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class="clr--primary large">Let native data transformation and modeling tools take care of the heavy lifting. Transform existing data sets, generate net-new values to use inside or outside of Cordial, or bring your own predictive models. Cordial’s “built-in data transformations streamline data integrations with any source” – The Forrester Wave™.</p> </div> </section> <div class="hero--img-overlap-rounded container anim--hero-imgs"> <img width="1024" height="512" src="https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex.jpg" class="br-10" alt="Example of our data platform" decoding="async" fetchpriority="high" srcset="https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex-300x150.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex-768x384.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex-570x285.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/cdp-hero-ex-415x208.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <section class="section-padded alt-btm-padding details--section bkg--white"> <div class="container"> <div class="grid grid-nogutter detail--card card--alt"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">Unified customer profiles for a full picture</h4> <p>Say goodbye to fragmented systems that give you only a partial view of your customers. With Cordial’s profile unification, any first-party data you capture is instantly available to every channel so you can create the relationships your customers demand.</p> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one.jpg" class="detail-img" alt="ID resolution example" decoding="async" srcset="https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one-300x242.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one-768x620.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one-570x460.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/CDP-Block-one-415x335.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="grid grid-nogutter detail--card"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">Data from anywhere</h4> <p>Cordial’s real-time customer data platform collects contact, event, behavior, product, and purchase data from all of your systems, from mobile apps and web sites to POS systems and connected devices. Centralize everything to reduce duplication and make all your data actionable.</p> <a href="/platform-integrations" class="btn--link">Learn more <img src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right Arrow Icon"></a> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/CDP-block-two.jpg" class="detail-img" alt="Contact profile example" decoding="async" srcset="https://cordial.com/wp-content/uploads/2024/06/CDP-block-two.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-two-300x242.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-two-768x620.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-two-570x460.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-two-415x335.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="grid grid-nogutter detail--card card--alt"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">Transformations to get more from your data</h4> <p>Let native data transformation and modeling tools take care of the heavy lifting. Transform existing data sets, generate net-new values to use inside or outside of Cordial, or bring your own predictive models. Our native reverse ETL functionality makes it easy to get the most out of your data.</p> <a href="/platform/data-platform/data-transformations/" class="btn--link">Learn more <img src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right Arrow Icon"></a> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/CDP-block-three.jpg" class="detail-img" alt="using all of your data example" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/06/CDP-block-three.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-three-300x242.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-three-768x620.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-three-570x460.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-three-415x335.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="grid grid-nogutter detail--card"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">Segmentation at scale</h4> <p>You need to find the right audience, fast. CDP architecture, combined with advanced segmentation tools, lets you create complex audiences from large data sets in moments - even with millions of contacts. And with real-time data streaming, your audiences will be updated right up to the moment of send.</p> <a href="/platform/agile-uis/audience-builder/" class="btn--link">Learn more <img src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right Arrow Icon"></a> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/CDP-block-four.jpg" class="detail-img" alt="example of rules selection" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/06/CDP-block-four.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-four-300x242.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-four-768x620.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-four-570x460.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-four-415x335.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="grid grid-nogutter detail--card card--alt"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">Orchestrations for a symphony of data</h4> <p>Set up triggers when a user abandons your site. Build multi-step automation journeys to welcome new customers, or re-activate old ones. Create campaigns across any or all of your channels to drive conversion, or use AI to help you decide which channel and what cadence are best. Personalize everything at scale, in real time. Make the most of your data to make the most of your customer relationships.</p> <a href="/customer-journey-orchestration" class="btn--link">Learn more <img src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right Arrow Icon"></a> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/CDP-block-five.jpg" class="detail-img" alt="Orchestration example" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/06/CDP-block-five.jpg 1024w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-five-300x242.jpg 300w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-five-768x620.jpg 768w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-five-570x460.jpg 570w, https://cordial.com/wp-content/uploads/2024/06/CDP-block-five-415x335.jpg 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="grid grid-nogutter detail--card"> <div class="col col-6 content--col anim--detail-content box-shadow grid grid-nogutter"> <h4 class="nocat">No black boxes</h4> <p>It’s your data. Connect with Snowflake or your cloud platform, or export just the data you need - with Cordial there are no black boxes and no limits on how you access your data.</p> <a href="/platform-integrations" class="btn--link">Learn more <img src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right Arrow Icon"></a> </div> <div class="col col-6 img--col anim--detail-img grid grid-nogutter"> <img width="1024" height="827" src="https://cordial.com/wp-content/uploads/2024/06/cdp-block-six.png" class="detail-img" alt="Integrations example" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/06/cdp-block-six.png 1024w, https://cordial.com/wp-content/uploads/2024/06/cdp-block-six-300x242.png 300w, https://cordial.com/wp-content/uploads/2024/06/cdp-block-six-768x620.png 768w, https://cordial.com/wp-content/uploads/2024/06/cdp-block-six-570x460.png 570w, https://cordial.com/wp-content/uploads/2024/06/cdp-block-six-415x335.png 415w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> </div> </section> <section class="banner--cta-footer bkg--secondary"> <div class="container container-fluid grid"> <div class="col col-8 content--col"> <h3>Already have a CDP? 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