-src="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" alt="1% for the Planet" class="wp-image-300956 lazyload" data-srcset="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg 1200w, https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-300x200.jpg 300w, https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-768x512.jpg 768w" data-sizes="(max-width: 1200px) 100vw, 1200px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200/800;" /><noscript><img decoding="async" width="1200" height="800" data-attachment-id="300956" data-permalink="https://thisweekinphoto.com/1-for-the-planet-and-flickr-join-forces-for-the-environment/general-post-asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225/" data-orig-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="General-Post-Asset-2-1200×800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225" data-image-description="" data-image-caption="" data-medium-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-300x200.jpg" data-large-file="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" tabindex="0" role="button" src="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg" alt="1% for the Planet" class="wp-image-300956" srcset="https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225.jpg 1200w, https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-300x200.jpg 300w, https://thisweekinphoto.com/wp-content/uploads/2024/10/General-Post-Asset-2-1200x800-15311e7d-0cf6-44d2-b2c9-c79f41eeb225-768x512.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript></a></figure></div> <p>This commitment is not just lip service—Kate and her team ensure that every company’s donation is certified annually, creating accountability and building trust among their members and the public.</p> <p>As 1% for the Planet grows, so does its impact. Kate shared the organization’s ambitious goal to hit $1 billion in lifetime certified giving and beyond, aiming to accelerate their influence with each passing year. For businesses like Flickr, this partnership is about more than just dollars—it’s a way to align their brand with meaningful environmental action, engage their communities, and play a role in creating a sustainable future.</p> <p>Kate’s message to businesses was clear: </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>“Now is the time. Whether your 1% is large or small, it contributes to a larger collective that is creating real, measurable impact.”</em></p> </blockquote> <p>Through movements like 1% for the Planet, businesses are learning that being environmentally responsible is not only beneficial for the world but also for the health and longevity of their brand. By telling their stories and sharing their commitment, companies like Flickr are proving that it’s possible to be both successful and sustainable.</p> <p></p> </div><!-- .entry-content /--> <div id="post-extra-info"> <div class="theiaStickySidebar"> <div class="single-post-meta post-meta clearfix"><div class="tie-alignright"><span class="meta-comment tie-icon meta-item fa-before">0</span></div></div><!-- .post-meta --> </div> </div> <div class="clearfix"></div> <script id="tie-schema-json" type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2024-10-29T06:00:00-07:00","datePublished":"2024-10-29T06:00:00-07:00","dateModified":"2024-10-28T23:41:33-07:00","headline":"1% for the Planet, and Flickr Join Forces for the Environment","name":"1% for the Planet, and Flickr Join Forces for the Environment","keywords":"Environmentalism,Flickr","url":"https:\/\/thisweekinphoto.com\/1-for-the-planet-and-flickr-join-forces-for-the-environment\/","description":"In today\u2019s world, businesses are increasingly expected to do more than just turn a profit\u2014they\u2019re being called to make a positive impact on the environment and society. In a recent interview with Fred","copyrightYear":"2024","articleSection":"TWiP Podcast","articleBody":"\nIn today\u2019s world, businesses are increasingly expected to do more than just turn a profit\u2014they\u2019re being called to make a positive impact on the environment and society. In a recent interview with Frederick Van Johnson, Kate Williams, the CEO of 1% for the Planet, shed light on how her organization has been a catalyst for businesses worldwide to take on this responsibility. The organization, co-founded by Patagonia\u2019s Yvon Chouinard and Blue Ribbon Flies\u2019 Craig Matthews, has grown into a global movement where companies commit 1% of their revenues to environmental causes.\n\n\n\n\n\n\n\nDuring the conversation, Kate explained that 1% for the Planet isn't just about writing checks. The core of their mission is to create a structured way for businesses to integrate giving into their DNA. Each year, companies donate 1% of their revenues (not profits, as revenues are a truer reflection of business success) directly to vetted environmental partners. It\u2019s a model built on transparency, impact, and empowerment.\n\n\n\nA prime example of this collaborative effort is 1% for the Planet\u2019s partnership with Flickr. Kate revealed how this relationship blossomed from a shared event, where Flickr was already contributing to environmental work. From there, Flickr quickly embraced the 1% model and has become a business member and key player, even sponsoring an online auction to raise funds for 1% for the Planet\u2019s continued work. This auction features products and services donated by member businesses, with all proceeds going towards strengthening the organization\u2019s ability to support more environmental partners globally.\n\n\n\n\n\n\n\nKate also discussed the diversity of industries and companies involved in the movement, with members ranging from startups to billion-dollar enterprises across 64 different sectors. What unites them is a shared belief that investing in the planet is both the right thing to do and good for business. \u201cUltimately, any economy that we have for the long term can only survive and thrive on a planet that is thriving,\u201d Kate said.\n\n\n\n\n\n\n\nThis commitment is not just lip service\u2014Kate and her team ensure that every company\u2019s donation is certified annually, creating accountability and building trust among their members and the public.\n\n\n\nAs 1% for the Planet grows, so does its impact. 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